Black Rabbit

02/05/2025

B2B content isn't boring... It's broken.

👉 48% of B2B buyers say ads are boring.
👉 82% wish B2B content had the creativity of B2C.
👉 81% believe better content = better decisions.

In short:
✅ Creative, emotional content wins attention AND trust.
✅ If your content blends in... you lose.

That’s why we always dive deep into real conversations (not just personas) to create content that speaks their language, not just yours.
And builds trust. Sparks emotion. Gets remembered.

Feel like your B2B content is putting people to sleep? 😴 Let's fix that.

DM us or visit blackrabbit.pl 🚀

30/04/2025

Here's something we never expected to hear from a B2B client:
“Can you make us Star Trek?”
Of course, there could only be one answer to that 😎

This is a story how we designed an entire cybersecurity campaign with phasers, starships, and an AI called... Gemini.
Told by our one and only Head of Creative, Wojtek Jezowski 🖤

A little backstory?

It all started when Trend Micro, a global cybersecurity powerhouse, came to us with an epic RSA booth shaped like a full-blown spaceship. Because they had a product called XGen… ring any Star Trek bells? 🚀

They asked us to create a sci-fi video to match. So naturally… we built the rest of the galaxy around it. ✨

Can we give you a hard ROI on this project? No.
But when the client comes back the next year and says:
“Everyone loved it. Let’s do it again”?

That’s what we call a win. ♥️

Because B2B content doesn’t have to be boring.
You just have to believe your audience deserves more.

25/04/2025

Last week, the BR team headed to Montreal for 's global virtual event "The Future is Proactive Security". But this sure wasn’t our first rodeo! 🖤

For over a decade now, we’ve had the opportunity to work on Trend’s biggest events around the world. It has been a collaboration built on trust, shared vision, and a mutual belief in the power of story-driven video.

This time, we delivered:

🔥 A cinematic opening video that kicked off the show
🎤 Speaker intros filmed during rehearsal day
📺 Intro videos for each session to add flow and clarity
🎇 Some cool animated backdrops to liven up the presentations
👥 Recaps and short videos for social media
🎬 A wrap-up video to leave a great final impression.

One of the best compliments we got from the client?
“Everything you created prior and on site was beyond amazing and you truly took this event to the next level.”

We’ll take that ❤️

20/04/2025

This weekend, it’s all cake — no KPIs.
Happy Easter from the Black Rabbit team 🐇

15/04/2025

🎬 The epic crossover you didn’t know you needed:
D&D × cybersecurity × Forescout × Black Rabbit 🧙‍♀️🛡️🐇

Most of us at Black Rabbit are lifelong RPG nerds.

So when the chance came up to bring Rik Ferguson’s D&D-meets-SecOps vision to life—we didn’t just say yes.
We rolled initiative. 😎

The result? A three-part short series turned full-blown cybersecurity RPG.
Where sea monsters are behind the phishing scams, and firewalls literally breathe fire. 🔥

Working with Rik and the Forescout team was everything we love about what we do—nerdy, creative, and just the right amount of unhinged. 🖤
TL;DR: We had an absolute blast. We think you will too.

👇 Check out Part 1 below! And check out the whole thing here: https://bit.ly/ForescoutDungeonsAndData

08/04/2025

Ever wonder where creative agencies actually get their ideas from?
Spoiler: don’t just pop into our heads while while sipping coffee.
Sometimes they show up after we hit a creative wall. Hard. 🧱

So how do we get around these creative roadblocks?

In the video below, our Head of Creative Wojtek Jezowski shares 3 of our favourite ways to break through a block and get the ideas flowing again.

Let us know which one's your favorite or do if have some other that work for you!

01/04/2025

Ever felt in the dark about where your B2B content is being shared? 👀
That ends today!

You know the feeling.
You know people must be sharing your content...
But where? Who? Why? HOW?

Welcome to dark social – the magical realm where your best-performing posts go to hide.
No UTM tag. No analytics trail. Just vibes.

But you don’t have to be in the dark anymore.
Introducing the game-changing tech that solves this age-old mystery:

🔥The Dark Social Goggles™ 🔥

Just put them on—and finally see where your B2B content is actually going:
A private Slack thread called “Not This Again”...
A WhatsApp group named “Marketing LOLs”...
A Teams chat where your whitepaper is now… a meme? 😳

Built-in features:
👁️ Infrared share-tracing
🧠 Sentiment radar – was that reshare… ironic?
💀 Ghost follower detection – because 3,000 views and 0 likes still hurts

Because marketers deserve the truth. Even if it stings a little.

We all spend hours crafting content that disappears into the void.
But let’s be honest: if we had tools like this… we’d probably wish we didn’t.

PS: Happy hashtag ! But also… not the worst idea, right?

24/03/2025

Creative professionals, let's be honest: If your creative work can be automated, it probably will be.
But if it makes people feel something—you’re safe. For now.

If your work is about:
- Mass-producing content
- Generating endless banner ads
- Editing the same template over and over
Then yeah, AI will probably eat that up. And that's not really a bad thing, is it?

But if your work is about:
✅ Telling stories that make people feel something
✅ Bringing unique insights to the table
✅ Creating content that actually stands out
Then you’re still very much in demand.

AI is a tool, not a storyteller. It can generate, remix, and predict—but it doesn’t have taste, instinct, or vision. That’s still a human job.
The creatives who understand AI and use it wisely will thrive. The ones who ignore it? Well… that’s a risk.

How are you integrating AI into your creative process? Or are you resisting it?

14/03/2025

Getting visibility is harder than ever.

Every company fights for mindshare, hoping to be the first name people think of when they have a problem. But in a world where everyone has a camera in their pocket and AI can generate content in seconds, standing out is tougher than ever.

But here's the thing:
More content isn’t the answer. Better stories are.

AI can help create content faster, but it can’t replace real connection. The brands that break through aren’t the ones producing the most—they’re the ones telling stories that make people feel something.

If you want to be noticed, don’t just add to the noise. Create stories that matter.

07/03/2025

Do celebrity cameos really work in B2B ads? Or is it just an expensive gimmick?

Here's what the numbers say:
✔️Brand recall jumps by 20% when celebrities are in ads (Nielsen). B2B buyers have long buying cycles, so being memorable matters.
✔️Familiar faces create trust. A Journal of Advertising Research study found that recognizable people boost credibility—key for B2B, where decisions involve risk.
✔️Creative, emotional storytelling is 7x more likely to drive long-term growth (LinkedIn B2B Institute & System1). Celebrities help B2B brands break out of the “boring” mold.

But here’s the catch—a random celebrity won’t save a bad campaign. The best ones work because the celebrity is relevant to the brand’s message, the campaign tells a compelling story and it entertains while still delivering a clear B2B value.

Just like this campaign for Shoper.pl 😊

Do you have a favorite B2B campaign featuring a celebrity?

25/02/2025

Will AI replace creative professionals? Is creativity uniquely human?
And how can we stay relevant in a world where AI can generate content in seconds?

Our one and only Wojtek Jezowski joined Demian Borba from Pactto to talk about creativity in the age of AI—and they covered all this and a lot more.

Here are just a few key takeaways from the interview:

1️⃣ Creativity is still about storytelling. AI can generate visuals, copy, and even videos, but without a great story, it’s just noise. Your ability to craft compelling narratives is more valuable than ever.

2️⃣ The future belongs to those who can tell good from bad. AI tools create a lot of content, but who decides what’s actually good? That’s where creative direction, taste, and human intuition matter most.

3️⃣ AI won’t kill creative work, but it WILL change it. The value is shifting from mass production to strategy, storytelling, and curation. If your work is just about pushing pixels, it’s time to evolve.

Check out the whole video here:

Creativity in the era of AI: Wojtek Jezowski

10/02/2025

💰 $886,250 awarded | 💥 49 zero-day vulnerabilities exposed | 🚗 Infotainment systems, EV chargers & telematics hacked live

Pwn2Own Automotive 2025 in Tokyo once again delivered thrills, tension, and some legendary exploits—and of course, we were there to capture it all!

Because cybersecurity competitions are not just quiet people in hoodies typing away in dimly lit rooms, think again. This is hacking with an audience, a countdown, and real stakes. The energy? Think e-sports, but instead of headshots, you get remote code ex*****on on high-tech automotive gear.

It truly was next level, and huge props to Trend Micro's The Zero Day Initiative and VicOne for making it happen!

So… who’s ready for next year? 🚀