AAMfunnel

04/04/2023

Unlock the strategy we used to generate $217,000 in revenue for our client with the help of TikTok ads🚀

Like + comment “unlock”, and I’ll DM it to you. Must be following this page.

17/02/2023

I bet everyone in the marketing world has heard about ChatGPT already and most of you have even tried using it. But not everybody knows all the ways of how to leverage this amazing tool. Read my new article to find out.

ChatGPT is an outstanding and innovative tool in the business armory. It can speed up your workflow and process by creating unique content on any given topic and allow you to produce more engaging messages for your target audience.

29/12/2022

Hey guys, just a quick announcement. We have 3 open spots for FB ads management that INCLUDES video/static imgs editing and copywriting, and 1 spot with the same offer for TikTok ads management. Hurry to book a call to see if you qualify!

This call is NOT about you making a decision or paying for anything. It’s about getting to know each other and deciding if you’re a good fit for us and we are for you.If you want to spend this time as effectively as possible, please answer the questions before you book your time. This will help ...

02/12/2022

Have you heard of the brand new Facebook’s feature that can make your media buying efforts so much more effective?🤩 I'm talking about ASC.

Advantage+ Shopping Campaign or ASC is a campaign type that starts to appear on more and more ad accounts.

To create an ASC campaign you should choose a campaign objective “Sales”. Advantage+ Shopping Campaigns are available as an alternative to manual setup.

The only audience customization function available in ASC is existing customer budget cap. It can be interpreted as a % of campaign budget that you want this campaign to spend on retargeting. (As a whole, not only customers)

☝️In ASC campaign you should use your best ads from prospecting and retargeting.

ASC campaigns benefits:

- Lower CPM/CPC (at the moment)
- Easier setup
- Better conversion rate

And here are some tips from AAMFunnel team on setting up ASC campaigns:

✅You can try to run it without Existing Customers Budget Cap, it works. Though, based on our tests results, a campaign’s performance can start to fade after a few months. Right now, the settings of our ASC campaign allow it to spend only 10-20% of ad budget on existing customers, so it’s mostly used as a cold audience campaign.

✅Just because you don’t have an audience selection, doesn’t mean it’s a broad audience. Based on CMPs and customer behaviour comparison, it looks more like a high % LAL audience but obviously with much more potential reach.

✅Don’t rely only on ASC campaign's performance. During the Black Friday week, manual campaigns were outperforming ASC during the whole week. It seems like Facebook is still updating the algorithm on these campaigns so we see sudden performance drops every now and then.

✅Scale ASC campaigns carefully. This type of campaign doesn’t scale very well at the moment, so adding $100-200 daily is the best strategy we’ve found by far.

✅If your business is in the US, and your ad account is updated to Website+Shop objective, try it with ASC. This campaign + objective combination got us CPMs 1/3 cheaper than the regular price with the same ads.

We'd be happy to learn about your experience with ASC campaigns, feel free to share in the comments below!

01/04/2022

One of the questions that bother every advertiser is "How to make ads cheaper but still effective?". We've tried to find an answer to it in our new article about CPM.

Check it out and let us know what you think!

https://www.linkedin.com/pulse/cpm-how-make-cheaper-igor-potapenko

25/03/2022

If you're thinking about starting TikTok ads for your business but don't know how to do it right, this article can definitely help you work out a shrewd TikTok marketing plan. Click to check it out and don't forget to let us know what you think about it in the comments!

https://www.linkedin.com/pulse/how-build-funnel-tiktok-based-race-marketing-model-igor-potapenko

16/03/2022

Would it be interesting for you to find out how to grow your business with the help of TikTok? Check out our new article, and you'll learn how to do it organically and using paid ads.

If you have questions about TikTok marketing or need help with your TikTok ad campaigns, feel free to reach out!

https://www.linkedin.com/pulse/how-make-sure-your-business-crushes-tiktok-igor-potapenko

05/01/2022

What you should allocate your digital marketing budget to in 2022

1. Video ads. Short-form videos, like on TikTok or Instagram Reels are definitely here to stay. But longer formats, like branding storytelling, don’t go anywhere either. So high-quality video content is what you would need in 2022 for sure.

2. Influencer marketing. It works great for various businesses now and will do next year. It’s social proof, so it will always be relevant.

3. Omnichannel strategies. The practice of using one or several platforms as an opening channel and others as closing ones showed good results for many e-commerce businesses in 2021. With sufficient budget, it’s definitely worth testing.

4. High website loading speed. This is essential in 2021 as it influences how long users stay on your website as well as it affects your ad costs. Make sure your website loads fast, smoothly, and is mobile-optimized.

What else do you think would be trending in 2022? Share what you think in the comments below!

02/12/2021

Influencer marketing is gaining momentum, and if you're thinking about trying it for your business, this article will definitely be of some use!
https://www.linkedin.com/pulse/influencer-marketing-how-your-brand-can-benefit-from-igor-potapenko

Check it out and let us know what you think!

P.S. If you want to run whitelisting on FB, we can help 😉

Smart business owners don’t put all eggs in one basket and use multiple channels to advertise their brand. There are so many miscellaneous ways to promote your products, and having tried most (or all) of them you’ll for sure find your goldmine.

12/11/2021

TikTok users are a new generation and they define a new culture. A lot of trends are born on TikTok and then they move to the other platforms. That’s why creating great content for your TikTok ads is so important. One of your key tasks is to make sure your brand looks authentic and videos are engaging.

For this, you can use our formula of authentic brand TikToks. Firstly, list your products’ benefits, your brand’s values and mission. Then, check the best performing kinds of videos on TikTok for the last 60 (up to 180) days. They don’t even have to be from your niche, just try to grasp the general concept. And then, simply combine it with your product.

For example, if you own an apparel brand and you see that the trending format now is spokesperson anchor with dynamically changing visual effects, you can use a UGC video where someone is telling about your clothes’ benefits while wearing it and add visual effects that will change every 2 seconds. It’s just an example for you to get the point, hope it makes sense.

If you want our team to help you with TikTok content for your brand, feel free to reach out!

02/11/2021

Hey guys! Black Friday is coming! To make sure your offer will trigger users to buy, an attractive discount wouldn't be enough. You also need to take into account human behavior to create the most lucrative deals for your customers. Check out our new article to find out what tricks you can use to do this!
https://www.linkedin.com/pulse/how-create-best-black-friday-offer-igor-potapenko

As the BFCM approaches, online shoppers are getting ready to look for the sweetest deals and biggest discounts. Most businesses practice price reduction during this period, but some of them, in fact, inflate prices beforehand and then get them back to normal when Q4 comes, although they promote it a

29/10/2021

Most of you have already heard of such buzzword as omnichannel marketing. Why do marketers love this approach so much? Let’s find out.

First of all, it helps to create a cohesive brand experience.

Secondly, it increases total sales number. A lot of users make a purchase after seeing an ad at least two times, so the more ad platforms you utilize, the more chances you have to persuade a user to buy.

Also, it’s proven to increase customer retention rate. People are being reminded of you more often and so they trust you more.

Another benefit of omnichannel marketing is that it raises brand recognition.

But of course, it has drawbacks as well. You need to have a significant ad budget, analyze a complex system of channels and build various funnels/customer journeys at the same time.

What’s more, if you outsource different teams for each channel, you’re at risk to be non-cost-effective.

Our team can manage several social media channels (Facebook&Instagram, TikTok, Pinterest, Snapchat) plus set up a chat bot and launch messenger marketing campaigns. And the icing on the cake is that we also take care of creatives and ad copies for you.

If you want to discuss an omnichannel marketing strategy for your brand, don’t hesitate to drop us a line!

15/10/2021

How to talk to your customers on different funnel stages

You all know that messaging should be different depending on the funnel stage. But it also depends on the product itself, decision-making process and the amount of time this process takes.

Usually, on the Top of Funnel we use some striking ad copies and creatives that can really grab users’ attention. If you sell some well-known or generally popular products (e.g. clothes, accessories, home appliances etc.) you can try using reframing. I mean, you can show the product everyone is familiar with from a different perspective. Make it more emotional rather than logical on this stage.

On the Middle of Funnel we tell more about the product itself, its benefits, give some explainer and offer a solution to a user’s pain. You can demonstrate how a product is used and showcase its pros on a video. Use logical arguments and facts.

On the Bottom of Funnel we always recommend using social proof. Use feedbacks, UGC videos, give reasons why other people choose your product and if possible collaborate with influencers and people respected by your audience. Try to appeal to both emotional and logical sides.

That’s how we generally see the content mapping, but of course, we adjust and change it depending on the client’s ads performance.

If you want our experts to help you build messaging for your funnel, drop us a line!

13/10/2021

🔥🔥🔥 Mindblowing TikTok Ads Case Study: ROAS 7.49 with $110k+ revenue 🔥🔥🔥

Hey guys,

Today we want to reveal what (and how) we did to achieve these truly amazing results for one of my agency’s clients. A lot of businesses and even marketing agencies are still new to TikTok Ads and so they’re not sure what approaches would perform better. Our team has been running TikTok ads for almost a year now, and we’re official TikTok partners, but we’re still testing various hypotheses and looking for the most effective strategies. From this case study, you’ll find out about the strategy that worked great for our client who sells hand-made accessories.

👉Project: Hand-Made Accessories store
GEO: Ukraine

🔔What we did:

The first thing we did was checking TikTok Pixel on the client’s website because, unfortunately, quite often TikTok Pixel doesn’t work properly and doesn’t capture all the data it should. We found out that part of the events either were rendered incorrectly or delivered not all data we needed. We set up direct integration with TikTok Pixel and Woocommerce and it resolved the problem.

We used a whole bunch of videos for this project because great entertaining videos are a key to success on TikTok. Some of them we’ve ordered from influencers, others were provided to us by the client but our video editor and designer had to refine them to make them fit TikTok style. Thanks to the remarkable teamwork we managed to create, adapt and test dozens of videos. We used 4 main creative formats:
- wow-effect during the first 2-3 seconds of video (to draw users attention)
- dynamic videos (dynamically show products from an unusual perspective)
- unpacking videos
- UGC videos (they are aimed to build trust, raise brand’s credibility, and increase customers loyalty)
- and different videos for retargeting

We also changed the ad campaigns structure. Some advertisers use the same approach as they do on Facebook, but it’s a mistake. Ads on TikTok work in a different way and it’s important not to overcomplicate it there, and even simplify in some cases. That’s why we unified M*F and BOF into one campaign which made it more efficient. Inside this consolidated campaign we had different ad sets and audiences depending on the steps of a customer journey.
We have particularly focused on the second touch. The audiences we used were Video Views (duration) and Tiktok clickers. As a result, it has shown the highest ROAS and we are still using it now as it keeps generating stable profit. We mainly used UGC videos with various visual effects which helped to increase users' engagement.
On the last stage, we applied a standard approach but used different communications depending on the audience:
1.VC (7,14, 21, 28 days)
2.ATC (14, 28 days)
3.IC (14, 28 days)

We have a template all our media buyers can use to better structure every stage of the funnel. If you want to get it, just drop me a line and I’ll share it with you.

As advertisers, we all love detailed targeting settings on Facebook, but frankly speaking, they wouldn’t be the best idea for TikTok. As we’ve noticed, broad targeting has always brought us better results in TOF campaigns. That’s why we kept using it for prospecting. I’d also like to add that on other projects we run TikTok ads for, going broad generates better results as well.

So what helped us to keep ROAS at such a high point for a long time? I think, different messaging that was changed depending on the funnel stage. Starting from the website visit and up to the purchase we used different ad copies and creatives, that’s why ROAS was good throughout the whole funnel.

👉Results:
Ad Spend - $14 891
Purchase Conversion Value - $110k+
Overall ROAS - 7.49 (Prospecting - 6.21, Retargeting - 11.20

If you want to achieve the same or even better results, feel free to reach out and we’ll help you do it!

12/10/2021

How to Win Facebook Auction

This question is not an easy one, but knowing how Facebook auction actually works you have a better chance of winning the competition.

The auction formula is: [Advertiser Bid] x [Estimated Action Rates] + [User Value] = Total Value.

It means that the bidding strategy, optimization goal, messaging and creatives you choose influence your CPM. Your ad should be relevant to your audience, grab their attention and make them take the needed action.

And if you’re not sure which bidding strategy and which optimization goal would work best for you, just drop us a line and our experts will help you with this!

08/10/2021

Hi guys! How many of you have already tried using UGC in your marketing? I bet no less than 70%. This type of content is so popular these days, and it's for a reason (or better to say, for a number of reasons). Check out my new article to find out why advertisers and brands love it so much.
https://www.linkedin.com/pulse/what-ugc-why-your-business-needs-igor-potapenko

UGC, or User Generated Content, is really popular these days. It’s being used by huge brands as well as by small businesses in their ads and on their websites/landing pages.

06/10/2021

Are you ready to scale your business? Even when you see skyrocketing ROAS in your ad account, it doesn’t mean you should start scaling right away. Except for high performing ad campaigns and a loaded warehouse you also need to take care of these three important aspects first:

1.Systems. Make sure your CRM and all the other systems you use work properly and all needed integrations are set up.

2.Payment systems. Check with your bank if it will be ok to exponentially increase the amount on your banking account. Do the same for your card that you use to pay for ads, but of course, check if it will be okay if huge sums are withdrawn.

3.Planning. Scaling is not something you can do out of the blue, so a good plan is a must. What’s more, all your company departments should be aware of the business’s direction and of the fact that they are going to have more work to do.

We always ask our clients to check all the systems and processes before scaling as it really helps to make their success sustainable.

What about you guys, what else would you check before scaling?

If you want us to check your ad campaigns and give you tips on how to improve them and then scale, just drop us a line!

01/10/2021

Why Paid Ads Are Better Than Organic Traffic

Some business owners think that if their organic traffic is generating sales, they don’t need to run paid ads on social media. But they can’t even guess how much, in fact, they lose.

First of all, a huge part of the target audience is usually unaware they need a product/service. And it’s only possible to grab their attention through paid ads.

Secondly, paid ads allow you to do remarketing and persuade people to take the needed action when they are on the lowest funnel stages or simply remind them about something they may have forgotten in the cart. Retargeting also makes it possible to do upsells, cross-sells, notify about discounts, new products or updates, and so, increase customers’ loyalty.

Also, with paid ads you get the results faster in comparison to organic traffic.

And the last, but not the least, you can scale. And you can do it fast.

So I think, the best way would be to combine organic traffic and paid ads. And the perfect way is to try an omnichannel approach to get the greatest possible exposure for your brand.

If you’re not sure, what marketing channel or strategy would be best for you, drop us a line, and let’s discuss it!