How much and how consistently you post on your social channels is the number one indicator of how well your channels perform.
LinkedIn says you should post at least daily to grow your following and increase reach.
But publishing content every day, on top of your other daily tasks, can feel overwhelming.
The trick is to repurpose what you've already spent time producing.
First thing you do is to identify a content opportunity: your blog post, case study, or article.
Second, set your goals. Do you want to drive traffic to that article? Or do you want to educate in-feed?
Third step is to identify elements within that content. Create a listicle, use the headline, or grab some key takeaways.
Fourth, create! Copy the pieces of text you want to use and paste them into the Storykit AI⚡️Video done.
Step number five is to distribute. And distribute again.
There's your content engine. And you never have to worry about how to be able to post daily, ever again.
To succeed on social, regardless of your objectives, you need two things.
Consistency and quality.
To get both consistency and quality of these, you need one thing: quantity.
It's impossible to stay consistent in your publishing without great quantities of content.
And it's impossible to understand what quality is to you and your audience without quantity.
But how are we supposed to come up with enough content ideas to stay consistent all year round?
At Storykit, we employ a 90-10 rule: approximately 90% of our content, possibly more, is repurposed from various sources like blogs, case studies, interviews, and webinars for social media.
The remaining 10% of our social media posts come from other sources of inspiration. This could be trend discussions, company announcements, memes, and more, to keep the content diverse and engaging.
Good content doesn't have to be new content. Use what you have. You've already spent hours writing articles, blog posts and reports.
Turn those longer texts into snackable content pieces. Make a listicle to educate in-feed, make a summary, or grab a quote and turn them into eye-catching trailers to drive traffic.
Your content deserves to be seen.
Don't post and ghost.
While we spend hours creating compelling articles or case studies, we often click publish and move on to the next project once it's finished.
The content ends up collecting dust on your website and is unseen by your audiences.
That's not the way to treat the stuff you've created.
Do this instead:
- Turn one article into three short videos (create the videos with Storykit AI, and it will only take you minutes).
- Turn your article into a LinkedIn newsletter.
- Take three key takeaways from your article and make a LinkedIn Document Post (carousel).
You'll reach a wider audience and give them a way to consume your content in their preferred way.
In less than a minute: 6 types of social media video ads you can make for each stage of the funnel in less than ten minutes.
By making repurposing the backbone of your content plan, you will:
Maximise existing resources: don't let the content you've created collect dust
Enhance efficiency: You will save time and money when you don't have to start from scratch every time
Get strategic benefits: reinforcing your key messages enhances brand recognition and recall
Streamline content planning: a clear starting point and direction make it easier to fill your content calendar
5 proven strategies for successful B2B marketing on social media 🏢
It's October 2022, and Dominika Dzielak has just transitioned to Aspia as the new Content Marketing Manager. She's bringing her expertise, and something else.
“From past experience, I knew that video was the best way to share complex messages and stories for big enterprise companies. And since I already knew what could be achieved with Storykit, I was sure the tool would be the right choice for Aspia, too.”
In her previous role at a data and analytics company, Dominika leveraged Storykit to its full potential, scaling video creation to different branches in 18 countries and achieving significant savings (1,2 million EUR in just one year, to be exact).
Upon joining Aspia, a large firm specializing in accounting, tax, and interim management, Dominika recognized a similar opportunity and knew she and Pia Törnqvist, Marketing Director at Aspia, could replicate the same success using Storykit.
Being able to create videos in Storykit saves Aspia a significant amount of time and money.
"Today we create about 30 videos a month which is obviously way more than if we had an external agency producing every single one for us", Pia shares.
Aspia's journey with Storykit has led to a dynamic shift in its content creation process, enabling a diverse range of departments to contribute to the brand's digital narrative.
Here are the types of videos each team is making:
- The Marketing Team creates videos for social media (boosting articles, trend reports, guides and customer cases), their website, and also live events such as employee conferences, customer forums and external conferences.
- Managers of Service Lines for Accounting, Payroll, HR and Interim create explainer videos for marketing Aspia’s services. For example if there is a new Swedish regulation, Payroll will make a video about it.
- The Employer Branding Team uses Storykit to tell success stories about Aspia’s employees for branding purposes.
- The Internal Comms Team uses Storykit to share stori
Just popping into your feed to remind you of all the great content you've already created that deserves the best distribution possible.
Join our webinars and get the inspiration and tactics to transform your text into high-quality videos in just a few clicks.
How to master the art of content translation.
Comment maîtriser l’art de la traduction de contenu.
Cómo dominar el arte de la traducción de contenido.
Hogyan sajátítsuk el a tartalomfordítás művészetét.
Wie man die Kunst der Inhaltsübersetzung meistert.
Näin hallitset sisältöjen kääntämisen taiteen.
Sådan mestrer du kunsten at oversætte indhold.
Translating your content is critical if you want to appeal to a new market on social media. However, localizing video content presents several challenges.
There are word count variations: for example, when going from English to French or Spanish, the text can expand by about 20%.
Changes in text length during translation directly impact the video's duration. Consequently, background assets such as video footage, images, or music tracks may require adjustments to ensure synchronization with the translated content.
Then, there are varying cultural contexts and preferences in different countries. It's essential to localize visual elements like background imagery to ensure they are relevant and relatable to the target audience.
Well, consider these challenges gone. In Storykit, you can create translated version from any master video.
Get ready to go global with your content.
https://storykit.io/blog/social-media-localization
You've read about the importance of having a solid content strategy in place a million times
But it's because it's true.
Especially when working on social media.
Few brands have ever grown on social media by posting every now and then— and when you don’t have a solid plan in place, that's what happens.
Make sure that your goals are so-called “SMART-goals”.
To set SMART-goals, they should be: Specific, Measurable, Attainable, Relevant, and Time-based.
This will make the goals clearer and easier to use when working with strategy and analyzing results.
Here's an example of one of our SMART goals for 2024, and how what we are going to do to reach it.
Sharing is caring, right.
Imagine entering 2024 and knowing exactly what to post consistently to engage your audience.
Would you feel less stressed about your content marketing plan? Would you have more time to grow your business? Would you have more time to measure and reflect?
We know it's easier said than done.
But if better and easier planning is one of your New Year's resolutions, here's a little something to get you started.
Head over to http://storykit.io/templates and browse 99 video ideas. Slot them into your calendar, and you'll be off to a great start.
Your '2023 Working in Marketing Wrapped' is here.
