17/07/2024
Check our latest thought leadership published in MARKETECH APAC and written by Khai Helmi, our Business and Digital tech stack development Director.
In this piece, Khai shares his insights on the various strategies marketers should do in tackling digital marketing this year and beyond, ranging from AI and data-powered decisions to utilizing various digital technologies to engage consumers better.
The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.