20/07/2023
💙💛 This year, summing up of 2022 is especially important and valuable for us.
Let's start with a THANK YOU and share a bit of what happened in Semantrum Analytics this year.
War
Some of our colleagues have been defending Ukraine in the ranks of the Armed Forces of Ukraine since the first days of the full-scale war. Also, from the first days of the war to the present day, the team is engaged in volunteer projects to track manipulations, fakes, and hostile narratives in the country's information field.
🇺🇦 Ukrainization
Meetings and even tasks in Jira have been Ukrainianized. Not because of the order, but because of the calls of our souls.
🌎 International exhibitions and conferences
We traveled (with benefits!). Presented the company's products at the world exhibitions and conferences: Collision, WebSummit, LegalGeek. We shared international experience and presented how cool are Ukrainian products!
What are the changes with the product itself?
📱Scanning social networks
We have significantly increased the number of channels that we monitor for you in social networks. Now we do it significantly faster and better.
📈The new metric for content analysis is direct speech
If a company or a person is active in the media, then manual determination of the direct speech of publications turns into a daily routine. Semantrum has learned to do this automatically, and users have already confirmed the correctness of the system definition.
📰 MV Index (Media Visibility)
This is an important indicator of the effectiveness of marketing communications, because it indicates the visibility of the monitored obejct in the media and social networks.
📊 Interactive dashboards
Dashboards are now also pleasing to the eye of every true aesthete — dashboards have been completely updated visually, so that using them is not only convenient, but also pleasant.
🤩 A new product for monitoring competitors in social networks — BrandVox
BrandVox works as a separate product — it allows you to monitor the activity of competitors, their posts, content strategy effectiveness of metrics, track hashtags and find influencers on your topic.
After the launch, BrandVox entered the TOP-10 products of the day on Product Hunt and received the badge "Marketing Product of the Week #2"!
So, 2023, don't let it down! We are working for the victory of Ukraine 🇺🇦
