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Soft Focus

Motion design lab from Warsaw.

24/06/2024

Happy to announce our speaker project, where we focused on abstract explosions of different matters, wanting to reflect the power and dynamics of sound given by the product.

The desert suggest a silent space, then interrupted by sound, waves of energy that spreads across the screen. The main motif was to show general mechanisms of expansion and contraction, by easily deformable sand, neodymium, rocks and other materials.

• motiondesign • animation • houdini • creative • softfocus • 3Danimation • 3D • speaker

16/06/2024

Few still from animation for Ph.Doctor Dermocosmetics brand from last year, made for the retinal product.

• animation • 3D • Houdini • motiondesign • design • motion

16/06/2024

Throwback to our very first project for the Ph. Doctor Dermocosmetics from last year. As we reveal the properties of the product, we wanted to discover its consistency, take a close up look under the microscope, showing the structure of the cream and its properties.

• 3D motiondesign • houdini • animation • motion

• Disclosure - You & Me (Flume Remix)

13/06/2024

Our lab comes from passion for motion design.
Here are some of our playful experiments with different types of matters and dynamics. We care about continuous development, by creating various potential projects and finding new solutions.

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

25/03/2024

2 out of 3 animations for MUDAN captured the aesthetics silver jewelry, which is not only an ornament but also a magical tale. With this project, we aimed to discover extraordinary handmade works of art that will make every moment special."

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

21/03/2024

1 out of 3 animations for .jewels aimed to reflect the philosophy of the brand, which seeks to express beauty, elegance, and perfection. The peony, known as ‚mudan’ in Chinese, is one of the most valued flowers in their culture. It symbolizes wealth, flawless beauty, elegance, and harmony. The flower, along with the dominant color of IKB, creates space to explore the brand’s elements. Each animation addresses something different, but together they form a unique brand announcement.

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

RÜFÜS DU SOL - Innerbloom

20/03/2024

Few stills from one of our animation for .jewels - handcrafted silver jewellery made with a passion for beauty

• softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation

20/03/2024

A quick R&D project where we experimented with SideFX Houdini dynamics and retiming after simulation. This one is all about bricks and gradients.

• softfocus • sf • 3d • motion design • creative studio
• houdini • motion • design • animation

CALMNESS · MVTRIIIX

29/02/2024

Final animation of one of our short projects, which you can see in the ‘’play’’ tab on our website. Place dedicated to our experiments and exploration of what we love - motion.

• softfocus • sf • 3d • motion design • creative studio
• houdini • motion • design • animation

27/02/2024

Elder Dreams is a visual impression that capture state between dream and nightmare through a distorted lens of human imagination. Fear is a fascinating phenomenon, and the project aimed to explore it in a dark yet elegant manner. Short film is driven by deformation and raw imagery soaked in murky meditative realm.

Entire animation here: https://www.softfocus.digital/projects/elder-dreams

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

23/02/2024

Escape Velocity

Very personal project, that seeks to capture the beauty of unreal nature in its climactic moment, creating dark and mysterious organic forms while combining them with surreal dynamics. This project represents an exploration of design and animation, with a focus on observing and learning from nature throughout its development. The intricate mechanisms of nature persist as a vast enigma, perpetuating its beauty.

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

20/02/2024

Stills from our personal project - Escape Velocity

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini • motion • design • animation

15/02/2024

Another project from the ''Play'' series

Diving into dynamics through diverse materials. From soft fabrics to sturdy metals, we love working with different textures and properties.

• 3d • animation • simulation • motion • chains • color • motiondesign • houdini

FLEXXONE Beats • Sigma

15/02/2024

‘’Chains’’ is one of the short projects, that are very important for our continuous development.

On our website you can find the ‘’Play’’ tab, where we share experiments, ideas, potential projects and new solutions.

• 3d • animation • simulation • motionprocess • vfxbreakdown • chains • color • motiondesign

HOOLIGANG · Joey Valence & Brae

12/02/2024

Few still from our animation - Fahrenheit.

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini •motion •design

06/02/2024

Fahrenheit delves into the effects of heat applied to an object in an abstract form. As the temperature rises, it distorts and changes the matter. Fahrenheit captures the beauty of deformation and the fleeting essence of change itself.

The base and inspiration for the project was ceramics from the Jagiellonian University Museum Collegium in Krakow.

see whole project :
https://www.softfocus.digital/projects/fahrenheit

• softfocus • sf • 3d • motiondesign • creativestudio
• houdini •motion •design

02/02/2024

Few stills from our latest animation MUNS - praise to many chocolate forms.

02/02/2024

Praise to many chocolate forms - whether as a solid bar, or as it melts and becomes liquid. We explore various aspects of this unique substance, enriching our senses and impressions through roughness, fragility, roundness, and delicacy.

It’s not only an attempt to understand what MUNS looks like, but above all what it tastes like. Lightening takes an important role here, by creating sparkles on its surface. It’s a discovery of beauty in what initially seems like ordinary chocolate.

More projects coming soon!

sound: Divine Failure (prod. elsooyer)

Adres

Warsaw

Strona Internetowa

https://www.softfocus.digital/

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Widea

We had the great pleasure of creating 3D animations for @bittersweetmusicfestival – you can already check out the first artists in the lineup! This 3D motion was designed to be playful, evoking the excitement of waiting for something truly special: an unforgettable summer experience. More coming soon! Huge thanks to @bittersweetmusicfestival and @goodtasteproduction entire team, @we_trzech for the stunning visual identity and amazing collaboration, and @ssuptutoha for the fantastic sound design. #bittersweet #we3 #goodtasteproduction #softfocus #3Danimation #houdini #motiondesign #festival

Some R&D from our project for @nomoshapes. We experimented to showcase the uniqueness of these candles and their customizable possibilities through animation. • motiondesign • NOMO • candles • animation • 3D • Houdini • motion

Happy to announce our speaker project, where we focused on abstract explosions of different matters, wanting to reflect the power and dynamics of sound given by the product. The desert suggest a silent space, then interrupted by sound, waves of energy that spreads across the screen. The main motif was to show general mechanisms of expansion and contraction, by easily deformable sand, neodymium, rocks and other materials. • motiondesign • animation • houdini • creative • softfocus • 3Danimation • 3D • speaker

Throwback to our very first project for the Ph. Doctor Dermocosmetics from last year. As we reveal the properties of the product, we wanted to discover its consistency, take a close up look under the microscope, showing the structure of the cream and its properties. • 3D motiondesign • houdini • animation • motion • Disclosure - You & Me (Flume Remix)

2 out of 3 animations for MUDAN captured the aesthetics silver jewelry, which is not only an ornament but also a magical tale. With this project, we aimed to discover extraordinary handmade works of art that will make every moment special." • softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation RÜFÜS DU SOL - Innerbloom

1 out of 3 animations for @mudan.jewels aimed to reflect the philosophy of the brand, which seeks to express beauty, elegance, and perfection. The peony, known as ‚mudan’ in Chinese, is one of the most valued flowers in their culture. It symbolizes wealth, flawless beauty, elegance, and harmony. The flower, along with the dominant color of IKB, creates space to explore the brand’s elements. Each animation addresses something different, but together they form a unique brand announcement. • softfocus • sf • 3d • motiondesign • creativestudio • houdini • motion • design • animation RÜFÜS DU SOL - Innerbloom

Final animation of one of our short projects, which you can see in the ‘’play’’ tab on our website. Place dedicated to our experiments and exploration of what we love - motion. • softfocus • sf • 3d • motion design • creative studio • houdini • motion • design • animation

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