GramVideos

At Gram, we strive to create more than just videos for you. We want to help you bring your stories and concepts to life.

28/09/2023

👨‍👦 Happy National Sons Day! 👨‍👦

Today, we celebrate the powerful connection between parents and sons, while shining a light on the unique challenges our young men face. 💪

Join the conversation and discover insights from "The 38 Letters from J.D. Rockefeller to His Son" that our team handpicked just for you.

💬 Share your most cherished lesson from your son or father below!

Let's raise awareness, provide support, and spread the love! ❤️

31/10/2022

Want to spice up your Halloween night? These spook-tacular characters are here to make you scream in fright!

09/08/2022

Its Singapore's 57th Birthday!

The Gram team wishes everyone a Happy National Day.

p.s Remember to wave that proud flag and celebrate with your family!

20/07/2022

Take your one big step with Gram today! We will fly your brand to the moon!

22/05/2022

Will you pay $200 Million USD for a pizza???

Because Laszlo Hanyecz did, in May 2010! He paid 10,000BTC for 2 large 🍕, which is worth close to $400 Million USD today!

But he had to wait 4 days to get his pizza…Boy, you would think that 10,000 BTC will get you better service

It is also the first ever commercial transaction done using cryptocurrency.

Thus, Bitcoin Pizza Day is born!

20/05/2022

Let’s be honest, most of us aren’t millionaires… But we surely can feel like one!!!

So go out and buy some new clothes, book that staycation and treat yourself to that fancy meal that you have always wanted!

Then check your wallet tomorrow and feel the pain…

03/05/2022

Gram would like to wish all of our muslim friends Selamat Hari Raya Adilfitri!

Wishing you and your loved ones a heartwarming Eid!

14/02/2022

Did you know that Valentine’s Day is meant to celebrate with anyone that you love and cherish to show your appreciation to them?

Hence, the Gram team would like to take this opportunity to wish our clients and followers a Happy Valentine’s Day and may it be filled with love and joy ♥️

01/02/2022

Gong Xi Fa Cai! Let us welcome the Year of Tiger with open hearts 🦁

Wishing you happiness and prosperity in the upcoming year ahead! 🧧

01/01/2022

The Gram Team wishes you a Happy New Year! 🥳🎊 May 2022 be filled with good vibes and good energy for everyone ✨

25/12/2021

The Gram family wishes you a Merry Christmas!❄️☃️

May your Christmas be jar filled with a bundle of love and joy for you and your loved ones! ❤️

29/10/2021

Mickey Mouse. The Avengers. These are iconic main characters that many of us have grown to know and love. They often have ideal traits or personalities that the audience can resonate with or even aspire to be! Last month we covered the visual elements of a character. Today, we will delve into the conceptualisation of your characters.

Character conceptualisation is the process of creating or constructing a persona through certain traits or descriptions that bring the character to life. While we are familiar with this concept in film and literature, did you know that character conceptualisation is as prevalent in the world of marketing? In fact, character conceptualisation can help boost your marketing strategies in these 2 ways:

1. Buyer Personas
A buyer persona is something that embodies the demographics, psychographics, and behaviours of the ideal customer (backed up by research of course). Character conceptualisation can help your marketing strategies appeal to your buyer’s persona. Your customers should find your character relatable and engaging. Let’s take a look at the example of Spongebob Squarepants, one of the most well loved characters in children’s television. Spongebob’s childish, happy-go-lucky personality coupled with his comical behavior appeal to the show’s target customer - kids. Now imagine if Spongebob was grumpy and hot tempered, the show probably wouldn’t be as popular as it is today!

2. Brand Image (sometimes in the form of mascots)
Another way character conceptualisation can contribute to your marketing is by influencing the brand image and personality. This boils down to the way the character thinks, acts, and speaks. Take Mickey Mouse for example; he is the face of Disney! Mickey is depicted as friendly, adventurous and most importantly, kind. These are positive traits that sparked Disney’s legacy as the first animation studio to birth characters with personality, which consequently associates Disney with desirable virtues and character to become a family favourite.

All in all, character conceptualisation can make or break your business. We cannot stress enough how important these characters are in your marketing strategy as they add more depth and personality to your brand, and help you visualise your ideal customers to help you reach your business goals. Start adding character and weight to your brand today with the help of digital marketing through Gram’s services!

For more similar marketing tips, head on down to https://gramvideos.com/digital-marketing-course/

01/10/2021

Happy Vegetarian Day💚🍀 Today, we promote vegetarianism and celebrate the many benefits of a vegetarian lifestyle!

Did you know that the main reason why many become vegetarian is due to the various health benefits of a vegetarian lifestyle? Vegetarian options are generally lower in calories and fats, and reduces the risk of chronic illnesses.

Curious to find out more? Watch Gram’s special vegetarian day animation to learn more about why you should transition to a vegetarian diet🥬🥕

29/09/2021

Ever fallen in love with a character at first sight? Maybe their cute features were just too lovable? Or their bright smile?

When animators create characters, they usually develop and sketch out how the character will look like. This process is known as characterisation - the creation of someone in fictional works through distinct traits. You may think that characterization is only used in films and literature, but did you know that it is an important tool in marketing as well?

Marketing is essentially the promotion of a brand’s products and services to the target audience. It is the communication of brand values and identity, and the forming of relationships with audiences. It is thus crucial for your marketing strategies to align your brand message and appeal to your target audience. This is where characterisation can help!

Brand message
Research shows that brand marketing information is only retained by a mere 10% of people. However, including illustrations and characters increases this number to 65%. Hence, your characters should not only be visually engaging, but also play an important role in enhancing your brand message. The but are illustrated in a way that aligns with our brand’s products and message.

For instance, if you’re working in a sports car company, your brand message will probably focus on conveying the speed and strength of the sports cars. It’ll make more sense to choose strong, powerful animals as your brand character than cute, cuddly ones. You may also want the features of your character to be illustrated in a distinct and fierce manner so your target audience will immediately associate the sports cars with these characteristics.

Disney is a brand that excels at using characterisation and visuals to communicate their brand message and objective, which is to transport audiences into the world of storytelling. Let’s take a look at the characterisation of one of Disney’s most classic characters - Bambi, a sweet, lovable fawn that captured the hearts of audiences. Great emphasis is placed on the illustration of Bambi’s face, such that his facial expressions are drawn to be extremely realistic and human-like. This essentially allows audiences to form an emotional connection with Bambi, drawing them further into the storytelling of the film.

Target audience
Another way characterisation helps with your marketing strategies is by appealing to your target audience. As marketers, we study our target audience carefully, taking note of their demographics, behavior and interests with the objective of creating marketing strategies that appeal to them. Similarly, your characters should also aim to appeal and resonate with your target audience.

Once again, Disney excels in this and has found a genius way of appealing to their target audience - children. Disney characters are drawn with round features and big doe eyes, making them appear cute and friendly, appealing to the childlike innocence of children. Did you know that Disney’s iconic Mickey Mouse was drawn with childlike features with the intention of triggering attachment between children and the character? This is the same for other Disney characters like Bambi and Marie Cat, their adorable, childlike physical appearance is widely accepted and loved by children all around the world.

Nnow that you have a better understanding of the impact of characterisation, why not create your own? After all, characters are powerful visual tools that can capture your brand message and engage your target audience. Make a difference to your business by adding characters in your marketing strategies today!

For more similar marketing tips, head on down to https://gramvideos.com/digital-marketing-course/

24/09/2021

Check out part 2 of the behind the scenes illustration process of our Mid Autumn mooncake characters😉

Step 2: Next, how did we compose the mooncake characters in a frame? We decided to go with a symmetrical composition with the characters arranged in a random manner. Doesn’t this make the characters look more fun and dynamic?

We hope you’ve enjoyed this sneak peek into our illustration process! In the comments, tell us which of the mooncake characters is your favorite🥮💖

24/09/2021

Check out part 1 of the behind the scenes illustration process of our Mid Autumn mooncake characters😉

Step 1: We first drew up a rough sketch of the characters. Our concept and goal was to create cute, lovable characters that will brighten up your Mid-Autumn celebration! So we illustrated adorable round features and smiling facial expressions for the characters. Notice how some of the characters are wearing traditional Chinese costumes to fit the Mid-Autumn theme as well?

21/09/2021

Happy Mid-Autumn Festival🥮🎑 Introducing Gram’s adorable mooncake characters who are looking forward to celebrating with you✨Just like how the moon shines brightly on this day, may your celebration with your loved ones be filled with light!

Curious about how the Gram team illustrated these lovable characters? Stay tuned for our behind the scenes videos where we take you through the illustration process of these characters!

27/08/2021

What’s your favourite colour? According to colour theory, your favourite colour can say a lot about you. Isn’t it fascinating how a trivial fact about yourself can show so much about yourself?

An article by Cameron Chapman breaks down the psychology behind various colours. For example, orange is a very creative and warm colour, which also suggests that someone who likes orange is likely to be sociable and friendly. On the other end of the spectrum, black signifies power and elegance. This suggests that if your favourite colour is black, you’re diligent in your tasks and appear strong in front of others. From these examples, we can see how important colours are due to their symbolic value in colour theory. Let’s not leave it as that, we can apply these lessons learnt to our marketing campaigns as well!

Red and yellow[d] – common colours found in most fast food logos (think McDonalds, Burger King, Wendy’s). As you would have guessed, there is actually a reason for this colour scheme! According to experts, red is a bold colour which attracts attention and also stimulates appetite. When red is accompanied with the friendly and happy yellow colour, people tend to associate a pleasant mood to fast food joints, while subconsciously triggered to eat quickly with the loudness of the colours. Based on this example, we can clearly see that colours have a huge role in controlling the mood of the environment. This is an ingenious and inexpensive method to drive up traffic in these fast food places.

One other way that colours play a role in your marketing is the colour palette of your branding guide. Consistency is key in almost every situation, and that applies to your branding strategy as well! This not only helps maintain a standard for your brand’s aesthetics, but also helps your customers learn your brand and draw associations to your brand. Take Google’s iconic colour palette for example; green, blue, yellow, red. These colours are a distinctive feature of Google’s brand and we can easily recognise Google’s applications based on the colours alone. According to Google, the choice for these primary colours aims to represent their reach as a reliable and extensive search engine (and brand).

Still not convinced? Surveys show that almost 85% of consumers primarily rely on colours to make a purchase. Now that you know the secrets behind colours, go out there and get creative with your colours to capture your consumers!

For more marketing tips, head on down to https://gramvideos.com/digital-marketing-course/ or contact Gram to help your video marketing journey today!

21/08/2021

The helicopter carrying the flag, the bright cityscape, and landmarks such as the esplanade, what a familiar sight for all Singaporeans! We hope that this video reminds us how blessed we are to call this garden city our home🇸🇬❤️

Notice all the different colours in the animation? As you can see in the process photos, our animators have chosen bright colours for the beautiful skyline to portray Singapore as a bustling nation🏙️

07/07/2021

Happy Chocolate Day! 🍫Remember the days of trying to impress the person you had a crush on in school and you would give them chocolates to manifest your puppy love? 🥰 And for good reason since chocolate:

• makes us happy 😊
• helps us relieve stress 😌
• great gift for a loved one 💝

No wonder it is extremely addicting, it’s like a happy pill!

We can learn a lot from chocolate’s feel-good factor to be applied to our marketing campaigns. It is our duty as marketers to deliver not only the service, but also a satisfactory experience to make the most of your customer’s user journey! 💯

This Chocolate Day, we have a sweet treat for all of our followers. Want your marketing campaign to be like delicious gooey chocolate? Introducing Gram’s very own Marketing Crash Course! This is your go-to marketing guide 📝 filled with hacks and tips that will bring your campaign to the next level, 🏋🏻.

Do look forward to Gram’s new project and like our page to stay updated! 👏🏼

04/06/2021

Have you heard of a Green Economy? With World Environment Day 🌏 coming up, we would like to share a little more on how we can care for our home, Earth. We all can play our part to make our world a better place with environmentally friendly and sustainable practices! ♻️✨

The same can be said for the realm of marketing. Wondering how to have a more sustainable marketing strategy? The most essential thing to note is the sweet spot within the triple bottom line:

🌱 People
🌱 Planet
🌱 Profit

Although it's tough to find the sweet spot of sustainability, one step forward is still progressing towards a sustainable future for your business model. Gram's digital stance is one way to engage in sustainable marketing practices; contact us to find out more!

13/05/2021

We would like to wish all our Muslim friends Selamat Hari Raya Adilfitri! 🥳💚 This Hari Raya Puasa, embrace the family spirit of forgiveness and remembrance of our loved ones. During this festive period, let’s not neglect our dear clients as well, and keep them close (virtually, of course) like family:

✅Understand your audience
✅Share your story with them
✅Keep the idea simple and sweet!
✅Embrace the fun family spirit through an entertainment element

Want to know more on how to prosper with your clients? Find out more with our team at Gram and add weight to your brand and relationships!

01/04/2021

With a heavy heart, our Creative Director and Producer has left us...... with a heart attack!

13/02/2021

This Valentines Day, impress your clients with these video marketing tips to make them love you even more.

1. Keep your video short and sweet 🍬
2. Appeal to your audience 🍷
3. Focus on emotions 🥺
4. Call to action 📞

You can check out our blogpost to gain more marketing tips to receive more love from your clients and Happy Valentine Day 💘

11/02/2021

We would like to wish all our clients a HAPPY 🐮 YEAR!
May the coming New Year bring you joy, love, peace and a lot of sales 🧧

28/01/2021

🥳 Happy Fun at Work Day! Start your 2021 with a strong marketing plan 💪🏻Here are the marketing trends of 2021 to help your business grow🌱

- User-generated content

- Interactive content

- Brand Activism

- Building Content Communities

⚡️Kick start your 2021 with a blast! Find out how Gram can make your work fun - and effective!

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Videos

Its Singapore's 57th Birthday! The Gram team wishes everyone a Happy National Day. p.s Remember to wave that proud flag and celebrate with your family! #happybirthdaysingapore #nationalday

Take your one big step with Gram today! We will fly your brand to the moon! #moonday #apollo11 #lunarlanding #marketingboost #videomarketing #digitalmarketing #marketing #video #videoproduction #creativeagency #marketingstrategy #videoadvertising

Will you pay $200 Million USD for a pizza??? Because Laszlo Hanyecz did, in May 2010! He paid 10,000BTC for 2 large 🍕, which is worth close to $400 Million USD today! But he had to wait 4 days to get his pizza…Boy, you would think that 10,000 BTC will get you better service It is also the first ever commercial transaction done using cryptocurrency. Thus, Bitcoin Pizza Day is born! #bitcoin #bitcoinpizza #crypto

Let’s be honest, most of us aren’t millionaires… But we surely can feel like one!!! So go out and buy some new clothes, book that staycation and treat yourself to that fancy meal that you have always wanted! Then check your wallet tomorrow and feel the pain… #beamillionaire #brokenotpoor #millionairelifestyle

Gram would like to wish all of our muslim friends Selamat Hari Raya Adilfitri! Wishing you and your loved ones a heartwarming Eid! #hariraya #eidmurabak

Did you know that Valentine’s Day is meant to celebrate with anyone that you love and cherish to show your appreciation to them? Hence, the Gram team would like to take this opportunity to wish our clients and followers a Happy Valentine’s Day and may it be filled with love and joy ♥️

Gong Xi Fa Cai! Let us welcome the Year of Tiger with open hearts 🦁 Wishing you happiness and prosperity in the upcoming year ahead! 🧧

Happy New Year!

The Gram Team wishes you a Happy New Year! 🥳🎊 May 2022 be filled with good vibes and good energy for everyone ✨

Merry Christmas!

The Gram family wishes you a Merry Christmas!❄️☃️ May your Christmas be jar filled with a bundle of love and joy for you and your loved ones! ❤️

Happy Vegetarian Day💚🍀 Today, we promote vegetarianism and celebrate the many benefits of a vegetarian lifestyle! Did you know that the main reason why many become vegetarian is due to the various health benefits of a vegetarian lifestyle? Vegetarian options are generally lower in calories and fats, and reduces the risk of chronic illnesses. Curious to find out more? Watch Gram’s special vegetarian day animation to learn more about why you should transition to a vegetarian diet🥬🥕

Check out part 2 of the behind the scenes illustration process of our Mid Autumn mooncake characters😉 Step 2: Next, how did we compose the mooncake characters in a frame? We decided to go with a symmetrical composition with the characters arranged in a random manner. Doesn’t this make the characters look more fun and dynamic? We hope you’ve enjoyed this sneak peek into our illustration process! In the comments, tell us which of the mooncake characters is your favorite🥮💖

Mid autumn character BTS video part 1

Check out part 1 of the behind the scenes illustration process of our Mid Autumn mooncake characters😉 Step 1: We first drew up a rough sketch of the characters. Our concept and goal was to create cute, lovable characters that will brighten up your Mid-Autumn celebration! So we illustrated adorable round features and smiling facial expressions for the characters. Notice how some of the characters are wearing traditional Chinese costumes to fit the Mid-Autumn theme as well?