Black Rabbit

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Warsaw
Black Rabbit

We do engaging B2B videos. Tell better stories with us. Learn how to make better video content. Tell a story. Storytelling is at the heart of everything we do. No.

By using emotions, humour, relatable experiences, and good old filmmaking techniques, we create content that not only entertains but engages, educates and inspires action. Storytelling allows us to create content that is memorable, shareable, and that forms an emotional connection. Create engaging B2B videos. Hyper-focus on the audience. Not you. Your customers. We firmly believe you must know the audience inside out to create a genuinely engaging b2b video. Check out more at our website!

23/12/2024

Wait, it’s almost Christmas already? Where did the year go? 😅

As we wrap up 2024, we want to take a moment to thank all our clients, partners, and collaborators who made this year unforgettable. Your trust and creativity made so many incredible projects possible. So from all of us at Black Rabbit, we wish you a holiday season filled with warmth, laughter, and plenty of time to recharge.

Recently, we had the pleasure to work on the production of this year’s Milka holiday commercials. The campaign reminds us of an important truth: it’s not about striving for perfection but cherishing the time spent with loved ones. 💜
So let’s embrace the wonderfully imperfect moments this season and beyond. After all, it’s not about getting everything just right—it’s about doing it together. 🙌

PS: And if we don’t cross paths before the calendar flips, here’s to a bright and bold 2025 - we can’t wait to see what we’ll create together next! 🎅✨

12/12/2024

Can you create an awesome video using stock footage? You might think the answer is “NO WAY,” but hear us out.

Stock footage doesn’t have to scream “generic” or “cheap.” With the right approach, it can work wonders for your corporate videos.
Here’s the trick: it’s not just about picking the prettiest clips; it’s about telling a story.

So here’s how to make stock footage your secret weapon:
1️⃣ Start with a story. Every great video needs a plot. Stock clips can be the puzzle pieces that bring your narrative to life.
2️⃣ Choose footage that feels authentic. Avoid clips that look staged or unnatural. Your audience can spot a fake smile from a mile away.
3️⃣ Keep it consistent. From color tones to the pacing, everything should align with your brand. No one wants a mishmash of styles!
4️⃣ Add your brand’s touch. Animation, text overlays, or custom soundtracks can transform “stock” into “stunning.”

And remember, stock footage is just a tool. It’s your creativity that turns it into something memorable.
And yes, even if you want to jump on the AI bandwagon and create your own videos, most of them will have been trained on stock footage... and the same rules apply 😎

PS: Need an example of what NOT to do? We’ve created the ultimate “worst video ever” just for fun (in fact, it was our April Fool's video) and to prove a point. So if you have any cringeworthy stock footage moments, go ahead and share it, we could all use a laugh 😅

06/12/2024

In October, we had the privilege of capturing two cybersecurity events at the same time - on the opposite sides of the Atlantic 😎
While part of our crew was in Dublin covering the first-ever Pwn2Own Ireland for Trend Micro, some of us were in Detroit with VicOne documenting the Automotive Capture the Flag (CTF) competition.

What’s an Automotive CTF, you ask?
Picture this: some of the world’s sharpest hackers pitted against real-life automotive cybersecurity challenges. Teams had to uncover vulnerabilities in connected car systems, all under very intense time pressure.

But this wasn’t just about showing off their technical skills - it was about solving problems that could one day protect drivers on the road.

As always, we focused on capturing the human side of the story - the emotions, determination, and moments of triumph that accompany such intense technical challenges. That’s what truly matters to us and what we love doing most 🖤

Curious about how it all worked out? Check out the video below and keep an eye out for what’s next!

05/12/2024

If your buyer group doesn’t know you, they won’t buy from you.
It’s as simple as that.

Buying via committees is a standard practice in B2B because these purchases are often high-stakes, costly, complex, and involve multiple stakeholders. This makes it crucial for everyone in the buyer group to be on the same page to make a confident, collective decision to choose a vendor or product.

But how can they make sure their choice is the right one?

Well, LinkedIn’s The B2B Institute's recent study with Bain & Company and NewtonX made it crystal clear: visibility and trust mean everything in B2B sales.

Consider this:
🎯 A whopping 81% of purchases were made from vendors that the entire buyer group recognized from the get-go.
🎯 Only 4% of decisions went to products known only to expert recommenders.
🎯 Buyer groups are 3x more likely to pick a known brand—even if the unknown competitor offers better features—because persuading colleagues to take a risk is just too hard.

And here’s the kicker:
The further removed from the technical details (think HR, legal, procurement), the more decision-makers lean on brand trust to decide.

So, what does this mean for B2B companies?
Build your brand. Invest in visibility. Make yourself known to the buyer commitees.
And don’t just target the product user with technical specs - speak to everyone in the buyer group.

So if you're thinking how to make it easier for buyer groups to choose you, let's talk how storytelling can boost your brand visibility. You know where to find us ;)

02/12/2024

Tech conferences like are thrilling but overwhelming. How do you cut through the noise? Video!

AWS re:Invent kicks today in Las Vegas, bringing together the brightest minds in tech for a week of innovation and connection!

Whether you’re showcasing at re:Invent or planning your next tech conference, here’s why you should make videos the cornerstone of your event strategy:

1️⃣ Building pre-event anticipation: Teasers and sneak peeks create buzz and drive booth traffic before the event even begins... not only that, but they also help schedule meetings off the bat!

2️⃣ Creating on-site (or online) engagement: Events are loud, busy, and packed with distractions. A well-crafted video can stop attendees in their tracks, delivering your message with clarity and emotion.

3️⃣ Maximize post-event longevity: Your event presence doesn’t have to end when the conference does. Repurpose event videos for your digital campaigns, keeping your momentum alive and your audience engaged.

💡 Pro tip: The best event videos aren’t about showing off your tech or boring your audience with product specs - they’re about connecting with your audience. Put them at the heart of your story, and you’ll leave a lasting impression.

PS: This applies just as much to virtual events. Take "The story of technology"—an opening video we crafted for Trend Micro's fully virtual conference delivering an engaging narrative about technology’s role in the human journey. Check it out below!

29/11/2024

Black Friday is fun. But you know what’s even better? Being remembered all year long! Especially in B2B.
So here's our take - and as usual, we have the numbers to prove it!

For B2B brands, Black Friday is one moment in the marathon of building a strong brand.
Why?
Because 95% of B2B buyers are NOT in the market right now.
They’re not shopping for your solution or even thinking about it. But that doesn’t mean they won’t need you later.
So here's the real game: visibility, consistency, and trust. 📈

The B2B Institute calls it “share of mind”—staying top-of-mind so that when buyers are ready, your brand is the one they remember.

🛠️ How do you do that? By showing up all year round:
1️⃣ Create memorable content that resonates beyond just features and benefits.
2️⃣ Focus on storytelling. Buyers connect with emotions, not just logic.
3️⃣ Play the long game. Invest in strategies that drive awareness now, even if the ROI feels far away.

Building a strong B2B brand is kinda like compound interest. It grows over time and pays off when it matters most.
So, we're not saying you shouldn't run Black Friday campaign if you want. Many brands do, especially in B2B SaaS. But remember: the brands that win are the ones that show up consistently, not just in once-a-year bursts.

hashtag hashtag hashtag hashtag hashtag

22/11/2024

Planning your next Sales Kick-Off (SKO)? Here’s a truth bomb: the right video crew can make or break the energy, vibe, and even the ROI of your event. 🎥

SKOs aren’t just meetings. They’re your chance to align, inspire, and energize your sales force, partners, and analysts for the year ahead 🚀. Choosing the right crew ensures your vision comes alive and delivers the impact you need.

But here’s the catch: even if a crew looks perfect online, that doesn’t guarantee smooth cooperation. Like any vendor, vetting is critical.

No process in place? No stress. Here are 5 tips to ensure your SKO gets the magic it deserves:

1️⃣ Check out their work
Look for showreels that align with your vision, especially from SKOs or similar events. Don’t limit yourself to corporate options—modern wedding or party videographers and photographers often excel at capturing energy and emotion.

2️⃣ Check independent reviews
Platforms like Clutch, GoodFirms, and AgencySpotter provide unbiased vendor reviews to help you make informed decisions. Don't just rely on all 5-star reviews on the vendor's website 🤪

PS. This is a double-edged sword, as many people nowadays offer services to create fake reviews. So, just a friendly reminder to do a bit of research on the person or brand sharing the review! It helps to know where they're coming from.

3️⃣ Prioritize communication
The best crews are more than vendors—they’re creative partners. If they’re asking tough questions, pushing back, or challenging your vision, that’s a good sign. If your crew says they don’t understand your strategy or vision, take it as a reality check from someone outside your marketing echo chamber.

4️⃣ Invest wisely
Good crews may come at a premium, but their work ethic may just save you from having to micromanage everything. Plus, at the end of the day, people will remember the amazing work that has lasted for the entire year.

5️⃣ Time matters
Not everyone can jump in at the last minute, so start your vetting and briefing process at least two months before the event. Even then, top-tier crews might already be booked. Freelancers might be easier to find, but if you’re after a full-service production package—with on-site editing, interview setups, and more—it can get complicated. You could end up flying in a team from another region, adding extra costs and logistics. Planning early saves you the hassle!

Ready to make your SKO unforgettable? Let’s chat about how to bring your vision to life. Drop us a 📨 today!

19/11/2024

Oops, we did it again 😄
Hey, guess what? Black Rabbit just snagged another Clutch.co Global Award for Fall 2024!

This recognition puts us on the map - once again 😜 among the top firms excelling in commercials, casting, script writing, and more.

It's a big moment for us, because Clutch rankings aren’t just handed out - they’re earned based on industry expertise and delivering results that matter, all calculated from clients' feedback.

So that's something we couldn’t have achieved without our amazing clients, partners, and BR teammates

Here’s to creating more impactful stories and shaking up that B2B landscape.
Thank you for being a part of this incredible journey. 🥰

PS: If you’re ever on the hunt for a trusted video partner, platforms like Clutch are a fantastic place to start. They gather unbiased testimonials and reviews, making it easier to find and verify the right team to bring your vision to life.
Make sure to check it out and look for us while you're there 😎

18/11/2024

Creativity and humor in B2B work. Are you a "data-led" marketer and need proof? Here's the data!🔥

Studies from LinkedIn's B2B Institute and the Ehrenberg-Bass Institute show that campaigns infused with creativity and humor deliver higher sales, stronger brand awareness, and better engagement. 🎯

So, why are so many B2B brands still playing it safe?
It’s often fear. Fear that humor isn’t “serious” enough. That creativity might be “too risky.”
But here’s the deal: your buyers are human. And humans don’t remember what blends in—they remember what stands out.

Humor sparks connection. Creativity fuels likability... and then the technical details seal the deal, but necessarily in the same video 😜 That's the B2B magic sauce.

So it's time to rethink what works in B2B. Forget playing it safe. Take a creative approach that not only informs but entertains. Because when your audience laughs, smiles, or even feels curious, they remember you. ❤️

Our one and only Wojtek Jezowski discussed this on the "Przemarketowani" podcast - check out this short clip and see why stepping out of your comfort zone could be THE best move for your brand.

15/11/2024

The first-ever Pwn2Own in Ireland wrapped up on October 25th with $1,06 M awarded for over 70 vulnerabilities, and today we're thrilled to share a summary video of the event! 🎉

Pwn2Own is never a quiet ride, and this year’s Irish edition was no exception. Over four action-packed days, the competitors showed their skills, our BR team captured the excitement adding some of that movie flare, and new vulnerabilities were revealed on the world stage of cybersecurity.

The energy? Electric.
The exploits? Legendary. 🍀

Check out our highlight reel to relive the best moments! 🎬

Oh, by the way - at the same time, the BR crew was creating content at another event in Detroit for VicOne... Who also happens to be partnering with Trend Micro's Zero Day Initiative, and together they’re gearing up for Pwn2Own Automotive in Tokyo this January...

And, of course, we’ll be there too! 😎

04/11/2024

“Better safe than sorry?” In B2B marketing… not so much.

Here’s the truth: LinkedIn’s latest research shows that “safe” ads—the ones that play it functional, neutral, or uninspired—are the quickest way to get scrolled past.

According to LinkedIn’s 2024 report with MAGNA Global Media Trials :

💥 Creative B2B ads boost brand consideration by 40% - that’s a huge difference in an era where decision-makers are hard to engage.
🕰️ Ads that feature a creative angle hold viewers’ attention 24 seconds longer than average B2B ads.
📈 When a B2B ad uses humor, relatable characters, or an emotional touch, it gains 21% more engagement than the usual functional ads

So, what’s the takeaway?

B2B doesn’t mean you have to stay in the comfort zone. Sure, safe might feel logical in B2B, but real results happen when we connect emotionally with decision-makers.

Here are three ways to unlock better engagement with a creative approach:
1️⃣ Put your audience at the center – highlight their transformation, not just your product’s specs.
2️⃣ Use emotions and humor – business buyers don’t stop being people.
3️⃣ Tell a story worth remembering – a compelling narrative gets noticed, while the feature list gets skimmed.

Ready to shake things up and leave the safe (and boring) B2B approach behind? Start creating ads that inspire your audience and build real connections.

01/11/2024

👻 Let’s talk about something truly frightening: dull B2B marketing.

B2B has a bad reo for being no fun and all business—data-heavy whitepapers, endless webinars, and product specs galore—leaving creativity at the door for B2C.

But here's the spooky part: research shows people are tired of it.
🎃 82% of decision-makers wish B2B marketing had the same creativity as B2C.
🎃 81% of business buyers say they’d make better decisions if B2B content actually engaged them.
🎃 And almost half of them think B2B advertising is…boring. 🥱

💀 So turn your clients into B2B zombies with unimaginative content?
This year, let's get creative - not only on Halloween!

31/10/2024

👻 What’s the real terror for B2B marketers?
Every year, B2B marketers everywhere get spooked by the fear of brand rejection - the idea that one wrong move in messaging or creativity will drive customers away.

But according to research from the Ehrenberg-Bass Institute and The B2B Institute, this fear is, well, misplaced. Here’s why:

🎃 Only 9% of potential B2B buyers actively reject a brand. The scary truth is that 91% aren’t even paying attention to reject you.
🎃 And most lost customers leave for reasons marketing can’t control—service issues, pricing, or product fit.

So, if rejection isn’t the monster under the bed for B2B growth, what is?

💀 Brand Awareness—or rather, the lack of it.

As the report says: “The problem isn’t that buyers hate you – the problem is that buyers don’t even know you exist.”
Ouch.

Ready to face the real horror? Here are two levers marketers can pull to elevate their brands:

🔥 Standout Creatives – With 75% of B2B ads failing to drive long-term growth, don’t be afraid to disrupt the norm. Create campaigns that engage—remember, 80% of B2B buyers find current B2B ads…boring.

🔥 Consistent Presence – Tough times are when brands need to stay visible. Going dark affects brand awareness and sales; staying on keeps you front-of-mind.

So forget brand rejection. If you’re going to fear anything, fear being unknown. 👻

Happy Halloween from Black Rabbit! 🖤

28/10/2024

Thought a dog couldn’t sell cybersecurity? Think again. 😎🐾

In honor of Cybersecurity Awareness Month, we're breaking the myth that cybersecurity content has to be dry and technical. Today, we're showcasing how it can be engaging—and yes, even adorable.

Meet "That Dog," a playful series of 7 videos we created for Trend Micro's Windows 10-compatible launch, featuring Sadie the dog as the star. In each episode, Sadie’s presence represents how Trend Micro shields you from everyday digital threats, tackling everything from nosy neighbors to curious kids.

The original idea? Credit to our client for that. But taking a concept from vision to reality—that’s where we stepped in. A great concept is only half the battle; executing it on screen is where the real magic happens.

It turns out that using animals isn’t just about racking up likes. It’s about creating a memorable story that connects, even in B2B.🐶

Ever tried bringing pets into your campaigns? Let us know if you’re up for the cuteness-meets-B2B challenge!

25/10/2024

Ever wondered how a dry, technical whitepaper can turn into a binge-worthy, award-winning series?
Well, that’s exactly what we did with Trend Micro’s cybersecurity report, transforming it into a gripping narrative that racked up over 1.6 million views!

🧠The challenge? Taking highly specialized content and turning it into something engaging for a broader audience—not just the experts—while elevating Trend Micro’s brand recognition.
We collaborated closely with the creative team at Trend Micro (Katarzyna Ferguson and Rik Ferguson), and together, we developed a scenario that brought the report’s world to life. The result? A thrilling nine-part series that kept viewers hooked.

🎥 Each 10-minute episode was packed with suspense and promoted through a huge campaign with trailers, teasers, and social media buzz.

🏆 The result? 1.6M views, 67,000 visits to the campaign website, and a trophy shelf that includes a Grand Prix at the World Media Festival and a Lovie Award.

Want to know more about how we pulled it off? Check out the full case study on our website

PS: Shout out to Filip Luft, Ola Grzymska, Andrzej Serwach, Aga Sekowska

24/10/2024

You know that feeling when you're working on something EPIC, but you have to hold back from sharing all the juicy details? Yeah, so that’s us right now 🙊 🤐 🤫

Here’s a sneak peek from the set of our latest production. We’re working on a brand ad for a game developer that’s going to blow your mind.

Can’t reveal too much yet, but let us tell you this: the team, the tech, and the creative direction are all on another level.

Stay tuned for the big reveal - this one’s going to be worth the wait! 😎

21/10/2024

Hey, remember "The Fappening"? Yeah, we also can't believe 2014 was 10 years ago. So why bring it up now?

Well, it's a great example how brands can react to current events affecting their field of business. Because who said real time marketing is just for B2C?

Just to refresh your memory, "The Fappening" was a codename for a massive leak of private iCloud photos that affected many A-list celebrities back in 2014. And at the time, it served as a wake-up call for Internet users, inspiring discussions about the fragility of our digital privacy and the need for better security.

And you know who just happens to deal with cybersecurity, right?
Enter our project for Trend Micro😄

In response to those events, we partnered with Trend to create a sorta Public Service Announcement featuring their top cybersecurity expert, Rik Ferguson. We wanted to bring this issue into the spotlight and show that digital privacy concerns aren't just for celebrities - they’re for everyone.

So if you're curious how that worked out, check out the video below 👇

19/10/2024

When the client asks you to make a sci-fi short film taking place on a bridge of a starship you don't say no :)

Our cybersecurity content awareness series continues, and this has got to be one of our all-time favorite projects. Making a Star-Trek inspired film, but for cybersecurity? Hell yes!

What’s the story? Well, Trend Micro needed some engaging content for their spaceship-themed booth for some major infosec events coming up... And their key product back then was “X-Gen”…

So, you know… it was kind of obvious what we had to do here 😎

We created an action-packed short film filled with references to some sci-fi TV and cinema classics (you know what they are), designed to be screened in a small cinema at Trend Micro’s booth.

It told the story of a brave starship crew led by Captain Rickard (played by the one and only Rik Ferguson) that boldly went… Yeah, you know the story 🤪

And yes, we built a bridge and orchestrated epic space battles and old-school explosions... But you know what we’re most proud of?

Everything that happened on screen was above all designed to match Trend Micro’s solutions, from revealing unknown threats and identifying their weak points to protecting the ship's infrastructure. Who said education can't be entertaining.

Many people ask us how one calculates the ROI of such unique content, especially at an event?

For us, it was pretty simple. We were asked to make a sequel! 😎

So, ready to make a splash at your next big tech event? Break through the noise, so to speak? You know what to do 🙃

PS: Stay tuned for our pick of best cybersecurity videos!

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Wait, it’s almost Christmas already? Where did the year go? 😅 As we wrap up 2024, we want to take a moment to thank all our clients, partners, and collaborators who made this year unforgettable. Your trust and creativity made so many incredible projects possible. So from all of us at Black Rabbit, we wish you a holiday season filled with warmth, laughter, and plenty of time to recharge. Recently, we had the pleasure to work on the production of this year’s Milka holiday commercials. The campaign reminds us of an important truth: it’s not about striving for perfection but cherishing the time spent with loved ones. 💜 So let’s embrace the wonderfully imperfect moments this season and beyond. After all, it’s not about getting everything just right—it’s about doing it together. 🙌 PS: And if we don’t cross paths before the calendar flips, here’s to a bright and bold 2025 - we can’t wait to see what we’ll create together next! 🎅✨

Black Rabbit Worst B2B Stock Video Ever

Can you create an awesome video using stock footage? You might think the answer is “NO WAY,” but hear us out. Stock footage doesn’t have to scream “generic” or “cheap.” With the right approach, it can work wonders for your corporate videos. Here’s the trick: it’s not just about picking the prettiest clips; it’s about telling a story. So here’s how to make stock footage your secret weapon: 1️⃣ Start with a story. Every great video needs a plot. Stock clips can be the puzzle pieces that bring your narrative to life. 2️⃣ Choose footage that feels authentic. Avoid clips that look staged or unnatural. Your audience can spot a fake smile from a mile away. 3️⃣ Keep it consistent. From color tones to the pacing, everything should align with your brand. No one wants a mishmash of styles! 4️⃣ Add your brand’s touch. Animation, text overlays, or custom soundtracks can transform “stock” into “stunning.” And remember, stock footage is just a tool. It’s your creativity that turns it into something memorable. And yes, even if you want to jump on the AI bandwagon and create your own videos, most of them will have been trained on stock footage... and the same rules apply 😎 PS: Need an example of what NOT to do? We’ve created the ultimate “worst video ever” just for fun (in fact, it was our April Fool's video) and to prove a point. So if you have any cringeworthy stock footage moments, go ahead and share it, we could all use a laugh 😅

In October, we had the privilege of capturing two cybersecurity events at the same time - on the opposite sides of the Atlantic 😎 While part of our crew was in Dublin covering the first-ever Pwn2Own Ireland for Trend Micro, some of us were in Detroit with VicOne documenting the Automotive Capture the Flag (CTF) competition. What’s an Automotive CTF, you ask? Picture this: some of the world’s sharpest hackers pitted against real-life automotive cybersecurity challenges. Teams had to uncover vulnerabilities in connected car systems, all under very intense time pressure. But this wasn’t just about showing off their technical skills - it was about solving problems that could one day protect drivers on the road. As always, we focused on capturing the human side of the story - the emotions, determination, and moments of triumph that accompany such intense technical challenges. That’s what truly matters to us and what we love doing most 🖤 Curious about how it all worked out? Check out the video below and keep an eye out for what’s next!

Tech conferences like #AWSreInvent are thrilling but overwhelming. How do you cut through the noise? Video! AWS re:Invent kicks today in Las Vegas, bringing together the brightest minds in tech for a week of innovation and connection! Whether you’re showcasing at re:Invent or planning your next tech conference, here’s why you should make videos the cornerstone of your event strategy: 1️⃣ Building pre-event anticipation: Teasers and sneak peeks create buzz and drive booth traffic before the event even begins... not only that, but they also help schedule meetings off the bat! 2️⃣ Creating on-site (or online) engagement: Events are loud, busy, and packed with distractions. A well-crafted video can stop attendees in their tracks, delivering your message with clarity and emotion. 3️⃣ Maximize post-event longevity: Your event presence doesn’t have to end when the conference does. Repurpose event videos for your digital campaigns, keeping your momentum alive and your audience engaged. 💡 Pro tip: The best event videos aren’t about showing off your tech or boring your audience with product specs - they’re about connecting with your audience. Put them at the heart of your story, and you’ll leave a lasting impression. PS: This applies just as much to virtual events. Take "The story of technology"—an opening video we crafted for Trend Micro's fully virtual conference delivering an engaging narrative about technology’s role in the human journey. Check it out below! #B2B #B2BMarketing #B2BStorytelling #AWSreInvent2024 #VideoMarketing #EventVideo #EventMarketing

Black Rabbit is back on set, and we’re geeking out like never before! 🤓 As a team of nerds at heart, we’re beyond excited about this one. Because how often do you get to merge RPG gaming, cybersecurity, and technology? This isn’t just work - it’s a passion project. ❤️ We’re keeping the details under wraps for now, but trust us, this is a story worth waiting for. So stay tuned, you won’t want to miss it! #B2B #B2BStorytelling #B2BMarketing #RPG #Cybersecurity

Creativity and humor in B2B work. Are you a "data-led" marketer and need proof? Here's the data!🔥 Studies from LinkedIn's B2B Institute and the Ehrenberg-Bass Institute show that campaigns infused with creativity and humor deliver higher sales, stronger brand awareness, and better engagement. 🎯 So, why are so many B2B brands still playing it safe? It’s often fear. Fear that humor isn’t “serious” enough. That creativity might be “too risky.” But here’s the deal: your buyers are human. And humans don’t remember what blends in—they remember what stands out. Humor sparks connection. Creativity fuels likability... and then the technical details seal the deal, but necessarily in the same video 😜 That's the B2B magic sauce. So it's time to rethink what works in B2B. Forget playing it safe. Take a creative approach that not only informs but entertains. Because when your audience laughs, smiles, or even feels curious, they remember you. ❤️ Our one and only Wojtek Jezowski discussed this on the "Przemarketowani" podcast - check out this short clip and see why stepping out of your comfort zone could be THE best move for your brand.

Black Rabbit x Pwn2Own Ireland

The first-ever Pwn2Own in Ireland wrapped up on October 25th with $1,06 M awarded for over 70 vulnerabilities, and today we're thrilled to share a summary video of the event! 🎉 Pwn2Own is never a quiet ride, and this year’s Irish edition was no exception. Over four action-packed days, the competitors showed their skills, our BR team captured the excitement adding some of that movie flare, and new vulnerabilities were revealed on the world stage of cybersecurity. The energy? Electric. The exploits? Legendary. 🍀 Check out our highlight reel to relive the best moments! 🎬 Oh, by the way - at the same time, the BR crew was creating content at another event in Detroit for VicOne... Who also happens to be partnering with Trend Micro's Zero Day Initiative, and together they’re gearing up for Pwn2Own Automotive in Tokyo this January... And, of course, we’ll be there too! 😎

👻 Let’s talk about something truly frightening: dull B2B marketing. B2B has a bad reo for being no fun and all business—data-heavy whitepapers, endless webinars, and product specs galore—leaving creativity at the door for B2C. But here's the spooky part: research shows people are tired of it. 🎃 82% of decision-makers wish B2B marketing had the same creativity as B2C. 🎃 81% of business buyers say they’d make better decisions if B2B content actually engaged them. 🎃 And almost half of them think B2B advertising is…boring. 🥱 💀 So turn your clients into B2B zombies with unimaginative content? This year, let's get creative - not only on Halloween!

👻 What’s the real terror for B2B marketers? Every year, B2B marketers everywhere get spooked by the fear of brand rejection - the idea that one wrong move in messaging or creativity will drive customers away. But according to research from the Ehrenberg-Bass Institute and The B2B Institute, this fear is, well, misplaced. Here’s why: 🎃 Only 9% of potential B2B buyers actively reject a brand. The scary truth is that 91% aren’t even paying attention to reject you. 🎃 And most lost customers leave for reasons marketing can’t control—service issues, pricing, or product fit. So, if rejection isn’t the monster under the bed for B2B growth, what is? 💀 Brand Awareness—or rather, the lack of it. As the report says: “The problem isn’t that buyers hate you – the problem is that buyers don’t even know you exist.” Ouch. Ready to face the real horror? Here are two levers marketers can pull to elevate their brands: 🔥 Standout Creatives – With 75% of B2B ads failing to drive long-term growth, don’t be afraid to disrupt the norm. Create campaigns that engage—remember, 80% of B2B buyers find current B2B ads…boring. 🔥 Consistent Presence – Tough times are when brands need to stay visible. Going dark affects brand awareness and sales; staying on keeps you front-of-mind. So forget brand rejection. If you’re going to fear anything, fear being unknown. 👻 Happy Halloween from Black Rabbit! 🖤

Black Rabbit x Trend Micro - That Dog (part 1)

Thought a dog couldn’t sell cybersecurity? Think again. 😎🐾 In honor of Cybersecurity Awareness Month, we're breaking the myth that cybersecurity content has to be dry and technical. Today, we're showcasing how it can be engaging—and yes, even adorable. Meet "That Dog," a playful series of 7 videos we created for Trend Micro's Windows 10-compatible launch, featuring Sadie the dog as the star. In each episode, Sadie’s presence represents how Trend Micro shields you from everyday digital threats, tackling everything from nosy neighbors to curious kids. The original idea? Credit to our client for that. But taking a concept from vision to reality—that’s where we stepped in. A great concept is only half the battle; executing it on screen is where the real magic happens. It turns out that using animals isn’t just about racking up likes. It’s about creating a memorable story that connects, even in B2B.🐶 Ever tried bringing pets into your campaigns? Let us know if you’re up for the cuteness-meets-B2B challenge!

Ever wondered how a dry, technical whitepaper can turn into a binge-worthy, award-winning series? Well, that’s exactly what we did with Trend Micro’s cybersecurity report, transforming it into a gripping narrative that racked up over 1.6 million views! 🧠The challenge? Taking highly specialized content and turning it into something engaging for a broader audience—not just the experts—while elevating Trend Micro’s brand recognition. We collaborated closely with the creative team at Trend Micro (Katarzyna Ferguson and Rik Ferguson), and together, we developed a scenario that brought the report’s world to life. The result? A thrilling nine-part series that kept viewers hooked. 🎥 Each 10-minute episode was packed with suspense and promoted through a huge campaign with trailers, teasers, and social media buzz. 🏆 The result? 1.6M views, 67,000 visits to the campaign website, and a trophy shelf that includes a Grand Prix at the World Media Festival and a Lovie Award. Want to know more about how we pulled it off? Check out the full case study on our website PS: Shout out to Filip Luft, Ola Grzymska, Andrzej Serwach, Aga Sekowska #B2B #B2BStorytelling #B2BMarketing #Cybersecurity

Black Rabbit x Trend Micro - #TheFappening

Hey, remember "The Fappening"? Yeah, we also can't believe 2014 was 10 years ago. So why bring it up now? Well, it's a great example how brands can react to current events affecting their field of business. Because who said real time marketing is just for B2C? Just to refresh your memory, "The Fappening" was a codename for a massive leak of private iCloud photos that affected many A-list celebrities back in 2014. And at the time, it served as a wake-up call for Internet users, inspiring discussions about the fragility of our digital privacy and the need for better security. And you know who just happens to deal with cybersecurity, right? Enter our project for Trend Micro😄 In response to those events, we partnered with Trend to create a sorta Public Service Announcement featuring their top cybersecurity expert, Rik Ferguson. We wanted to bring this issue into the spotlight and show that digital privacy concerns aren't just for celebrities - they’re for everyone. So if you're curious how that worked out, check out the video below 👇

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