ZHIBEN x FRAME - New work by our Copenhagen based 3D motion design studio @frame_cph
LUXURY skincare brand, ZHIBEN HAS CONTINUED ITS ONGOING COLLABORATION WITH FRAME, ON THIS OCCASION WITH THE VIEW TO CREATING A FILM THAT SHOWCASES THE FUNCTIONALITY OF ITS dermal defender PRODUCTS’ REFILL SYSTEM.
Rather than producing a stock standard instructional film, the creative approach was taken to produce a visually-compelling, playful, yet easy-to-understand spot. The use of graceful movement and multiplication of the product, combined with speed ramping provides a somewhat mesmerising experience for the viewer, whilst the integration of splash and water drops creates an element of surprise.
The bold art direction was a conscious choice, employed to highlight the elegant simplicity of the product and its refill system with its strong sense of minimalism and bright, invigorating environment.
CLIENT ZHIBEN
DIRECTION / DESIGN / ANIMATION BY FRAME
PRODUCTION SERVICE BY FINAL FRONTIER
MUSIC & SOUND DESIGN BY FACUNDO CAPECE
FEATURES! Features! FEATURES!
FRAME has been over the moon (and under the sea) by getting to play around with the feature rich TAG Heuer Aquaracer Superdiver. Fast paced and traversing the depth of the sea.
They explored the symbiotic relationship between raw titanium, ceramics and design as 3 core pillars of the watch.
Client: TAG Heuer
Direction/Design/Animation by FRAME
Music & Sound design by WAA
A Reborn Story with Larsson & Lange X Re-Born
New work by our photographer @studiogabrielron
Moving images #studiogabrielron #harvestagency
Beauty Director #jeshallin
Client #larssonlange #rebornhairsolutions
Hair Stylist #jesperammala
Fashion Styling #MonzoraShaw
Makeup artist #ebbagr0nmakeup
Model Talents #mikasstockholm #96studiocreation
CLASSIC DESIGN STANDS THE TEST OF TIME. AS PART OF ITS SPRING 2023 CAMPAIGN, LOUIS POULSEN TEAMED UP WITH FRAME TO CREATE A SERIES OF FILMS THAT ENCOURAGE THE VIEWER TO (RE)DISCOVER ICONIC DESIGNS BY WORLD RENOWNED DESIGNERS.
Such as PH Artichoke by Poul Henningsen, Panthella by Verner Panton, AJ Floor by Arne Jacobsen and Patera by Øivind Slaatto. In total, nine iconic lamps are featured in the campaign - two of which are exciting new introductions (AJ Garden Bollard & Patera Ø300), whilst one is a significant reintroduction - this being the AJ Oxford. Designed by Arne Jacobsen for the modernist St. Catherine’s College in Oxford, England in the 1960s, it is perhaps his most highly praised total work of art, and it is still used for teaching and student housing. Form playfully follows function in the AJ Oxford Table lamp, where the stem becomes the stand and the cord continues the visual line, with the sculptural shade balancing the expression.
The unique creative challenge for this campaign was to portray nine very distinct products (both iconic and new designs) in a coherent, sophisticated yet contemporary setting. The films contain a series of carefully constructed compositions, featuring multiple products grouped together in an almost sculptural expression. These compositions, contrasted with the bold colour background and prominent type, attempt to convey a sense of the new and old, working together in perfect harmony. A bold new statement in the evolution of the Louis Poulsen brand.
CLIENT LOUIS POULSEN
DIRECTION / DESIGN / ANIMATION BY FRAME
STYLIST MADS LINDHARDT FABER
MUSIC & SOUND DESIGN BY NINA LIV
FRAME WAS THRILLED TO PARTNER WITH THE GLOBAL LEADERS IN TEXTILES, KVADRAT TO CREATE A FILM THAT SHOWCASES THE GROUNDBREAKING PRODUCTS DEVELOPED BY REALLY.
The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat. The creative challenges was to communicate Really’s unique approach to up-cycling textiles, in order to create materials that challenge the design and architecture industries.
To rethink their use of resources and to design their products with a circular economy in mind. By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.
FRAME WAS ENGAGED BY ITALIAN DESIGN POWERHOUSE B&B ITALIA TO CREATE A FILM THAT CAPTURES THE BEAUTY AND ELEGANCE OF ITS ICONIC UP CHAIR.
The team at B&B Italia are committed to creating the most innovative, iconic and timeless design furniture with an uncompromising passion for premium quality. Designed in 1969, the Up Chair has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric.
The creative challenge was to develop a playful, semi-abstract concept that remains true to the design language of the Up, whilst showcasing its iconic form and premium materials.
Thrilled to announce our latest addition
3D Motion Design Studio @frame_cph
Frame is a Copenhagen based motion design studio catering primarily to the luxury products segment. They direct, art direct, design and produce creative product-centric animations films by affectionately distilling the soul and DNA of the product. FRAME are highly collaborative, working directly with clients or partnering with agencies worldwide to provide market leading visual solutions. Their work is always; Conceptual, Minimal, Mature, Emotional, Tactile and Graphic.
Selection of clients; B&B Italia, B&O, Louis Poulsen, HAY, Tag Heuer, Kvadrat, Zenith, Hublot, Tissot, Balenciaga, Zegna, Nike, Montblanc, Under Armour.
Our photographer @studiogabrielron working his magic together with @alecferrara for @zarkoperfume
Light test by @daniel_grizelj_photography
Self-made pot by 3D-artist @stolt.studio
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#stoltstudio #3dartist #3dart #harvestagency #3dsets #setdesign #c4d #cinema4d #maxon #render #redshift #sidefx #material #digitalart #3d #digital #octanerender #abstract #surreal42 #awesome_surreal #instaart #minimalism42 #visual_creatorz #graphics #3ddesign #xuxoe
New work by our hair/make up artist @steffaniemery
Client: Elkjøp x Apple
Director: Tim Erem
Producer: Robert Feniger
DoP: Daniel Voldheim
Gaffer: Rolf Carlbom
Editor: Simon Pontén
Color: Oskar Larsson
Online: Tint
Music: Andy Pfannenstill / Diktator Records
Prod Co: Diktator
Agency: Nord DDB
Creatives: Anna Boberg, Patrik Pagreus
Agency Producer: Jacob Fagerström
@timerem @diktator @robert_feniger @simonponten @anaaboberg @jacobfagerstrom @patrikpagreus @elkjop_no