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Soft Focus

• Motion design lab from Warsaw
• We create high-quality 3D and unique visual arts
Text us and let's bring your vision to life!

21/01/2025

going back to May 2024, where we had the opportunity to work for Katana Studio on the commercial for Smart China!

Client: Smart China
Agency: Optimist Inc.
Director/Creative Director: Alex Chu
CG & Post-production: Katana Studio
CG partners: Juice, Rabid Rat

16/01/2025

another project from our ‚play’ tab. A fluffy sculpture, where we played with texture and shape.

13/01/2025

Exploring the playful side of creativity with a funky vibrant world. It is all about curiosity and experimentation. We cherish the freedom of expression and playing with 3D.

12/01/2025

Catching Up :)

Before this summer, we dived into a playful projects exploring a funky, vibrant world full of energy and bold creativity. We crafted plenty of personalized designs.

Here’s a glimpse at one of those projects.
Stay tuned for more to come

12/01/2025

few stills from our personal project about the power of sound ECHO CUBE-4.

• stills • motiondesign • speaker • animation • houdini • 3D • softfocus

24/06/2024

Happy to announce our speaker project, where we focused on abstract explosions of different matters, wanting to reflect the power and dynamics of sound given by the product.

The desert suggest a silent space, then interrupted by sound, waves of energy that spreads across the screen. The main motif was to show general mechanisms of expansion and contraction, by easily deformable sand, neodymium, rocks and other materials.

• motiondesign • animation • houdini • creative • softfocus • 3Danimation • 3D • speaker

16/06/2024

Few still from animation for Ph.Doctor Dermocosmetics brand from last year, made for the retinal product.

• animation • 3D • Houdini • motiondesign • design • motion

16/06/2024

Throwback to our very first project for the Ph. Doctor Dermocosmetics from last year. As we reveal the properties of the product, we wanted to discover its consistency, take a close up look under the microscope, showing the structure of the cream and its properties.

• 3D motiondesign • houdini • animation • motion

• Disclosure - You & Me (Flume Remix)

13/06/2024

Our lab comes from passion for motion design.
Here are some of our playful experiments with different types of matters and dynamics. We care about continuous development, by creating various potential projects and finding new solutions.

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

25/03/2024

2 out of 3 animations for MUDAN captured the aesthetics silver jewelry, which is not only an ornament but also a magical tale. With this project, we aimed to discover extraordinary handmade works of art that will make every moment special."

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

21/03/2024

1 out of 3 animations for .jewels aimed to reflect the philosophy of the brand, which seeks to express beauty, elegance, and perfection. The peony, known as ‚mudan’ in Chinese, is one of the most valued flowers in their culture. It symbolizes wealth, flawless beauty, elegance, and harmony. The flower, along with the dominant color of IKB, creates space to explore the brand’s elements. Each animation addresses something different, but together they form a unique brand announcement.

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

20/03/2024

Few stills from one of our animation for .jewels - handcrafted silver jewellery made with a passion for beauty

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

20/03/2024

A quick R&D project where we experimented with SideFX Houdini dynamics and retiming after simulation. This one is all about bricks and gradients.

• softfocus • sf • 3d • motion design • creative studio
• houdini • motion • design • animation

CALMNESS · MVTRIIIX

29/02/2024

Final animation of one of our short projects, which you can see in the ‘’play’’ tab on our website. Place dedicated to our experiments and exploration of what we love - motion.

• softfocus • sf • 3d • motion design • creative studio
• houdini • motion • design • animation

27/02/2024

Elder Dreams is a visual impression that capture state between dream and nightmare through a distorted lens of human imagination. Fear is a fascinating phenomenon, and the project aimed to explore it in a dark yet elegant manner. Short film is driven by deformation and raw imagery soaked in murky meditative realm.

Entire animation here: https://www.softfocus.digital/projects/elder-dreams

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

23/02/2024

Escape Velocity

Very personal project, that seeks to capture the beauty of unreal nature in its climactic moment, creating dark and mysterious organic forms while combining them with surreal dynamics. This project represents an exploration of design and animation, with a focus on observing and learning from nature throughout its development. The intricate mechanisms of nature persist as a vast enigma, perpetuating its beauty.

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

20/02/2024

Stills from our personal project - Escape Velocity

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

15/02/2024

Another project from the ''Play'' series

Diving into dynamics through diverse materials. From soft fabrics to sturdy metals, we love working with different textures and properties.

• 3d • animation • simulation • motion • chains • color • motiondesign • houdini

FLEXXONE Beats • Sigma

Adres

Warsaw

Strona Internetowa

https://www.softfocus.digital/

Ostrzeżenia

Bądź na bieżąco i daj nam wysłać e-mail, gdy Soft Focus umieści wiadomości i promocje. Twój adres e-mail nie zostanie wykorzystany do żadnego innego celu i możesz zrezygnować z subskrypcji w dowolnym momencie.

Skontaktuj Się Z Firmę

Wyślij wiadomość do Soft Focus:

Widea

going back to May 2024, where we had the opportunity to work for Katana Studio on the commercial for Smart China! Client: Smart China Agency: Optimist Inc. Director/Creative Director: Alex Chu CG & Post-production: Katana Studio CG partners: Juice, Rabid Rat

Exploring the playful side of creativity with a funky vibrant world. It is all about curiosity and experimentation. We cherish the freedom of expression and playing with 3D. #motiondesign #houdini #creative #softfocus #3Danimation #3D #creativelab #animation

Catching Up :) Before this summer, we dived into a playful projects exploring a funky, vibrant world full of energy and bold creativity. We crafted plenty of personalized designs. Here’s a glimpse at one of those projects. Stay tuned for more to come

Exploring motion, playing with it and discovering new solutions through experimentation. Projects like these always give us a powerful creative boost. This one is all about waking up - being on the fine line between waking up and staying in the dream. motiondesign • play • houdini • experimental • motion • softfocus • digital • art

We had the great pleasure of creating 3D animations for @bittersweetmusicfestival – you can already check out the first artists in the lineup! This 3D motion was designed to be playful, evoking the excitement of waiting for something truly special: an unforgettable summer experience. More coming soon! Huge thanks to @bittersweetmusicfestival and @goodtasteproduction entire team, @we_trzech for the stunning visual identity and amazing collaboration, and @ssuptutoha for the fantastic sound design. #bittersweet #we3 #goodtasteproduction #softfocus #3Danimation #houdini #motiondesign #festival

Some R&D from our project for @nomoshapes. We experimented to showcase the uniqueness of these candles and their customizable possibilities through animation. • motiondesign • NOMO • candles • animation • 3D • Houdini • motion

Happy to announce our speaker project, where we focused on abstract explosions of different matters, wanting to reflect the power and dynamics of sound given by the product. The desert suggest a silent space, then interrupted by sound, waves of energy that spreads across the screen. The main motif was to show general mechanisms of expansion and contraction, by easily deformable sand, neodymium, rocks and other materials. • motiondesign • animation • houdini • creative • softfocus • 3Danimation • 3D • speaker

Throwback to our very first project for the Ph. Doctor Dermocosmetics from last year. As we reveal the properties of the product, we wanted to discover its consistency, take a close up look under the microscope, showing the structure of the cream and its properties. • 3D motiondesign • houdini • animation • motion • Disclosure - You & Me (Flume Remix)

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