KOBU Agency

28/08/2024

A successful rebranding is rooted in a profound understanding of a brand’s essence.

At KOBU Agency, we delved deep into Bruma’s identity by revisiting and critically analyzing its core values, vision, mission, and long-term objectives. Our approach went beyond the surface—we conducted a thorough benchmarking analysis, comparing Bruma against key players in their segment to identify opportunities and define a distinctive market position.

With these insights in hand, we provided comprehensive brand consulting services that included strategic realignment and communication analysis. This process laid the groundwork for a renewed and focused brand identity, one that truly reflects Bruma’s aspirations and market ambitions.

From refining brand messaging to overhauling the visual identity, we meticulously aligned every element to ensure it resonated with Bruma’s new direction and goals, positioning Bruma for success in the accessible luxury segment.

27/08/2024

Throwback to 2021, when we had the incredible opportunity to partner with Bruma ( ), a renowned Portuguese taps factory, to completely transform their brand. ✨

Swipe to see the results of this rebranding journey! What started as an initial request to rethink their website quickly evolved into a full-scale rebranding, aligning Bruma with their new target audience that was shifting towards the accessible luxury segment.

From revitalizing their visual identity to redefining their brand messaging, we’re proud to have helped Bruma through the journey of unveiling the meaning behind their core creative concept: the flowing art. Stay tuned as we take you behind the scenes of this transformative project. 👉

Project team:
Creative Direction and Project Management: Sandra Lopes
Brand Strategy: Isabel Evaristo
Brand Design: Brígida Guerreiro
Graphic Design: Vanda Pereira
Photography: James McCowan
Set Design: Brígida Guerreiro, Sónia Duarte, Pedro Santos
Editing: Brígida Guerreiro, Pedro Santos
Motion Design: Pedro Santos

23/08/2024

Green Roast Session: Activated 🌱

Photo 1: “Well, well, well, look who’s all smiles! 😏 Must be nice to sit around chatting while we’re out here doing all the heavy photosynthesizing. Maybe try being as productive as a pothos, huh? ”

Photo 2: “Staring at that like it’s a portal to another universe. Reality check: typing at turtle speed won’t get you there, champ. We grow faster than your browser loads! 🚀”

Photo 3: “Oh, serious meeting mode activated? 🙄 You’re probably just debating over who’s ordering the burritos. Meanwhile, we’re vibing, photosynthesizing, and making the office look good—like real MVPs.”

Photo 4: “So now you’re ‘working,’ huh? 😆 Hate to break it to you, but we’ve outgrown your to-do list. Get on our level—or should we say, our leaf-vel? ”

Photos by

22/08/2024

🎤 Yo, it’s the plants in the office, we’re spittin’ some rhymes,
While the crew’s in the zone, workin’ overtime.
We’re chillin’ by the window, soakin’ up that light,
Watchin’ ideas grow, every day and night.

They’re keepin’ us fresh, waterin’ our leaves,
Monstera’s gettin’ wild, but we ain’t gonna leave.
Creativity’s poppin’, it’s a sight to behold,
From the roots to the roof, KOBU’s on a roll.

So here’s a shoutout to the ones holdin’ it down,
With their minds on the grind, makin’ clients proud.
We might be just plants, but we’re feelin’ the vibe,
KOBU’s got the flow, no doubt, it’s a tribe!

Photos by

21/08/2024

As August winds down and the Algarve summer wraps us in its warm embrace, most of our team is off soaking up those last rays ☀️. Meanwhile, the rest of us are holding down the fort… and, well, the plants too. 🪴

While they’re out catching waves, we’re here making sure the studio jungle doesn’t take over. Someone’s gotta keep these leafy coworkers in check, right?

From all of us here at KOBU Agency (and the very hydrated plants 🌱), we wish everyone a sunny and relaxing end to August - soon enough we’ll be sharing some cool new projects we have on our radars.

🌱

05/08/2024

Our trophy cabinet is starting to overflow! 🏊

Over the past year, we’ve reached new heights, winning 28 awards: 9 Gold, 14 Silver, and 5 Bronze.

Some noteworthy projects include the rebranding of .ketamine, a campaign for , a virtual museum for .pousos, and a fundraising campaign for .vermelha.pt.

Feel free to dive into our website and discover these and other award-winning projects.

Here’s to a year of creative excellence!

29/07/2024

It’s no secret that thoughtfully designed visuals and consistent messaging create a cohesive, recognisable identity.

In Ambiance's case, curating these elements allowed the brand to connect deeply with its online target audience while reflecting a premium matchmaking agency centred on human emotions, individual personalities and personal relationship goals.

In many ways, our collaboration with Ambiance felt like the perfect match from the very first meeting. Our journey together was one of deep connection with the brand’s inspiring narratives and its mission to cultivate conscious relationships worldwide ❤️

Read the full case study on our website!

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha, Marina Ferrari
Motion Design: Pedro Santos
Copywriting: André Oliveira

28/07/2024

From the start, Ambiance Matchmaking's mission has been centred on creating narratives that reflect its years of experience and empathy and highlight its core and founding principles.

For us, illustration seemed like the perfect visual vessel to convey the expertise of the brand as well as the emotions, aspirations, and essence of personal connections we were chasing to capture.

Each illustration served as a focal point in crafting our monthly plans, guiding a clear and imaginative path toward portraying Ambiance Matchmaking as a premium agency in the world of finding everlasting love.

Read the full case study on our website: https://kobu.agency/case-studies/creativity-and-strategy-into-the-world-of-matchmaking/

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha, Marina Ferrari
Motion Design: Pedro Santos
Copywriting: André Oliveira

27/07/2024

In the world of matchmaking, the art of visual storytelling brings ideas to vivid life.

Central to our creative approach was the use of metaphors. Metaphors are the perfect artifice to articulate the complexities of reality, especially the ones related to human behaviour.

For Ambiance Matchmaking, we adopted metaphors as a language of connection, bridging aspirations with realities.

Read the full case study on our website: https://kobu.agency/case-studies/creativity-and-strategy-into-the-world-of-matchmaking/

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha, Marina Ferrari
Motion Design: Pedro Santos
Copywriting: André Oliveira

26/07/2024

As we delved into the world of conscious relationships and the intricate nuances of human connections, illustration and metaphor became our main creative weapons.

By weaving visual and written narratives, we managed to successfully explore and articulate Ambiance Matchmaking's level of expertise and knowledge.

Each illustration served as a focal point in crafting our monthly plans, guiding a clear and imaginative path toward portraying Ambiance Matchmaking as a premium agency in the industry.

Read the full case study on our website: https://kobu.agency/case-studies/creativity-and-strategy-into-the-world-of-matchmaking/

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha, Marina Ferrari
Motion Design: Pedro Santos
Copywriting: André Oliveira

24/07/2024

Collaborating with Ambiance Matchmaking was all about boosting the brand's online presence while reflecting its values and vast experience in building conscious relationships for leaders, creatives, and entrepreneurs.

Through polished creative content, the cornerstones were laid for a vibrant community to flourish, fostering meaningful connections and solidifying Ambiance Matchmaking's reputation as the go-to agency to help you fall into the sweet grace of everlasting romance.

Read the full case study on our website: https://kobu.agency/case-studies/creativity-and-strategy-into-the-world-of-matchmaking/

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha, Marina Ferrari
Motion Design: Pedro Santos
Copywriting: André Oliveira

22/07/2024

Ambiance Matchmaking is a renowned high-end agency offering personalised matchmaking services in the USA.

Leslie, the brand's founder, contacted us looking for ways to boost Ambiance’s online presence through a content strategy that would reflect the brand’s dedication to personalised matchmaking services for conscious leaders, creatives, and entrepreneurs.

By weaving visual and written narratives, we managed to successfully articulate Ambiance's level of expertise, knowledge and exclusive services!

Join us as we unveil the illustrations, concepts and copywriting that enriched the world of high-end matchmaking: https://kobu.agency/case-studies/creativity-strategy-into-the-world-of-matchmaking/

Client: Ambiance Matchmaking
Agency: KOBU Agency
Executive Creative Direction: Sandra Lopes
Creative Direction: Marta Gouveia
Brand Design: Vanda Pereira
Illustration: Gonçalo Cevadinha
Motion Design: Pedro Santos
Copywriting: André Oliveira

08/07/2024

Corporate banking is boring... some may say.

We say: challenge accepted! We're proud to showcase the work we developed for BNP Paribas's corporate B2B solution, Centric. Our mission? To create an activation campaign that would not only spotlight Centric's new AI-digital assistant, Noa, but also explore a conceptual and personalised approach to Centric's digital presentation.

Check out our latest case study, where we unveil the illustrations, concepts, and copywriting that brought NOA's story to life and gave Centric's landing page a new visual.

Client: BNP Paribas CIB
Agency: KOBU Agency
Creative Director: Marta Gouveia
Executive Creative Director: Nuno Tenazinha
Illustrator: Gonçalo Cevadinha
Motion designer: Pedro Santos
Copywriter: André Oliveira
3D Designer: Xochitl Castaño
Client-side: Nicolas Marinus, Ana Rita Martinho, Ana Rita Gaspar

Corporate digital banking is boring, some say. KOBU says: challenge accepted! Discover the work we developed for BNP Paribas B2B solution: Centric & Noa.

29/04/2024

Art, Dreams, and Meaning Converge

Philosophers, scholars, and artists have long debated the purpose of art.

André Oliveira () explores this theme through Studio Ghibli’s films, which have been redefining artistic expression for over 35 years. His article in KOBU Agency’s The Lab Report illuminates how Ghibli’s creations blend tragedy, triumph, and the textures of human experience into a language that transcends words, offering us new hope and perspectives on the world around us.

Read more about how Ghibli’s magic captivates and inspires in our latest article in The Lab Report (link in bio)
https://kobu.agency/the-lab-report/studio-ghibli-where-art-dreams-and-meaning-converge/

23/01/2024

Exciting news from KOBU Agency!

We are over the moon to announce an exciting new chapter in our journey - Marta Gouveia () has stepped into the role of Creative Director at KOBU Agency! 🎉

Marta has been a cornerstone of our project management team and an integral part of KOBU Agency, infusing her creativity, savoir-faire and subtleties into our most successful projects. Her versatility and infinite curiosity for the world around her while exploring the cultural milieu, will now add to the agency’s creative vision - Marta’s unique perspectives will undoubtedly lead KOBU Agency to explore new horizons with its clients.

Join us in welcoming Marta Gouveia to her new role. Here’s to crafting a new future!

Stay weird. Find meaning. Push boundaries.

16/01/2024

2023 saw our team grow at several levels!! 🚀

From dedicated Fridays for training and developing new skills, to accepting more responsibilities, to new team members coming aboard to help us shape the way we work and the projects we deliver.
.. and as we kickstart 2024, shall we meet them?

Meet Tadeu () our Studio Manager, the one making sure things keep flowing through the studios,

and Rita () our newest Project Manager, making sure the work gets delivered!

02/11/2023

Attending the . Digital Thinkers Conference 2023, was an enriching experience.

But besides work this was also an adventure in Amsterdam that allowed us to grow as humans by:
- Not being hit by bikes while walking around in the city centre
- Surviving the instincts of , constantly leading us through jungle-like parks with no light
- Laughing dramatically under the rain and the infinite space at night 🚀
- Drinking beer

All photos by the behind the scenes ui/ux designer

31/10/2023

🚀 Digital Frontiers: a journey with KOBU Agency to Awwwards Digital Thinkers Conf 2023! 🌐

The Digital Thinkers Conference 2023 in Amsterdam, has been nothing short of inspirational! 🌟 Here’s a glimpse of the insights we gathered:

**Futurist Thinking** - Shaping our own future with proactive visions. 🚀
**Branded Content** - The art of storytelling beyond advertising. 🎨
**Meaningful Branding** - Beyond logos to emotional connections. 💡
**Tech Innovations** - From photogrammetry to no-code, redefining digital experiences. 🌐
**Authenticity** - Embracing the weird and wonderful in us. ✨
**Megatrends** - New Education to AI, defining tomorrow's world. 🌍
**AI’s Impact** - Transforming the landscape of our work. 🤖

Dive into our full experience and insights in our latest article! [Link in bio] 📖

30/10/2023

What a great atmosphere at Digital Thinkers Conference 2023!

Our team was thrilled to join the event in Amsterdam earlier this month, and while we're putting together a short summary with the most relevant topics discussed, here's a sneak peek 👀

Photos by the behind the scenes ui/ux designer

03/10/2023

Sneak Peek into EOW's latest film!

Swipe left to step behind the scenes of our most recent exploration for EO.Workspace! 🚀 From balls falling from the sky to C-level swimming with flamingos in the pool, you name it! We’ve crafted a film that puts non sense and humor to the service of B2B advertising! And we had loads of fun while doing it.

Head to the links below to watch the different shorts
Short 1 (garden): https://youtu.be/gPXVguijqis
Short 2 (pool): https://youtu.be/SwIuuyigRcs
Short 3 (office): https://youtu.be/im27F8Jo6Oo

18/07/2023

Redesigning .ketamine brand universe drove us into entirely new dimensions of meaning.

It transfigured our understanding of mental health. The team was pushed to plunge into a different level of empathy as we got in touch with the absurd amount of struggle and strength it takes to break through one’s inner chaos. When so much is happening on Planet Earth, our mind should be our refuge, not our enemy.

So, we firmly set our goal to embrace this rebranding and respond to the briefing as openly to one’s hope of conquering it as possible. You can now head to our Case Study to delve into the creative process behind this rebranding - check the link in our bio.

26/06/2023

Klarisana Behavioral and Mental Health Clinics is a prominent American group of behavioural health clinics specialising in helping patients struggling with mental illness and chronic pain. When Klarisana entrusted us with crafting an impactful brand identity, we embraced the challenge wholeheartedly.

Our mission was clear: to breathe new life into Klarisana's essence, amplifying its potential and radiating it through every facet of the brand. A symphony of vibrant elements, carefully selected hues, and evocative visuals were masterfully woven together, creating a tapestry that reflects the remarkable power of ketamine therapy.

We now stand before you, presenting the result of our dedicated efforts—a reimagined brand that embodies Klarisana's unwavering commitment to offering a beacon of hope to those entrenched in the wearying battle against mental illness.

01/06/2023

From the get-go, Klarisana asked us to not portray a mental health clinic as if it were some sort of paradisiacal spa, all embellished in peaceful colours and smooth contrasts.

Instead, we envisioned Klarisana's new visual universe to mirror the dark and labyrinthic chambers of existence that people who suffer from mental illness have to go through on a daily basis. We wanted to give shape to that chaos, yet in a way that would uphold a sense of encouragement for people to break through those cycles of pain.

Naturally, presenting a brand with bold visuals and a tone of voice that completely stand out from the competition isn't without risk, but we're confident that Klarisana's humane and emotionally charged approach to mental health will deeply resonate with all those who are going through their darkest hour.

See Klarisana's new brand persona: https://www.klarisana.com/

29/05/2023

The hummingbird personifies Klarisana’s mission — a guiding spirit that grants those who see it a path toward healing. 🐦

Although the connection between Klarisana's hummingbird and the brand's message didn't feel organic at first, the little bird still stood out as an element of great potential to be polished.

The hummingbird looms large in Klarisana’s journey and holds a spiritual significance in Native American culture we couldn’t shrug off. Instead, we took it as the guiding symbol for the thorough work that would ensue.

See more of Klarisana's new brand persona: https://www.klarisana.com/

24/05/2023

Going into Klarisana's rebranding, we immediately identified a lack of connection between the brand’s visual spectre and its message of empathy and customised care.

Both visually and verbally-wise, Klarisana’s message was not being channeled effectively.

Searching for that symmetry between an already established brand and an enticing visual universe that would translate the brand's outspoken and encouraging persona, whilst not undermining its credibility, was a quest of pure diligence and sensibility.

Now, it almost feels as if scientific knowledge and The Jimi Hendrix Experience had a love affair from which a beautiful baby son named Klarisana Clinics came to be. 👶🏼

Explore Klarisana's brand new website: https://www.klarisana.com/

17/05/2023

New project just dropped!

As May marks Mental Health Awareness Month in America, it feels like the perfect time to reveal a project we've been working on for the last year and that is now finally ready to see the light of day.

When Klarisana - Ketamine Therapy, a leading American behavioral health clinic that utilizes ketamine-assisted psychotherapy to help patients break through mental illness and chronic pain, asked KOBU to come up with a punchier and impactful brand identity that would reflect the healing experience of ketamine therapy, we knew right away we were in for a special project.

To bring this new brand self into being, we sure gave it a lot of poignancy, contrasting colors, and a whole lot of groove.

In the end, we feel like we delivered a result that accomplishes the brand’s intentions - to make Klarisana come across as a beacon of hope to those who find themselves trapped in an endless battle with mental illness.

Take a look at their brand new website: https://www.klarisana.com/

As May marks Mental Health Awareness Month in America, it feels like the perfect time to reveal a project we've been working on for the last year and that is...

15/05/2023

Taking Mental Health Awareness Month in America and Klarisana - Ketamine Therapy new brand identity launch as inspiration, we asked our team to recreate KOBU's logo based on their feelings and emotions both at the workplace and in their personal lives.

The video below gathers the metaphoric, chaotic, and quite artsy coalescence of their worldviews, experiences, and identities. All unique, all special in their own way.

Mental health is a subject we take very seriously at KOBU Agency. Creating a positive atmosphere in our workplace in which our employees feel they can give rise to their full creative potential and the ease to be themselves has always been a major priority in our organization.

There may be many ways of building success, but fostering a prosperous work environment shouldn't be a negotiable pillar. This belief certainly led us to resonate with Klarisana's message on a deeper level.

In the end, not all projects leave us with a sense of pride and the certainty that our work is contributing to a better world - but this one certainly does!

Explore Klarisana's brand new website: https://www.klarisana.com/

29/03/2023

By the end of 2022, reached out to us with a challenge to come up with a digital experience that would encourage people to learn more about the impact of our protein choices in the planet. Not the easiest topic!

We came up with a quiz that leads people to understand their protein consumption profile and how to adapt it to more sustainable dietary choices.

You can now check it at guiadaproteina.natureza-portugal.org

25/03/2023

Facialteam's rebranding project, in collaboration with KOBU Agency, highlights the profound impact that brands can have in improving the lives of transgender people. The brand’s dedication to creating a safe and welcoming space has provided transgender women with a sense of belonging, acceptance, and empowerment. For many, this is a life-changing experience that allows them to live their lives authentically and with confidence. The success of this rebranding project underscores the importance of empathy and understanding in creating a world for everyone.

24/03/2023

It is always heartwarming to see our work recognised, but the Transform Awards Europe ceremony was also an opportunity to raise visibility for the lives of people: we were joined by and whose stories are fascinating and truly inspiring.

Quoting Charlie: "As we approach TDOV (transgender day of visibility) next Friday, it really brings home the important role organisations can play to proactively engage with trans activism and allyship. Listening to the community and understanding the specific difficulties that we face empowers allies to take action, to be vocal in their support and challenge transphobia".