AAMfunnel

04/04/2023

Unlock the strategy we used to generate $217,000 in revenue for our client with the help of TikTok ads🚀

Like + comment “unlock”, and I’ll DM it to you. Must be following this page.

17/02/2023

I bet everyone in the marketing world has heard about ChatGPT already and most of you have even tried using it. But not everybody knows all the ways of how to leverage this amazing tool. Read my new article to find out.

ChatGPT is an outstanding and innovative tool in the business armory. It can speed up your workflow and process by creating unique content on any given topic and allow you to produce more engaging messages for your target audience.

29/12/2022

Hey guys, just a quick announcement. We have 3 open spots for FB ads management that INCLUDES video/static imgs editing and copywriting, and 1 spot with the same offer for TikTok ads management. Hurry to book a call to see if you qualify!

This call is NOT about you making a decision or paying for anything. It’s about getting to know each other and deciding if you’re a good fit for us and we are for you.If you want to spend this time as effectively as possible, please answer the questions before you book your time. This will help ...

02/12/2022

Have you heard of the brand new Facebook’s feature that can make your media buying efforts so much more effective?🤩 I'm talking about ASC.

Advantage+ Shopping Campaign or ASC is a campaign type that starts to appear on more and more ad accounts.

To create an ASC campaign you should choose a campaign objective “Sales”. Advantage+ Shopping Campaigns are available as an alternative to manual setup.

The only audience customization function available in ASC is existing customer budget cap. It can be interpreted as a % of campaign budget that you want this campaign to spend on retargeting. (As a whole, not only customers)

☝️In ASC campaign you should use your best ads from prospecting and retargeting.

ASC campaigns benefits:

- Lower CPM/CPC (at the moment)
- Easier setup
- Better conversion rate

And here are some tips from AAMFunnel team on setting up ASC campaigns:

✅You can try to run it without Existing Customers Budget Cap, it works. Though, based on our tests results, a campaign’s performance can start to fade after a few months. Right now, the settings of our ASC campaign allow it to spend only 10-20% of ad budget on existing customers, so it’s mostly used as a cold audience campaign.

✅Just because you don’t have an audience selection, doesn’t mean it’s a broad audience. Based on CMPs and customer behaviour comparison, it looks more like a high % LAL audience but obviously with much more potential reach.

✅Don’t rely only on ASC campaign's performance. During the Black Friday week, manual campaigns were outperforming ASC during the whole week. It seems like Facebook is still updating the algorithm on these campaigns so we see sudden performance drops every now and then.

✅Scale ASC campaigns carefully. This type of campaign doesn’t scale very well at the moment, so adding $100-200 daily is the best strategy we’ve found by far.

✅If your business is in the US, and your ad account is updated to Website+Shop objective, try it with ASC. This campaign + objective combination got us CPMs 1/3 cheaper than the regular price with the same ads.

We'd be happy to learn about your experience with ASC campaigns, feel free to share in the comments below!

01/04/2022

One of the questions that bother every advertiser is "How to make ads cheaper but still effective?". We've tried to find an answer to it in our new article about CPM.

Check it out and let us know what you think!

https://www.linkedin.com/pulse/cpm-how-make-cheaper-igor-potapenko

25/03/2022

If you're thinking about starting TikTok ads for your business but don't know how to do it right, this article can definitely help you work out a shrewd TikTok marketing plan. Click to check it out and don't forget to let us know what you think about it in the comments!

https://www.linkedin.com/pulse/how-build-funnel-tiktok-based-race-marketing-model-igor-potapenko

16/03/2022

Would it be interesting for you to find out how to grow your business with the help of TikTok? Check out our new article, and you'll learn how to do it organically and using paid ads.

If you have questions about TikTok marketing or need help with your TikTok ad campaigns, feel free to reach out!

https://www.linkedin.com/pulse/how-make-sure-your-business-crushes-tiktok-igor-potapenko

05/01/2022

What you should allocate your digital marketing budget to in 2022

1. Video ads. Short-form videos, like on TikTok or Instagram Reels are definitely here to stay. But longer formats, like branding storytelling, don’t go anywhere either. So high-quality video content is what you would need in 2022 for sure.

2. Influencer marketing. It works great for various businesses now and will do next year. It’s social proof, so it will always be relevant.

3. Omnichannel strategies. The practice of using one or several platforms as an opening channel and others as closing ones showed good results for many e-commerce businesses in 2021. With sufficient budget, it’s definitely worth testing.

4. High website loading speed. This is essential in 2021 as it influences how long users stay on your website as well as it affects your ad costs. Make sure your website loads fast, smoothly, and is mobile-optimized.

What else do you think would be trending in 2022? Share what you think in the comments below!

02/12/2021

Influencer marketing is gaining momentum, and if you're thinking about trying it for your business, this article will definitely be of some use!
https://www.linkedin.com/pulse/influencer-marketing-how-your-brand-can-benefit-from-igor-potapenko

Check it out and let us know what you think!

P.S. If you want to run whitelisting on FB, we can help 😉

Smart business owners don’t put all eggs in one basket and use multiple channels to advertise their brand. There are so many miscellaneous ways to promote your products, and having tried most (or all) of them you’ll for sure find your goldmine.

12/11/2021

TikTok users are a new generation and they define a new culture. A lot of trends are born on TikTok and then they move to the other platforms. That’s why creating great content for your TikTok ads is so important. One of your key tasks is to make sure your brand looks authentic and videos are engaging.

For this, you can use our formula of authentic brand TikToks. Firstly, list your products’ benefits, your brand’s values and mission. Then, check the best performing kinds of videos on TikTok for the last 60 (up to 180) days. They don’t even have to be from your niche, just try to grasp the general concept. And then, simply combine it with your product.

For example, if you own an apparel brand and you see that the trending format now is spokesperson anchor with dynamically changing visual effects, you can use a UGC video where someone is telling about your clothes’ benefits while wearing it and add visual effects that will change every 2 seconds. It’s just an example for you to get the point, hope it makes sense.

If you want our team to help you with TikTok content for your brand, feel free to reach out!

02/11/2021

Hey guys! Black Friday is coming! To make sure your offer will trigger users to buy, an attractive discount wouldn't be enough. You also need to take into account human behavior to create the most lucrative deals for your customers. Check out our new article to find out what tricks you can use to do this!
https://www.linkedin.com/pulse/how-create-best-black-friday-offer-igor-potapenko

As the BFCM approaches, online shoppers are getting ready to look for the sweetest deals and biggest discounts. Most businesses practice price reduction during this period, but some of them, in fact, inflate prices beforehand and then get them back to normal when Q4 comes, although they promote it a

29/10/2021

Most of you have already heard of such buzzword as omnichannel marketing. Why do marketers love this approach so much? Let’s find out.

First of all, it helps to create a cohesive brand experience.

Secondly, it increases total sales number. A lot of users make a purchase after seeing an ad at least two times, so the more ad platforms you utilize, the more chances you have to persuade a user to buy.

Also, it’s proven to increase customer retention rate. People are being reminded of you more often and so they trust you more.

Another benefit of omnichannel marketing is that it raises brand recognition.

But of course, it has drawbacks as well. You need to have a significant ad budget, analyze a complex system of channels and build various funnels/customer journeys at the same time.

What’s more, if you outsource different teams for each channel, you’re at risk to be non-cost-effective.

Our team can manage several social media channels (Facebook&Instagram, TikTok, Pinterest, Snapchat) plus set up a chat bot and launch messenger marketing campaigns. And the icing on the cake is that we also take care of creatives and ad copies for you.

If you want to discuss an omnichannel marketing strategy for your brand, don’t hesitate to drop us a line!

15/10/2021

How to talk to your customers on different funnel stages

You all know that messaging should be different depending on the funnel stage. But it also depends on the product itself, decision-making process and the amount of time this process takes.

Usually, on the Top of Funnel we use some striking ad copies and creatives that can really grab users’ attention. If you sell some well-known or generally popular products (e.g. clothes, accessories, home appliances etc.) you can try using reframing. I mean, you can show the product everyone is familiar with from a different perspective. Make it more emotional rather than logical on this stage.

On the Middle of Funnel we tell more about the product itself, its benefits, give some explainer and offer a solution to a user’s pain. You can demonstrate how a product is used and showcase its pros on a video. Use logical arguments and facts.

On the Bottom of Funnel we always recommend using social proof. Use feedbacks, UGC videos, give reasons why other people choose your product and if possible collaborate with influencers and people respected by your audience. Try to appeal to both emotional and logical sides.

That’s how we generally see the content mapping, but of course, we adjust and change it depending on the client’s ads performance.

If you want our experts to help you build messaging for your funnel, drop us a line!

13/10/2021

🔥🔥🔥 Mindblowing TikTok Ads Case Study: ROAS 7.49 with $110k+ revenue 🔥🔥🔥

Hey guys,

Today we want to reveal what (and how) we did to achieve these truly amazing results for one of my agency’s clients. A lot of businesses and even marketing agencies are still new to TikTok Ads and so they’re not sure what approaches would perform better. Our team has been running TikTok ads for almost a year now, and we’re official TikTok partners, but we’re still testing various hypotheses and looking for the most effective strategies. From this case study, you’ll find out about the strategy that worked great for our client who sells hand-made accessories.

👉Project: Hand-Made Accessories store
GEO: Ukraine

🔔What we did:

The first thing we did was checking TikTok Pixel on the client’s website because, unfortunately, quite often TikTok Pixel doesn’t work properly and doesn’t capture all the data it should. We found out that part of the events either were rendered incorrectly or delivered not all data we needed. We set up direct integration with TikTok Pixel and Woocommerce and it resolved the problem.

We used a whole bunch of videos for this project because great entertaining videos are a key to success on TikTok. Some of them we’ve ordered from influencers, others were provided to us by the client but our video editor and designer had to refine them to make them fit TikTok style. Thanks to the remarkable teamwork we managed to create, adapt and test dozens of videos. We used 4 main creative formats:
- wow-effect during the first 2-3 seconds of video (to draw users attention)
- dynamic videos (dynamically show products from an unusual perspective)
- unpacking videos
- UGC videos (they are aimed to build trust, raise brand’s credibility, and increase customers loyalty)
- and different videos for retargeting

We also changed the ad campaigns structure. Some advertisers use the same approach as they do on Facebook, but it’s a mistake. Ads on TikTok work in a different way and it’s important not to overcomplicate it there, and even simplify in some cases. That’s why we unified M*F and BOF into one campaign which made it more efficient. Inside this consolidated campaign we had different ad sets and audiences depending on the steps of a customer journey.
We have particularly focused on the second touch. The audiences we used were Video Views (duration) and Tiktok clickers. As a result, it has shown the highest ROAS and we are still using it now as it keeps generating stable profit. We mainly used UGC videos with various visual effects which helped to increase users' engagement.
On the last stage, we applied a standard approach but used different communications depending on the audience:
1.VC (7,14, 21, 28 days)
2.ATC (14, 28 days)
3.IC (14, 28 days)

We have a template all our media buyers can use to better structure every stage of the funnel. If you want to get it, just drop me a line and I’ll share it with you.

As advertisers, we all love detailed targeting settings on Facebook, but frankly speaking, they wouldn’t be the best idea for TikTok. As we’ve noticed, broad targeting has always brought us better results in TOF campaigns. That’s why we kept using it for prospecting. I’d also like to add that on other projects we run TikTok ads for, going broad generates better results as well.

So what helped us to keep ROAS at such a high point for a long time? I think, different messaging that was changed depending on the funnel stage. Starting from the website visit and up to the purchase we used different ad copies and creatives, that’s why ROAS was good throughout the whole funnel.

👉Results:
Ad Spend - $14 891
Purchase Conversion Value - $110k+
Overall ROAS - 7.49 (Prospecting - 6.21, Retargeting - 11.20

If you want to achieve the same or even better results, feel free to reach out and we’ll help you do it!

12/10/2021

How to Win Facebook Auction

This question is not an easy one, but knowing how Facebook auction actually works you have a better chance of winning the competition.

The auction formula is: [Advertiser Bid] x [Estimated Action Rates] + [User Value] = Total Value.

It means that the bidding strategy, optimization goal, messaging and creatives you choose influence your CPM. Your ad should be relevant to your audience, grab their attention and make them take the needed action.

And if you’re not sure which bidding strategy and which optimization goal would work best for you, just drop us a line and our experts will help you with this!

08/10/2021

Hi guys! How many of you have already tried using UGC in your marketing? I bet no less than 70%. This type of content is so popular these days, and it's for a reason (or better to say, for a number of reasons). Check out my new article to find out why advertisers and brands love it so much.
https://www.linkedin.com/pulse/what-ugc-why-your-business-needs-igor-potapenko

UGC, or User Generated Content, is really popular these days. It’s being used by huge brands as well as by small businesses in their ads and on their websites/landing pages.

06/10/2021

Are you ready to scale your business? Even when you see skyrocketing ROAS in your ad account, it doesn’t mean you should start scaling right away. Except for high performing ad campaigns and a loaded warehouse you also need to take care of these three important aspects first:

1.Systems. Make sure your CRM and all the other systems you use work properly and all needed integrations are set up.

2.Payment systems. Check with your bank if it will be ok to exponentially increase the amount on your banking account. Do the same for your card that you use to pay for ads, but of course, check if it will be okay if huge sums are withdrawn.

3.Planning. Scaling is not something you can do out of the blue, so a good plan is a must. What’s more, all your company departments should be aware of the business’s direction and of the fact that they are going to have more work to do.

We always ask our clients to check all the systems and processes before scaling as it really helps to make their success sustainable.

What about you guys, what else would you check before scaling?

If you want us to check your ad campaigns and give you tips on how to improve them and then scale, just drop us a line!

01/10/2021

Why Paid Ads Are Better Than Organic Traffic

Some business owners think that if their organic traffic is generating sales, they don’t need to run paid ads on social media. But they can’t even guess how much, in fact, they lose.

First of all, a huge part of the target audience is usually unaware they need a product/service. And it’s only possible to grab their attention through paid ads.

Secondly, paid ads allow you to do remarketing and persuade people to take the needed action when they are on the lowest funnel stages or simply remind them about something they may have forgotten in the cart. Retargeting also makes it possible to do upsells, cross-sells, notify about discounts, new products or updates, and so, increase customers’ loyalty.

Also, with paid ads you get the results faster in comparison to organic traffic.

And the last, but not the least, you can scale. And you can do it fast.

So I think, the best way would be to combine organic traffic and paid ads. And the perfect way is to try an omnichannel approach to get the greatest possible exposure for your brand.

If you’re not sure, what marketing channel or strategy would be best for you, drop us a line, and let’s discuss it!

28/09/2021

Hi there! Today I want to tell you about TikTok bidding methods. When you know more about them you are able to understand how TikTok auction works and to set reasonable KPIs and budgets.

There are 4 bidding methods on TikTok at the moment (as of Sept 2021):

CPM – cost per mille (per thousand impressions). The system will deliver your ads to as many users as possible and you pay for 1000 impressions.

oCPM – optimized cost per mille. Although with this method you still pay for 1000 impressions, the system optimizes it in such a way that your ad is shown to people who are more likely to complete a conversion event. Also, it’s the default bidding method for Conversions and App Installs Objectives.

CPV – cost per thousand views. You pay for 1000 6- or 2-second video views. It’s important not to forget that you pay for 1000, not for 1 view when entering your CPV bid (just multiply the price you are ready to pay for 1 view to 1000 and you’ll get your CPV bid amount).

CPC – cost per click. In this case you pay for each click and the system delivers your ad to those who are most likely to click.

Bidding method helps you understand how the system will manage your cost per result, so don’t confuse it with Ad Objectives (you can read more about them in my article here: https://www.linkedin.com/pulse/how-choose-right-objective-tiktok-igor-potapenko).

If you have any questions or need expert advice on how to run ads on TikTok effectively, feel free to reach out!

27/09/2021

Hey everyone! TikTok is gaining momentum, so more and more businesses want to run ads there. One of the most important things for a successful ad campaign is the correctly chosen objective. Check out my new article to find out more about objectives on TikTok. Hope you'll find it useful!

I'd also appreciate it if you comment on what you think about the article and which objectives you choose on TikTok!

https://www.linkedin.com/pulse/how-choose-right-objective-tiktok-igor-potapenko

Choosing the right objective is essential if you want to spend your ad budget efficiently and reach the goals of your business on this platform. There are seven types of objectives on TikTok: reach, traffic, app installs, video views, catalog sales, lead generation, and conversions.

24/09/2021

Hey everyone! Many e-commerce business owners think that they don’t need to create an ICP (Ideal Customer Profile) and that it’s what B2B businesses need. The reason for such conclusion is that most B2C companies can work with broad audiences. But without truly knowing your audience you can’t build a predictable sales pipeline, create 100% relevant communication, and so, shorten the decision-making process and increase the number of conversions.

Here are just a few ways for a B2C business to generate an ICP:

1) Data from analytical tools. This way you can find out their average age, what platforms and devices they make purchases on, when they usually do it, their gender, and even interests and marital status.

2) Website activity maps. This will show what pages raise the highest interest and where users may be stuck.

3) Customer interviews or surveys. You can do this via email or through messengers. It’s easy if you already have customers who’ve opted-in to your email/messenger subscription.

4) Feedback from your customer support team. They work with your customers on a daily basis and in most cases can share valuable insights about people you want to sell your products to. What’s more, they deal with complaints, and this can help you work with objections right in the ad copies (and improve your product and service, of course).

By learning more about your audience you can adapt your messaging, offers, tone of voice, offer relevant bundles/cross- and upsells… in other words, give them what they want, as you know exactly what it is.

What do you think about it, guys? What tools do you use to create an ICP for your business?

21/09/2021

5 Universal Tips For Killer Ad Copies

A good ad copy can help you sell and even have cheaper results on Facebook. You need to use different communication strategies on different funnel stages, and it should also be relevant to your audience. So before writing an ad copy, you’ll have to do some homework if you want it to be effective. But today I want to share 5 tips that are pretty universal no matter what funnel stage you’re on and what your icp looks like.

1.Call your audience by its name. If you’ve succeeded in targeting the right audience, it’ll definitely catch their attention. For example, you can start with saying something like “Are you a pet owner?” or “For all moms” or “Attn: Basketball fans” etc. It works best for cold audiences but if you’re creative enough, you’ll find a way to address to your audience on every funnel stage.

2. Trigger words. Based on our experience, some words almost always work like triggers. For instance, words like, “new”, “ready”, “limited”, and words of superlative degree. A short example: “Are you ready to turn heads in your new BrandName dress? To tell you the truth, it’s the most fashionable dress we’ve ever made. Hurry to order, the stock is limited!”

3. Questions. Put questions to your audience as well as to yourself in your ad copies. It grabs attention really well in both cases.

4.CTA. Seems pretty obvious, but if you forget to tell people what they should do even after you’ve listed all the product’s benefits, they won’t take action without CTA in most cases.

5.Numbers. For some reason, numbers work well as attention grabbers and as rational proofs. You can say how many satisfied customers you have, for how long you’ve been on the market, what’s your company’s rating is, and so on. Your creativity is the limit.

Hope you found this info useful!
Which tips will you apply in your ad copies?

14/09/2021

Hey everyone! There is one kind of ads that is underestimated by so many media buyers and business owners, but that has all the benefits at least to be tested, especially when it comes to retargeting. I’m talking about Messenger Ads.

The best way to advertise in FB messenger is to run sponsored messages. But to do this, you need to have some previous communication with a user. So if the number of people who’ve sent you a message before is pretty low, try ads with a “Send Message” CTA first.

Then you can start sending sponsored messages. They look like a regular message from someone users already know, so they are more prone to reading them and clicking through the links.

Pros of Messenger Ads:

- Personalized interaction with your audience
- Live chat and immediate responses increase conversion rate and trust to your brand
- CTR of Sponsored message ads is usually higher than of regular paid ads

What about you guys, do you run messenger ads?

07/09/2021

3 Easy Ways to Lower Your CPM

Cost per thousand impressions depends on a lot of factors, like: niche, geo, optimizations settings, etc. But the good news is that although you can’t take it 100% under your control, there are ways to lower it.

- Engagement rate. The higher your ad’s engagement rate, the lower your CPM is because Facebook tends to show popular ads to other people more often. Test different creatives and ad copies until you find the most engaging ones.

- Frequency. If it’s getting higher and at the same time people stop taking actions with your ad, it’s time you changed it because Facebook may think it’s irrelevant and will show it rarely. And this will eventually increase your CPM.

- Quality ranking. If you have high quality ranking you will most likely pay less for your ads.

Keep an eye on these three and get cheaper and better results!

Guys, and what are your ways to make CPMs cheaper?

03/09/2021

Are you a blind entrepreneur?

At the kick-off meetings, we always ask our potential clients not only about their ads and business in general, but also about their numbers. If they can’t answer, we won’t work with them. Because if an entrepreneur doesn’t know their numbers, they run their business BLINDLY.

Are you sure you’re not one of those blind owners and know everything about your company? Check yourself by answering these questions!

- What’s your revenue for the last 7, 30, 180, and 360 days?

- What’s your current ROAS?

- What’s your break-even ROAS?

- What’s your target ROAS?

- What’s your current, break-even, and target CPA?

- What’ your LTV?

- What’s your AOV?

- How much do you spend on ads (daily and monthly)?

- What are your expenses to get the items manufactured, packed, delivered?

- What’s your net profit?

- What’s the percentage of reimbursements?

- What’s your website/landing page and product page conversion rate?

- What’s the upsells percentage (pre- and post-purchase)?

If you don’t have answers to most of these questions, you’re blind and you should do something about it asap! If you don’t have answers just to a part of them, you’re one-eyed, which is anyway no good for your business. And you know, of course, there are more things and metrics you should be aware of as an owner, and sometimes it might feel a bit overwhelming, but knowing your key numbers is simply essential.

What do you think, guys? What other metrics do you find important for your company?

10/08/2021

Hey guys,

More and more businesses try to dip their toe into TikTok ads these days. Some of them get cheaper traffic but more expensive conversions, while others are more than happy about collaboration with influencers. But do YOU actually need to be present on this young platform? Read my new article to decide!
https://www.linkedin.com/pulse/what-advertisers-should-know-tiktok-igor-potapenko

Since 2017 TikTok has grown into a giant with millions of installments and the highest engagement rates among other social media platforms. Its user growth is simply massive, and due to different sources, it has more than 800 million monthly active users.

30/07/2021

Hey guys,

Have you ever noticed that Facebook ad campaigns results during the learning phase are unstable? You're not alone. Read my new article to learn more about this interesting stage every ad and ad set should get through before they start performing steadily: https://www.linkedin.com/pulse/facebooks-learning-phase-what-how-works-igor-potapenko

Unstable results during the learning phase is something that is familiar to everyone. But what can you do about it? To answer this question, let’s look into what learning phase actually is.

23/07/2021

What’s the difference between ROAS and ROI?
It’s not huge, but important: ROAS is used to measure the effectiveness of online marketing campaigns, and ROI is calculated to define the effectiveness of the business overall. ROI is shown in percentage, while ROAS is a ratio. You need to consider both to understand whether your marketing efforts bring you more money or more losses. Before iOS14 update, ROAS was calculated automatically by Facebook, but now you have to do it manually. So here are the formulas for both metrics:

ROAS = Revenue/ Ad Spend
ROI = Net Profit / Total Investment * 100

Hope this info is helpful!
And what about you guys, do you use both metrics?

13/07/2021

Hi everyone,

Ad fatigue is an issue every marketer has dealt with at least once. That's why it's so important for everyone to know when it's time to change creatives and not let audience get exhausted. Check out this article to find out! https://www.linkedin.com/pulse/how-know-when-change-creatives-igor-potapenko

Published: July 12, 2021. Knowing when to change your creatives is very important because with time people tend to develop banner blindness and stop noticing your ads. But to take out the guesswork you need to look at the right data.