15/11/2025
What does legacy sound like?
For the Gucci Cosmos Exhibition, we drew inspiration from Gucci’s rich history and the legacy pieces featured in the exhibit. Each space tells a different story, and we aimed to create a cohesive sound that connected everything.
We studied how Gucci has historically sounded in runway shows and worked to distill and crystallize that essence into the sound design — both literally and metaphorically. The crystal-like tones became the thread that tied the entire exhibition together, much like the mirrored room with the red magical box, which served as the physical and symbolic heart of the space.
For the DUOMO section, which featured a replica of Florence’s famous cathedral dome, we combined choral music with modern classical elements to highlight the brand’s heritage. In the Zoetrope space, inspired by equestrian objects, we used galloping sounds mixed with techno beats to echo the same exhilaration that once inspired Gucci’s designers.
From Shanghai to London to Kyoto, Gucci Cosmos continues to travel the world.
Where should it go next?
Music & Sound Design — rep. by .team
Exhibition Concept & Design —
Curation —
Video Art & Production — .studio
Agency —
Client —