SideKick Communications & Design Studio for Social Good

Communications & Design Studio for Social Good

Sidekick works with purpose-led businesses and social organizations on Public Engagement & Behavior Change initiatives | Creative Production & Visual Design projects, within Southeast Asia and beyond. We started in 2014 with an experienced team of designers and communicators who have collectively been working across Asia connecting with audiences and igniting conversations around social change.

Exciting times ahead! 🌍 Over the past decade, we've worked with diverse partners, from grassroots networks to UN organiz...
12/12/2024

Exciting times ahead! 🌍 Over the past decade, we've worked with diverse partners, from grassroots networks to UN organizations, government agencies, and businesses across South and Southeast Asia. Together, we've driven impactful campaigns focused on women's safety, community resilience, and sustainable land and forest development.

Our efforts include action research, testing innovative approaches, and creating award-winning PSAs, documentaries, and programs tackling critical issues like mental health, road safety, and women empowerment.

We’re proud to embark on our next big step: a 14-month partnership with USAID Enhance, working with almost 40 CSOs across Thailand to train and mentor our partners in the Constructive Advocacy approach. This project is all about building capacity, supporting communities, and driving long-lasting, systemic change. Our first online meeting with all CSO partners was just the beginning—soon, we’ll be in the field, working side-by-side to create impactful solutions.

Stay tuned as we continue to connect, create, and expand our impact across the region! 💡

After recently launching our latest research on connecting generations, the Sidekick team has shifted focus to northern ...
09/11/2024

After recently launching our latest research on connecting generations, the Sidekick team has shifted focus to northern Thailand near the Lao border, where we’re filming a documentary. This project explores how scientific methods are being introduced to create a more controlled approach to burning, aiming to reduce forest fires and haze. Watch this space—more to come soon!

Media Launch "SideKick : Decoding Connection Across Generations"Over the past two years, Sidekick has partnered with the...
04/11/2024

Media Launch "SideKick : Decoding Connection Across Generations"

Over the past two years, Sidekick has partnered with the ThaiHealth Promotion Foundation (สสส.) on a pilot initiative to develop innovative ways to reduce age-related bias across Thailand. This effort began with research on a diverse group of 611 people spanning age groups (15-18, 19-30, 31-50, and 51-70) to identify a unique group we call “Connectors”—the 20% of people who naturally demonstrate openness, empathy, and respect for perspectives regardless of age.

Our study highlighted four key behaviors that define these Connectors:

- Appreciating the efforts of others
- Actively listening to diverse perspectives
- Openly sharing personal mistakes
- Creating safe spaces for meaningful exchange

Using these insights, we crafted hands-on programs where youth can connect with adults who embody these Connector traits. The goal? To introduce young participants to positive role models, break down generational stereotypes, and encourage them to cultivate their own Connector traits for the future.

The impact has been powerful. Youth who once felt hesitant to engage with adults are now eager to share ideas, realizing that age does not define values or outlooks. They’re connecting with adults as individuals, and longstanding biases are fading.

The World Health Organization’s research on ageism reveals that ASEAN faces the world’s highest levels of age-related bias, with rates as high as 86.4% in surveys conducted in Thailand, the Philippines, and Malaysia. This underscores the importance of finding new models for bridging generational divides, like our Connector approach. We believe the program has the potential to shift culture on a larger scale, creating environments rooted in respect, empathy, and inclusivity.

Going forward, Sidekick is looking to work with ThaiHealth Promotion Foundation to expand this pilot into mainstream education, laying a foundation for a more understanding, inclusive culture.

Find out more on our project website (in Thai) https://www.sidekick.asia/prasopkarn (which means Expereince)

Here’s to a more connected ASEAN!

We were thrilled to be part of an inspiration project aimed at helping students at Satit PIM High School explore differe...
25/10/2024

We were thrilled to be part of an inspiration project aimed at helping students at Satit PIM High School explore different career paths and broaden their interests.

Our team, engaged the students in a fun and interactive activity called "Match Your Cartoon Character with Your Identity." Each student created their own cartoon character to represent their inspirations and aspirations, as you can see in the photos. We identified Sidekick as "Robin"—the ultimate sidekick to the incredible social impact organizations we collaborate with.

It was inspiring to see students embrace their uniqueness and creativity while learning about how we uniquely combine media, social change campaigning, and human-centered research to drive meaningful change.

Thank you, Satit PIM, for the opportunity to connect with the next generation of changemakers!

11/10/2024

🎉 We just wrapped up an incredible Data-Driven Storytelling Workshop with civil society organizations, and the feedback has been truly inspiring!

Participants highlighted how the structured templates and visual canvases provided a clear framework for defining their topics, making data and statistics more relatable. They especially appreciated the hands-on approach, which allowed them to test their ideas in real-time before full implementation.

With these practical tools, broken down into easy steps, they now have a clearer vision of their goals and are better equipped to effectively communicate their collective knowledge to their audiences.

Here are some of the interview highlights 📽️

Learn more about this and other workshops and trainings hosted by Sidekick at this link: https://www.sidekick.asia/creativeworkshop

A big thank you to everyone who participated and made this workshop a success.

Special thanks to our partners from USAID Thailand Counter Trafficking in Persons project and to:

- Khun Veerawat Kamkom, Senior Communications and Campaign Officer, Human Rights and Development Foundation

- Khun Taywee, Project Assistant, Asylum Access Thailand

- Khun Tuangsiri Kanisthananda, International Partnerships Coordinator, Alliance Anti Trafic

for being part of the video!

🌟 Exciting Milestone! 🌟We’re thrilled to have partnered with USAID Thailand Counter Trafficking in Persons on the Data-D...
10/10/2024

🌟 Exciting Milestone! 🌟

We’re thrilled to have partnered with USAID Thailand Counter Trafficking in Persons on the Data-Driven Storytelling Training Program for civil society organizations (CSOs) across Thailand over the past 4 months! 🎉

It’s been inspiring to watch each organization’s growth throughout this journey—seeing them adopt the tools and techniques we developed and apply them in real-life storytelling. 🙌

From interview simulations to data collection and story crafting, our team was amazed by how each participant embraced the tools to gather impactful stories, highlighting their critical work in human trafficking and migration. 🌍✍️

Even more exciting is knowing that many organizations are already planning to use these resources to create transformative campaigns going forward into this year and beyond! 🚀

We’re incredibly proud of the progress made and look forward to seeing the ripple effect of their stories in shaping a better future. Stay tuned for more updates!

We’re excited to have participated in Singapore Management University's (SMU) Overseas Internship Programme and to have ...
27/08/2024

We’re excited to have participated in Singapore Management University's (SMU) Overseas Internship Programme and to have hosted our first intern, Ezenn!

It’s been a great experience providing students with hands-on opportunities in the impact sector through strategic communications.

We were also pleased to welcome the overseas internship program team to our office, further strengthening our collaboration. We're looking forward to working with more talented students in future cohorts and continuing this valuable cultural exchange.

🌟 We’re thrilled to share the success of our first Data-Driven Storytelling workshop! 🚀Over two days, participants from ...
23/08/2024

🌟 We’re thrilled to share the success of our first Data-Driven Storytelling workshop! 🚀

Over two days, participants from various NGOs working on migration issues came together in Bangkok to dive deep into the art of storytelling, backed by robust data. From learning how to craft compelling case stories to mastering the integration of impactful visuals, the energy and enthusiasm were incredible!

Key Highlights:

- Hands-on Learning: Participants practiced real-life scenarios, refining their storytelling techniques.

- Expert Insights: Our guest speakers shared invaluable knowledge on using data to amplify narratives.

- Community Building: The collaborative spirit was strong, with participants supporting each other in mastering new skills.

This workshop is just the beginning! We’re excited to see how these newly acquired skills will translate into powerful stories that drive real impact. Next up: our virtual mentorship sessions!

We are seeking an experienced Program Advocacy Officer to work on a new and exciting initiative to promote constructive ...
29/07/2024

We are seeking an experienced Program Advocacy Officer to work on a new and exciting initiative to promote constructive advocacy to grassroots organizations across Thailand.

We are seeking an experienced Program Advocacy Officer to work on a new and exciting initiative to promote constructive advocacy to grassroots organizations across Thailand.

Proud to contribute our expertise to the SoSafe workshop with   and partners! Excited to support the development of the ...
07/05/2024

Proud to contribute our expertise to the SoSafe workshop with and partners! Excited to support the development of the SoSafe platform for accessible knowledge and social support services.

Our film team has landed in Malaysia for a week-long collaboration with UNDP's Business and Human Rights team. We're fil...
28/04/2024

Our film team has landed in Malaysia for a week-long collaboration with UNDP's Business and Human Rights team. We're filming the latest episode of Asia in Focus, focusing on ESG Investing! 🎥 Stay tuned as we meet, interview, and film experts in ESG investing, sustainable finance, and corporate governance in Asia.

19/04/2024

🌍 Sidekick is thrilled to announce our collaboration with UNDP's Business and Human Rights team for the latest episode of Asia in Focus. Premiering online this Monday , we delve into the crucial topic of Just Transitions and the business and human rights agenda, exploring how these intersecting themes shape our regional landscape.

Our team has crafted a dynamic TV-style episode, set to air next Monday on UNDP's YouTube channel. We're excited to bring you insightful discussions and thought-provoking insights from industry experts and leaders.

Can a into renewable energy and out of fossil fuels be achieved in a region as energy hungry as Asia?

Stay tuned to find out.

🌏💼

Exciting news! Our Sidekick team just got back from a recce in Malaysia to check out the venue for our upcoming TV-style...
16/04/2024

Exciting news! Our Sidekick team just got back from a recce in Malaysia to check out the venue for our upcoming TV-style production for UNDP's YouTube channel next month. Everything is coming together for an amazing shoot! Stay tuned for exclusive behind-the-scenes content and updates as we prepare for this impactful event.

🌟 Join Our Team! 🌟We're hiring an Associate Project Planner at Sidekick! If you're passionate about driving social chang...
09/04/2024

🌟 Join Our Team! 🌟

We're hiring an Associate Project Planner at Sidekick! If you're passionate about driving social change and have strong coordination skills, we want to hear from you!

Sidekick is looking for a dynamic Associate Project Planner to coordinate between in-house teams, vendors, freelancers, and consultants, and work closely with senior management to ensure seamless project ex*****on within established milestones and timelines.

Join Our 4-Month Data Collection and Storytelling Course for CSOs Working on Migration Issues! ℹ️ Importance of Data Col...
22/03/2024

Join Our 4-Month Data Collection and Storytelling Course for CSOs Working on Migration Issues!

ℹ️ Importance of Data Collection:
Data-driven advocacy is key to increasing policy influence and creating a pro-poor impact. Our course empowers CSOs with the tools and knowledge to collect robust data, utilize evidence effectively, and amplify their voices for meaningful change.

🚀 What to Expect:

- Hands-on Workshops in Bangkok: Dive deep into data collection methods, analysis techniques, and storytelling strategies through intuitive tools that seamlessly integrate into your existing workflows.

- Virtual Mentorship: Receive personalized guidance and support from industry experts throughout the course.

- Media Pitch Opportunities: Showcase your ideas and concepts to the media, boosting your organization's visibility and impact.

If your organization is based in Thailand and working on migration issues, click the link to find out more about this program!

เชิญชวนทุกท่านมาร่วมระดมความคิดและแบ่งปันประสบการณ์ในงานเปิดตัวโครงการอบรมรูปแบบใหม่ เพื่อสร้างนักเล.....

Throughout the next few months, as part of our ongoing behavioral change learning initiative on intergenerational connec...
14/02/2024

Throughout the next few months, as part of our ongoing behavioral change learning initiative on intergenerational connections, Sidekick will be launching a series of fun activities and workshops bringing together people of different ages around a shared hobby or interest.

This month, we're focusing on photography and storytelling, bringing enthusiasts, hobbyists, and professionals together for a four-week photo journey across four picturesque locations in Bangkok! They'll not only learn about photography but also about each other, in a safe and encouraging environment. Stay tuned for more updates!

Thank you to Ramkhamhaeng University, the Thai Health Promotion Foundation, and all the wonderful experts who have already stopped by and will continue to do so throughout this month.

🌟 Join Our Squad! 🌟Are you passionate about making a difference? 💪✨ We're on the lookout for a dynamic Social Impact Cam...
17/01/2024

🌟 Join Our Squad! 🌟

Are you passionate about making a difference? 💪✨ We're on the lookout for a dynamic Social Impact Campaign Assistant to join our team! 🚀 If you're ready to dive into exciting projects, fuel positive change, and be part of an awesome crew, this opportunity is for you! 🌈

✨ What's in it for you?

Thrive in a creative environment 🎨
Dive into impactful campaigns 🌍
Work with a team that feels more like family 🤗

Ready to turn your passion into action? Apply now and let's rock the world together! 🚀🌟

🌈✨

Sidekick is looking for an enthusiastic and proactive Administrative Coordinator to provide essential administrative support and help our team stay organized and efficient.

ที่อยู่

Phahon Yothin 19
Bangkok
10400

เวลาทำการ

จันทร์ 09:00 - 17:00
อังคาร 09:00 - 17:00
พุธ 09:00 - 17:00
พฤหัสบดี 09:00 - 17:00
ศุกร์ 09:00 - 17:00

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Our Story

SideKick (www.sidekick.asia) is a Bangkok based creative and media agency for social change. We research, identify and develop media campaigns that give disenfranchised communities a voice and mobilizes the public on issues they care most about.

Our team of Thai and ASEAN communication experts and media researchers work with charities, Non Profit Organizations (NGOs), and companies to craft campaigns that drive media coverage and engages decision makers by utilizing both traditional, digital and social media tools.

Our unique understanding of the local markets together with our experience in working with international companies and organizations, help us deliver campaigns that speak directly to the audience while never losing sight of the core message, every time.