Amanda Sung

26/02/2024

Segment host, as seen on City Lights on Novus TV

26/11/2022

For decades, there are various explanations for a continued failure to break the . Among these explanations, I would like to point out the most basic and yet long-standing explanation: women’s acute lack of confidence. Many highly accomplished and credentialed women keep bumping up against a dark spot, a force clearly holding these highly capable women back: imposter syndrome, insecurity and lack of confidence.

On “Take Your Kids to Work Day,” I had the pleasure of delivering a “lecture” to three 14-year-olds: one girl, two boys. The girl’s mother is the VP of HR, who happens…

31/10/2022

Though it is no longer September 28 "Ask a Stupid Question Day," I would still like to remind everyone that it is perfectly OK to ask stupid questions when you are in a new role after joining a new company.

The best way to ensure that is of course to work for an organization where your colleagues are happy to answer your questions no matter how stupid you think the question may be. I am one of the lucky ones!

What else can you do to excel in a new role?

“The new job is hard,” I said once upon a time to my close friends as I pulled 10+ hours a day and worked well into the night often. Truthfully speaking, I still find the new job pretty…

23/10/2022

I recognize that not all white men are born into wealth. I do need to point out that most white men born in their own countries have never needed to deal with any of the challenges that a coloured, immigrant man has. Imagine that, plus 100 times harder, for coloured immigrant women.

Sure, in the case of Partner Track, the lead character was born in the U.S., but that doesn't stop a lot of white men developing and even vocalizing their unconscious bias and stereotypes against women who look like her. More in my blog post below -

What’s it like to be the only Asian in the room? Or worse, the only Asian woman in the room? “You don’t look a day over 18. You folks are lucky that way, right?” “Where are …

16/10/2022

They say nice girls don't get the corner office.

They also say if a woman takes notes in a meeting or makes copies in advance, that means she serves others and is too nice for the corner office.

Apparently if a woman does not have a mentor at work, no one would advocate for her, speak up for her in her absence or introduce her to any valuable connection. That means she would not end up in a corner office, either.

Thoughts?

More in my blog below 👇🏻

On the plane ride to Vancouver, my sister and I did a self-assessment in the sample of the book titled Nice Girls Don’t Get Corner Office. The score is based on four parameters: how we think,…

09/10/2022

Becoming a is the ultimate in the minds of many marketing professionals. I have certainly thought about it a few times myself but usually perished that thought quickly because frankly I've never seen any immigrant Asian female in the B2B high-tech space anywhere in Canada.

On a slightly more positive note, though, the of Planet Lab started her career in , which has been among my top areas of expertise. Though she is not an immigrant Asian woman, I have learned to try to focus on the bright side and allow that light to keep me on track whichever patch I may be on.

What are some of the skills that can definitely be essential to becoming a ? More in my blog below 👇🏻

As you might know from my post titled Reach As High As You Can, I research the profession of Chief Marketing Officer from time to time. As you also might know, I have almost 10 years of experience …

05/10/2022

We automatically assume what has worked for us will continue to work for us, especially when we have advanced into a new role at work. It's only human nature, hence the term "transition traps". what got you here might not necessarily get you there?

More in my blog below 👇

While new roles tend to be exciting, without a successful transition that is strategically planned out, they can be daunting. How successful it is for any one of us to step into a new role depends …

02/09/2022

Have you heard of a Head of People & Culture resign after one month? I know one personally but I also know that it was not her fault.

Every year the makes me ponder on what I consider important to me at a as an employee and a laborer. Sure - people and culture are on the top of the list, but fundamentally, that just means whether the employer and the employee are aligned on value.

Now... more on that Head of People & Culture who could not wait to leave an unethical organization in my below 👇

Canadian-born author of The First 90 Days, Michael Watkin, spoke about the importance of making sure that even before we take the job, we know the organization is going to be reasonably aligned wit…

01/09/2022

Hello 👋

Got this month? So do I! Let's all be about it:

S👉Specific
M👉Measurable
A👉Actionable
R👉Realistic
T👉Time bound

Check out my for examples and on 👇

I recently became HubSpot SEO certified. In one of the tutorials, I came across a slide called SMART goals: Specific Increasing leads and conversion rates would be common goals in marketing. Outsid…

30/08/2022

What is the highest point in your you would like to reach?

I would consider a role as the highest a professional like myself can reach, but 💡 among executives who began their tenure in 2019, 48% were women. Of all these new , 19% were from racially and/or ethnically diverse backgrounds, compared to ZERO in 2018.

More in my below 👇

April 14 is Reach as High as You Can Day. Everyone’s definition of that “high” is different. Some view it as the highest point of their career. Some consider the amount of wealth …

27/08/2022

💸 What type of people do VCs prefer to give their money to?

🍻 What kind of people do executives like to hang out with and hence promote?

🙋🏻‍♀️ Do YOU fit in any of these patterns that they recognize and match?

After I finished ‘No Rules Rules’, I started reading ‘The First 90 Days’. The next book on my list is by Julia Boorstin, a Senior and Media Tech Correspondent of CNBC, & #821…

19/08/2022

.

In the U.S., women do almost twice as much domestic work compared to their male counterparts?

In Europe, 91% of women spend at least an hour per day on childcare, whereas only 30% of men do the same.

In the world where women in Western societies already experience such tremendous gap, imagine how much harder it is for who most likely take on even more due to cultural expectations of their heritages.

How does any of them find time to work on their or any ounce of professional success? However, some of them still manage to make a mark or two in what they do. If you are one of those, treat yourself to something nice - you deserve it!

Reports from U.S. Department of Labour indicate that women outnumber men in the paid workforce, and yet women still do more of the domestic work and childcare — almost twice as much. Not just a Nor…

14/08/2022

Anyone here a fan of Better Call Saul like me?

Lalo Salamanca, though a villain, was charming and likeable for the most part as a character, partially due to his wardrobe.

Can we make sure the quality in the work we do, or any other field, is always like his shirt choice: 10/10?

What are some of the work you've done you consider is 10/10 and would like to share? Good if you are interviewing and ready to wow your hiring managers!

Anyone here a fan of Better Call Saul like me? Lalo Salamanca’s sense of fashion was always so spot-on that it weirdly motivates me to craft my marketing messaging and strategize my prospect …

11/08/2022

Most experienced, skilled professionals understand the process of converting a lead into a customer, how long it is supposed to take and how much it should ideally cost.

I once worked with a Director of Marketing whose campaigns were engaging but not enough to convert, at least not for a while. One lead had 90 touchpoints, whereas most others had at least 20 to 30.

Now that everyone says the market condition is uncertain and there is a pending recession, if not already here, conversions are likely to take longer than usual, meaning that cost-per-lead might increase, too. What are your back-up plans during this difficult time, where very few of your target audiences have the budget to spend on your products and are bound to take forever to decide?

Mass layoffs in tech have been announced almost on a daily basis. In many cases, marketing roles are the first to go. Marketing teams that are still in tact are likely moving forward without any bu…

08/08/2022

Performance, good and bad, is contagious. One mediocre, merely adequate employee is likely to end up taking everyone down. Your competitor would love that, wouldn’t they? The only way to prevent that is to keep your high.

What is and why should you care? More in my blog post 👇

https://amandasung.wordpress.com/2022/03/05/with-high-talent-density-comes-with-tough-hiring-decisions/

Defined as the collective amount of talent held by a company’s employees, talent density is the key to any organization’s success, as Reed Hastings, Co-Founder and CEO of Netflix highli…

02/08/2022

Have you heard what once said about ? It is about value. 💯

I think it is also about reminding the target audience what really matters to them. 👇🏻

Arjo, picutured below, is a medical equipment manufacturer whose solutions are designed to promote a safe and dignified experience through patient handling, medical beds, personal hygiene, disinfec…

30/07/2022

Has anyone made the assessment recently? What you think of your vs. what other people, such as your customers, your resellers, basically your target audiences think of your content

If not, you should! In my blog, I write about the reason such disconnect may occur to professionals 👇

Has anyone made the assessment recently? What you think of your content vs. what other people, such as your customers, your resellers, basically your target audiences think of your content Not all …

09/12/2021

Dec. 8 is Pretend to be a Time Traveller Day? If I could back to my childhood, 20s or even just a few years ago, I would have:

👪 put my family, seen below, first more often
🥚 frozen my eggs at a much younger age
💔 let go of things and people who weren't meant for me in a much more graceful way, which I am now totally capable of

What about you?

This isn't a post about regrets. This is a post about reflection. Only when we reflect, we have the opportunity to be better and do better in the future.

07/12/2021

I have worked with channels worldwide from various industries for over a decade. One of my past clients is a tier-one channel in Australia.

If you are a vendor relying on channels to get your solutions out to their markets, how versatile your solutions are in relations to other solutions they are carrying is imperative. It is a huge bonus if your offering is able to help your channel bundle and upsell.

NorthVision Technology Inc. is a perfect example, offering a touch module specifically designed for interactive displays, which are frequently sold through channels. Learn more below 👇

we carry displays from ViewSonic, which are compatible with the multi-touch module, WT20, from NorthVision Technology Inc.?

When paired together, your employees/visitors, teachers/students get the most complete and the most seamless experiences.

Curious how the palm-sized, magnetic multi-touch module works? Learn more on our website: https://www.northvision.com/visionshare-wt20

03/12/2021

Dec. 3 is Make a Gift Day?

Those who know me would know that I am one of the least “handy” girls out there. Honestly, I don’t even know how to use a hair curler. Luckily, I have a tad bit of natural wavy curls! However, with the approaching, I would just so very much like to be part of the conversation about giving, so I looked up easy handmade gifts online:

🖼️ Picture frame message board or a cork board
🛀 Bath bombs or soaps if you do not have a tub at home
☕ Hand painted mugs or coasters
💐 Painted bottles as vases
🍙 Hand warmers, which apparently, just require bags of rice!

My gift over the would be my family, my sister and our beloved pets. I know none of them is handmade unless you believe in God having created each of us. The point is there is no better gift than family and giving is always hands down far better than receiving.

Will you hand make a gift this ?

30/11/2021

Most, if not all, of today's laptops come with USB-C ports. Have you ever stopped to wonder what your USB-C port is capable of?

One of my client's competitor started out offering wireless presentation systems built with only USB-A ports, whereas my client, NorthVision Technology Inc. has equipped their solutions with both USB-C and HDMI ports since Day 1. This competitor eventually caught up and began to offer USB-C, except their USB-C does not come with VESADisplayPort. This means essentially their USB-C systems are the same as USB-A in terms of functionality. Sure, they look different, but still, it is a gimmick.

Check out the newsletter I recently created for them 👇

Most, if not all, of today’s laptops come with USB-C ports. Have you ever stopped to wonder what your USB-C port is capable of? One of my client’s competitor started out offering wirele…

12/11/2021

Delighted to see companies bringing employees and visitors like Bank of America

What do you miss the most about the ?

Bank of America told CNBC that they are "very focused on getting (our) people " where they have been building a strong for a long time.

Committed to enabling organizations to build a productive , NorthVision Technology Inc. works tirelessly to create solutions that enhance as well as , especially during in-person .

Visit our website today to learn more about how we improve the for staff and visitors: www.northvision.com

10/11/2021

Many Americans have received their to combat Delta variant. As increases, more offices reopen and welcome employees back to the office safely.

If employees and visitors would like to physically distance a bit in a conference room during an on-site meeting, a 4K presentation system is highly recommended in order to maintain the highest resolution possible while meeting attendants spread out a little.

Learn more from my client NorthVision Technology Inc. below!

NorthVision 4K wireless presentation systems are now a necessary investment for every organization in order to achieve physical distancing, while maintaining best visual experience for meeting participants.

08/11/2021

Proud of my client for being such a 👏🏻

Type-C USB interoperability is the future 💡

Recent news on USB-C According to The Verge, European Union recently proposed mandatory USB-C on all smartphones and other electronics, aiming at "full interoperability" on both ends of the cable. Once this bill is passed, Apple will be impacted negatively, and so are other wireless presentation sys...

31/10/2021

Since the concept of was reimagined, examples of this new lingo can be seen not only among those in romantic relationships but also those reviewing job applications and conducting interviews.

On this day of , I would like to share the I wrote in July, titled "Rejected job seekers deserve feedback" https://amandasung.wordpress.com/2021/07/17/rejected-job-seekers-deserve-feedback/

Dear recruiters and hiring managers, save it for the !

26/10/2021

What is the "golden ratio" in newsletter content?

Ideally, 90% educational, 10% promotional.

However, in my experience with tech companies, most of the supervisors have little training in marketing and would push for content that is more salesy and promotional. What can you do in situations like that?

Position yourself as an advocate for not only your customers but also their customers. Make the pain points relevant to everyone in the big picture to strengthen your educational tone of voices.

Here's an example of an I did for NorthVision Technology Inc.: https://amandasung.wordpress.com/2021/10/22/golden-ratio/
.. where I emphasize the importance of great wireless signals and speed during in-person meetings as a key to better . Improved is not only the IT department's concern but also important to the sales team as well as customer success managers.

I have been strategizing and producing marketing content for employers and clients for over 14 years, starting out in media and later on transitioning to corporate. Tactics such as email newsletter…

21/10/2021

Is your organization protected when staff and visitors present in a meeting room?

Our systems are built with proprietary and technologies which ensure nothing travels through walls or gets out of the room.

Another perk is is faster than any or on the market. Aren't meetings supposed to be short and sweet, so everyone can be more efficient and productive at work?

Learn more in this video from my client, NorthVision Technology Inc.: https://youtu.be/tlXWsmfsa0Q

All of our competitors build their systems (WPS) on 2.4/5GHz . With plenty of congestion all over 2.4/5GHz, your employees and vis...

15/10/2021

I follow funny holidays regularly and would like to share with you all that October 19 is !

If you actually evaluate your life that day like I do, perhaps you would be reminded of some of the things and people you have been waiting for in your life. We have all been there. In my below, I share a couple of quotes from How I Met Your Mother. I hope they cheer you up.

Did you know October 19 is Evaluate Your Life Day? If you have not evaluated your life recently, here are some of the pointers: ✔️People in your life, whether it is romantic or platonic, family or …

10/10/2021

As some of you know, I am a proud and always love seeing Canadian companies posting content this time of the year. As some of you also know, I lived in the U.S. for several years and love American Thanksgiving – more like deals – just as much. If you are a marketer, manager and content strategist like me, between now and mid November, you will at some point start thinking about what content to showcase in celebration of American Thanksgiving. Here are some of the popular ideas that I either came up with or found on the Internet:

✔️Hello, pumpkin (or cutie pie)
✔️Eat, drink, and be thankful
✔️Life is what happens when you are busy being thankful
✔️Winner winner turkey dinner
✔️Fifty shades of gravy
✔️Pies before guys

Which one(s) do you guys like or find creative? Happy Thanksgiving, my fellow beloved Canadians!

04/10/2021

Having been in the , and commercial-grade industry for over 6 years, I have great respect for these brands, whose touch display solutions are compatible with my client NorthVision Technology Inc. WT20:

ViewSonic
SamsungFlip
NEC Display Solutions
Sharp Display
BenQ
Newline Interactive
FlatFrog
iiyama

More in my below.

Having been in the professional audiovisual, digital signage and commercial-grade display industry for over 6 years, I have great respect for these brands, whose touch display solutions are compati…