27/11/2025
🎾 Drop no.4: What happens when you train a parrot to yell your campaign name mid-film?
When the Ministry of Sport announced the ATP Next Gen Cup coming to Saudi Arabia, the brief was bold: bring the phrase “Who’s Next?!” to life and make the entire nation respond to it.
To translate this loud, energetic idea into visuals that feel impossible but believable. We designed a chorus of unexpected voices: nature, objects, and people echoing the same question in wildly different contexts. The result: a kinetic, meme-ready, visually surprising anthem where every scene builds the same tension…
Here’s how we pulled it off 👇
🧠 Production Challenge
Using a mix of CG, AI, and practical effects, every shot had to feel real enough to make audiences pause, laugh, and share.
⚙️ Ex*****on Highlights
1️⃣ AI-Generated Parrot That Talks
2️⃣ Talking Fish Statue
3️⃣ The Buried Beach Shot (with a way too close crawling crab)
4️⃣ A climber anxiously hanging from a cliff.
🎬 The Result
A film where everything from animals to objects to humans joins in one unified call: “Who’s Next?!”
A mix of AI, VFX, sound design, and compositing that turned a campaign line into an experience of its own.
Because sometimes, simple but thorough ex*****on is the coolest trick.
