WSI WebAnalys - Digital Marketing & Sales

WSI WebAnalys - Digital Marketing & Sales Digital och AI-marknadsföring, Affärsutveckling, LeadGen, GoogleAds, Marketing Automation, Soc.medier Läs mer på: www.world.com/madelene-wadelius

Digital affärsutveckling, Social Selling, E-kurser och E-learning. Utbildningar i digital marknadsföring som t.ex sociala medier, e-handel, mobil marknadsföring. Madelene Wadelius, Certifierad Digital Marknadsföringskonsult.

Interactive content is a revolutionary concept that provides users with a dynamic and captivating experience. And accord...
22/07/2024

Interactive content is a revolutionary concept that provides users with a dynamic and captivating experience. And according to the Content Marketing Institute, 75% of content marketers have already incorporated interactive content in their strategies as a way to educate and engage their audience. Are you falling behind? Learn more about interactive content here: https://www.wsiworld.com/blog/tips-to-boost-your-social-engagement-interactive-content

What are URL redirects? A redirect is a way to send people and bots to a new URL when they request the old URL, but the ...
19/07/2024

What are URL redirects? A redirect is a way to send people and bots to a new URL when they request the old URL, but the page has changed locations. Read Ahrefs’ latest blog to learn about the types of redirects and its impact on : https://ahrefs.com/blog/redirects-for-seo/

18/07/2024

In a society where digital interfaces prevail, it is easy to forget that there is a human being behind every screen, and that person wants connection and understanding. We at WSI recognize this essential truth and prioritize genuine, empathetic connections in our digital strategies.

Read our latest blog post to learn how WSI's Consultants embrace the combination of innovation and human empathy and skill to establish meaningful relationships and achieve corporate success.

https://www.wsiworld.com/blog/embrace-digital.-stay-human-the-value-of-being-the-person-in-the-loop

Emojis were initially intended to convey emotions more simply, adding a touch of personality and context to text-based m...
17/07/2024

Emojis were initially intended to convey emotions more simply, adding a touch of personality and context to text-based messages. Little did we know that this humble invention would revolutionize the way we communicate! Learn more about emojis on this ! 😀😘😍😉

https://saascoms.com/news/celebrating-world-emoji-day/

Happy Bastille Day to all our French friends! Let's cherish our liberty and remember those who fought for it. Vive la li...
16/07/2024

Happy Bastille Day to all our French friends! Let's cherish our liberty and remember those who fought for it. Vive la liberté!

Feeling the pressure to constantly produce fresh content for your social media channels? You're not alone. Many marketer...
15/07/2024

Feeling the pressure to constantly produce fresh content for your social media channels? You're not alone. Many marketers and business owners need help finding the time and resources to create high-quality content consistently.

But what if there was a way to leverage AI to streamline your content creation process?

This article from Social Media Examiner explores the world of AI-powered content tools, exploring how you can use them to:

• Brainstorm content ideas
• Craft compelling headlines
• Schedule your posts ️
• And more!

AI can't replace the human touch— but it can certainly be a valuable asset in your social media marketing arsenal.

Have you explored using AI for content creation? Share your thoughts and experiences in the comments!



https://www.socialmediaexaminer.com/using-ai-to-speed-content-creation/

Are you feeling lost in a sea of social media data? Don't worry, we've all been there!The key to unlocking the true pote...
12/07/2024

Are you feeling lost in a sea of social media data? Don't worry, we've all been there!

The key to unlocking the true potential of your social media efforts lies in focusing on the right KPIs (key performance indicators).

This insightful post from Hootsuite provides a clear breakdown of social media KPIs and how they can guide your strategy. You'll learn:

• The difference between metrics and KPIs
• 25+ valuable social media KPIs to track (from brand awareness to lead generation)
• How to set achievable goals for your KPIs
• Tips for effectively monitoring and measuring your progress

By aligning your social media efforts with the right KPIs, you can ensure you're on the path to achieving real business results.



https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/

According to Harvard Business Review, the future of marketing is intergenerational. Their study also finds a bewildering...
08/07/2024

According to Harvard Business Review, the future of marketing is intergenerational. Their study also finds a bewildering degree of variability across individuals within the same generation. To close this gap, marketers should aim to emphasize common values across different age groups and build “post-generational” brands.

Learn more here: https://hbr.org/2024/02/the-future-of-marketing-is-intergenerational

With the rise of powerful Customer Relationship Management (CRM) platforms like HubSpot, Salesforce, and Marketo, busine...
05/07/2024

With the rise of powerful Customer Relationship Management (CRM) platforms like HubSpot, Salesforce, and Marketo, business owners now have access to sophisticated reporting dashboards that provide valuable insights at a glance. Read our latest blog post to learn how CRM's reporting dashboards empower businesses to optimize sales performance, analyze marketing campaigns, and maximize ROI.

https://www.wsiworld.com/blog/from-data-to-decisions-leveraging-reporting-dashboards-for-growth

We wish our American friends a fun-filled Independence Day holiday! May you and your loved ones enjoy this day!
04/07/2024

We wish our American friends a fun-filled Independence Day holiday! May you and your loved ones enjoy this day!

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on...
28/06/2024

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos, CEO at Amazon.com

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target parti...
26/06/2024

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too. Ahrefs explores how to find and use competitor keywords in their latest blog. Read more here.

https://ahrefs.com/blog/competitor-keywords/

Creating high-quality content that ranks well on search engines is an ongoing challenge for marketers. But what if AI co...
25/06/2024

Creating high-quality content that ranks well on search engines is an ongoing challenge for marketers. But what if AI could be your secret weapon?

Moz's insightful blog explores the potential of AI for crafting content optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Google prioritizes E-E-A-T content, ensuring users find trustworthy and informative results.

Here's why AI can be a valuable asset in your content creation process:

• Boosts Expertise: AI can analyze vast amounts of data to ensure your content is factually accurate and comprehensive.
• Enhances Authoritativeness: Identify relevant sources and data to back up your claims and establish your brand as a thought leader.
• Builds Trustworthiness: AI can help maintain a consistent brand voice and style, fostering trust with your audience.

But AI isn't a magic bullet. The blog offers practical tips on using AI responsibly and effectively to create E-E-A-T optimized content:

• Focus on human expertise: AI should complement your human expertise, not replace it. Provide clear guidelines and directions for the AI tool.
• Fact-check and edit: Always double-check the accuracy of AI-generated content and ensure it aligns with your brand voice and message.
• Prioritize human oversight: The human touch remains essential for crafting compelling content that resonates with your audience.

Ready to leverage AI for your content marketing strategy?

This Moz blog provides valuable insights and guidance. Click the link below to learn more and unlock the potential of AI for creating high-quality, E-E-A-T optimized content:



https://moz.com/blog/ai-content-for-eeat

Creating engaging content for TikTok is just half the battle. Strategic posting is the key to reaching a wider audience....
17/06/2024

Creating engaging content for TikTok is just half the battle. Strategic posting is the key to reaching a wider audience. But who has the time to be on the app constantly?

Hootsuite's blog offers a game-changing solution: scheduling your TikTok posts!

Say goodbye to last-minute posting and hello to a strategic and time-saving approach to TikTok marketing!

Read the full blog post by Hootsuite to learn more about scheduling your TikToks for success: https://blog.hootsuite.com/schedule-posts-for-tiktok/

For years, Google has been the undisputed king of search. But what if there was a better way to find the information you...
14/06/2024

For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions.

The article dives into the potential benefits of AI search, including:

• More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results.
Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics.
• A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search.

While AI search offers exciting possibilities, the article also acknowledges challenges:

• Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial.
• The Human Touch: There is something to be said for the curated search results and expertise offered by human editors.

Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information.

What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below!



https://ahrefs.com/blog/replacing-google-with-ai/

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long. That means we’re be...
13/06/2024

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long. That means we’re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created. discusses the psychology of short-form content in their latest blog post.

https://blog.hubspot.com/marketing/short-form-video-psychology

The marketing landscape constantly evolves, and AI is emerging as a game-changer. But how can you leverage this powerful...
12/06/2024

The marketing landscape constantly evolves, and AI is emerging as a game-changer. But how can you leverage this powerful technology to take your marketing efforts to the next level?

HubSpot's insightful blog on AI marketing dives deep into the various ways AI can revolutionize your approach:

• Streamline Workflows & Save Time: Automate repetitive tasks like data analysis and ad creation, freeing up your team to focus on strategic initiatives.
• Deliver Hyper-Personalized Experiences: AI can analyze customer data to personalize content, offers, and recommendations, fostering stronger relationships.
• Predict Customer Behavior: Gain valuable insights into customer preferences and buying patterns, allowing you to anticipate their needs and deliver the right message at the right time.

The Benefits of AI Marketing:
• Increased ROI through efficient use of resources and targeted campaigns
• Improved customer engagement and satisfaction
• Enhanced decision-making based on data-driven insights.

WSI is excited to announce the addition of five new AI-focused suppliers to its comprehensive network of vendors and par...
11/06/2024

WSI is excited to announce the addition of five new AI-focused suppliers to its comprehensive network of vendors and partners. The new partnerships with Text, EZee Assist, Tidio, Constant Contact, and the Marketing AI Institute underscore WSI's commitment to leveraging cutting-edge artificial intelligence technologies to offer innovative solutions to its clients.

Read more about these new relationships here: https://www.wsiworld.com/blog/wsi-announces-new-ai-focused-suppliers-to-enhance-its-network-of-resources

Marketers know the struggle: creating high-performing content that resonates with your audience at every stage of the bu...
10/06/2024

Marketers know the struggle: creating high-performing content that resonates with your audience at every stage of the buyer’s journey. Traditional methods can be time-consuming and miss hidden gaps.

But what if there was a better way?

This Moz blog post explores the power of AI-powered gap analysis for content marketing. Here's why you should be excited:
• Uncover Hidden Needs: AI excels at identifying what's missing in your content strategy. It analyzes vast amounts of data to pinpoint topics and formats your audience craves but haven't been addressed yet.
• Targeted Content for Every Stage: Ensure your content speaks directly to users' needs at every touchpoint, from awareness all the way to purchase decision.
• Boost Marketing Efficiency: Stop wasting time guessing! AI streamlines your content creation process by highlighting areas that need the most focus.

Are you ready to leverage AI for a smarter content strategy? This blog post by Moz provides a deep dive into AI-powered gap analysis and its benefits for marketers. Click the link below to learn more!



https://moz.com/blog/ai-powered-gap-analysis

Are you struggling to find qualified leads and close deals? LinkedIn might be the secret weapon you've been overlooking!...
07/06/2024

Are you struggling to find qualified leads and close deals? LinkedIn might be the secret weapon you've been overlooking!

This article from Social Media Examiner dives into powerful strategies to turn LinkedIn into a goldmine for B2B sales. Here are some of the highlights you'll find:

• Target the right audience: Go beyond random connections. Discover how to leverage LinkedIn's advanced search to find decision-makers at your ideal companies.
• Become a thought leader: Don't just sell; build trust and credibility! Learn how to create valuable content that positions you as an expert and attracts potential customers.
• The power of connection: Build genuine relationships with prospects. Social Media Examiner provides tips on crafting personalized outreach messages that get noticed.

Stop feeling like you're shouting into the void! Let LinkedIn help you connect with the right people and take your sales to the next level.

Ready to learn more? Check out the full article: https://www.socialmediaexaminer.com/using-linkedin-to-increase-your-sales/

Is your brand being mentioned on social media? Wouldn't it be great to know what people say and use those insights to im...
05/06/2024

Is your brand being mentioned on social media? Wouldn't it be great to know what people say and use those insights to improve your social media strategy?

Hootsuite's blog explains what social media monitoring is and how it can help you:

• Track conversations about your brand (even if you're not tagged!)
• Understand your audience better
• Gain valuable competitor insights
• Improve your customer service efforts

Basically, social media monitoring is like having a superpower for your social media presence!

Check out the blog post to learn how to get started: https://blog.hootsuite.com/social-media-monitoring/

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In a society where digital interfaces prevail, it is easy to forget that there is a human being behind every screen, and that person wants connection and understanding. We at WSI recognize this essential truth and prioritize genuine, empathetic connections in our digital strategies. Read our latest blog post to learn how WSI's Consultants embrace the combination of #digital innovation and human empathy and skill to establish meaningful relationships and achieve corporate success. https://www.wsiworld.com/blog/embrace-digital.-stay-human-the-value-of-being-the-person-in-the-loop

#AImarketing #DigitalMarketing #digitalmarknadsföring #wsiworld #WSI

According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://www.wsiworld.com/blog/ai-marketing-automation-saving-time-while-growing-your-business

Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their strategies. https://www.wsiworld.com/blog/the-rise-of-voice-search-optimizing-your-seo-content-for-the-future

As the digital marketing landscape evolves, Google's decision to phase out third-party cookies on Chrome marks a significant turning point. This move is a strategic step towards bolstering online privacy. Learn how to navigate the post-third-party cookie world in digital marketing by reading our latest blog post: https://www.wsiworld.com/blog/navigating-the-cookie-apocalypse-marketing-in-a-post-cookie-world

A positive reputation is essential for attracting clients, gaining their trust, and achieving commercial success online. In this blog post, we discuss the importance of reputation management and examine its implications for organizations of varying sizes. https://www.wsiworld.com/blog/why-is-reputation-management-important-for-my-business

The digital marketing world is on the brink of another major shift with the introduction of Google's Search Generative Experience (SGE). This innovative AI-driven feature promises to redefine SEO and PPC advertising, offering both new opportunities and challenges for marketers. Read our latest blog post to discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. https://www.wsiworld.com/blog/what-is-sge-search-generative-experience-and-how-can-it-impact-your-business

#FractionalCMO #CMO #DigitalMarketing

Forbes defines a Fractional CMO as “a marketer who works with businesses for a fixed amount of time in a given month, often just a handful of hours.” Is this a solution for your organization? Read our latest blog post to find out. https://www.wsiworld.com/blog/fcmo-services-strategic-leadership-without-full-time-commitment

Companies are always looking for new and creative ways to improve the customer experience and maximize return on investment (ROI). Chatbots are one technology that has changed the game in this area. These AI-enabled virtual assistants have several advantages, from enhancing customer service to increasing engagement and revenue. Our latest blog covers the best practices for user #chatbots for #customerservice, sales, and engagement. Learn more here. https://www.wsiworld.com/blog/maximizing-roi-how-chatbots-can-transform-the-customer-experience

Exciting news for digital marketers! Dive deep into the latest edition of WSI’s Digital Minds book, your ultimate guide to staying ahead in the digital landscape. Packed with invaluable insights and strategies, this book is a must-have for every digital marketer. Get your copy today and elevate your digital game! #DigitalMarketing #WSI #DigitalStrategy https://marketing.wsiworld.com/wsi-resources-digital-minds-ver-3

#ecommerce #ehandel #wsiworld.se @wsiworld

Empower your AI strategy with our AI Principles Template to help organizations develop ethical frameworks for their AI initiatives. Our AI Principles Template is designed to be adaptable to any business, regardless of size or sector. It ensures your principles align with your organization's values and business goals. This all-inclusive tool is revolutionary in guaranteeing responsible AI deployment. Dive in now! #AI #EthicalAI #WSI https://marketing.wsiworld.com/ai-principles-template

Are you ready to discover the benefits of predictive lead scoring and how it can enhance your business? Read WSI’s latest blog post to learn how to unlock the power of lead scoring in your sales strategy with your CRM. Read more now. #leadscoring #salesprocesses https://www.wsiworld.com/blog/lead-scoring-enhancing-your-sales-strategy

We've refreshed our popular blog post on #marketingautomation to bring you the latest key developments for your business. Read our article and stay ahead of the competition with all the latest AI-powered marketing automation tools that can save you time and money. https://www.wsiworld.com/blog/5-steps-marketing-automation-success

Do you want to use cutting-edge technology, data-driven insights, and a deeper understanding of the #customerlifecycle to communicate with your customers? Then, our latest blog post is for you! https://www.wsiworld.com/blog/mapping-your-customers-journey-the-key-to-targeted-marketing-in-2024

The #digitalmarketing landscape is rapidly changing as companies prepare for 2024, bringing in new trends with significant sway. A strategic approach is necessary for small and medium-sized businesses (SMBs) to navigate this dynamic environment. And as always, their WSI Consultants stand by as their trusted guides in the world of digital marketing. Read about seven key trends tailored to the needs of SMBs in our latest blog post. https://www.wsiworld.com/blog/2024-marketing-overview-key-trends-business-owners-should-know

Want to ensure a consistent flow of leads for your business? Our blog has the answers you need. Learn why a full lead generation pipeline is essential and how to achieve it here: https://www.wsiworld.com/blog/the-importance-of-keeping-your-lead-generation-pipeline-full #LeadGenerationStrategies

Ready to take your business to the next level? Explore the game-changing benefits of CRMs in our latest blog post. Learn how to enhance customer experiences and drive growth. Check it out here: #CRMStrategy #BusinessGrowth https://www.wsiworld.com/blog/revolutionizing-businesses-with-crm-the-power-of-customer-connections

LinkedIn offers several plans to suit the various demands of businesses. Our latest blog post examines the main #LinkedIn plans and their salient characteristics. Learn more here: https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business

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WSI - A Digital Marketing Company

When it comes to making the most of your web presence, WSI’s vast network of Digital Marketing Consultants can bring global expertise to your local market – applying a digital marketing plan for you that will take your business’ online presence to the next level. If you would like a digital marketing expert to consult on your online strategy be sure to get in touch with a WSI Consultant.

We help entrepreneurs and business leaders

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business, however with over two decades of experience, we have discovered the Internet shortcuts for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

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