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03/02/2022

‘Sometimes’ was the number one answer across the four markets theAsianparent Insights surveyed for our Dadvertising report series. Thailand had the highest % at over half the respondents giving this answer; while other markets ranged from 36%-40%. Note that these are mums' answers, not dads'.

How often is “sometimes”? For 28% of the Thai mums who gave this response, it’s more than once a day. For 23%, it’s once a day; for 33%, it’s once in 2-3 days.

To see the data and to know more about today’s SE Asian dads and their roles in baby care tasks and decisions, download the reports via Insights.theAsianparent.com.

26/01/2022

theAsianparent Insights asked Malaysian mums to rate each parent’s involvement across 23 activities, and only 2 came out as co-owned: searching for information about insurance/finance products and taking baby to the park/ other recreational areas outside the home.

In the Indonesia Dadvertising report, the same two activities are co-owned by both parents. For the Philippines and Thailand, there is a clear gap between mums' and dads' roles.

To see the data, list of activities, plus more insights on SEA dads and baby care, access the reports via Insights.theAsianparent.com.

19/01/2022

Of the four markets theAsianparent Insights surveyed for DADVERTISING: BRANDING WHEN DAD’S ROLE IS CHANGING, Malaysia had the highest percentage of mum respondents saying that dads play with their little ones more than once a day, with the other markets ranging from 70%-78%.

This playtime is up to 2 hours on weekdays (71%) and over 3 hours on weekends (59%). To see the data and to know more about SE Asian dads' involvement in daily childcare activities, view the reports via https://insights.theasianparent.com/.

12/01/2022

The global figure for zero fruits & vegetables (consumed by children 6-23 months old in the past 24 hours) is 44%; while it’s 40% for animal-source foods, according to a 2020 report by by FAO, UNICEF, WFP and WHO. Both indicators are used to gauge dietary diversity. Availability and affordability, practices, and caregiver knowledge are listed as some of the factors that affect the consumption of these foods.

To see more data on the health and nutrition of children in the Asia and Pacific region, access the report via: www.unicef.org/eap

06/01/2022

With proper diets and healthy eating in the spotlight this time of year, we look at key indicators of good (or mal)nutrition among our littlest ones around the region. From a 2020 report by FAO, UNICEF, WFP and WHO: Minimum Dietary Diversity (MDD) is achieved if a child has consumed 5 of 8 food groups in the past 24 hours. Minimum Meal Frequency (MMF) factors in age and breastfeeding status.

Both these measures of quantity and quality go into the MAD or Minimum Acceptable Diet, which the report shares is met for only “very few children” in the Asia and Pacific region. Only Viet Nam (55.3%) and Thailand (53.8%) have a MAD over 50% among the countries listed below.

View the report via: www.unicef.org/eap

01/01/2022

Happy New Year! We wish you 365 days of health and happiness in 2022!

28/12/2021

Many mums in the Philippines are striding into 2022 with shiny new things in their homes. 85% of our Filipina mum respondents [theAsianparent Insights holiday survey 2021] plan to purchase high value items over the holidays. Their top reasons: good discounts during the festive period (50%) and getting a salary bonus (40%).

For more on SE Asian mums’ holiday spending, preparations, activities, and shopping habits/preferences, download the Singapore, Philippines, and Indonesia Holiday Season reports via Insights.theAsianparent.com.

25/12/2021

We wish you a healthy, happy, and wonderful Christmas!

22/12/2021

Today, we announce a strategic collaboration with BluMaiden Biosciences. At the heart of it is innovation with “the potential to positively impact millions of families at one of the most important phases in life”—in the words of our founder and Group CEO Roshni Mahtani Cheung.

Sparked by , our campaign to reduce stillbirths in SE Asia, the partnership enables access to digital healthcare product BabyPass® via theAsianparent platforms.

First-of-its-kind famtech mobile app BabyPass® integrates microbiome profiling with AI-based analytics, resulting in insights that support healthy living and reduce risks before, during, and after pregnancy.

See the press release on: https://corporate.theasianparent.com/

Know more about BabyPass® :https://babypass.health/

21/12/2021

theAsianparent Insights asked mommies what surprises those beautifully wrapped packages hold for the little ones, and here are the top answers from our respondents in Singapore.

The holiday survey was also conducted in the Philippines and in Indonesia. For both markets, the same items came out in the top three, though ranked differently.

Download the reports via Insights.theAsianparent.com and learn more about mums’ holiday preparations, activities, and gift shopping habits/preferences. Holidays include: Christmas, CNY, and Idul Fitri.

15/12/2021

Among the 5 markets surveyed by theAsianparent Insights for Consumer Voice: Formula Milk Edition 2021, Thailand has the largest percentage of respondents (69%) following mum influencers. Next is Malaysia at 64%.

The impact of mum influencers, however, is highest in Indonesia, where 97% of those who follow will likely be influenced to buy. Next is the Philippines at 85%.

To see the top social media platforms SE Asian mums use to follow influencers and to learn more about their consumer habits and preferences when it comes to formula milk, download the report here: https://insights.theasianparent.com/product/consumer-voice-formula-milk-2021

10/12/2021

Consumer Voice: Formula Milk Edition 2021, a report by theAsianparent Insights based on a survey of over 5,000 mums, notes that offline shopping is still very relevant in the region for this category, especially in the Philippines, where 96% of mum respondents shared that they buy formula milk in brick & mortar stores.

‘Supermarket/Hypermarket’ is the top channel for 4 out of the 5 markets (ranging from 42% to 60%) vs. other retail formats like pharmacies and convenience stores. In Indonesia, the top purchase channel is ‘Minimarkets’ at 42%.

Singapore stands out as the market with the highest percentage of mums buying formula milk online, at 46% or almost half of the respondents.

To see the data and to learn more about the consumer habits and preferences of SE Asian mums when it comes to formula milk, download the report here: https://insights.theasianparent.com/product/consumer-voice-formula-milk-2021

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Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

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