Spectra Codes Digital Lab

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Spectra Codes Digital Lab

We improve your branding and online presence.

As you develop your marketing plans, we add in components that can give your website visitors an experience that makes them have a good feel about your products and services.

10/02/2024

May the Year of the Dragon bring you endless opportunities, joy, and love. Gong Xi Fa Cai! 🍊🍊

01/01/2024

No matter what lies ahead, 2024 is gonna be another GREAT Year! 🎊✨

12/11/2023

Deepavali symbolizes the victory of light over darkness and good over evil, and it also marks a time for starting anew.

Wishing all our Hindu friends, associates and clients a Deepavali that's as sweet as the treats you'll eat to celebrate it. ☺

27/10/2023

You will pay a MUCH LOWER price engaging a vendor approved agency to build your website, after you get to claim your grant.

However...

It is unlikely that you will get a high-touch service or customisations that will showcase your brand niche because these agencies tend to use templates.

It is perfectly ok if you are not too fussed about design, concept and strategization and you have other strong marketing tools.

However...

If you rely heavily on your website for your sales and visibility, consider how you'd want your website to stand out amongst your competitors.

Get out of the average game.

18/08/2022

You will a pay MUCH LOWER price engaging vendor approved agency to build your website, after you get to claim your grant.

However...

It is unlikely that you will get a high-touch service or customisations that will showcase your niche because these agencies tend to use templates.

It is perfectly ok if you are not too fussed about design, concept and strategization and you have other strong marketing tools.

However...

If you rely heavily on your website for your sales and visibility, consider how you'd want your website to stand out amongst your competitors.

12/07/2022

When writing contents for a website, always aim to sound like you are speaking to the person.

This way your audience feel like you are communicating directly with them. You do not sound like you are just providing information.

Credits: https://bit.ly/3yAT6rp

10/07/2022

Wishing all our partners, friends and clients Selamat Hari Raya Idul Adha and a wonderfully long weekend 🙏🥳

21/06/2022

We've always heard about how higher paying clients are better, and nicer (super lovely people). And the cheap ones are the "tricky" ones (aka as****es).

We didn't want to believe. Until we experienced clients from both ends of the spectrum.

End result - burnout. So before we go bonkers, we thought best to scale back on our operations (Thus the break from posting).

While we appreciate the lessons learnt from the cheap and "tricky" ones, we are also exploring ways on how to streamline our onboarding processes, to be fair to all parties.

For our super lovely clients, we always go the extra mile to ensure they get the most out of their investment with us, even after the completion of the project. We appreciate you ❤️

Who else have experienced such clients before? We'd like to hear both the great stories and the ones that make you want to pull your hair out - just for laughs. 😄🤪🫠

****es

20/05/2022

How long do we take to complete a website and launch it?

Believe it or not, it can take as little as 1 day.

But that's not usually the case....WHY?

12/05/2022

What can you do to make your visitors click on the CTA button?

Read on to find out more.

Source: semrush.com

09/05/2022

*REVAMP*

Another website that we gave a totally brand new look.

Sometimes you have great products or services yet visitors cannot have a feel of it when they go to your website. For one, when your website is super dated that can potentially reduce your company's credibility.

So we gave this company a new look and feel yet not over-the-top, because they did not want to give potential customers the mis-impression that they are very expensive.

Sometimes it's not just about the aesthetics of your website, it is the message you want to give your visitors.

Another proud client of ours. 🥳

03/05/2022

Eid Mubarak to all our Muslim clients, friends and associates.

P.S. The long weekend would not have been this long if not for our Mufti's blunder. 😉

01/05/2022

Wishing everyone a well-deserved super long weekend break!

May we have more of such long weekends again 😄

29/04/2022

In web development, a retainer includes responsibility for the maintenance and ongoing optimization of your website.

When is a website retainer the right choice for you?

There are certain scenarios where a retainer would be more suited to your objectives. This could include:

- A steady stream of work: If you know there will be a steady stream of work such as plans within the wider business or phased project work, a retainer will be a more efficient approach.

- Evolving your business: We don’t believe in launching and leaving. Retainers can be used to continue developing and evolving your store to ensure maximum performance and up to date functionality.

- Improving the user experience: Retainers allow you to implement learnings from your users such as how they interact with your site. This insight can drive future developments which can then be carried out using your retainer.

- To maintain site security: A retainer ensures your agency will work to keep your site secure and on top of platform updates.

If you’re unsure whether a retainer or support timebank would be more suited to you, get in touch with us and we’ll be able to help.

Source: https://www.pinpointdesigns.co.uk/why-do-you-need-a-website-retainer/

27/04/2022

When writing contents for your website, always bear in mind that you are not just writing for the sake of educating, you are also writing for SEO.

Follow these tips to help you with your content writing, at the same time find out what's best for your SEO based on your trade.

11/04/2022

Another revamp! ❤️

For this website, the focus was on getting the right impression out to the traffic.

We wanted visitors to feel like they are in the right place when they first visit this website (check out the first pic from the old website which looks like a scene from a horror movie. But this is an accounting firm!)

This means making sure the right visuals were used to portray the industry, and icons to match the contents; to name a few strategies.

End result: A very pleased client who can now proudly show off his website to anyone he meets 😉

Want to feel proud of your own website, let us revamp or build your website from scratch.

07/04/2022

IS your website your 24hr salesperson?

If it isn't, then read to find out you can make your website close sales for you even while you sleep.

29/03/2022

When writing contents for your website, add these components to spice up your contents. 👇

It will be too boring if your website is too wordy (even if the copywriting is kickass!)

26/03/2022

Big changes do not always require big steps. But they definitely begin with small steps.

We LOVE revamps, or what we privately call fixer-uppers. 😉

For this client, we
- made sure the HOME page looks kick-ass by showcasing what the company does
- made small re-arrangements with the sitemap
- added new contents and creatives
- and one of our professional photographers took great pictures of their plant

End result - a brand new look that speaks volumes about their industries. Looks like someone's getting ready for some great business growth!

Thank you for trusting in us 🙏

18/03/2022

Do you still need to do marketing once your website is up and running?

ALL THE MORE - YESSSS!

In the brick and mortar world, your website is like your shop. And having a shop and expecting people to know of your shop's existence without any marketing is a slow and sure road to failure.

Especially if your business is not a household brand yet.

Your website is your marketing and sales tool.

Marketing Tool:
Once word gets out and potential customers want to know more about your business they check out your website and social media handles.

Sales Tool:
Your website is your 24/7 SALESPERSON. We cannot emphasise this enough - You should have enough strategic contents and components in your website to close this visitor. Imagine waking up in the morning and there is extra $$$ in your bank account while you were sleeping....sweet!

Want to know more about how to make your website your 24/7 salesperson? Connect with us!

P.S. Marketing is needed.

14/03/2022

Once you've created the wireframe of the pages you want for your website, it's time to for the copywriting. Start by understanding the purpose of the page you’re going to write.

Decide what purpose the page will serve. Different pages will have different goals. When thinking through how to write your website content, make sure the copy on each page serves its intended purpose.

For example, your HOME page serves as a main entrance to your site and helps people understand who you are and what you do at a glance. That means your HOME page content needs to give people a little bit of information about the most important concepts and help people find where to go next.

Pages to think about:
1. Landing Page
2. Blog Page
3. Product Page
4. About Page

Some of your pages may be designed to bring in traffic from people who are searching online. If the purpose of your content is to bring in searchers, choose a good keyword to target in your writing.

To find the best keyword for the Page, use Alexa’s Keyword Difficulty tool.

Hope the above helps! Happy writing!

21/02/2022

First of all we would like to give 👍👍👍 to the creator of this marketing campaign!

While the campaign here is on dentistry, we couldn't help but leech on to the humour, in relation to your websites.

You see, many times we see contents and placements - be it copywriting, videos or images - in a website gone awfully wrong and viewers end up getting confused or unimpressed. Imagine knowing you have great products/services but your traffic can't get a sense of that on your website!

There are structures and systems for these, and getting them wrong can really adversely affect the user's experience.

Want to ensure your website has the optimum positive user experience? Connect with us!

15/02/2022

According to HubSpot, 80% of business professionals believe that email marketing increases sales and customer retention.

Before you can use email marketing to reach your audience, it’s imperative to build a strong list. But there’s a problem: email capture pop-ups often annoys people.

The technique chosen to request emails often affects the user experience. Sometimes it affects it so badly that users decide to leave the site.

The pop-up prevented users from reading the content just as they were getting started. And that equates to a bad UX.

It is possible to create an email list without disturbing visitors. All we have to do is be careful to ensure that our practices don’t look like a content barrier.

DM us to find out more on how you can have an email capture function that is user-friendly for your traffic.

11/02/2022

Unlike physical stores, websites do not have receptionists or salespeople to greet or brief your customers.

So your website has to do that.

With that in mind, how would you now plan your contents so that your traffic feels welcomed and they get a good grasp of your products and services? 😉

31/01/2022

Here's wishing everyone a great roaring start to the Year Of The Tiger! Gong Xi Fa Cai!

20/01/2022

We gave this company's website a whole new look for their and here's what happened after that:

MORE SALES

How?

The updated website gave more credibility to the company when visitors view the website.

And how good your work is and what your company offers should be clearly showcased in your website. All these factors help your potential clients make their decision.

Above all, the business owners were proud to show off their website to potential clients.

At Spectra Codes, we always say this - Don't just impress, leave the right impression.

13/01/2022

We don't mean to scare you, but if you are not savvy enough, building your website yourself can be more expensive than you might realise. Think in terms of time and mental well-being (we've been there, when we first started out).

You might end up spending a lot of time trying to figure things out, and this might drain you off your energy from things that matter more - your business.

There are of course success stories. And we would love to know more about them!

However, even after you launch your website, there are still a couple of other components you need to maintain (that's why we have retainers) to ensure your website performs optimally.

If you still not sure on whether to DIY or hire a professional, come speak with us.

And no, we will not try dissuade from your DIY. 😉

06/01/2022

Still having trouble getting your contents up?

Good website content writing depends on a well-rounded view of the competitive landscape. Comparing your site to your competitors’ yields important insights that will impact the website copy you write.

There are Competitive Website Analysis tools that you can use for your research. Check them out here: https://try.alexa.com/competitive-website-analysis

If all these seem too technical for you (we get it! 😉) drop us a pm and we'll see how we can help you out with your contents and website.

31/12/2021

This past year has been one for the books! We just want to say how thankful we are for your support this year, and we’re wishing you all the best as we enter a brand new year.

We cannot imagine where our business would be without our exceptional team. Thanks for all you’ve done to help thrive this year.

2022 is gonna be an exciting year for us and we'll share why soon... 😉

29/12/2021

***Limited time offer***

Get started on your website with us and receive $300 off your website cost + 1 year FREE high-speed hosting❗

So how to get this deal?

Simply support our cause for charity by purchasing this book. 💯% of the proceeds from the sale goes to charity.

Venus Rising: The Phoenix Awakens
S$22 + free shipping (U.P. S$27)

Purchase link 👇
https://venusgivesback.com/preorder/ref/diana/

P.S. If you've been looking for a present to give to a female friend then this book makes a great one! 🎁

Address

1 Tampines North Drive 1, #06-08 T-SPACE, SINGAPORE
Kampong Tampines
528559

Telephone

+6588174398

Website

https://spectracodes.sg/

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