16/05/2022
Face Masks During the COVID-19 Pandemic: A Simple Protection Tool With Many Meanings
Lucia Martinelli1, Vanja Kopilaš2,3, Matjaž Vidmar4, Ciara Heavin5, Helena Machado6, Zoran Todorović7, Norbert Buzas8, Mirjam Pot9, Barbara Prainsack9,10 and Srećko Gajović3*
1MUSE – Science Museum, Trento, Italy
2Faculty of Croatian Studies, University of Zagreb, Zagreb, Croatia
3Croatian Institute for Brain Research, University of Zagreb School of Medicine, Zagreb, Croatia
4Institute for the Study of Science, Technology and Innovation, The University of Edinburgh, Edinburgh, United Kingdom
5Business Information Systems, Cork University Business School, University College Cork, Cork, Ireland
6Communication and Society Research Centre, University of Minho, Braga, Portugal
7University Hospital Medical Center “Bežanijska kosa”, and University of Belgrade Faculty of Medicine, Belgrade, Serbia
8Department of Health Economics, Faculty of Medicine, University of Szeged, Szeged, Hungary
9Department of Political Science, Centre for the Study of Contemporary Solidarity (CeSCoS), University of Vienna, Vienna, Austria
10Department of Global Health & Social Medicine, King's College London, London, United Kingdom
Wearing face masks is recommended as part of personal protective equipment and as a public health measure to prevent the spread of coronavirus disease 2019 (COVID-19) pandemic. Their use, however, is deeply connected to social and cultural practices and has acquired a variety of personal and social meanings. This article aims to identify the diversity of sociocultural, ethical, and political meanings attributed to face masks, how they might impact public health policies, and how they should be considered in health communication. In May 2020, we involved 29 experts of an interdisciplinary research network on health and society to provide their testimonies on the use of face masks in 20 European and 2 Asian countries (China and South Korea). They reflected on regulations in the corresponding jurisdictions as well as the personal and social aspects of face mask wearing. We analyzed those testimonies thematically, employing the method of qualitative descriptive analysis. The analysis framed the four dimensions of the societal and personal practices of wearing (or not wearing) face masks: individual perceptions of infection risk, personal interpretations of responsibility and solidarity, cultural traditions and religious imprinting, and the need of expressing self-identity. Our study points to the importance for an in-depth understanding of the cultural and sociopolitical considerations around the personal and social meaning of mask wearing in different contexts as a necessary prerequisite for the assessment of the effectiveness of face masks as a public health measure. Improving the personal and collective understanding of citizens' behaviors and attitudes appears essential for designing more effective health communications about COVID-19 pandemic or other global crises in the future.