Strossle is a fast growing media tech company, helping publishers optimize content distribution. We use machine learning technologies to adapt the user experience based on context and personal interests. Strossle was founded in Sweden in 2013 by a team of entrepreneurs with an extensive media background. The shared perception was that the media industry was losing ground with its conservative view
on technology and business models. Instead of embracing new distribution and business opportunities, media companies tried to lock users into their own channels and increase the amount of intrusive display ad formats that users had to sit through. Strossles mission is to help publishers out of this negative spiral and become future-proof. With Strossle publishers empower their content by:
- Making sure every user is presented to an optimal mix of content - resulting in higher engagement.
- Attracting new users through promotion of their best performing content in Strossle's publisher network.
- Leveraging their premium environments by offering native advertisers extended reach.
