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‘Sometimes’ was the number one answer across the four markets theAsianparent Insights surveyed for our Dadvertising repo...
03/02/2022

‘Sometimes’ was the number one answer across the four markets theAsianparent Insights surveyed for our Dadvertising report series. Thailand had the highest % at over half the respondents giving this answer; while other markets ranged from 36%-40%. Note that these are mums' answers, not dads'.

How often is “sometimes”? For 28% of the Thai mums who gave this response, it’s more than once a day. For 23%, it’s once a day; for 33%, it’s once in 2-3 days.

To see the data and to know more about today’s SE Asian dads and their roles in baby care tasks and decisions, download the reports via Insights.theAsianparent.com.

theAsianparent Insights asked Malaysian mums to rate each parent’s involvement across 23 activities, and only 2 came out...
26/01/2022

theAsianparent Insights asked Malaysian mums to rate each parent’s involvement across 23 activities, and only 2 came out as co-owned: searching for information about insurance/finance products and taking baby to the park/ other recreational areas outside the home.

In the Indonesia Dadvertising report, the same two activities are co-owned by both parents. For the Philippines and Thailand, there is a clear gap between mums' and dads' roles.

To see the data, list of activities, plus more insights on SEA dads and baby care, access the reports via Insights.theAsianparent.com.

Of the four markets theAsianparent Insights surveyed for DADVERTISING: BRANDING WHEN DAD’S ROLE IS CHANGING, Malaysia ha...
19/01/2022

Of the four markets theAsianparent Insights surveyed for DADVERTISING: BRANDING WHEN DAD’S ROLE IS CHANGING, Malaysia had the highest percentage of mum respondents saying that dads play with their little ones more than once a day, with the other markets ranging from 70%-78%.

This playtime is up to 2 hours on weekdays (71%) and over 3 hours on weekends (59%). To see the data and to know more about SE Asian dads' involvement in daily childcare activities, view the reports via https://insights.theasianparent.com/.

The global figure for zero fruits & vegetables (consumed by children 6-23 months old in the past 24 hours) is 44%; while...
12/01/2022

The global figure for zero fruits & vegetables (consumed by children 6-23 months old in the past 24 hours) is 44%; while it’s 40% for animal-source foods, according to a 2020 report by by FAO, UNICEF, WFP and WHO. Both indicators are used to gauge dietary diversity. Availability and affordability, practices, and caregiver knowledge are listed as some of the factors that affect the consumption of these foods.

To see more data on the health and nutrition of children in the Asia and Pacific region, access the report via: www.unicef.org/eap

With proper diets and healthy eating in the spotlight this time of year, we look at key indicators of good (or mal)nutri...
06/01/2022

With proper diets and healthy eating in the spotlight this time of year, we look at key indicators of good (or mal)nutrition among our littlest ones around the region. From a 2020 report by FAO, UNICEF, WFP and WHO: Minimum Dietary Diversity (MDD) is achieved if a child has consumed 5 of 8 food groups in the past 24 hours. Minimum Meal Frequency (MMF) factors in age and breastfeeding status.

Both these measures of quantity and quality go into the MAD or Minimum Acceptable Diet, which the report shares is met for only “very few children” in the Asia and Pacific region. Only Viet Nam (55.3%) and Thailand (53.8%) have a MAD over 50% among the countries listed below.

View the report via: www.unicef.org/eap

Happy New Year! We wish you 365 days of health and happiness in 2022!
01/01/2022

Happy New Year! We wish you 365 days of health and happiness in 2022!

Many mums in the Philippines are striding into 2022 with shiny new things in their homes. 85% of our Filipina mum respon...
28/12/2021

Many mums in the Philippines are striding into 2022 with shiny new things in their homes. 85% of our Filipina mum respondents [theAsianparent Insights holiday survey 2021] plan to purchase high value items over the holidays. Their top reasons: good discounts during the festive period (50%) and getting a salary bonus (40%).

For more on SE Asian mums’ holiday spending, preparations, activities, and shopping habits/preferences, download the Singapore, Philippines, and Indonesia Holiday Season reports via Insights.theAsianparent.com.

We wish you a healthy, happy, and wonderful Christmas!
25/12/2021

We wish you a healthy, happy, and wonderful Christmas!

Today, we announce a strategic collaboration with BluMaiden Biosciences. At the heart of it is innovation with “the pote...
22/12/2021

Today, we announce a strategic collaboration with BluMaiden Biosciences. At the heart of it is innovation with “the potential to positively impact millions of families at one of the most important phases in life”—in the words of our founder and Group CEO Roshni Mahtani Cheung.

Sparked by , our campaign to reduce stillbirths in SE Asia, the partnership enables access to digital healthcare product BabyPass® via theAsianparent platforms.

First-of-its-kind famtech mobile app BabyPass® integrates microbiome profiling with AI-based analytics, resulting in insights that support healthy living and reduce risks before, during, and after pregnancy.

See the press release on: https://corporate.theasianparent.com/

Know more about BabyPass® :https://babypass.health/

theAsianparent Insights asked mommies what surprises those beautifully wrapped packages hold for the little ones, and he...
21/12/2021

theAsianparent Insights asked mommies what surprises those beautifully wrapped packages hold for the little ones, and here are the top answers from our respondents in Singapore.

The holiday survey was also conducted in the Philippines and in Indonesia. For both markets, the same items came out in the top three, though ranked differently.

Download the reports via Insights.theAsianparent.com and learn more about mums’ holiday preparations, activities, and gift shopping habits/preferences. Holidays include: Christmas, CNY, and Idul Fitri.

Among the 5 markets surveyed by theAsianparent Insights for Consumer Voice: Formula Milk Edition 2021, Thailand has the ...
15/12/2021

Among the 5 markets surveyed by theAsianparent Insights for Consumer Voice: Formula Milk Edition 2021, Thailand has the largest percentage of respondents (69%) following mum influencers. Next is Malaysia at 64%.

The impact of mum influencers, however, is highest in Indonesia, where 97% of those who follow will likely be influenced to buy. Next is the Philippines at 85%.

To see the top social media platforms SE Asian mums use to follow influencers and to learn more about their consumer habits and preferences when it comes to formula milk, download the report here: https://insights.theasianparent.com/product/consumer-voice-formula-milk-2021

Consumer Voice: Formula Milk Edition 2021, a report by theAsianparent Insights based on a survey of over 5,000 mums, not...
10/12/2021

Consumer Voice: Formula Milk Edition 2021, a report by theAsianparent Insights based on a survey of over 5,000 mums, notes that offline shopping is still very relevant in the region for this category, especially in the Philippines, where 96% of mum respondents shared that they buy formula milk in brick & mortar stores.

‘Supermarket/Hypermarket’ is the top channel for 4 out of the 5 markets (ranging from 42% to 60%) vs. other retail formats like pharmacies and convenience stores. In Indonesia, the top purchase channel is ‘Minimarkets’ at 42%.

Singapore stands out as the market with the highest percentage of mums buying formula milk online, at 46% or almost half of the respondents.

To see the data and to learn more about the consumer habits and preferences of SE Asian mums when it comes to formula milk, download the report here: https://insights.theasianparent.com/product/consumer-voice-formula-milk-2021

We are thrilled to announce the 44 winners of the inaugural theAsianparent Awards Malaysia 2021!135 brands were entered ...
09/12/2021

We are thrilled to announce the 44 winners of the inaugural theAsianparent Awards Malaysia 2021!

135 brands were entered in 22 categories under 8 major segments: Milk, Diaper, Feeding, Mummy Skincare, Baby Bath & Skin, Baby Gear, Family Services, and Innovative Product of the Year. Each category named two winners: Parents' Choice and VIPs' Choice.

The Parents' Choice winners were determined by a whopping 19,000 votes generated from parents in Malaysia in a span of 4 weeks! The VIPs’ Choice winners were based on the votes cast by our squad of 13 VIP judges composed of parenting influencers in Malaysia: Fara Zamri, Qurraisya Rahmat, Isma Nadjwa, Hanis Najwa Nashwa, Sienny Yong, Nur Maisarah Ahmad Jailani, Raihana Torman, Hafiza Binti Hadzir, Kylie Tee, Jane Chua, Aju Mohit, Ho Yun Ying, and Intan Syafiekah.

See the full list of winners here: https://awards.theasianparent.com/winners-ms

Congratulations to all the winning brands!

69% of the Filipina mums theAsianparent surveyed for its holiday report say that they have a fixed budget for shopping a...
03/12/2021

69% of the Filipina mums theAsianparent surveyed for its holiday report say that they have a fixed budget for shopping and festivities (but shhh… only 13% said they can’t loosen their budget).

With the report also noting that 6 out of 10 mums buy more than 10 gifts for their loved ones and that 85% intend on buying high value items such as appliances and furniture over the holiday season, it’s not surprising that promo offers and sales rank highest in factors that influence gift purchases.

But aside from a good deal, trust is always part of the buying decision, with recommendations as the next important factor.

To know more about these numbers and discover other key insights about mums’ holiday shopping, download the report via: https://insights.theasianparent.com/product/holiday-season-report-2021-philippines

Also view the Singapore Holiday Season report, here: https://insights.theasianparent.com/product/holiday-season-report-2021-singapore

It’s a month(!) before Christmas—about the time a holiday shopping report just released by theAsianparent Insights says ...
26/11/2021

It’s a month(!) before Christmas—about the time a holiday shopping report just released by theAsianparent Insights says majority of Filipina moms (41%) check things off their gift list.

Unwrap this early present from our market research team and discover key insights such as: whom moms really shop for, how much they’re spending, what else they’re buying this holiday season, and their top activities during this festive time.

Access the “Holiday Season: An insight into moms’ holiday preparations” report here: https://insights.theasianparent.com/product/holiday-season-report-2021-philippines

To download the Singapore holiday report, click: https://insights.theasianparent.com/product/holiday-season-report-2021-singapore

Before baby grows to be as big as a taiko drum in mummy’s tummy, he/she will first be about the size and weight of: a sp...
19/11/2021

Before baby grows to be as big as a taiko drum in mummy’s tummy, he/she will first be about the size and weight of: a speck of glitter (week 4), an oven k**b (week 9), a poker chip (week 12), and a hedgehog (week 20)!

Check out all the adorable Baby Size references in theAsianparent app Pregnancy Tracker under seven categories that include toys, sweets, and even kitchen utensils!

Read about how this feature came to be—the lightbulb moment sparked by user feedback—and the many ways it is both truly useful and so much fun for parents-to-be in the TAP community, here: https://tickledmedia.com/corporate-development/theasianparent-launches-baby-size-reimagines-baby-growth-references/

Here at theAsianparent, we aim to help parents have healthy pregnancies and healthy families. One way we are doing this ...
13/11/2021

Here at theAsianparent, we aim to help parents have healthy pregnancies and healthy families. One way we are doing this is through Project Sidekicks, an initiative that aims to raise awareness on stillbirth risks and prevention. One of our calls-to-action is for pregnant women to count kicks and record their baby’s movements to improve their chances of a healthy pregnancy. In line with this initiative, we launched a Kick Counter tool on our app.

Recently, we have reached a milestone on this tool as we have recorded over 10 MILLION BABY KICKS across Southeast Asia!

You may download theAsianparent app now to use our Kick Counter: https://community.theasianparent.com/app/download or click this link to sign up as Project Sidekicks supporter: https://forms.gle/Udcg75sT77N5GBcH6

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Videos

Singapore Parenting Festival 2021
Singapore Parenting Festival 2021

theAsianparent and Mediacorp proudly present SPF2021 from May 7-23. Register via spf2021.theasianparent.com.

CHOmum Mumbai
CHOmum Mumbai

A quick look plus what guests and panelists had to say about our recently held CHOmum Marketing to Mums Conference in Mumbai. Check it out!

What is the future of marketing to mums? Here's what our panelists have to share:

Prianka Sehgal of FirstPost talks about how to create relatable content for mums in a Breakout Workshop at CHOmum Conference 2017, Mumbai. Here's what she has to say:

How to create engaging content for mums? Hear it from our panelists at CHOmum Conference 2017, Mumbai:

An engaging Breakout Workshop by Vijay Kunduri from Unruly

Mum influencers talk about how brands can associate with mum communities. Get a glimpse here: Tara Sharma Saluja Neha Kare Kanabar Roshni MC

Mums share their journey of becoming an influencer. Here's a glimpse: Meghna Pant Tara Sharma Saluja Neha Kare Kanabar Roshni MC

What is the role of influencers? Mum influencers share their views at CHOmum Conference 2017, Mumbai: Roshni MC Tara Sharma Saluja

How about a chatbot being a mum's friend in need? Get to know what the panelists at CHOmum Conference 2017, Mumbai have to say about it:

Are mums considering the credibility of the content available to them? Here's what our CHOmum panelist Shilpa Dureja Puri has to share about it:

How should we speak to the CHOmum? Listen to some interesting insights about it from the panelists:

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Tickled Media

Tickled Media Pte. Ltd. is a multinational tech and digital publishing company that focuses on content and community platforms for women. Its flagship brand - theAsianparent - reaches nearly 30 million users per month on its website and app, and is available in 11 languages in 12 countries. Tickled Media's investors include Fosun International, JD.com, Vertex Ventures and others.