Pinch of Digital

20/01/2023

We are ON and busier than ever! 😀 Let's have a super-duper 2023!

16/01/2022

When coming up with a business idea, we tend to dream of making it BIG 🔝

There's nothing wrong with wanting to become the next 👟 Nike or Coca-Cola.

Everybody wants their brand recognition, and with hard work and experienced dedicated people, you can follow the footsteps of colossal businesses! 🌍

Behind a successful brand is much more than a great idea💡

A business means:
✔️visual identity
✔️values
✔️mission
✔️vision statements
✔️business objectives
✔️marketing strategies
✔️USP & UVPs
✔️analyzing your audience, your competition, business value..and so on!

To get to brand recognition, your business needs a great team that knows how to transform the idea into a need that your client can say:

🗣️"This brand can solve my problem with its services or products! "

Analyze your dream idea and launch it on the market with an amazing and successful vision!
📸 by .tv

24/12/2021

Cookies are the pillars of society and no website (or human) should go without them! 🍪

Do you know what cookies actually do? 👇

🤩In humans, they make you happy. Eating them releases a set of hormones called "happy hormones", and your day gets better instantly!

🌐In websites, they make sure to help the developer offer the visitor the best experience possible on the website. They help the user by remembering their logins, shopping carts, and other behaviours on the website in order to create a smooth experience for them!

🍪So yes, it's safe to say that cookies pretty much rule the world. 🌍

09/11/2021

We know... Long time no see! 😬

But we've been busy bees 🐝

Sometimes life gets funny like that, you get so deep into client work that you keep postponing your own tasks.

We're happiest when our clients are happy! And we'll start introducing them to you very soon 👀

Until then, enjoy this beautiful Bumblebee created by the amazing

She says:

⬛◼️◾🐝"BUMBLEBEE"🐝
🤗You are the Bees kness🐝

◼️◾▪️ There are now 7️⃣ species of Bees on the endangered list... If Bees disappear so will strawberries🍓 avacados🥑 and ☕coffee 😵👀😳😳😳🐝

🌼We need to look after out beautiful Bees 🌼

Did you know honey🍯😊 is the only food that includes all the substances necessary to sustain life including enzymes vitamins minerals and water 🤗🐝 Honey during the First World war was mixed with cod liver oil to dress wounds on the battlefield 🍯🤺

31/12/2020

Happy New Year, everybody!

We want to thank all our clients for their trust and congratulate them for powering through this insane year!

Hopefully 2021 will be full of surprises (but in a good way this time!!)

We're definitely ready to press Next! 🎆

16/11/2020

Do you stumble when it comes to Social Media?

You're posting a lot, but things aren't really moving forward as you expected them to?

Let us light the way!

With the 1on1 coaching sessions, you get to learn and understand how social media works... And how to make it work for you!

All while working directly on your social media profiles!

A ✋-on approach for awesome results.

Wanna find out more? Get in touch today - we have limited places available!

Awesome animation by

27/09/2020

Are you at the very first stage of creating a business? If the answer is YES, then keep reading…

Lots of people get stuck and give up at a very early stage of developing their start-up business. The amount of information out there is huge, so it’s extremely easy to become overwhelmed.

You have the idea, you have the drive, you have all the information one button away… what you’re missing is structure.

Knowing where to start is an essential first step because it will give you clarity and small results that will motivate you to keep going.

After working with and coaching many start-ups, our advice to you is:
Avoid becoming overwhelmed!

How to do it?

Hear me out…

You DON’T need a fancy website yet!

You just need to get started…
..and the most inexpensive and easy way to get started is to set up a Social Media page.

Now, lots of people make the mistake to jump in with both feet on social media, hoping that this way they will reach many people and sell lots of products.

The reality is different. Lots of time goes into feeding your social media profiles, and if you start with many, you will master none.

You will become overwhelmed at the amount of work and you’ll end up dropping everything - which is what we’re trying to AVOID here.

Our advice is:

Start by focusing on one social media channel at first.

Choosing which one can be complex because you need to know where your audience hangs out.

However, starting SOMEWHERE is better than not starting at all...
So choose the social media channel you’re most familiar with and start showing up there.

When you start showing up, you start building your brand’s presence. People will start to notice you.

It’s not going to be masses at first, but it’s a starting point. And you need to get started.

Nobody succeeds by not starting!

We’ve presented you with the most accessible way to start - now the ball is in your court.

Will you take the first step?

10/09/2020

Welcome to episode 2 of Bold Business Series, where we take a closer look at local businesses that adapted during the lockdown period.

How did they embrace the digital approach, what strategies did they use, and were the results satisfying? Today we take a look at

Hettie’s Tearoom online activity had us impressed from day one.

Same as every restaurant, coffee shop, tearoom and pub across the country, they were forced to close down during lockdown.

Clare Pinchbeck, the owner of Hettie’s, was then faced with two choices:
👉 either give up the business that was coming to its 10 year anniversary ..or...
👉adapt and move forward.

She couldn’t allow years of hard work go to waste, so she decided to adapt.

🍞At first, there was the Saturday Baking Ingredients Shop, which was active during the early days of lockdown, when local people just couldn't get any supplies.

🌐The shop operated with online orders, click and collect and local deliveries. It was marketed locally through social media, with daily Facebook lives and posts.

🎫Hettie’s then started to become very active on social media, doing social media campaigns and voucher giveaways.

🌿They have an online tea shop, selling hand blended loose leaf teas, so they created limited edition tea packages and actively advertised them on social media.

🍕 They have operated as a takeaway, started making pizzas.

📱It went so well that they even invested in building an app for online pizza orders.

They took a leap of faith and fully embraced the digital approach - and they managed to get through the rough patch that the lockdown brought over businesses.

☕They have adapted the tearoom to the new safety regulations and are currently open for a safe and socially distanced sit-in.

Hettie’s came out of the rough patch stronger than ever, with a lovely and solid community around their brand.

Hettie’s Tearooms and Clare are a model of perseverance and ambition, and a clear example that every dark situation has a silver lining… You just need the right eyes to find it! 👀

If you like cakes and tea, check out their super colorful Instagram feed - we guarantee you’ll love it!

29/08/2020

The weekend is here!

Where do you like to spend the weekend?

For us, "in the mountains" is almost always the answer!

Work by

26/08/2020

Happy International Dog Day to our cooler friends 🐾
Photo by Charles Deluvio

26/08/2020

Summer is almost over...

What have you managed to accomplish this summer?

Have you started a new business?
Made your first sale?
Landed your first client?
Launched your website?
Took time to recharge?
Discovered a new hobby?
Learned something new?

This summer, we managed to finally get together under the same brand and launch our agency.

This summer was a challenge for most.

Whether you managed to accomplish some of your dreams or whether you took the time to recharge and heal, this summer was about facing the challenges of a journey within.

This summer is one to remember!

📷 By
Berlin 🛵
Collaboration ╳

13/08/2020

When inspiration strikes⚡...
..make sure you grab a pen and get something out of it!

Inspiration can come to you at odd times. I always make sure I have a pen and a pocket sized notepad to write down any crazy ideas or even doodle.

That notepad is the birth place of many posts and text drafts.

The digital version of that, which I also use a lot, is Google Keep. A great place to have all your ideas together.

What do you use when inspiration strikes? ⚡

- Stef

Image credits to .etc

10/08/2020

Always reach for the stars... they might be closer than you think!

Monday is always a great day for entering the right mindset.

Work with your goals in mind - no dream is too big!

"If your dreams don't scare you, they aren't big enough"

Awesome artwork by .handletters

23/07/2020

Join us at Bold Business Series, where we take a closer look at local businesses that adapted during the lockdown period.

How did they embrace the digital approach, what strategies did they use, and were the results satisfying? 🌐

Sometimes, all it takes is a good look around and a bit of inspiration.

💡Read their stories, get inspired, and start your own digital journey. We would love to get your business featured next in Bold Business Series!

The Blair Atholl Watermill & Tearoom were about to open up for the season when the lockdown started.

As communities began to struggle with the shortage of flour and baking supplies, they decided to shift the focus to their online store.

They are milling and selling their own brand of flour and oatmeal, as well as using their bread flour supplier to provide people with a wider range of products to choose from. 🍞

Blair Atholl Watermill is using an e-commerce website and the owners manage the orders themselves!

Rami says "The demand for flour and the fact that the bakery was closed shifted the focus to online sales. We did find the website and managing the orders a bit overwhelming, but like anything else in life - if you don’t have an option you just get on with it and do get better."

The Watermill has gathered a strong online community over the past few years on their social media accounts.

As a brand, the heart of your success is the human element. Once people get to know you and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.

In times of social distancing, what better way to reach them than adopting a digital approach?

Thank you

13/07/2020

Plug in and get ready for a new week! 🔛

Being productive can sometimes be tough, especially when working from home. 🏡

Make sure you take your time at the start of each week and set your goals.

Reconnect with your tasks and ideas, have a chat with your team and lay out a weekly strategy!

Here's a few tips on how to kickstart your week:

👉Review last week's progress
👉Write down a to-do list
👉Write down your most important tasks, deadlines or ideas
👉Prioritize them
👉Have a 30 minute to one hour chat with the team

Let's see how much you can accomplish this week!

07/07/2020

Hootsuite has created an awesome online assessment that will help your business better understand the social media capabilities related to its industry.

It takes 20 minutes to complete and you will receive tailored recommendations to achieve greater value from your social media programs.

And the best part? It's free!

Drive business results

15/06/2020

Engage. Like. Comment. Follow.

The 4 ingredients for a juicy, organic growth on social media.

But what is social media engagement anyway?

It means spending time engaging with other accounts that fit your target audience in the form of likes, comments, shares.

For example:
👉You have an Instagram account for your coffee shop. Spend some time commenting on posts of other coffee shops around the world, as well as on posts that have similar content with yours.

🍰Serving traybakes or cakes? Find accounts that are focused on posting content about sweets and engage with them!

☕️Serving fancy looking coffee? Find accounts that specialize in posting catchy latte art videos.

And like, comment or even share what they are posting.

🤔What happens when you do that?

You will automatically become visible to their audience and to the people they will eventually reach. If you find that post on your feed, chances are the post is pretty popular already and reaches a lot of people.

It might not sound like much. So what if you’re visible to other audiences, why would they click to see who you are and like your profile?

Well, you’d be surprised how social media works! People can find interest in you from seeing your profile picture, your user name, or from reading the comment you posted. Just be there and people will come to you.

📣Our challenge📣

Engage on social media for at least 5 to 6 hours per week, for one month and let us know your progress!

11/06/2020

The opening date has been announced for businesses in the tourism sector in Scotland.

The moment we've all been waiting for! But will it be a challenge for businesses to adapt to the new, strict safety measures? For sure.

Things will most likely never get back to the "normal" we were all used to.

Step up, adapt, expand, take your business further!

Tourism minister Fergus Ewing tells Holyrood that the tourism and leisure sector should prepare to open from the middle of next month.

30/05/2020

People LOVE to shop local!

Do you know what usually stops them?
The (lack of) ease to shop local.

❓Why do people turn to the big stores, big brands, supermarkets? Because they make it easy to shop. Very easy. People crave convenience.

❗When they can't find your local business online, they can't browse a menu, they can't place an order, chances are they won't bother. Not because they're not interested in what you're offering, but because you're not making it easy.

You have the power to switch people's minds from thinking "place of monthly treat" to "regular shopping place". How? By making their shopping experience as easy as possible - so easy that they can do it daily.

It can be as simple as reaching out!

Let your clients know you're there and find ways to make it easy for them. It doesn't have to mean investing thousands of pounds in custom web stores. It doesn't mean investing thousands of pounds in all sorts of adverts. It can be as simple as reaching out.

16/05/2020

We travel a lot. A lot. 🌎

However, we are lucky enough to be based in a country that has a special place in our hearts and never ceases to take our breath away.

Every day is a treat for the eye when you live in Scotland!

📷 from one of our favourite spots - Queen's View over Loch Tummel.

13/05/2020

Meet the Team - Silviu

Before Silviu became a tech-head, he worked as a land surveyor. He started his tech journey as a web application QA specialist and after he helped a few start-up businesses to set up their websites and social media channels, he decided to get serious about it.

He enjoys the constant research process and the fact that he can find solutions for every problem. When he’s not on the laptop, you can find him in the shed working on the bikes. Sometimes he rides his road bike 250 miles a day across the country. We don’t ask him why. 🚴‍♂️

13/05/2020

Meet the Team - Stef

Stef got into online marketing during her second year of university, jumping from teaching science to 9-year-olds to managing the content and online marketing strategies of a big dance shoe brand.

Stef is a word nerd at heart and loves to read and write. In her spare time, she likes to discover new trails in the nearby forests or climb the occasional mountain. She had a rather close encounter with a bear on her birthday a few years ago and stated she’s not a fan. 🐻

13/05/2020

Meet the Team - Florin

The Adobe Suite is Florin’s best friend, with which he spends most of his time - even designed our logo and graphics! He’s been studying arts for more than ten years and during university, he funneled his passion for classical drawing into the digital format.

Florin spends most of his free time taking pictures. In fact, his dedication to photography can be seen browsing his portfolio, which includes pictures featuring less accessible scenery and places, such as Chernobyl. 📷

13/05/2020

👋 Hello and welcome! 👋

We are the agency that adds the Digital to your business.

At Pinch of Digital, we provide useful resources 📚 and bespoke services that cover a range of subjects, from social media set up to digital marketing strategies.

If you want to learn how to build an online image for your business, stay tuned! 🔔