Freeflow Productions

Freeflow Productions We are a group of down-to-earth folks who simply love what we do. And we are proud to tell others that we have a knack for making people listen to us.
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We are dedicated, imaginative and enterprising individuals skilled in all manners of moving visuals – including television commercials, branding / marketing / event videos and the likes. Started in 2004 as a humble team of five, we have since become a family of 50 and, still growing. The secret of our success is based on a simple formula: to consistently come up with creative ideas that effectivel

y communicate our clients’ messages to their audience. Our full service film & video production unit has served several clients who put their faith in our diverse talents. We work hard and we work smart for them, and we appreciate that they keep coming back to us.

29/08/2024

A world in the palm of your hand! ✨🖐️✨ From the delicate construction of each miniature item to the fluid choreography of the dancing hand, who would’ve thought we’d end up saying… that this was probably the smallest shoot we’ve ever done.



Director: Joey Tan
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Post Production: Freeflow Post
Music and Audio Production: Pitch Audio + Magic

POP QUIZ. SM Lee asked which version of the new National Anthem videos you like better. Faster answer!
28/08/2024

POP QUIZ. SM Lee asked which version of the new National Anthem videos you like better. Faster answer!

We celebrate our racial and religious harmony, and intergenerational rapport, and are bound together by our unique Singaporean identity and values.This film ...

A privilege to have been able to work on these National Anthem films together with Ministry of Culture, Community and Yo...
13/08/2024

A privilege to have been able to work on these National Anthem films together with Ministry of Culture, Community and Youth - MCCY and GOVT Singapore. 🇸🇬

The Ministry of Culture, Community and Youth (MCCY) has released two new official music videos for Majulah Singapura, the national anthem of Singapore. Led by GOVT Singapore, the films were created with Freeflow Productions, and co-directed by Roslee Bin Yusof and Leroy Lim.

We are proud to celebrate this year’s National Day with the second of two refreshed films for Singapore’s National Anthe...
09/08/2024

We are proud to celebrate this year’s National Day with the second of two refreshed films for Singapore’s National Anthem. With all that we are, and all that we have done as a nation, we march onward - Majulah Singapura! 🇸🇬



Co-Directors: Roslee Yusof & Leroy Lim
Executive Producer: Jill Soong
Producers: Emma Liang and Ong Tze Ni
Director of Photography: Alan Yap

Post Production: Freeflow Post

Co-Directors: Roslee Yusof & Leroy Lim Executive Producer: Jill Soong Producers: Emma Liang and Ong Tze Ni Director of Photography: Alan Yap Post Production:…

We had the honour of refreshing Singapore’s National Anthem film that was last produced over a decade ago. The first of ...
08/08/2024

We had the honour of refreshing Singapore’s National Anthem film that was last produced over a decade ago.
The first of two films, this is a Singaporean story of Unity, told in a new spirit. Dengan semangat yang baru!



Co-Directors: Roslee Yusof & Leroy Lim
Executive Producer: Jill Soong
Producers: Emma Liang and Ong Tze Ni
Director of Photography: Alan Yap

Post Production: Freeflow Post

Co-Directors: Roslee Yusof & Leroy Lim Executive Producer: Jill Soong Producers: Emma Liang and Ong Tze Ni Director of Photography: Alan Yap Post Production:…

10/05/2024

“Let’s make the kids cute and everything else magical.”
“Okay okay.”



Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang
Director of Photography: Wong Chun Leong

Offline: Freeflow Post
Online/VFX: Dried Mango
Music & Sound Design: Fuse Singapore

07/05/2024

A future with robots may not be as bad as what The Terminator made it out to be.

In our latest film for Singapore Tourism Board, we envision a future with positive outcomes, made possible by Singapore as a world-class MICE destination.



Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap

Offline: Freeflow Post
Online/VFX: Dried Mango
Music & Sound Design: Pitch Audio + Magic

Much to the horror of the producers managing his schedule, Roslee Yusof has been honoured as a member of the Film Craft ...
03/05/2024

Much to the horror of the producers managing his schedule, Roslee Yusof has been honoured as a member of the Film Craft Shortlisting Jury at the Cannes Lions International Festival of Creativity 2024.

This guy thinks he has 36 hours a day. (Spoiler: He does not)

*grumbles CONGRATS ROS! *more grumbling

03/05/2024

We assure you that our shoot with Our Singapore Army was ”Anything But Regular”.

Right down to our Director’s choice of wardrobe... 🥳

Check out our BTS film!

19/03/2024

Here’s some more of that regular stuff we’ve been up to.


Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap
Offline: Freeflow Post
Online/VFX: Dried Mango
Colorist: The Mill, Yerlan Tanayev
Music & Sound Design: Fuse Singapore

08/03/2024

Ploughing through rough terrains in a monstrous tank, leading a team of men in urban operations, and effortlessly being a total badass?

It’s all in a day’s work for Captain Kerryn.

To celebrate our strong and fearless female Army regulars this International Women’s Day, check out this film we worked on recently!



Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap

Offline: Freeflow Post
Online/VFX: Dried Mango
Colorist: The Mill, Yerlan Tanayev
Music & Sound Design: Fuse Singapore

28/09/2023

A timely reminder to always lend a listening ear and care for those around us.


Director: Tariq Mansor
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
Director of Photography: Sng Ye Xiang
Post Production: Freeflow Post
Audio Production: Fuse Singapore

26/09/2023

Another appearance by Pau Pau, the cutest panda in town!
(besides Kai Kai, Jia Jia and Le Le, of course. Heh.)


Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Ong Tze Ni
Offline: Freeflow Post
VFX / Online: Dried Mango Studio
Music: Fuse Singapore

25/09/2023

One day, we will win TOTO and eat more vegetables.


Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
Director of Photography: Chuck Tham

Post Production: Freeflow Post
Audio Production: Fuse Singapore

12/05/2023

IT’S REDMART TIME!!!

Is that catchphrase stuck in your head yet? Great!
You can thank Peggy for that. Hehe.


Director: Peggy Goh
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap

Post Production: Freeflow Post
Audio Post: Pitch + Audio Magic

18/04/2023

The toxic friend you don't need!



Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
Director of Photography: Gary Kai

Post Production: Freeflow Post
Audio Production: Fuse Singapore

09/03/2023

We thank the good people at Breast Cancer Foundation Singapore and DDB for the opportunity to help produce this meaningful film that picked up some awards at the recent Spikes Asia Awards. 🥰



Director: Joey Tan
DOP: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Chow Kit Yee

Post Production: Freeflow Post
Audio Post: Fuse Singapore

GONG XI FA CAI!! HENG! ONG! HUAT AH!!Wishing everyone a healthy and prosperous 2023!!
03/02/2023

GONG XI FA CAI!!
HENG! ONG! HUAT AH!!
Wishing everyone a healthy and prosperous 2023!!

Happy lunar new year 兔 you!All of us at freeflow wish you and your families a bountiful year ahead! 🍊HUAT AH!!! 🍊
20/01/2023

Happy lunar new year 兔 you!
All of us at freeflow wish you and your families a bountiful year ahead! 🍊HUAT AH!!! 🍊

13/01/2023

How do you talk about something as serious as HIV? 🫤

Confronted by this challenge, we put a spin (literally!) on this heavy topic. Ultramodern lighting and production design drive home Director Joey’s clever play on the idea that HIV spares no one. And the result? A smooth and sharp film that delivers an important message with a punch.

We’d like to thank HPB, Publicis and our crew for helping bring this to life.



Director: Joey Tan
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
DOP: Sng Yexiang
Art Director: Wyna Yow
Post Production: Freeflow Post
Audio Production: Pitch + Audio Magic

20/11/2022

Men are often being told to "deal with it" but how does that impact their mental health?

19/11/2022



Director & DOP: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Art Director: Joey Tan

Post: Freeflow Post
Audio Post: Fuse Adventures in Audio

07/09/2022

Who else here has dived straight into the Lazada universe and wished to stay there forever?

P.S. Sorry (not sorry) we made you break your shopping budget for yet another month. 🤪



Director: Roslee Yusof
Director of Photography: Alan Yap
Executive Producer: Jill Soong
Producer: Ong Tze Ni

Offline: Freeflow Post
Grade & Online: Heckler SG
Music Composition: Pitch Audio Magic

20/08/2022

Shot as one seamless film, we take it to a whole other level in “Naval Experts”. Made with killer coordination, slick camera movements, and a whole lot of planning, viewers are whizzed in and out of reality in the blink of an eye.

“Naval Experts” is one of four films in our latest collaboration with the Republic of Singapore Navy. Check it out!


Director & Director of Photography: Roslee Yusof
Best Boy: Ben Teaw
Key Grip: Eric Tan
Art Director: Chris Koh

Offline: Freeflow Post
Online: Barraca Post
Colorist: Christian Levia
Audio: Pitch Audio Magic

19/08/2022

You think you know pressure? Try being a Naval Officer.

“Naval Officers” is one of four films in our latest collaboration with the Republic of Singapore Navy. Come be swept up in this visual ride now.


Director: Joey Tan
Director of Photography: Sng Yexiang
Gaffer: King Li
Key Grip: Jeremy De Souza
Art Director: Chris Koh

Post: Freeflow Post
Colorist: Christian Levia
Audio: Pitch Audio Magic

18/08/2022

When we live in a world where threats can spring up at any time, we have to be ready.

“Naval Engineers”, one of four films in our latest collaboration with the Republic of Singapore Navy, pays tribute to the tireless efforts of our Naval Engineers in forging a future for our nation. Check it out!


Director: Peggy Goh
Director of Photography: Alan Yap
Gaffer: Ben Ong
Key Grip: Eric Tan
Art Director: Chris Koh

Post: Freeflow Post
Colorist: Christian Levia
Audio: Pitch Audio Magic

17/08/2022

“Naval Divers” is one of four films in our latest collaboration for the Republic of Singapore Navy. An immersive, exciting journey through the lives of our Naval Divers, plunge in and watch it now.


Director: Roslee Yusof
Director of Photography: Alan Yap
Gaffer: Ben Ong
Key Grip: Eric Tan
Art Director: Chris Koh

Post: Freeflow Post
Colorist: Christian Levia
Audio: Pitch Audio Magic

Freeflow is having a props warehouse sale!15th-26th August12pm-6:30pm (closed on Sunday)30 Kallang Place,  #04-20, S3391...
12/08/2022

Freeflow is having a props warehouse sale!
15th-26th August
12pm-6:30pm (closed on Sunday)
30 Kallang Place, #04-20, S339159.

Come get furniture, kitchenware and decorative items to spruce up your home!

Do arrange your own transport for bulky items.

Can't wait to see you! 🤩

Roses are red, violets are blue. Investing can be as simple as choosing flowers for you.Check out our fresh floral ventu...
05/08/2022

Roses are red, violets are blue.
Investing can be as simple as choosing flowers for you.

Check out our fresh floral venture with UOB!


Director: Joey Tan
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin

DOP: Sng Ye Xiang
Gaffer: Joe Tan
Prop Master: Grace Koh
Post Production: Freeflow Post
Colorist: Ben Conkey
Audio Post: Pitch Audio + Magic

Whether it's picking flowers or investing, too many options can be overwhelming. But when you have an expert you trust, the right choice is simple.With Simpl...

Freeflow is having a flea market from 21st-30th July, 11am-6:30pm (closed on Sunday). Come get clothes from Zara, Pull &...
20/07/2022

Freeflow is having a flea market from 21st-30th July, 11am-6:30pm (closed on Sunday).

Come get clothes from Zara, Pull & Bear, Our Second Nature, and more - all from as low as $5! Items are in great condition and barely worn.

Do bring your own bags for your new purchases.
See you there! 🤩

FLEAFLOW
27 Hamilton Road, S209196.
21st - 30th July (closed Sunday)
11am - 630pm

Address

27 Hamilton Road
Singapore
209196

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