DEFY Asia

DEFY Asia Defy the odds, dare to go beyond. From your humble beginnings to your proud turning point, we wanna be there for every step of your way!

DEFY is a creative marketing agency in Singapore that specialises in the conceptualisation and the ex*****on of experiential concepts for both digital campaigns and physical activations. We use our strengths to create immersive and effective multi-channel strategies and content to combat your business pain points.

Find someone who can do both! Spicy and eternally icy, Prickly Powder was truly everyone’s best friend at one point of t...
09/09/2022

Find someone who can do both! Spicy and eternally icy, Prickly Powder was truly everyone’s best friend at one point of their lives.We challenged ourselves to switch it up for Snake Brand this week; how do you think we fared for this rebranding? Let us know in the comments 🤪SNAKE BRAND’S REBRANDING ARTICLE IS NOW LIVE! LINK IN BIO 👆✉️ Into all things playful and dynamic? Hit us up at [email protected]

The immediate relief this gives my seasonal hives 😮‍💨❄️You heard that right! We’re packing on the oh-so-famous and rever...
09/09/2022

The immediate relief this gives my seasonal hives 😮‍💨❄️
You heard that right! We’re packing on the oh-so-famous and revered Prickly Powder on our next article — how will we switch it up this time? 😈
LOGO REBRANDING ARTICLE COMING UP TOMORROW AT 6PM! SSSSSSssTAY TUNED 🐍
✉️ Into all things playful and dynamic? Hit us up at [email protected]

It’s the midweek but we’re logging off early 💻😴✉️ Into all things playful and dynamic? Hit us up at coolgrandpa@defy.asi...
24/08/2022

It’s the midweek but we’re logging off early 💻😴

✉️ Into all things playful and dynamic? Hit us up at [email protected]

Would you fancy a game of chess? 😉♟Springing from the streets of Aliwal to the creation of a heartwarming community toda...
18/08/2022

Would you fancy a game of chess? 😉♟

Springing from the streets of Aliwal to the creation of a heartwarming community today, in Singapore continues to stay true to its roots! 😎🤘 Unfailingly dedicated to their sacred routine of , it’s a monthly affair to gather chess lovers and even newbies alike and banter over the board 🫶🏻

Stay tuned to TOMORROW for the nitty gritty details behind this unassuming, yet undeniably wholesome group and how they came to be 🔥

✉️ Into all things playful and dynamic? Hit us up at [email protected]

Would you fancy a game of chess? 😉♟Springing from the streets of Aliwal to the creation of a heartwarming community toda...
18/08/2022

Would you fancy a game of chess? 😉♟

Springing from the streets of Aliwal to the creation of a heartwarming community today, in Singapore continues to stay true to its roots! 😎🤘 Unfailingly dedicated to their sacred routine of , it’s a monthly affair to gather chess lovers and even newbies alike and banter over the board 🫶🏻

Stay tuned to TOMORROW for the nitty gritty details behind this unassuming, yet undeniably wholesome group and how they came to be 🔥

✉️ Into all things playful and dynamic? Hit us up at [email protected]

We hate to break it to you but……what you learnt in marketing school is actually important 👀Remember SMART? The famous ac...
17/08/2022

We hate to break it to you but…

…what you learnt in marketing school is actually important 👀

Remember SMART? The famous acronym that is in every business course? Yeah it’s about time we put her to use 🫢

(in case you have forgotten) SMART goals serve to guide your social media strategy by setting appropriate objectives that are Specific, Measurable, Achievable, Relevant and Time-bound!

Swipe for a quick re-cap on how to go about this and stay relevant 👉👉👉

✉️ Into all things playful and dynamic? Hit us up at [email protected]

IT’S LIVE! Ask Tony Pt. 2 is up on [DEFY.ASIA](http://DEFY.ASIA) — This week, he hears the woes of the workplace — toxic...
12/08/2022

IT’S LIVE!

Ask Tony Pt. 2 is up on [DEFY.ASIA](http://DEFY.ASIA) — This week, he hears the woes of the workplace — toxic bosses, problematic colleagues, he’s been through it all 🫡

Check out the full story on the ☝️ LINK IN BIO ☝️

✉️ Into all things playful and dynamic? Hit us up at [email protected]

You heard that right! This is Part 2 of Ask Tony, where we hear the absurd curiosities of Singaporeans and their problem...
11/08/2022

You heard that right! This is Part 2 of Ask Tony, where we hear the absurd curiosities of Singaporeans and their problems alike 🤪 Tony stands to prove that you don't really need a degree in counselling to be helpful. He simply listens to your concerns and keeps it real 😎✔

Keep your eyes peeled because he certainly has something to say about workplace horror stories tomorrow at 6PM 🫢

✉️ Into all things playful and dynamic? Hit us up at [email protected]

NGL, we were all up in our feels in the last segment 🥹🇸🇬
10/08/2022

NGL, we were all up in our feels in the last segment 🥹🇸🇬

Who’s afraid of the Bead Bad Wolf? 📿🐺 (We aren’t!)🍄cheryl ° chapalang artist] is coming to you live this Friday at 6PM! ...
04/08/2022

Who’s afraid of the Bead Bad Wolf? 📿🐺 (We aren’t!)

🍄cheryl ° chapalang artist] is coming to you live this Friday at 6PM! Stay tuned to find out more about Cheryl’s story and how she nurtured her love for embroidery and beading crafts with the rest of the Singapore and more 🌎🪡❤️

Image credits to 🍄cheryl ° chapalang artist]

✉️ Into all things playful and dynamic? Hit us up at [email protected]

We may not know much, but we’re a 100% certain that our cool grandpa Uncle Tony *knows* the truth of life backwards ⏪ ba...
29/07/2022

We may not know much, but we’re a 100% certain that our cool grandpa Uncle Tony *knows* the truth of life backwards ⏪ backwards and forwards ⏩! From your everyday quibbles over the weather, to the serious sorts of problems behind love and family, Tony’s got your worries without a hitch 👌

His advice for some relationship issues is up on [DEFY.ASIA](http://DEFY.ASIA) 🙌 Head on to the link in bio to see what went down

✉️ Into all things playful and dynamic? Hit us up at [email protected]

COPY:We saw that 🫵😗Think you’re so sneaky? Jumping on the bandwagon by placing that NGL link in the wee corner on your s...
28/07/2022

COPY:

We saw that 🫵😗

Think you’re so sneaky? Jumping on the bandwagon by placing that NGL link in the wee corner on your story? 🤭
…
Count us in! 🤪 We’re cranking it back to the 2010s with a reiteration of the iconic advice columns which filled your old Teenage magazines 🕺 Ask Aunt Agony no more; it’s time to pour our grievances to Uncle Tony!

Stay tuned to hear what Uncle Tony has to say to your relationship problems tomorrow at 6PM! Who knows, you may be able to find something that resonates with you 😳

✉️ Into all things playful and dynamic? Hit us up at [email protected]

For legal purposes, this is a joke. Probably.✉️ Into all things playful and dynamic? Hit us up at coolgrandpa@defy.asia ...
27/07/2022

For legal purposes, this is a joke. Probably.

✉️ Into all things playful and dynamic? Hit us up at [email protected]

It’s all in a mothers’ love for her children! 🥺❤️ was launched in a bid to help families with their struggle to find ecz...
21/07/2022

It’s all in a mothers’ love for her children! 🥺❤️

was launched in a bid to help families with their struggle to find eczema-friendly baby clothes 🍼 Stay tuned to find out more about their story, launching tomorrow at 6PM! 🥰

✉️ Into all things playful and dynamic? Hit us up at [email protected]

We hate to break it to you, but…Receiving hate comments isn’t the end of the world, you know.Yes it hurts, it even sting...
20/07/2022

We hate to break it to you, but…

Receiving hate comments isn’t the end of the world, you know.

Yes it hurts, it even stings to hear the disappointment! But, no one brand is exempt from its haters 👺

It may be hella tempting to respond back with anger, ignore it, or even delete it 😮‍💨 But remember that EVERY online interaction is a reflection of your brand and what you stand for! These reviews serve as a way to appear honest, authentic, and most importantly, human! So use that to your advantage by calibrating how you can respond, acknowledge, and review the feedback 😊 

Swipe to see some tips on how you can choose to respond to hate comments ➡️ 

✉️ Into all things playful and dynamic? Hit us up at [email protected]

In a bid to heal and build a community to find strength in their vulnerabilities, was born! ❤️‍🔥 Overcoming the odds ag...
08/07/2022

In a bid to heal and build a community to find strength in their vulnerabilities, was born! ❤️‍🔥 Overcoming the odds against her, learn more about Alethea’s story now on DEFY.ASIA! LINK IN BIO 👺

✉️ Into all things playful and dynamic? Hit us up at [email protected]

🚨 NO SPOILERS HERE! 🚨The highly acclaimed sci-fi franchise was truly a magical sight — from its cinematography to (gnarl...
06/07/2022

🚨 NO SPOILERS HERE! 🚨The highly acclaimed sci-fi franchise was truly a magical sight — from its cinematography to (gnarly!) use of colours and lighting, we are absolutely captivated 😍

Looking for bitchin’ colours for your brand? (Or perhaps, some bread and lagsana? 😉)
Swipe to be inspired by some Stranger Things inspired colour palettes throughout the seasons! ➡️

✉️ Into all things playful and dynamic? Hit us up at [email protected]

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The Rise @ Oxley, 71, Oxley Rise, #02/17
Singapore
238698

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It’s just AROUND THE CORNER, isn’t it? 😉 Our island is crowded, overrated even. We’re always on the hunt for underrated and inexpensive experiences on our little red dot 🔴 But the real question is, is there more to this diamond-shaped city? We challenged ourselves to head to the very edge of its waters to see what’s up –– From the questionable areas, to flourishing attractions, we’re making a stand to defy the odds against it! Coming soon this Friday: TUAS 🏭🏗🛳 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #AroundTheCorner #exploringSG #wheretogosg #sgexperience #supportlocalsg #DEFYAsia #ChallengeTheNorm #defyingodds

Oh, you wouldn’t want to underestimate this grandpa! Being hip, happening, and on trend is what keeps Uncle Tony going as a pioneer granfluencer #kingenergyonly Today, he's taking the wheel to review a rebranding campaign by the flaming hot fast food chain, Burger King! 🍔👑 From its buzz, storytelling to reinvention, he begs the question, “Was it a bop? Or flop?” How will he pass his verdict? Stay tuned for more ✉️ Into all things playful and dynamic? Hit us up at [email protected] #BopOrFlop #BurgerKing #rebranding #review #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #supportlocalSG

Up against the notorious dishwashing soap brand, we took it upon ourselves to rebrand Mama Lemon! LIVE ON DEFY.ASIA 💥 What do you think of our new and improved logo? Throw your thoughts in the comments below 🤪 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalSG

Up against the notorious dishwashing soap brand, we took it upon ourselves to rebrand Mama Lemon! LIVE ON DEFY.ASIA 💥 What do you think of our new and improved logo? Throw your thoughts in the comments below 🤪 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalSG

Up against the notorious dishwashing soap brand, we took it upon ourselves to rebrand Mama Lemon! LIVE ON DEFY.ASIA 💥 What do you think of our new and improved logo? Throw your thoughts in the comments below 🤪 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalSG

We’re all about #supportsmallbusinesses here together with @makersmarketsg! Stay tuned for the feature article coming up DEFY.ASIA this Friday at 6PM! 👀 Clip: Clueless (1995) Song: Fashion - David Bowie ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalSG

If you’re up for a Slurping Good! time, then you’re definitely in the right place. Read more about Slurping Good! on DEFY.ASIA ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalsg

Catch Elvis’s venture into the local fashion scene with @gemsysg story LIVE ON DEFY.ASIA 😎 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfashion #supportlocalSG

Bite into our newest pipin’ hot fresh outta the oven story slice NOW LIVE AT DEFY.ASIA 🌶🌶🌶 Meet Maxi Lim (林俊良) from EAT MY LJ and witness how he spices it up to a whole ‘nother level 🔥 ✉️ Hit us up at [email protected] #DEFYAsia #ChallengeTheNorm #DefyingOdds #VisitSingapore #SGfood #supportlocalSG

We’re always down for a good story, but for that we need Y-O-U 🔥 Wait a sec longer and your stories are a sec late! With every new stories, we cry tears of joy AND we don’t wanna keep them to ourselves! Come to us for any exclusives and defy the odds hand in hand 🤪 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #Challengethenorm #DefyingOdds #Comingsoon

TikTok on the clock but the party don’t stop 🥳 Channeling our inner Ke$ha ‘cuz the party really doesn’t stop when DEFY walks in… 😎 PUT YOUR HANDS UP for @slurpinggoodsg and check out what we’ve got for ‘em! ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #Challengethenorm #DefyingOdds #Comingsoon

Creating and producing creative content is just one of the many things that we specialise in here at DEFY… Regardless of some flops *ahem ahem* Check out some of the cool stuff that we did for Artbox Singapore! 🥳 ✉️ Into all things playful and dynamic? Hit us up at [email protected] #DEFYAsia #Challengethenorm #DefyingOdds #Comingsoon

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