Our 3D Motion design studio @frame_cph was engaged by @zegna to create a series of vignettes exploring the raw beauty and craftsmanship of its SECONDSKIN leather. Designed to be displayed on its ultra high definition in-store screen displays, these mesmerising sequences seek to visualise the unique texture and superior quality that defines SECONDSKIN leather.
Born in the ZEGNA Laboratory from a collaborative blend of tradition and innovation, SECONDSKIN leather captures the generational approach to craftsmanship that has defined ZEGNA for over a century.
SECONDSKIN’s unique qualities are ensured by the use of fine New Zealand-sourced calfskin and a highly specialised tanning process. A celebration of craftsmanship and beauty, each pair of Triple Stitch™ SECONDSKIN is a work of art that will stand the test of time.
Measuring just 0.8mm in thickness, SECONDSKIN leather is exceptionally lightweight, soft and durable — making it ideal for uppers and linings. Resistant to creasing so as to maintain its rich appearance and smooth texture over time, the exclusive material features a remarkable ‘memory’ that moulds to your proportions with every journey you make.
#Zegna #secondskin #frame #framecph #3dart #motiondesign #leather #craftmanship #texture #harvestagency
WATCH THE COMPLETE FILM
@frame_cph Swiss furniture design brand @usmmodularfurniture, teamed up with FRAME to create a film for its iconic Haller system. The objective was twofold: highlight the signature USM chrome sphere at the heart of the modular ball-and-tube connective system as well as visualise the seemingly endless configurations within various interior environments.
The film takes the viewer on a journey from the “birth” of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960’s design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.
#3d #motiondesign #frame #usmmodularfurniture
#hallersystem #film #motion #design #art #harvestagency #fritzhaller #paulschärer
@frame_cph Swiss furniture design brand @usmmodularfurniture, teamed up with FRAME to create a film for its iconic Haller system. The objective was twofold: highlight the signature USM chrome sphere at the heart of the modular ball-and-tube connective system as well as visualise the seemingly endless configurations within various interior environments.
The film takes the viewer on a journey from the “birth” of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960’s design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.
#3d #motiondesign #frame #usmmodularfurniture
#hallersystem #film #motion #design #art #harvestagency
@frame_cph Swiss furniture design brand @usmmodularfurniture, teamed up with FRAME to create a film for its iconic Haller system. The objective was twofold: highlight the signature USM chrome sphere at the heart of the modular ball-and-tube connective system as well as visualise the seemingly endless configurations within various interior environments.
The film takes the viewer on a journey from the “birth” of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960’s design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.
#3d #motiondesign #frame #usmmodularfurniture
#hallersystem #film #motion #design #art #harvestagency
@frame_cph Swiss furniture design brand @usmmodularfurniture, teamed up with FRAME to create a film for its iconic Haller system. The objective was twofold: highlight the signature USM chrome sphere at the heart of the modular ball-and-tube connective system as well as visualise the seemingly endless configurations within various interior environments.
The film takes the viewer on a journey from the “birth” of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960’s design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.
#3d #motiondesign #frame #usmmodularfurniture
#hallersystem #film #motion #design #art #harvestagency
@frame_cph Swiss furniture design brand @usmmodularfurniture, teamed up with FRAME to create a film for its iconic Haller system. The objective was twofold: highlight the signature USM chrome sphere at the heart of the modular ball-and-tube connective system as well as visualise the seemingly endless configurations within various interior environments.
The film takes the viewer on a journey from the “birth” of the bronze sphere, through to its chrome coating and finally serving as the connection point for the tubes, comprising the frame of this 1960’s design classic.
Featuring an array of striking colours from the USM palette, the film explores the refined minimalism and modularity that makes the brand as relevant today as at any point in its 60 year history.
#3d #motiondesign #frame #usmmodularfurniture
#hallersystem #film #motion #design #art #harvestagency
ZHIBEN x FRAME - New work by our Copenhagen based 3D motion design studio @frame_cph
LUXURY skincare brand, ZHIBEN HAS CONTINUED ITS ONGOING COLLABORATION WITH FRAME, ON THIS OCCASION WITH THE VIEW TO CREATING A FILM THAT SHOWCASES THE FUNCTIONALITY OF ITS dermal defender PRODUCTS’ REFILL SYSTEM.
Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.
The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.
CLIENT ZHIBEN
DIRECTION / DESIGN / ANIMATION BY FRAME
PRODUCTION SERVICE BY FINAL FRONTIER
MUSIC & SOUND DESIGN BY FACUNDO CAPECE
