Maxmat 30 anos
Celebrating 30 Years of Maxmat!
For three decades, Maxmat has been making Portuguese dreams come true! We're proud to have been part of this journey for the past 5 years, alongside the amazing Lola Normajean. Together, we've created 7 films, numerous animations, and countless images.
Check out our latest commercial! ❤️
We are proud to present our latest Rice Krispies Squares Bars Canada ad for Leo Burnett, a playful celebration of the "ooey gooey togertheness" of the cereal.
This charming film was produced by TONIC DNA and Nebula, with direction of the always talented duo Guilherme and Miguel!
Credits:
Production: TONIC DNA / Nebula
Executive Producer: Stefanie Bitton
Senior Producer: Nadim Chartouni
Production Coordinator: Fanny Desseaux
Character Design and storyboard: David Goldstyn
Directors: Guilherme Afonso & Miguel Madaíl de Freitas
Producer: Liliana Ramires
Characters: José Alves da Silva
Rigging: Danilo Pinheiro
Animation: Ahmed Adel
Modeling: Afonso Amaro
Maxmat_KK
Paying homages to Feature films has a special place in our hearts. Lola Normajean and Maxmat let us go wild again as we created the perfect training ground for the young martial artist, Nuno Markl! Wax on, wax off? How about Shiny on, Matte off?
We just baked a new Christmas ad for IGA with our good friends TONIC DNA: the story of a beaver who wouldn’t share his yule log! Nebula was in charge of animation in the fable section. Animating a grumpy beaver and the cutest forest animals in the same shot is quite the emotional challenge! 😅 In the end, grumpy Mr. Beaver learned that sharing is caring, going above and beyond ❤️
IGA_MrBeavers_Teaser
IGA’s new Christmas Tale is here! The story of a Beaver who wouldn’t share… stay tuned! <3
Tranquilidade_Casa_DirCut
Life and Home Insurance aren't the most appealing of topics, but with the help of Mariana Monteiro, a full 3D environment and a sharp Director's vision, they become much more interesting <3
Maxmat "A Força"
We are thrilled to produce and direct something that brings us closer to Feature Films. Lola Normajean and Maxmat gave us their trust and it shows. The galactic universe is the perfect setting to bring together this team and the ultimate DIY Master Jedi, Nuno Markl!
IGA Animation Process
For all the animation lovers out there, here's a special behind the scenes process for the animation we did for the latest IGA Christmas tale, in partnership with TONIC DNA.
What's your favourite character or shot?
So, December 26th. Christmas is over and everyone is still stuffed from all those delicious meals! Aside from leftovers, Christmas is pretty much over.
Except for this year. Antie Loulou had a final message to us all. A Christmas Epilogue if you will, courtesy of IGA and the wonderful done by us alonside the great folks at TONIC DNA once again.
Thank you for the heartwarming lesson, Auntie Loulou! ❤️
IGA - Meatloaf
We are so happy to partner with TONIC DNA in this journey to create a sweet and emotional Christmas ad for IGA. Cool partnerships make great projects! Nebula was in charge of all the animation, additional lighting, shading and rendering. And remember - take your time and enjoy the company of your loved ones... even if meatloaf isn't your favorite food! 🎄
IGA - Strange meatloaf
Celebrations are starting - and this year we begin with Canada's IGA, TONIC DNA… and a meatloaf. Hope you like the teaser and stay tuned for the rest! 🎄
Super Bock and PG & Cia invited us to create a simple, good looking spot for their 24 beer crate, which just turned into a 30 beer crate - where 24 beers used to fit you can now fit 30!
Do you like beer as fresh as these? Let us know in the comments :)
Cheers! 🍻
Don't Feed These Animals - Books
Right after our "Dont Feed These Animals" short film completion, and upon the Covid pandemic, we decided we should not only test a remote pipeline, but also have fun while doing it.
So we picked on our main characters - L0b0, the lobotomized rabbit, and Baby - a living carrot, threw in some technical RnD, and came up with simple, fast to produce, super funny videos!
Basically whatever idea we would have, and do it as fast as possible! Not worriyng on the tech side of things, just laughing our way off! Covid was stress enough!
So here's our Orange Veggie Trump gag, the very first of the "Dont Feed These Humans" series.
Frumania - before & after
Even on Live Action shot films, having some kind of Storyboard or Previz is a invaluable tool.
Even better than storyboards, we always like to produce complete animated 3d layouts, or Previz, of the whole thing, including shooting.
This allows us to fine tune actions, camera shots, timings and predict/solve problems. The result is not only a better crafted story, as well as a cost effective, controlled production.
Here is the very first Previz compared with the final film of Pingo Doce Frumania / Minions campaign.
Maxmat Coisas e Cenas
Thing? Thingy?? The "stuff"??? Quite often we go to a hardware store without knowing the actual name of what we need.
Not at Maxmat ! Max and Mat, the dynamic duo (or groupie, its hard to say, really) strives hard to find everything a client needs, even if they can’t quite describe it!
Having Nuno Markl - a well known Portuguese public figure, known for not having the best DIY skills - as a client also helps!
Nebula managed all the film production, from live action shooting to all 3D animation. We always try to tell a small story, and in this case a full circle where not only we have our first Max character calling for action inside the "factory", but also use that element to make a believable and seamless transition from real life to animation, and ending it by getting back to real life with another mission accomplished!
Reuters logo
There’s nothing like watching things at the source and that’s exactly what we did with this Reuters Ident: we shot a real eye looking at all these bulbs so we could have the perfect reflection of our news source - the Reuters logo.
We think it looks great (pun intended)! What do you think?
Euromilhões Sexta Feira 13
This friday the 13th we partnered with Wunderman Thompson Portugal and Jogos Santa Casa to create the latest Euromillions Ad and bring some luck to everyone stuck in traffic! We created a set of congestioned highways except for the Simões Family express lane, which they opened to everyone else through the radio!
We had a blast creating this 3D world with dawn lighting environment, all the highways and the traffic system for the cars. Realistic rendering is also a craft we don’t explore often and we were really able to stretch our legs on this one! Hope you like it too!
(Given all these cars are in a simulation, can we say they are 100% electric?🤔)
Craaaazy franchise with world-class characters? Check!
Kids running all over the set? Double Check!!
Healthy fruits and vegetables in the shot? Triple Check!!!
We had a blast working with BBDO Portugal and Pingo Doce to create this cool spot for the new FRUMANIA collection. Who’s your favorite Minion?
Today is international Women's Day! The day we celebrate all achievements regarding gender equality and promotion of a safer place for everyone.There's much to be done still - and only by bringing awareness to all the wrongdoing (like domestic violence against women) can we make a better world.
The Portuguese Government’s campaign against domestic violence towards women is finally out and we couldn’t be more humbled and proud to be a part of it - “Not everything will be alright if there’s victims of domestic violence still”.
Miguel Madaíl de Freitas and all the team really went out of their comfort zone for this dual-technique approach, conveying all the emotion and seriousness of the topic in a more palatable yet beautiful craft.
Thank you so much KISS - The Agency much for believing in our craft, c'marie for the beautiful inspiration and Rosa Monteiro for fighting the good fight!
#nebulastudios #animation #2DAnimation #motiondesign #animationstudio #3D #3DAnimation #artistshomeplanet #motiongraphics_P #motionmate #mdcommunity #art #advertising #awareness #publicidade #PortugalContraAViolência
