The Press Room

The Press Room The Press Room is a publishing and design consultancy based in Singapore As with most young firms, we like to proclaim that we are quite dynamic. Very nasty.
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In fact, we'd tell you that our dynamism has often been compared to that of President Barack Obama. With the philosophy that design is about good ideas, we are fully confident in designing anything. We are hence multi-disciplinary in nature, as most design firms are in this century. We make big and small things such as books, objects and spaces, and we are attempting to make a Dolly sheep too. So

you can really trust us to make anything for you. We have to refuse quite flatly if you want any one of our good-looking team members to make a baby for you, though, unless you are extremely good-looking, clever, rich, and are fully capable of making sheep too. These days, common interest is underrated in relationships. Speaking of relationships, in our free time when we are not changing the world, we provide counseling for distraught couples too. We are currently conducting genetic research on human cloning, analysing the progression of cells and processes, dealing with things like oocytes, spermatocytes, meiosis, gametes, plasmogamy, karyogamy, zygote, mitosis. It’s really tough but to be honest, nothing really scares us. At the last company’s outing on a camping trip on Pulau Ubin, we were confronted by a bear that at first tried to attacked us, but by the morning, he was having coffee with us. If you are not a client from hell, don’t even call us. Easy is not fun. Push our limits, push our buttons (make sure you aim right), be nasty to us. In fact, throw us in a tsunami, an earthquake, a flood. In times of extreme stress and pain, we can make really good design. Give us 2021, we can’t wait.

It’s time for another fun session at Cosentino City where we talk design and drink wine in the intimate setting of the C...
28/05/2024

It’s time for another fun session at Cosentino City where we talk design and drink wine in the intimate setting of the Cosentino showroom.

Come for the rare opportunity to indulge in the brilliant creative minds of Takenouchi Webb and Wynk Collaborative on 6th June at 630pm. To RSVP, click here:

https://www.eventbrite.sg/e/deep-dive-in-design-with-kelley-cheng-the-art-craft-of-interior-design-tickets-913719348167?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

All are welcome and I’d love to see you all!

An event brought to you by
Cosentino City ()
Studio SML (Studio SML)

Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogu...
09/04/2024

Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogue for her solo show Septum. While allowing her artworks to be the focus of the design, we responded with playful typography to create a unique identity for the show.


Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogu...
09/04/2024

Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogue for her solo show Septum. While allowing her artworks to be the focus of the design, we responded with playful typography to create a unique identity for the show.


Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogu...
09/04/2024

Throwback to April 2023, we collaborated with our long time artist friend Yeo Shih Yun to design her exhibition catalogue for her solo show Septum. As the show features 7 works, we responded by creating the catalogue as a folder with a collection of loose sheets, so that each artwork is an art print that the recipient of this catalogue can actually frame them up.


In this time of the year for new clothes, new shoes, visitations, feasting, gambling and ang baos, we wish everyone a Ha...
09/02/2024

In this time of the year for new clothes, new shoes, visitations, feasting, gambling and ang baos, we wish everyone a Happy Chinese New Year! 🐲✨🍊🍊

In giving care to their loved ones, the needs of mental health patients' caregivers are often neglected, and many of the...
19/07/2023

In giving care to their loved ones, the needs of mental health patients' caregivers are often neglected, and many of them ended up with emotional and physical exhaustion. Non-profit organisation Caregivers Alliance Ltd (CAL) provides help in the form of workshops and personal guidance for free to these Hidden Heroes.

The Press Room has been serving as the design partner of CAL to bring awareness to mental health and the caregivers. As an ambassador to CAL, we like to invite you to donate generously to CAL through giving.sg as you never know, one day you might be a caregiver for a loved one.

Click here to donate so that more caregivers can get the help they need for free! -

https://www.giving.sg/.../the_press_room_4_mental_wellness

Thank you!

Dear Friends,The Press Room has been serving as the design partner of non-profit organisation Caregivers Alliance Limite...
18/07/2023

Dear Friends,

The Press Room has been serving as the design partner of non-profit organisation Caregivers Alliance Limited (CAL), an organisation dedicated at providing free care and help for caregivers of patients with mental health issues ranging from depression, schizophrenia to dementia.

We often forget about these Hidden Heroes who are the pillars of strengths for the patients. As an ambassador of CAL, The Press Room invites you to contribute to this campaign, as every dollar helps to bring better care to caregivers, and who knows, you might be one of them one day.

Click here to show your support for caregivers! :-
https://www.giving.sg/campaigns/the_press_room_4_mental_wellness

Thank you!

Studio SML is having a spot at the upcoming Alex Blake Charlie Sessions! You can meet the team behind Studio SML, have a...
15/02/2023

Studio SML is having a spot at the upcoming Alex Blake Charlie Sessions! You can meet the team behind Studio SML, have a walk through our little exhibition featuring The Press Room’s works, and chat with us! And best of all, you can enjoy other fringe events there too!

Studio SML is a project by The Press Room

Launched by Deputy Prime Minister Heng Swee Keat, Sanctuary and Stronghold are 2 books designed as a set to commemorate ...
13/01/2023

Launched by Deputy Prime Minister Heng Swee Keat, Sanctuary and Stronghold are 2 books designed as a set to commemorate the Bicentenary of Singapore General Hospital (SGH). The covers are to reflect each other, with a sneak peek to the contents. Volume 1 tells the SGH story, and the cover features the counting of years, highlighting significant dates. Vol 2 interviews 26 people whose lives are intertwined with that of SGH and the cover features their names. The book design seeks to be understated, keeping in line with the humble character of a hospital, but added a touch of glamour with the black hotstamp at the sleeve spine. A splash of colour at the book spines breaks the monochrome palette, adding life to each volume.

A set of infographics and banners were designed for the Ministry of Law, as guides for dealers of Precious Stones and Pr...
11/01/2023

A set of infographics and banners were designed for the Ministry of Law, as guides for dealers of Precious Stones and Precious Metals in Singapore. The bright colours and light-hearted illustrations aim to enliven the topic by making it an interesting and fun read.


It is with great sadness that the world bids farewell to one of the most prominent modernist/post-modernist architects o...
10/01/2023

It is with great sadness that the world bids farewell to one of the most prominent modernist/post-modernist architects of Singapore, William Lim. The Press Room is privileged and honoured to have designed and produced all of his books from 2009, since the founding of our studio, whereby William Lim was one of our earliest supporters. He is a dream collaborator who always respects our design, never interfering with the design direction, and always allowing us 100% freedom.

Willie was always generous of his time with his friends and as we all know, was one of the most hospitable person who always invites his friends over to his house for dinner parties and lunches. This year we will miss the annual CNY party at his house on the 2nd day whereby everyone will gather for yummy food and drinks and hang out with him and his family Lena, Wei Wen and Chi Wen, who always make everyone feels at home.

This is the last photo I took with Willie and Lena in Dec 2019 when I had my retrospective show at the National Design Centre. Willie and Lena came in matching red clothes to celebrate the occasion with me. It was truly such an honour for me but for Willie, it’s just about showing up for his friend.

10 years of collaboration and so much memories I will treasure. Our long lunches at Tampopo and the American Club, he is one of my biggest supporter when I was the editor of Singapore Architect magazine, which he would read from cover to cover and discussed the projects and essays with me and sometimes he would contribute. So much to thank him for, so much I have learnt from him, and I will miss him very much as a collaborator and a friend. Goodbye Willie, you are gone but your legacy will live on.

With deepest respects,
Kelley Cheng
& all at The Press Room

Uncovering & Empowering Hidden Heroes is a public-awareness campaign that seeks to challenge stereotypes about mental he...
02/11/2022

Uncovering & Empowering Hidden Heroes is a public-awareness campaign that seeks to challenge stereotypes about mental health caregivers and drive help-seeking behaviour, hoping to prompt commuters to rethink the concept of a caregiver, and whether they are already one. We worked with Caregivers Alliance Limited (CAL) to create the campaign visuals that made its premiere on the MRT Northeast Line (NEL) yesterday, with President Halimah as guest-of-honour. The concept for the campign is to create an encouraging and hopeful atmosphere, that breaks from the usually darker portrayal of the subject. Every cloud has a silver lining, and rainbows are promises of hope.

The campaign is spearheaded by Caregivers Alliance Limited (CAL), the only non-profit in Singapore dedicated to supporting mental health caregivers. It is a collective effort by like-minded organisations, including several that offer caregiver services.

Produced by The Press Room, Studio SML was birthed during Covid19 in 2021. Since the founding, we have been holding onli...
14/09/2022

Produced by The Press Room, Studio SML was birthed during Covid19 in 2021. Since the founding, we have been holding online talk sessions, inviting our interviewees on Studio SML to share their works and thoughts. 2022 marked the new new normal for Singapore and almost all Covid restrictions have been lifted! Studio SML held its 1st live event at National Design Centre with Ramly burgers, hotdogs, craft beer and fun sharing from design studios , and .
Help us improve! Feedback on the talk session through the link in bio.
Studio SML is a project by The Press Room
Supported by and

Handmade Flower Corsages for Passion & Moolah
25/08/2022

Handmade Flower Corsages for Passion & Moolah

As designers, most chose the profession due to their passion in the arts and design, but unfortunately this passion is n...
12/08/2022

As designers, most chose the profession due to their passion in the arts and design, but unfortunately this passion is not always rewarding in the financial sense. How can designers strike a balance between living out their dream and yet be able to pay bills? Why are some clients still not willing to pay a decent fee for design services? How can we - as a (design) community - uplift our profession? Come find out how design agencies like Asolidplan, Currency and Temporary Press find their sweet spot between passion and moolah.

Register here: bit.ly/3bK6YZ7

Note: This event serves Ramly burgers, ice cream, and beer. Be sure to register for the food tickets and save some room for the snacks!

Venue:
National Design Centre
Atrium, level 1

Studio SML is a project by The Press Room
Supported by and

Come join us for another session of Studio SML talk on the value of beauty that design brings to our lives. Design studi...
13/06/2022

Come join us for another session of Studio SML talk on the value of beauty that design brings to our lives. Design studio Onlewo and Forest & Whale will be sharing their thoughts on this topic followed by a panel discussion open to the audience, so bring on your burning questions and join us!

www.studiosml.net

Mark the date 30 June, 5pm and Register on the link below now!

library@orchard presents a Studio SML Session: A Beautiful Life as part of the Abstract Creatures exhibition at library@orchard.

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session organis...
08/04/2022

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session organised by . Sharing some snippets of the studio tour where we had a pleasant afternoon sharing some of our studio works and insights with the participants!

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session organis...
08/04/2022

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session organised by . Sharing some snippets of the studio tour where we had a pleasant afternoon sharing some of our studio works and insights with the participants!

, Founder of The Press Room and President’s Design Award “Designer of the Year 20/21”sharing some of our works, design p...
08/04/2022

, Founder of The Press Room and President’s Design Award “Designer of the Year 20/21”sharing some of our works, design philosophies and our design processes to the enthusiastic bunch of visitors in our meeting room.

Our team of designers sharing some of our website works and attending to insightful questions from our attendees in our ...
08/04/2022

Our team of designers sharing some of our website works and attending to insightful questions from our attendees in our common workspace. Our studio features our signature shelving units filled with design resources.

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session held by...
08/04/2022

Last week, we had the pleasure to be one of the studios to host the President*s Design Award Studio Tour Session held by . Sharing some snippets of the studio tour where we had a pleasant afternoon sharing some of our studio works and insights with the participants!

Join us for Studio SML talk series tomorrow! 3 amazing designers Voon Wong (Viewport/UK), Pan Yi Cheng (Produce/SG) & Jo...
22/02/2022

Join us for Studio SML talk series tomorrow! 3 amazing designers Voon Wong (Viewport/UK), Pan Yi Cheng (Produce/SG) & Jonathan Yuen (Roots/SG) will be sharing their works from the design of a space port, the use parametric in architecture, to the making of a new whiskey brand.

Meantime, read their interviews at:
www.studiosml.net

Register at the link below:

"Begin at the beginning." - Aldous Huxley, Brave New World, 1931

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a disce...
21/02/2022

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the architecture, logo, and collateral are thoughtfully crafted to reflect the Japanese concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master architect from Singapore Yip Yuen Hong of ip:li architects on this project and the result is pure bliss.

The Ikigai website designed by The Press Room serves as a key touchpoint for the sale as the developer decided not to have a showroom due to the pandemic. The task with this responsibility, the website is designed to bring you through an experience of Ikigai.

21/02/2022

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the architecture, logo, and collateral are thoughtfully crafted to reflect the Japanese concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master architect from Singapore Yip Yuen Hong of ip:li architects on this project and the result is pure bliss.

The Ikigai website designed by The Press Room serves as a key touchpoint for the sale as the developer decided not to have a showroom due to the pandemic. The task with this responsibility, the website is designed to bring you through an experience of Ikigai.

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a disce...
21/02/2022

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the architecture, logo, and collateral are thoughtfully crafted to reflect the Japanese concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master architect from Singapore Yip Yuen Hong of ip:li architects on this project and the result is pure bliss.
The Ikigai website designed by The Press Room serves as a key touchpoint for the sale as the developer decided not to have a showroom due to the pandemic. The task with this responsibility, the website is designed to bring you through an experience of Ikigai.

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a disce...
18/02/2022

Ikigai is an exquisite boutique condominium tucked away from the bustling Novena district. Designed to appeal to a discerning group of buyers who are design savvy, the understated design of the the architectire, logo and collateral are thoughtfully crafted to reflect the Japanes concept of Ikigai, simply summarised as "your life purpose of bliss". The Press Room collaborates with Kyoto-based world-renowned shodō artist, Tomoko Kawao, and master archtect from Singapore Yip Yuen Hong of ip:li architects on this project, and the result is pure bliss.

The Ikigai book designed by The Press Room serves as the main showcase for the sale as the developer decided not to have a showroom due to the pandemic. Task with this responsibility, the strategy we took was to display as many elements of the condominium through the book with the application of effects, textures and hand-drawn illustrations. The book is designed to bring you through an experience of Ikigai.

The textured cover material was specially flown in from Korea to reflect the beauty of the charred wood that was used as the main facade material as a reflection of the architect's philosophy of allowing the authenticity of raw materials to shine in architecture.




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81 Ubi Avenue 4, #05-17, UB. ONE
Singapore
408830

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