From the programme:
The Emerging Athlete EraAthletes today, across all sports and markets, are growing their independence, influence, income, and impact – and it doesn’t just matter to them, it should matter to you too! In a fast-moving, distraction-filled world, capturing attention has become the ultimate superpower, and athletes are winning at this game. Join Thomas van Schaik, seasoned brand strategist, former Global Brand Director at Adidas and author of The Athlete Brand Book, as he shares how athletes and their allies can team up to build better brands and thrive in today’s competitive landscape. 🎟️ Don't miss athlete branding insights at SPORTO 2024!📅 November 21-22 📍 Portorož, Slovenia#SPORTO2024 #SportsMarketing #Branding #Athletes #SportsBusiness
Misha Sher AI
From the programme: Creativity that deserves attention." 🎤
Misha Sher, Global Head of Sport, Entertainment, and Culture at EssenceMediacom, will look into the creativity in sponsorships and the award-winning innovative brands that are going far beyond logos, which is the only way to truly earn consumers’ time and attention. 📈
🎟️ Join us at SPORTO 2024 to learn, network, and elevate your game!
#SPORTO2024 #Sponsorship #SportsMarketing #SportsBusiness
🚴♂️ New Speaker Alert! Alex Carera Joins SPORTO! 🚴♂️
Alex Carera, agent to cycling superstar Tadej Pogačar, is coming to SPORTO! 🎉 Founder of A&J All Sports at just 22, Alex has become a key figure in cycling sports management, handling three Grand Tour champions and managing top athletes worldwide. 🌍 Now he’s here to share his journey and insights into the world of athlete management. Don’t miss it! 💬
#SPORTO2024 #AthleteManagement #Cycling #athletes
🌟 New speakers alert!
The sports-filled summer of 2024 brought us the EURO 2024 and the Paris Olympic & Paralympic Games! How did brands make most of their sponsorships, and what challenges did they face?Join us as Alenka Anžič Potočnik (Marketing Director at Hisense Europe, sponsor of UEFA EURO 2024), Tanja Dimitrova (Head of Sponsorship at Lidl Slovenia, partrner of UEFA EURO 2024 & the Slovenian Paralympic Committee), and Niko Kušar (Head of Advertising at Telekom Slovenije, sponsor of the FA Slovenia & the Slovenian Olympic Committee) share valuable insights, strategies, and lessons learned connected to activations around these events.Join us and don't miss annual gathering of the sports business industry in the wider Adriatic region.📅 November 21-22 📍 Portorož, Slovenia#SPORTO2024 #sponsorship #purpose #EURO2024
We are one month away from SPORTO 2024 and are excited to introduce our guests, who will share their expertise on forging successful collaborations in sports. Get ready to dive deep into innovative brand strategies, storytelling, and fan engagement. 🔥
Paddy Carberry is the Head of Sports for the Guinness brand globally (at Diageo). Paddy was integral to landing the global deal for Guinness and the Premier League, and works with Guinness marketing teams across the world to bring this partnership to life, as well as the Guinness Men’s and Women’s Six Nations Rugby partnerships. 🏉⚽
With the 2023/24 season, LALIGA has embarked on a new era through a naming rights partnership with the leading franchise in the sports video game industry, EA Sports. Don’t miss insights from Pedro Oliveira Cortez de Miranda, Senior Sponsorship Manager at LALIGA. Pedro has over 20 years of experience in the fields of marketing and branded content in organisations such as Telefónica, Microsoft and Real Madrid. 🎮⚽
More about speaker guests 👉 in BIO.
Join us and don't miss insights from leading brands in the industry!
📅 November 21-22
📍 Portorož, Slovenia
#SPORTO2024 #sportsbiz #sponsorship #storytelling #marketing #branding
🚨 NEW SPEAKER ANNOUNCEMENT 🚨
We're less than two months away from SPORTO 2024! 🔥
💡 FAN INSIGHT & SPORTS REVENUE MODEL
Ever wondered how people become sports fans? Jonathan Potts, Lead Consultant at Two Circles, will dive deep into understanding the origin journeys of fans to help build long-lasting, valuable fanbases.
💼 Meanwhile, Ben Wells, CEO at PTI Digital, will explore how sports can navigate post-Covid challenges and rising costs by leveraging data and technology to boost revenue and efficiency.
📅 Don't miss out! Early Bird tickets are still available until Monday, 30 September. Prices start at 299 EUR + VAT.
#SPORTO2024 #SportsMarketing #Sponsorship #FanEngagement #RevenueModel #EarlyBird
🎥 SPORTO 2023 Lookback: Amar Singh | MKTG Sports & Entertainment
🎥 SPORTO 2023 Lookback: Amar Singh | MKTG Sports & Entertainment
Amar Singh explored how the pandemic reshaped the digital landscape, highlighting the rising significance of purpose-driven marketing. Singh and his team use data and analysis to show that building real connections and focusing on meaningful results are now more impactful than mere social media clicks.
Watch the full interview on YouTube to learn more about how purpose and authenticity are driving modern marketing.
🎉 Join us for the 20th Anniversary of SPORTO, November 21-22, 2024, in Portorož, Slovenia!
🔗 https://youtu.be/pncCO-n7xMw?si=6c4eV1jrDJUxRbX4
#SPORTO2024 #20years #sponsorship #purposedrivenmarketing #digitalstrategy
🎥 SPORTO 2023 Lookback: Arthur Guisasola | TikTok 🌍
🎥 SPORTO 2023 Lookback: Arthur Guisasola | TikTok 🌍
Arthur Guisasola discussed the power of TikTok in helping athletes and brands connect with audiences globally. He emphasized those who’ve embraced the platform with authenticity, boldness, and creativity, and how they came to the forefront in the world of sports.
Watch the full post-session interview on Youtube link & join us in Portorož, Slovenia for the 20th edition of SPORTO on November 21&22!
🔗 https://youtu.be/15dCqSQGt5I?si=7xpNDGpfcRQTXKyl
#SPORTO2024 #20years #smsports #TikTok #sportsmarketing
🌍 SPORTO Flashback: Craig Howe | Rebel Ventures 🎯
🎥 SPORTO 2018 Lookback: Paul Rogers | AS Roma
🎥 SPORTO 2018 Lookback: Kenechi Belusevic | Discovery
🎥 SPORTO 2016 Lookback: Tanya Joseph | ""THIS GIRL CAN"" campaign
Relive the impactful session with Tanya Joseph from SPORTO 2016! At that time, Tanya was the Director of Business Partnerships at Sport England and the visionary behind the ""This Girl Can"" campaign. Her talk highlighted how the campaign not only increased female participation in sports but also made strides towards gender equality in broader society.
Watch the full interview on YouTube to explore her valuable insights.
🎉 Join us this year as we celebrate the 20th Anniversary of SPORTO from November 21-22, 2024, in Portorož, Slovenia. Don’t miss out on two days of inspiring talks and networking!
🔗 https://www.youtube.com/watch?v=ajpAUPlRVbk&list=PLM_oLRpypDTZG1G_-MH2B1n8fDJUg0Vzn&index=12
#SPORTO2024 #20years #womeninsports #sportsmarketing
