Freeflow Productions

Freeflow Productions We are a group of down-to-earth folks who simply love what we do. And we are proud to tell others that we have a knack for making people listen to us.

We are dedicated, imaginative and enterprising individuals skilled in all manners of moving visuals – including television commercials, branding / marketing / event videos and the likes. Started in 2004 as a humble team of five, we have since become a family of 50 and, still growing. The secret of our success is based on a simple formula: to consistently come up with creative ideas that effectivel

y communicate our clients’ messages to their audience. Our full service film & video production unit has served several clients who put their faith in our diverse talents. We work hard and we work smart for them, and we appreciate that they keep coming back to us.

07/01/2025


Client: StarHub
Agency: Six Toes x TBWA
Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang
Director of Photography: Gary Lim
Post Production: Freeflow Post
Music & Sound Design: Pitch Audio+Magic

07/01/2025


Client: StarHub
Agency: Six Toes x TBWA
Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang
Director of Photography: Gary Lim
Post Production: Freeflow Post
Music & Sound Design: Pitch Audio+Magic

02/01/2025

Happy SG60 Year!



Agency: GOVT
Director: Roslee Yusof
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
Director of Photography: Alan Yap
Offline: Freeflow Post
Online/VFX: Dried Mango
Colorist: Yerlan Tanayev, The Mill
Music & Sound Design: FVSE

19/12/2024

We’ve lived through 5 Summer Olympics, 4 Singapore Presidents, 3 Live-action Spidermen, 2 whole decades, but 1 thing hasn't changed… our passion for filmmaking.

To everyone who has come through our doors the past 20 years - clients, vendors, and colleagues, THANK YOU.

06/11/2024



Director: Roslee Yusof
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
DOP: Wong Chun Leong

Production Support: Passion Pictures Malaysia
Post Production: Freeflow Post
Music and Audio Production: Pitch Audio + Magic

30/09/2024

Tidiness is overrated. Especially when you have a fluffy friend! Duncan Christie embraces the mess for Roborock’s heartwarming 10th anniversary film; Eva.



Executive Producer: Jill Soong
Director: Duncan Christie
DOP: Sy Turnbull

29/08/2024

A world in the palm of your hand! ✨🖐️✨ From the delicate construction of each miniature item to the fluid choreography of the dancing hand, who would’ve thought we’d end up saying… that this was probably the smallest shoot we’ve ever done.



Director: Joey Tan
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Post Production: Freeflow Post
Music and Audio Production: Pitch Audio + Magic

POP QUIZ. SM Lee asked which version of the new National Anthem videos you like better. Faster answer!
28/08/2024

POP QUIZ. SM Lee asked which version of the new National Anthem videos you like better. Faster answer!

We celebrate our racial and religious harmony, and intergenerational rapport, and are bound together by our unique Singaporean identity and values.This film ...

A privilege to have been able to work on these National Anthem films together with Ministry of Culture, Community and Yo...
13/08/2024

A privilege to have been able to work on these National Anthem films together with Ministry of Culture, Community and Youth - MCCY and GOVT Singapore. 🇸🇬

The Ministry of Culture, Community and Youth (MCCY) has released two new official music videos for Majulah Singapura, the national anthem of Singapore. Led by GOVT Singapore, the films were created with Freeflow Productions, and co-directed by Roslee Bin Yusof and Leroy Lim.

We are proud to celebrate this year’s National Day with the second of two refreshed films for Singapore’s National Anthe...
09/08/2024

We are proud to celebrate this year’s National Day with the second of two refreshed films for Singapore’s National Anthem. With all that we are, and all that we have done as a nation, we march onward - Majulah Singapura! 🇸🇬



Co-Directors: Roslee Yusof & Leroy Lim
Executive Producer: Jill Soong
Producers: Emma Liang and Ong Tze Ni
Director of Photography: Alan Yap

Post Production: Freeflow Post

Co-Directors: Roslee Yusof & Leroy Lim Executive Producer: Jill Soong Producers: Emma Liang and Ong Tze Ni Director of Photography: Alan Yap Post Production:…

We had the honour of refreshing Singapore’s National Anthem film that was last produced over a decade ago. The first of ...
08/08/2024

We had the honour of refreshing Singapore’s National Anthem film that was last produced over a decade ago.
The first of two films, this is a Singaporean story of Unity, told in a new spirit. Dengan semangat yang baru!



Co-Directors: Roslee Yusof & Leroy Lim
Executive Producer: Jill Soong
Producers: Emma Liang and Ong Tze Ni
Director of Photography: Alan Yap

Post Production: Freeflow Post

Co-Directors: Roslee Yusof & Leroy Lim Executive Producer: Jill Soong Producers: Emma Liang and Ong Tze Ni Director of Photography: Alan Yap Post Production:…

15/05/2024

Discover the stories of resilience and sacrifice that built modern Singapore. A tribute to the past, inspiring our future.

Director: Joey Tan
Executive Producer: Jill Soong
Producer: Emma Liang Yaomin
Director of Photography: Sng Ye Xiang

Post Production: Freeflow Post
Audio Production: Fuse Singapore

10/05/2024

“Let’s make the kids cute and everything else magical.”
“Okay okay.”



Director: Peggy Goh
Executive Producer: Jill Soong
Producer: Emma Liang
Director of Photography: Wong Chun Leong

Offline: Freeflow Post
Online/VFX: Dried Mango
Music & Sound Design: Fuse Singapore

07/05/2024

A future with robots may not be as bad as what The Terminator made it out to be.

In our latest film for Singapore Tourism Board, we envision a future with positive outcomes, made possible by Singapore as a world-class MICE destination.



Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap

Offline: Freeflow Post
Online/VFX: Dried Mango
Music & Sound Design: Pitch Audio + Magic

Much to the horror of the producers managing his schedule, Roslee Yusof has been honoured as a member of the Film Craft ...
03/05/2024

Much to the horror of the producers managing his schedule, Roslee Yusof has been honoured as a member of the Film Craft Shortlisting Jury at the Cannes Lions International Festival of Creativity 2024.

This guy thinks he has 36 hours a day. (Spoiler: He does not)

*grumbles CONGRATS ROS! *more grumbling

03/05/2024

We assure you that our shoot with Our Singapore Army was ”Anything But Regular”.

Right down to our Director’s choice of wardrobe... 🥳

Check out our BTS film!

19/03/2024

Here’s some more of that regular stuff we’ve been up to.


Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap
Offline: Freeflow Post
Online/VFX: Dried Mango
Colorist: The Mill, Yerlan Tanayev
Music & Sound Design: Fuse Singapore

08/03/2024

Ploughing through rough terrains in a monstrous tank, leading a team of men in urban operations, and effortlessly being a total badass?

It’s all in a day’s work for Captain Kerryn.

To celebrate our strong and fearless female Army regulars this International Women’s Day, check out this film we worked on recently!



Director: Roslee Yusof
Executive Producer: Jill Soong
Senior Producer: Ong Tze Ni
Director of Photography: Alan Yap

Offline: Freeflow Post
Online/VFX: Dried Mango
Colorist: The Mill, Yerlan Tanayev
Music & Sound Design: Fuse Singapore

Address

27 Hamilton Road
Singapore
209196

Telephone

+6562244138

Website

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Videos

StarHub | No Worries
StarHub | No Worries

#wearefreeflow Client: StarHub Agency: Six Toes x TBWA Director: Peggy Goh Executive Producer: Jill Soong Producer: Emma Liang Director of Photography: Gary Lim Post Production: Freeflow Post Music & Sound Design: Pitch Audio+Magic

StarHub | WiFi
StarHub | WiFi

#wearefreeflow Client: StarHub Agency: Six Toes x TBWA Director: Peggy Goh Executive Producer: Jill Soong Producer: Emma Liang Director of Photography: Gary Lim Post Production: Freeflow Post Music & Sound Design: Pitch Audio+Magic

Happy SG60 Year! #wearefreeflow Agency: GOVT Director: Roslee Yusof Executive Producer: Jill Soong Producer: Emma Liang Yaomin Director of Photography: Alan Yap Offline: Freeflow Post Online/VFX: Dried Mango Colorist: Yerlan Tanayev, The Mill Music & Sound Design: FVSE

ff turns 20
ff turns 20

We’ve lived through 5 Summer Olympics, 4 Singapore Presidents, 3 Live-action Spidermen, 2 whole decades, but 1 thing hasn't changed… our passion for filmmaking. To everyone who has come through our doors the past 20 years - clients, vendors, and colleagues, THANK YOU. #wearefreeflow

Roborock | Eva
Roborock | Eva

Tidiness is overrated. Especially when you have a fluffy friend! Duncan Christie embraces the mess for Roborock’s heartwarming 10th anniversary film; Eva. #wearefreeflow Executive Producer: Jill Soong Director: Duncan Christie DOP: Sy Turnbull

A world in the palm of your hand! ✨🖐️✨ From the delicate construction of each miniature item to the fluid choreography of the dancing hand, who would’ve thought we’d end up saying… that this was probably the smallest shoot we’ve ever done. #wearefreeflow Director: Joey Tan Executive Producer: Jill Soong Senior Producer: Ong Tze Ni Post Production: Freeflow Post Music and Audio Production: Pitch Audio + Magic

Discover the stories of resilience and sacrifice that built modern Singapore. A tribute to the past, inspiring our future. Director: Joey Tan Executive Producer: Jill Soong Producer: Emma Liang Yaomin Director of Photography: Sng Ye Xiang Post Production: Freeflow Post Audio Production: Fuse Singapore

“Let’s make the kids cute and everything else magical.” “Okay okay.” #wearefreeflow Director: Peggy Goh Executive Producer: Jill Soong Producer: Emma Liang Director of Photography: Wong Chun Leong Offline: Freeflow Post Online/VFX: Dried Mango Music & Sound Design: Fuse Singapore

A future with robots may not be as bad as what The Terminator made it out to be. In our latest film for Singapore Tourism Board, we envision a future with positive outcomes, made possible by Singapore as a world-class MICE destination. #wearefreeflow Director: Roslee Yusof Executive Producer: Jill Soong Senior Producer: Ong Tze Ni Director of Photography: Alan Yap Offline: Freeflow Post Online/VFX: Dried Mango Music & Sound Design: Pitch Audio + Magic

Singapore Army | Anything but Regular [Behind the Scenes]
Singapore Army | Anything but Regular [Behind the Scenes]

We assure you that our shoot with Our Singapore Army was ”Anything But Regular”. Right down to our Director’s choice of wardrobe... 🥳 Check out our BTS film! #wearefreeflow #stayfortheaftercredits

Here’s some more of that regular stuff we’ve been up to. #wearefreeflow Director: Roslee Yusof Executive Producer: Jill Soong Senior Producer: Ong Tze Ni Director of Photography: Alan Yap Offline: Freeflow Post Online/VFX: Dried Mango Colorist: The Mill, Yerlan Tanayev Music & Sound Design: Fuse Singapore

Ploughing through rough terrains in a monstrous tank, leading a team of men in urban operations, and effortlessly being a total badass? It’s all in a day’s work for Captain Kerryn. To celebrate our strong and fearless female Army regulars this International Women’s Day, check out this film we worked on recently! #wearefreeflow Director: Roslee Yusof Executive Producer: Jill Soong Senior Producer: Ong Tze Ni Director of Photography: Alan Yap Offline: Freeflow Post Online/VFX: Dried Mango Colorist: The Mill, Yerlan Tanayev Music & Sound Design: Fuse Singapore

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