15/10/2022
Breast Cancer Awareness Month (also known as Pink October) – is an annual campaign that raises awareness about breast cancer impact, its causes, prevention, diagnosis
In 1985, the British-Swedish pharmaceutical company AstraZeneca (producer of drugs to treat breast cancer) launched a campaign that has been raising public awareness about the prevention and treatment of breast cancer for almost 40 years. AstraZeneca declared October as Breast Cancer Awareness Month and wanted to promote mammography as the most effective method to prevent breast cancer. The campaign was widely publicized, and in 2008 the European Breast Cancer Coalition declared the European Breast Cancer Day on October 15. The pink ribbon has become a symbol of the fight against breast cancer
?Why pink ribbon
In the beginning, the ribbon was yellow and symbolized consciousness. The pink ribbon was first presented by the American Breast Cancer Foundation. During the Race for the Cure in 1990, participants received bright pink visors. Later the organizers of the marathon in New York handled pink ribbons to participants.
In frame:
lighting assistant :Mohammed Abdalmajed
Makeup artist:Nashwa Abdallah
Damo
pink ribbon: Entesar Gurashi