Published by Seipersei Casting a Book about Women is a photography book about women.
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Casting
a book by Mattia Baldi
Models and castings; working with models agencies and doing castings have always intrigued me beyond being just a job, but I have also been blindly unaware of the reason for that until recently I found out why. Growing up collecting Interview Magazine, the magazine founded by the American artist Andy Warhol in 1969, I sharpened my artistic sensibility by learning from the magazine's interviews, Warhol's screen tests and all of his work concerning castings. It was a perfect way to explore and understand the human condition and show the side of the people of which I find interesting.
Working with models I'm very little worried about how they look. They could be perfectly fit for the casting or close to a certain stereotype; however, I'm more fascinated with their personas shaped their young age by difficulty from the modeling work. On the other hand, working for advertising campaigns and fashion editorials, I have been touched by certain mindsets and biases on how the mainstream media has chosen the it-girl faces. The faces are so-called "the standard of beauty". Conflicting with my work ethic, I have never liked the idea of the standards of beauty, or even worse "fashion trends". What I constantly find working with models with great potentials is that they are put aside simply because they don't fit certain commercial standards. The criteria someone from somewhere has decided for other people. For instance, the Korea trend of having an oval face, white skin and big eyes is today's standard of beauty in Asia. Within just a few years, the perception of the "beautiful Asian girl" has become the only way to perceive beauty in Asian magazines, music videos, and TV programs. This soulless, plastic and artificial way to see women becoming robotic dolls mechanically and unemotionally dancing and singing shadows over any other potentially amazing model/actress who has a fantastic personality, unfolding uniqueness and actual talent.
"Beauty is desired in order that it may be befouled; not for its own sake, but for the joy brought by the certainty of profaning it."