Media Factory is the first and the only Romanian company that created and exported tv formats in more than 20 countries from 5 continents. Media Factory has produced more than 25 tv programmes, all of them based on formats that were originally created by its creative director, Marius Toader. The format "Mom Made Me a Star" - launched in 2012 on Prima TV - is making history. CBBC has commissioned t
his kids music talent contest, marking the first time that a show from a Eastern European country has been remade in the UK. The format is also optioned for USA and Canada by Scooter Braun, the agent of Justin Bieber. The format "Miss Country Girl" - launched in 2010 on Prima TV - has been sold in more than 20 countries and already produced in Thailand (Channel 3) and Ukraine (1plus1). And the next country will be China, that is preparing the production for 2015. The format has been sold in France (Endemol France), USA (Warner Horizon), Canada, Australia, Russia. Viasat Broadcasting has bagged local production rights covering 11 territories - Sweden, Denmark, Norway, Estonia, Latvia, Lithuania, Bulgaria, Hungary, Slovenia, Czech Republic and Ghana. In 2013 Media Factory launched on Prima TV "One Good Turn", an original show that use hidden camera to reveal the attitude of ordinary people in extreme or tempting situations. The format is sold in USA. In 2011 the format "Dracula Tour Challenge" has been selected for the MIPFormats Fresh Talent Pitch - Cannes, one of only six formats that were selected. In 2010 “Rush Hour Challenge” was selected at MIP Formats Fresh Talent Pitch Special Selection. Other Media Factory's formats are internationally distributed by Small World IFT: Believe in Santa!, Cast off the Train, A Perfect Day, I'm a Country Boy. Media Factory is producing Masterchef Romania (2014, 2015), in co-production with Pro TV, the most important tv station in Romania.
