United Media Services

13/06/2024

One of us should change 😋
💈

11/06/2024

✨ Inspired at IPA Insight Summit 2024 by Simon Frazier's intervention "15 minutes on 55+" we couldn't help but wonder how does the 55+. y.o. segment looks in Romania ?

📊 Our survey, which delves into GWI and Eurostat data, aims to shed light the diverse experiences and characteristics of Romanians aged 55+.

👫 The insights call for a more refined approach to audience segmentation, ensuring that our strategies evolve with the changing population dynamics and enabling us to effectively connect with this influential and growing audience.

30/05/2024

Had an incredible time at Google AI Connect! 🚀 The event was a fantastic blend of cutting-edge tech, insightful discussions, and networking with brilliant minds in the advertising community.

24/05/2024

🌟 Exciting News! 🌟
We're thrilled to announce that our CEO Dana Bulat has been invited to join the jury of the MAD STARS festival in South Korea for the 2nd consecutive year! 🎉

MS it's the only international advertising festival that merges creativity with cutting-edge technology, also aiming to come up with solutions to current world issues. This global platform is especially intriguing as it brings together perspectives from Europe, US and across Asia, fostering a truly international exchange of ideas. 🌍✨
This year's edition promises to be even more compelling with a deep dive into the use of AI in marketing. It's an incredible opportunity to explore how AI is revolutionizing our industry and shaping the future of creative advertising. 🤖💡
Stay tuned for more updates!

23/05/2024

🚀 Day 2 at Google Marketing Live was packed with even more valuable insights that will enhance our strategies and empower our clients.

Here's a recap:

🌟 Real customer stories showcased AI's impact on measurement, customer connections, and creative, driving business growth.

📊 Discovered how to navigate regulatory changes with future-facing measurement strategies for long-term growth.

🛠️ Learned how to maximize measurement accuracy and performance with a durable ads infrastructure, including consent mode and enhanced conversions.

💡 Gained insights on short-term ROI and long-term growth through Marketing Mix Modeling.

💰 How to balance short-term wins with long-term growth using Google's Growth Experts' 4-step framework.

🔍 Dived into Google's durable audience solutions for reaching and engaging audiences without third-party cookies.

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22/05/2024

🥁 Kicking off the day with our colleagues Manuela Moraru & Teo Zamfirescu reporting from Google Marketing live!

🌟 Here are some insights from the first day of !
Gen AI took center stage, bringing a wave of updates for marketers and here's the quick rundown:

🚀 Gen AI for Search Ads: Now making our ads stronger than ever!
🎨 Gen AI for Banners and Videos: Effortlessly create compelling visuals.
📊 Conversion Metrics in Performance Max: Detailed metrics for each asset.
🎬 YouTube Shorts Updates: Interactive stickers, swipe left to navigate landing pages without leaving YouTube, and new remarketing audiences from content creators videos.

These innovations are set to drive better results and elevate our marketing strategies!

15/05/2024

🎉 Thrilled to share exciting news! 🎉

📢 We are incredibly proud to announce that our agency has been certified as one of the Best Places to Work in Romania!

😍 A huge shout-out to our amazing team: your enthusiasm, innovation, and teamwork make our agency a truly remarkable place to work. Here’s to continuing our journey, creating exceptional experiences for both our clients and team!

🌟A heartfelt thank you to Best Places To Work Program for this certification.

Congratulations to for achieving the in for 2024. is a full-service delivering measurable, integrated campaigns that help reach more , in more ways. Their expert team offers broad with an omnichannel approach and with strong on , , and campaigns.

26/04/2024

📢 We're excited to share insights from the recent participation of UMS at Digital Marketing Forum 2024!

Our colleague Cecilia Pavel, Head of SEO, delved into the crucial role of digital synergy in today's marketing landscape, addressing rapid technological changes, evolving consumer behaviors, and the fragmentation of marketing channels, all including case-studies based on SEO & PPC & data bundle.

24/04/2024

Today we explore the qualities and abilities of a good leader.
Learnings of the day:
💪 Understands that the first step towards team success is to regulate their own behavior and be aware of its impact on others.
⚖️ Is able to manage pressure differently for each team member, considering their individual needs and capabilities.
🦺 Creates a work environment where employees feel psychologically safe, with the freedom to express their thoughts, ideas, and concerns without fear of repercussions.

23/04/2024

🌐💡 New Insights: Our most recent Survey unveils the AI’s steady rise in Romania and signals new digital consumption habits.
📊 Discover how urban Romanians are integrating AI into their weekly routines.
🤖 See which AI tools are leading in Romania and how they're changing the game.

19/04/2024

Survey-ul United Media Services dedicat impactului AI în rândul utilizatorilor români arată că:
1. Utilizarea tool-urilor de AI este în creștere: 40% dintre românii cu rezidență urbană folosesc aplicații AI cel puțin săptămânal

2. 45% declară că utilizează o aplicație AI la locul de muncă

3. Top 3 categorii de interes in utlizarea acestora este: educare, recomandări de călătorii și coding.

“Suntem constant preocupati să venim către partenerii noștri cu o serie de informații și concluzii relevante despre tendințe actuale. Am ales de această dată unul dintre cele mai hot topicuri de discuție și un trend aflat zilnic pe ordinea zilei, atât în industria de marcomm, cât și în business. Inteligența artificială este parte din viața noastră de zi cu zi, în special cea profesională, și ne dorim să cunoaștem cât mai bine impactul pe care îl are asupra consumatorilor, pentru a fi mereu relevanți în business și în interacțiunea cu aceștia,”
Anca Băcăianu, Head of Strategy & Research la United Media Services.

Datorită ascensiunii lor rapide, tool-urile de AI creează entuziasm și sunt considerate în general benefice asupra activității de la locul de muncă.

18/04/2024

Exciting day at the Google Data & AI event hosted by the Google Cloud team! Industry experts and thought leaders converged to explore the latest trends and innovations, and our team gained valuable insights to enhance our strategies and empower our clients through data-driven decisions.

16/04/2024

We are thrilled to announce that our agency has been shortlisted this year for the prestigious European Search Awards under the category Best Use of Data! 🏆
ESA recognizes exceptional campaigns, strategies, and initiatives that have pushed the boundaries of digital marketing across Europe, so we are absolutely delighted to celebrate this nomination with our client Sneaker Industry. 🚀

15/04/2024

Starting the work with a sweet treat to celebrate 3 years together with our colleague Andreia Dascaleanu. 🥰🥳❤️

10/04/2024

Colega noastra, Cecilia Pavel, va explora conceptul de sinergie digitala, subliniind rolul integrarii strategice a canalelor digitale si combinarea lor eficienta, cu ajutorul deciziilor "data-driven". Aceasta integrare va fi sustinuta de exemple aplicabile din SEO corelat cu alte tactici de marketing digital. Va asteptam la Digital Marketing Forum 2024!

🎙️ Meet the Speakers

Pe 26 aprilie, Cecilia Pavel (Head of SEO, United Media Services) vine la microfonul conferintei din cadrul Digital Marketing Forum 2024. Te asteptam la Hotel JW Marriott Bucuresti pentru a descoperi cele mai noi abordari si implementari creative, care au generat rezultate notabile in mediul online.

👥 Asigura-ti locul chiar acum! 👉🏻 www.digitalforum.ro

09/04/2024

Bridging generational preferences in digital consumption: understanding the unique digital habits of Gen Z to Gen X is crucial for tailored and impactful media strategies in today's fragmented media environment.📊💡

04/04/2024

Great day at Search Central Live 2024 event with useful insights about Search, SEO myths & best practices.

01/04/2024

So grateful for our recent catch-up with our dear partners Serviceplan Group/ House of Communication! 🙏✨
It was a fantastic opportunity to learn, share visions and grow together. Big thanks for the insights and inspiration! 💡💫

29/03/2024

We are thrilled to see our CEO Dana Bulat being recognized for her remarkable contribution to business at Women in Power 2024, organized by Business Magazin. This is a reward for her dedication and commitment to driving positive change in the Romanian business landscape. 👏👏👏
So inspiring, and so proud to be part of her team! 💪

18/03/2024

We're in love with this Carlsberg moment 💚💚💚
Robbie "The God" Fowler, the former Liverpool FC player, scored a spectacular "goal" in Romania ⚽️ Excitement fills the air as the football star shares his skills and passion with Romanian fans.
Cheers to football! 🍻⚽️

15/03/2024

Ads wear out slower than previously thought: research examining the effect of repeated exposure to advertisements on purchase intentions has shown that consumers who saw an ad 10 or more times had greater purchase intentions than consumers with less exposure. This is contrary to previous findings from studies conducted when the media landscape was simpler, which suggested that wearout occurs after 10 or more exposures.
Source: WARC & Journal of Advertising Research, 2024

08/03/2024

Today we share joyful and colorful thoughts to all the women who fearlessly pursue their dreams, overcome challenges and inspire others. ❤️
Happy International Women’s Day to all our extraordinary colleagues and partners! 🌸🌸🌸

23/02/2024

Manuela Vasiliu, Managing Director/ United Media Services: "Obiectivul UMS este de crestere, in fiecare an adaugam servicii noi in zona de digital si tech. Avem o echipa de inovatie care este dedicata dezvoltarii de tool-uri noi pe toate zonele de expertiza si interesul este de a folosi cat de mult beneficiile tehnologiei avansate pentru scurtarea timpilor de lucru dar si pentru generarea de rapoarte, analize de date cat mai complexe care sa vina in sprijinul clientilor nostri."

Piata media e pe un trend ascendent si anul trecut a avut o crestere de aproximativ 7%, spune Manuela Vasiliu, Managing Director United Media...

21/02/2024

It’s chilling and peaceful.

16/02/2024

SEO+ Paid-Media dual visibility power: 🚀 Ever wondered why top sites run paid-ads even at #1 organically?

15/02/2024

🔒 How to look at GTM server-side and its advantages:

GTM server-side:

---> greater control over what type of data you collect/share
---> much more flexible and nuanced consent management possibilities

09/02/2024

📊 Romanian CEOs steer towards strategic caution amidst expected economic uncertainty.

07/02/2024

🤝 As Google Marketing Platform partners, we stay ahead of evolving search query displays and emerging Rich Snippets.

⚙️ We offer our clients a SEO+Paid Media Synergy Pack that delivers expert analysis and recommendations, optimizing how search engines showcase your offerings.

11/01/2024

2024 is probably the year of Privacy in Digital Marketing and we think that two groundbreaking developments are steering the ship:

1. 🍪 Phase-Out of Third-Party Cookies: Google's bold move to start phasing out third-party cookies (beginning with 1% of users) is revolutionizing how we approach user data. This shift highlights the need for more privacy-conscious and innovative advertising strategies.

2. 🇪🇺 Digital Markets Act (DMA) Rollout: As of March 2024, the DMA is in full swing in the EU. This legislation is all about promoting fair competition and giving users more power over their data. It's a significant pivot point for tech giants and a call to action for marketers to adapt to new compliance standards.

🌟 What's our take?
- There's a growing emphasis on first-party data, emphasizing direct and meaningful engagement with our audience.
- We're exploring new and creative ways to target and measure ad effectiveness while respecting user privacy: Consent Mode, Enhanced Conversions, or Server-Side Tracking.

As an agency, we are assisting our partners in adapting to a new digital environment and leveraging these changes to foster more meaningful & transparent connections with their customers.