07/11/2024
Have a merry social media Christmas: 12 tips for holiday marketing
1. Update your information
To make sure this information isn’t missed, you could go as far as sharing posts across all platforms with the hours on as well.
2. Schedule content
It is a fact that many businesses are busier than usual in the run-up to Christmas which can leave feeds neglected and risk followers becoming disinterested. Scheduling a few posts a week will keep the accounts active and give customers the content they crave.
3. Embrace real time
Companies can use this feature to give followers a preview of festive decorations, special dishes being developed for Christmas menus or even products released specifically for Christmas. Doing this will help consumers feel included in the company as well as building anticipation for things to come.
4. Christmas competition
A caption competition is a quick and simple way to engage followers – this involves uploading a photo to your feed and the best caption from a follower wins a prize. Alternatively, you could go one step further and host a big ‘12 days of Christmas’ competition.
5. Encourage interactions
A great way of doing this is by running a poll. These can be run on Facebook and Twitter and involve a multiple-answer question being asked of your followers, with the most popular answer being revealed in a separate post.
6. Know your hashtags
Simple festive variations to a slogan will provide a great mix of hashtags relevant to both your business and Christmas.
7. Add festive cheer to your pages
Take time to update your cover photos and profile images to reflect the festive period. This will help get followers in the Christmas spirit.
8. Social media Christmas offers
Offers can be given in a simple post or, to inspire urgency, the offer can be exclusively revealed in your ‘stories’ on Snapchat, Facebook and Instagram.
9. Consider customer service
Leading up to and during the festive season, it may be worth investing in a Angels Approved Businesses marketing manager, dedicated to running and handling your social presence.
10. Charity
It is important that businesses show their generous side by giving to charity during the festive season.
11. Get your social media Christmas organized
Before diving straight in, it would be beneficial to devise a clear plan of the content you will be posting over the Christmas period and to which social networks.
A content calendar will help you lay out all the posts you want to share over the coming weeks
12. Share, share, share!
Nothing says you are doing a great job on social media like your following engaging with your content and even creating their own user-generated content.
