By infusing the cyborg and product trailer with a touch of humanity, we've strived to create a more approachable video, one in which users can experience the power of speakers through a character.
While designing a captivating digital character or cyborg "agent" can be an exciting endeavour, we acknowledge there are limitations related to time constraints (both production timeline and video duration). A significant challenge is to strike a balance between showcasing the character's appeal and ensuring it doesn't overshadow the main product.
This is just the beginning of our journey in incorporating characters into our creative work. We eagerly anticipate exploring more opportunities to make our products resonate with our clients on a deeper and more personal level!
Follow for more BTS!
BTS edit by @raquel.chews
#character #design #cgi #cyborg #designer #style #creative #art #render #3d #cinema4d #c4d #rendering #marvelousdesigner #houdini #blender3d #videoproduction #filmmaker #cinematography
🌿 Take a look behind the scenes of "Verte Vogue: Sustainable Luxury." Watch our CGI work on mushroom stem growth and lighting setups to bring sustainable leather to life. Understand how CGI can beautifully showcase materials and products.
If you'll like in-depth case study of this CGI film, check out this Behance link:
https://www.behance.net/gallery/189586569/Verte-Vogue-Sustainable-Luxury
#cgi #vfx #materials #luxury #mushroom
We're excited to share our latest project with Verte Vogue, a pioneering sustainable leather-maker. Verte Vogue's mission is to revolutionize the fashion industry by offering eco-friendly leather alternatives that do not compromise on quality or style.
We created a brand film that dives into the world of eco-friendly leather alternatives without compromising on quality or style. Using Houdini, we build a generator for detailed 3D mushrooms to depict them at various growth stages. The software's procedural modelling made it possible to achieve realistic and dynamic visuals.
Redshift helped us render these models photorealistically, bringing out the organic textures beautifully. Houdini's flexibility allowed us to create different mushroom types by adjusting parameters, balancing scientific accuracy and creative needs.
Check out more about our process on our Behance Case Study: https://www.behance.net/gallery/189586569/Verte-Vogue-Sustainable-Luxury
#cgi #3dmodeling #houdini #redshift #sustainablefashion #VFX #ecofriendly #leather #sustainableluxury #fungi #mushroom #blender3d #c4d #maya
🥶It's getting crowded in here! From iridescent face masks to yellow and blue jumpsuits, we added hundreds more of 'em to the film footage to dramatise the "flooding"🌊
🤯Here's a peek into the visual effects that go behind the scenes! We combined motion capture blending and crowd agent simulation techniques to have as many of them as needed for the story!
Worked with @abundantsg_ on this project for @pubsingapore
Crowd simulation with @sidefxhoudini and @redshift3D
Our crowd simulation, KineFx hero: @roy.ynj
VFX social platforms who may want to share this:
@motionprocess @motionidea @motionprompt @xuxoe @motiongraphics_collective @3danimationdesign @motionmate @macroroom @render.share @motiondesigners @vfx.guru
#bts #behindthescenes #vfx #pub #flood #cgi #crowdsim #massive #houdini #3d #running #runningman #waterdroplet #water
✨🌈Let's ACE the ACES workflow! If you're working with VFX, then your colorist would appreciate it if you can give them back the CGI as if it was shot from the camera, in the same colorspace, so they can do a simple swap on their end! And if they are a proper colorist on a VFX project, they would be working in ACES, for sure.
🎥In this post, we explain the general ACES VFX workflow from plating the footage into image sequences and placing your CGI elements into your shot. This is for a Nuke/Resolve, and there's great news for non-nuke users...
🌟Most recently (finally!) After Effects supports ACES color management. It's a significant gesture in the right direction, and we can expect to see the same in Premiere... soon?
Also @nickalot wrote a blog article on our blog here: https://masonry-studios.com/aces-workflow-for-vfx-production-acescg/
Or, link in bio!
@foundryteam @foundrylearn @davinciresolvestudios @adobecreativecloud
#tutorial #behindthescenes #aces #colormanagement #color #vfx #cinematography #workflow #colorspace #colortransform #ocio #maya #nuke #c4d #aftereffects #cgi #resolve #blender
You got the client to say "I do", now it's time to keep the romance alive. 🔥
So, you've got yourself a partnership, congrats! But here's the thing, it's not just about making it official. You need to put in the effort to keep the spark alive, otherwise, things can go sour pretty quickly. Think of it like a relationship - communication is key!
Keep your clients in the loop with regular project updates, make sure expectations are aligned, and show them some love by empathising with their needs. It all boils down to keeping the conversation going and making sure everyone is on the same page. 🤗
👉️Swipe to learn how you can avoid a breakup with your client partners.
📑Read on to learn how to avoid breaking the partnership approach 🔗Link in bio: https://masonry-studios.com/how-to-avoid-breaking-the-partnership-approach
#tips #teamwork #smallbiztips #creativeprocess #business #smallbusinesslove #smallbusinesstips #doitfortheprocess #artistsoninstagram #artistopportunities #sketch #drawing #designerlife #creativelife #creativegrad #creativeinspiration #designthinking #graphicdesigner #illustration #visualarts #arteducation #artcareer #artbusiness #designbusiness #inspiration #motivation #startup
Problems can sometimes be a pain to deal with. But are they really all that bad?
Undeniably, when our clients come to us with a concern or a problem, our brains can go into overdrive, imagining the worst-case scenarios that could surface. It's easy to get caught up in the frenzy and start panicking about the potential impact on our production process. *sigh* We feel ya. 😔
Yes, problems can be terrifying, but not taking advantage of them to grow creatively is the real issue. So, let's stop seeing problems as scary monsters under the bed and start seeing them as exciting challenges that we're more than capable of handling! :)
👉️Watch to find out how problems can be your best friend to push your projects forward!
📑Read on to learn how to manage problems for creative projects 🔗Link in bio: https://masonry-studios.com/managing-problems
Graphics by: Loy Qian Ling instagram.com/odddough/
#smallbiztips #creativeprocess #smallbusinesslove #smallbusinesstips #doitfortheprocess #artistsoninstagram #artistopportunities #sketch #designerlife #creativelife #creativeinspiration #designthinking #graphicdesigner #illustration #visualarts #arttherapy #arteducation #artcareer #artbusiness #designbusiness #inspiration #motivation
The time and effort you spent on a project do not equate to the value of your creative services. "Wait whutttt?" 🤔
Working hard to produce and create is noteworthy, but the value of our creative services is not tied to how much effort we put into a project. Rather, it is our ability to identify and solve problems for our clients.
👉️Swipe to understand why your value is not determined by you.
📑Read on to find out how to identify and determine your value as a creative! 🔗Link in bio: https://masonry-studios.com/know-your-value-as-a-creative/
#smallbiztips #creativeprocess #smallbusinesslove #smallbusinesstips #doitfortheprocess
#artistsoninstagram #artistopportunities
#sketch #studentlife #drawing #artstudent #artgrad #designgrad #designinspiration #designstudent #designerlife #creativelife #creativegrad #creativeinspiration #designthinking #graphicdesigner #illustration #visualarts #arttherapy #arteducation #artcareer #artbusiness #designbusiness #inspiration #motivation
✏️“Real artists don’t talk Money. We talk Craft!”
It’s graduation year at art school. Classmates believe that focusing solely on their craft will lead to success, and the money will follow. Is that true?
Well, creative work is only sustainable if we grasp its true value, and engage in open and honest discussions about monetary compensation. Comment if you agree/disagree!
📑Read on to find out more about understanding your value as a creative! 🔗Link in bio: https://masonry-studios.com/know-your-value-as-a-creative/
#smallbiztips #creativeprocess #smallbusinesslove #smallbusinesstips #doitfortheprocess
#artistsoninstagram #artistopportunities
#sketch #studentlife #drawing #artstudent #artgrad #designgrad #designinspiration #designstudent #designerlife #creativelife #creativegrad #creativeinspiration #designthinking #graphicdesigner #illustration #visualarts #arttherapy #arteducation #artcareer #artbusiness #designbusiness #inspiration #motivation
Give it up for GIFssssss! Our characters embody our positive attitude towards our clients and the win-win situations we strive for. They remind us to keep that positivity in our daily conversations and social media.
That's why we manage our own GIPHY account, creating animated GIFs that have garnered over 81.4 million GIF views!
A full behind-the-scenes Behance project can be found here: https://www.behance.net/gallery/161030507/A-True-Storey-A-Creative-Manifesto
🔗 Link in bio!
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☝️ Follow @masonrystudios to stay up-to-date with our film and lil' shares about our creative process and hurdles we overcome - welcome to our world of organized mess. 🥶
#characterappeal #designprocess #visualdevelopment #characters #behindthescenes #bts #claymation #tipsandtricks #animation #stopmotion #blender3d #blendercommunity #maya #characteranimation #characterdesign #motiondesign #c4d #masonrylabs #masonrystudios #3D #cgi #motiongraphics #motiondesigner #redshift3d #clay #art #process #creative
A Look into our Lookdev! We grounded our film in a stop-motion world, and to stay true to its aesthetics, we represented dust clouds with cotton balls, and construction cranes with ice-cream stick models!
The hand-modeled nature of clay stop-motion brings us back to our imaginative childhood, and highlights the handmade nature of our craft.
Can you spot other "stop-motion" design decisions we made?
A full behind-the-scenes Behance project can be found here: https://www.behance.net/gallery/161030507/A-True-Storey-A-Creative-Manifesto
🔗 Link in bio!
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☝️ Follow @masonrystudios to stay up-to-date with our film and lil' shares about our creative process and hurdles we overcome - welcome to our world of organized mess. 🥶
#characterappeal #designprocess #visualdevelopment #characters #behindthescenes #bts #claymation #tipsandtricks #animation #stopmotion #blender3d #blendercommunity #maya #characteranimation #characterdesign #motiondesign #c4d #masonrylabs #masonrystudios #3D #cgi #motiongraphics #motiondesigner #redshift3d #clay #art #process #creative
Personality in Pencil, Character in Clay! A mini-BTS/making of series for "A True Storey".
To illustrate the creative process in our story, we designed our characters based on the main functions of a typical 3D Animation team. It includes a Motion Designer, Character Animator, 3D Modeler, Texture/Surfacing Artist, etc.
Can you guess their roles through their design?
A full behind-the-scenes Behance project can be found here: https://www.behance.net/gallery/161030507/A-True-Storey-A-Creative-Manifesto
🔗 Link in bio!
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👉️Swipe to see our characters in their photoshoot!
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☝️ Follow @masonrystudios to stay up-to-date with our film and lil' shares about our creative process and hurdles we overcome - welcome to our world of organized mess. 🥶
#characterappeal #designprocess #visualdevelopment #characters #behindthescenes #bts #claymation #tipsandtricks #animation #stopmotion #blender3d #blendercommunity #maya #characteranimation #characterdesign #motiondesign #c4d #masonrylabs #masonrystudios #3D #cgi #motiongraphics #motiondesigner #redshift3d #clay #art #process #creative
