Black Rabbit

13/09/2024

To B2B, or not to B2B… that is the question. 💀

This Friday the 13th, let’s drop the superstitions and talk about one thing that can REALLY bring a string of bad luck in your B2B marketing - boring, forgettable content.

We've said that a lot, and we'll say it again. Most B2B marketers actually expect business content to be less boring and as creative as B2C ads.

Meanwhile, most B2B companies are still stuck in the graveyard of dull, overly corporate content. 🪦

But hey, great news - you don’t have to be!
Take some advice from our friend, the talking skull 😉

1️⃣ Sometimes you just need to stop overthinking: You don’t need to reinvent the wheel. Focus on making content that resonates with your audience’s needs. Often the simplest ideas are the right ones.

2️⃣ Don't be afraid to be bold: Add some personality to your videos. Whether it’s humor, storytelling, or even... talking skulls. 🎬

3️⃣ Engage, but don't lecture: Your audience (especially in B2B) is sooo tired of being sold to. Give them something to entertain them so they'll want to watch it!

So, ready to turn your luck around? Watch our video for a little inspiration and see how you can make your videos come alive (pun intended!)

PS: You know where to find us if you ever need support with creating engaging B2B stuff → blackrabbit.pl

11/09/2024

Black Rabbit goes back to school! Sort of. 🏫
Ever done a shoot at 3 AM in a high school gym? We have!

We're working on something EPIC for a game developer from Finland (more details to come 😉).

The setting? A gym filled with equipment, lights, and our brave crew powering through some unusual circumstances. Yep, it’s tough, it’s exciting, and it’s why we love what we do!

So stay tuned for more details in about a month - this one’s going to be reeeaaaally special! 🔥

05/09/2024

You know those airline safety instructions that somehow manage to grab your attention, even when you're eager to start your flight? It's like they know exactly how to make you listen.

This is why we might have borrowed a page from their book to create this fun project for Trend Micro 😎

Now, this is not your run-of-the-mill, boring explainer video. This one was actually created for Trend Micro's event booth for some major cybersecurity events like RSA or AWS. And because that booth happened to be shaped like an airplane cabin, participants could come in, sit down and watch this like an actual safety features presentation.

So whether your summer travels are already behind you or you're just planning to set off somewhere, sit back, relax, and let us take you on a journey with Deep Security Airlines.

This was your Black Rabbit crew speaking. Have a safe flight! 🛫

03/09/2024

Here's a surprising trend we found in the 2024 B2B Buying Disconnect Report: Buyers are sticking with well-established brands.

This is good, right?
Yes, BUT there's a catch…

In their report, TrustRadius is actually calling 2024 "The year of brand crisis". Why is that, you might ask?

Well, because on one hand, the numbers make it clear:

86% of enterprise buyers pick products they’ve already heard of before even starting their research!

In fact, even the shortlist in the decision process are shrinking: according to the report, 63% of buyers include only 2-3 products in their shortlist, and 71% ultimately choose their first option.
So, if you're not top-of-mind, you're not getting picked.

But what’s the crisis?
While B2B buyers are sticking with what they know, many companies are actually pulling back on their brand-building efforts! With only 38% of their marketing spend going to brand awareness (and the rest on demand generation), many brands are fading from buyers’ radar.

Do you see the issue now?

And apart from not being visible to buyers, here are a couple of things that working with B2B companies for over 12 years has taught us about branding:

1️⃣ Building trust takes time: In B2B, decisions aren't made on a whim. Buyers trust brands they've seen consistently delivering value over time. If your company isn't investing in its brand, you’re leaving the door wide open for competitors.

2️⃣ Brand gives you a short-cut: For busy decision-makers, a strong brand offers them a safe choice in a crowded market. Neglecting your brand means making it harder for your audience to choose you.

3️⃣ Brand reputation is always at risk: Less investment in brand building today can lead to a tarnished reputation tomorrow. And in B2B, trust once lost is very hard to regain.

So here are some takeaways from the research and our own experience:
👉 Don't just rely on the strength of your existing reputation. Build and grow your brand continuosly.
👉 Invest in long-term brand awareness - don’t just chase short-term sales - the secret is in the mix.
👉 Leverage storytelling to connect emotionally and logically with your audience.
👉 Build transparency and trust with your buyers at every step.

And remember - in a competitive B2B landscape, brand building isn’t just for visibility; it’s for survival.

PS: If you ever need help, you know where to find us → blackrabbit.pl

02/09/2024

The road to a good B2B video is never a straight line. Let us tell you a story where we (almost) f-ed up. Don't worry, it ends great!

We got a brief (a good one!) from Accenture Polska for a recruitement video empowering women considering a career in IT.

We created concepts focused on the challenges in that male-dominated industry.

Everyone loved it. The end.
Or was it?

Nope. At the last moment, the script was double-checked with a focus group, and it turned out we were wrong. Many of the women didn't identify with the issues, and they weren't happy about our riding this stereotype.

So, 3 days before filming, it was back to the drawing board. After much discussion and research, we refocused on inclusion (a huge part of the brand's DNA). We created a video using various types of footage and diverse techniques. Finally, the campaign was live, and...

It was a hit! Our content was viewed 20 M times, with CPC and CPV values at about 75% below the average price.

Oh yeah, and the client recruited a lot of amazing people. We promised it ends well, didn't we?

26/08/2024

Psst. Want to know the ultimate B2B game-changer? It’s storytelling.

We know, we know, you've heard it all before, but let us say that again. In B2B, storytelling isn’t just nice to have- it’s an absolute must. In fact, the 2024 Dentsu Creative CMO Report revealed 75% of marketers agree that every touchpoint can and must tell the brand story.

That’s massive.

You’re not just selling products; you’re selling your brand’s identity, value, and mission at every interaction.

Here’s some more awesome numbers proving why B2B storytelling is crucial for 2024 and beyond:

1️⃣ Shift from share of voice to share of culture.
88% of CMOs believe it’s more important than ever for brands to be part of culture. That means storytelling is not just about talking about how great your brand is, but about embedding it into the things your audience actually cares about​.

2️⃣ Content is king, but context is emperor!
The ability to tailor stories across multiple channels at scale is not a luxury anymore and 75% of marketers say every interaction must deliver that brand experience​.

3️⃣ Creativity unlocks growth.
83% of CMOs believe that creativity (hello, storytelling!) has more potential than ever to drive business growth​.
Now, how do you bring this storytelling magic into your B2B marketing?

Luckily, we happen to know a thing or two about that 😎, so here are some tips to get you started:

📜 Create a story your audience wants to hear.
Instead of focusing on what you do, focus on why it matters to your audience. Great stories revolve around shared values and beliefs. Make it personal, not transactional.

🧭 Be the guide, not the hero.
It's your customer that is the hero of the story - and you’re their guide. Using stories that highlight the customer's journey and how your solutions support them creates a much deeper emotional connection and relevance.

🔁 Deliver consistent narratives across touchpoints.
Every blog, email, and video should feel like part of the same conversation. Consistency builds trust, which is critical in B2B. So align your content with a single brand narrative to stand out.

📢 Distribute like crazy.
To let your story be seen and heard, you need to plan how it will reach its audience. So before putting your content out there, plan a distribution ecosystem that includes multiple channels and formats, and try to score some bonus points by harnessing the power of dark social channels or even encouraging some user generated content!

So next time you're thinking about your marketing strategy, ask yourself: are you just informing, or are you telling a story that resonates, engages, and converts?

Stop creating content. Start telling stories that matter.

👇 What’s your brand’s story? Let’s talk about it → blackrabbit.pl

hashtag hashtag hashtag hashtag

23/08/2024

Black Rabbit turned 15 this week!

Can you believe it? Somehow the years went by and here we are with Black Rabbit officially shaping B2B stories for a decade and a half!

This is just the beginning for us and we’re already excited for what comes next.
So here’s to another 15 years of game-changing ideas, and always focusing on making B2B brands stand out from the crowd. Cheers!🥂

PS: Want to know more about our story? Listen to what our CEO and Creative Director, Wojtek Jezowski said about the beginnings of Black Rabbit on the Video MBA podcast (full version is here: https://bit.ly/46WG7B6).

20/08/2024

🔥 What if we told you there’s a nearly free way to boost your B2B market share?
Seems too good to be true, right?

Well, according to new research from WARC and The B2B Institute, the answer is simpler than you might think:

Make a clear promise to your customer.

Here's the kicker: B2B campaigns that make a customer promise are nearly 3x more likely to report an increase in market share. And the best part? This approach doesn’t require any additional budget. 🚀

Why does it work so well, you might wonder? A well-crafted Customer Promise (we'll get to that in a second) cuts through the noise and offers a clear, memorable value proposition that resonates with your audience. As simple as that.

Here's a surprising fact, though. In a world where B2B decisions are high-risk and often long-term, a promise can provide the assurance that potential clients need. So you would think it's a popular approach, right?

Wrong. Turns out only 18% of B2B campaigns use this strategy, compared to about 40% of B2C ones. So if you're looking for some additional ways to gain competitive advantage, then my friend, you might have just found one.

What exactly is a brand promise, or a promise to the customer? Well, you've probably seen them in tons of consumer ads. "Nokia. Connecting people" would be one, for example (this one's for all the 90s kids out there 😜).
"Automate your business tasks and save 20% of time" could be one for B2B. You catch our drift.

But whether it's B2B or B2C, there are three main points that a promise to the customer should cover to make it a good one:
👉 Being deliverable by the organization (duh)
👉 Being valuable to the customer
👉 Being memorable to the customer
In other words, it's about combining explicit commitment with distinctive expression.

So here's your takeaway:
If you want to enhance your brand health, boost market pe*******on, and drive revenue without breaking the bank, it’s time to start making promises to your clients. But make them valuable, deliverable and memorable.

Have you tried this B2B strategy yet? Let’s discuss how we can help you craft a promise that delivers results → blackrabbit.pl

14/08/2024

It's almost another 4-day weekend here in Poland, so just a word of advice from your friendly neighborhood Black Rabbit 😎

When heading for the great outdoors, take care of your mobile devices! 😱 Because sometimes 💩 can happen 😜

Ok, you caught us. This was just a clever way to share one of our projects for Fingersoft, our friends behind the viral mobile hit Hill Climb Racing.

We made a series of videos together showing how their FingersoftID feature lets you continue playing even if your phone is struck by lightning.

Simple, straight to the point and memorable. Just how we like it!

PS: we'll be back on Friday, because as they say, there's no rest for the wicked 😜

07/08/2024

It's that time of year again, cybersecurity folks! Black Hat week is in full swing, and the main conference starts today! 🎩

Are you attending one of the most anticipated cybersecurity events of the year? If you're in LA this week, look for Trend Micro , a client of ours. Once again, we had the pleasure of creating some sweet content for them, including promo videos for their in-booth challenges.

Curious to know more? Well, you'll have to check out Trend Micro at their booth 😎

And later, after you're back home and the hangover dies down, check out one of our latest blog posts, where we explain the massive role videos can play at technology events. Of course with examples of some of our favorite works.

From teasers to booth animations, live streams, and summaries, videos can take your event strategy to the next level. Read it here: 🔗https://bit.ly/3SDSBYm

In need of epic video content for your next tech event? Reach out, and let's make your brand stand out! 📩

06/08/2024

Imagine walking into a store and finding out the price of an item AFTER you've decided to buy it.
Ridiculous, right? Yet, that's what many tech companies are doing.
And it's the opposite of what B2B buyers want.

Here are some interesting stats from the latest TrustRadius B2B Buying Disconnect Report:
🏷️For 58% of B2B tech buyers the one thing they would change in the purchase process would be vendors having transparent pricing
🏷️47% of enterprise buyers wished that calculating ROI was easier to confirm their budgets
🏷️66% of buyers end up selecting the product they ultimately purchased because it met their needs for the best price.

What's behind those numbers? Well, unless you've been living under a 🪨, you should be aware of the dramatic change in the B2B buyer journey that happened over the years. Buyers are more self-reliant, more impatient, and have higher expectations than ever before. So transparency, especially regarding pricing is something they crave. And they prefer to get the info they need without speaking with sales and jumping through hoops on 2 or 3 discovery calls.

🤔 Why are tech vendors still playing hide and seek with their pricing?
Well, according to TrustRadius many tech companies believe that deals are won with awesome demos - which were, in fact, the last choice for tech buyers.

But whatever the reason - lack of industry standards, the fear of scaring off customers or concern about competitors knowing too much, the benefits of keeping your pricing transparent far outweigh any potential risks.

So tech vendors, hear us out - let's make pricing transparency the norm, not the exception 🤝

BONUS: How we approach video projects pricing transparency?

Full disclosure - although BR has been operating for 15+ years, we only recently started displaying our pricing information online.
Why the delay?

To be honest, we were afraid too. Video marketing services are pretty much always bespoke. So we were worried that by setting a price, a client might come in and demand a Hollywood movie for the price of a corporate video :)
See, now we know that was silly. But the fear of losing potential business wasn't.

But after learning about what's important to B2B buyers, our approach has changed: we want to help clients make quick decisions and avoid wasting their time (and our own 🤪).

This also helps qualify leads. By showcasing pricing on our website, we improved the quality of leads and avoided allocating time on proposals the clients couldn't afford.

So, apart from having the info on our website (in Q&A - for now), we make every effort to provide a figure during the first call. We verify the client's expectations and immediately show video references that match and estimate the cost of similar projects done with us.
This doesn't close the door for further negotiation and refining of the scope of work, but it gives the client a clear indication of whether we are a good fit right from the start.

Talk about a win-win situation 😎

01/08/2024

Every August 1st at 5 PM, thousands of Poles pause for a minute of silence to honor the brave Warsaw insurgents who, in 1944, began their fight for freedom against the N**i German occupiers.

So, back in 2010, our Creative Director,Wojtek Jezowski, envisioned a project to educate the world about the Warsaw Uprising and the city that stands still once a year.

Why? Wojtek realized that due to Poland’s numerous historical uprisings, international audiences often confused them. Determined to clarify this, we embarked on a mission! 💪

We enlisted several friends with cameras and placed them at various locations across Warsaw to capture the city at 5 p.m. on August 1st.

A year later, just before August 1st, we released the video, and the impact was incredible. The video went viral, garnering over 5 million views on our official channel alone.🤩

And up until today, with all copies combined, the video has racked up almost 13 million views!

Once a year on august 1st, the people of Warsaw pay hommage to the fallen heroes that fought for freedom in 1944 during the Warsaw Uprising. The biggest rebe...

25/07/2024

Time for a little blast from the past! Remember how the Internet looked like in 2012?
If not, let us remind you with one of our first projects (well, actually, the second-ever) for Trend Micro.

Our aim for this project was to tackle the topic of Mac security.
Boring, right? Well, not necessarily ;)

As this wasn't a main campaign piece, we were allowed to have a little fun. ;) But here's the catch: even though we used a lot of humor, it wasn't just for laughs. And as much as we like creating awesome videos, they must make sense. In this case, it was all about driving home the message.

We stuck to our tried-and-true structure. First, we laid out the world, highlighting the issues and misconceptions. Then, we presented some proof points—real-life malware stories specifically targeting Macs.
We wrapped up with the latest data and insights.
And the comic book visuals were designed to enhance the tone and feel of each scene, not just illustrate the voice-over (because, let's face it, that's never a good idea).

Our goal with every video we create is make viewers feel something; that way, they're more likely to remember the content, message, and brand... yes, even in the B2B space. Especially in the B2B space.
This is largely true for a topic that many Mac users—both then and now—don't take seriously enough: cybersecurity.

So, take a look and let us know what you think (yes, we know it's a bit oldschool, but that's part of its charm)!
PS: did you manage to catch all the 2012 pop culture references? 😜

16/07/2024

Is your B2B content putting your audience to sleep? The latest shocking research reveals that 70% of B2B buyers yawn while watching B2B videos!

Ha! Fortunately... we made that up 🤪

But now that we have your attention, hear us out. Here's some real data that tells a similar story. And it's not even new - in fact, it's from 2019:

• 48% of B2B purchase decision-makers find B2B advertising boring.
• 82% wish B2B advertising had the creativity of B2C advertising.
• 81% believe they'd make better decisions if B2B ads were more engaging.

Does this mean B2B videos need to be obnoxiously flashy? No. Even simple creativity helps your buyers engage with your content and remember you.

𝐀𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭.

According to the latest TrustRadius B2B Buying Disconnect Report:

- 78% of buyers creating shortlists reported selecting products they had heard of before even starting the research process.
- For enterprise buyers that number was even higher, at 86%
- Once a shortlist is created, 71% of buyers go with their first choice.

What's more, the report shows that enterprise marketers are i̳n̳c̳r̳e̳a̳s̳i̳n̳g̳l̳y̳ ̳a̳w̳a̳r̳e̳ that lack of visibility costs them deals - and intend to double down on brand awareness campaigns first and demand gen later, once their brand is established.

But are there any barriers to B2B ads being more engaging and memorable?
Well, convincing multiple stakeholders to take a more creative route tends to be challenging. So it is our job as a creative agency to develop a concept that works best for their customers.

And we're not talking about fictional personas - things like monitoring their actual conversations or even memes help us make sure we're speaking their language in the video rather than using marketing jargon. (Have you ever read the cybersecurity subreddit? Well, maybe it's about time you have 😜 )

This is how the videos we make engage better, increase likability, and make the brand more memorable to viewers when they compile a shortlist of vendors.

Here's a final disclaimer:

Making a short video won't get your brand on a shortlist alone. It must be part of an entire marketing ecosystem with the same objective. The video is just one of the first touchpoints that can make a difference.

04/07/2024

Happy 4th of July 🎆 to our US clients! Here's an inspiration how to disconnect from your computers and fly into the long weekend with style 😎

Curious about what project this might be? Well, we can only say it’s from another epic collaboration with a cybersecurity client for their upcoming presence at Black Hat USA 2024 🤫

Stay tuned for more info next week!

02/07/2024

There's a reason B2C products are advertised how they are, focusing more on emotions than product specs. But there is no reason B2B brands can't take a page from their playbook.

What do we mean by that? Well, let's play a little game:

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐛𝐮𝐲𝐢𝐧𝐠 𝐚 𝐩𝐚𝐢𝐫 𝐨𝐟 𝐬𝐡𝐨𝐞𝐬 𝐥𝐢𝐤𝐞 𝐢𝐭 𝐰𝐚𝐬 𝐁𝟐𝐁 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞.

Would you feel more inclined to buy if the shoe company addressed you as a 10,000 𝑠𝑡𝑒𝑝-𝑤𝑎𝑙𝑘𝑖𝑛𝑔 𝑢𝑟𝑏𝑎𝑛 𝑝𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙?

Do you want to download a hefty whitepaper describing the science behind the material used in the soles? How about a detailed cost-benefit analysis comparing them to all other competing shoes?

Here, read a case study about how walking in those shoes improved the effectiveness of a mid-sized New York-based company like yours! Or watch some testimonials of happy people claiming these are the most comfortable shoes they have ever worn.

Think you're convinced? Remember to schedule your one-to-one call with our shoe salesman, who will schedule your two-week demo.
But before you try them on, have you considered the ROI of switching to the shoes from your current brand?

Feel overwhelmed yet? We sure are. 😅

And while it's perfectly reasonable for B2B marketing to focus on providing detailed information and justify purchases with data, sometimes things can be taken a bit too far to make the whole message even digestable. Not to mention making a lasting and favorable impression.

Why is that? Well, because of something that the B2B Marketing Institute calls 𝑡ℎ𝑒 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑑𝑒𝑙𝑢𝑠𝑖𝑜𝑛, or the conviction that the client is looking for the best product possible or trying to make a perfect decision.

This is why B2B brands flood them with proof points, while B2C brands understand they don't need to.

Because we've got a newsflash for you, friends:
Research shows that most consumers don't need a perfect choice. They need a product that will satisfy a specific need.

Many products out there are actually quite similar in terms of specifications, so what differentiates them is their brand and how they advertise. This is what builds customer preference.

Because when they can choose a product that will satisfy their need and is reliable, well-known, or simply available, they don't need to put in that extra work to ensure it's perfect. It's enough for them.

So here's a thought. Let's combine the best of both worlds.
Create engaging stories that highlight both emotional appeal and data-driven benefits (we still need some of that, too).

And use metrics to build trust towards your brand while keeping your messaging relatable and human.

_________________________________________________________________
Hi. We're Black Rabbit. We help create the right content for the right audience. Consistently... and with a dash of business empathy.
Start a project with us at blackrabbit.pl 🔗

04/06/2024

Being a marketer is tough. We know. And so is creating B2B marketing content that doesn't s*ck. Consistently.

According to Content Marketing Institute's latest annual study, gone are the days when simply creating enough content was the main problem B2B marketers were facing.

As the B2B space becomes increasingly crowded and the fight for client attention intensifies, 57% of marketers see creating the right content for their audience as their main challenge.

This is followed by the need to create content consistently.

And that is followed by the necessity for the content to be distinct from that of your competitors.

And that's on top of the organizational hurdles such as the simple lack of internal resources to produce content and ensure it aligns to the buyer's journey (which means lots of different content).

So is there a way to manage it all? Here are some tips that will alleviate your content marketing pains:

1. Choose quality over quantity: Don't just create content. Create content that resonates with your audience.

2. Embrace your unique brand voice: Authenticity cuts through the noise.

3. Get creative with budgets: Innovate within your means. Sometimes less is more.

4. Hyperfocus on your audience: Indentify their needs and pains on every step of their journey and address them with your content.

5. Learn continuously: Things change, so be curious and keep learning. Adaptability is your superpower.

And finally, a bonus one:

6. Choose the right creative partner (like us 😎) to make sure you have a steady stream of high-quality, compelling content to keep your audience engaged and coming back for more.

27/05/2024

How often do you get a chance to work on a project promoting the landmarks that shaped European integration? 🤩🇪🇺 We had one quite recently, so it's shameless bragging time 😎

Every two years, the European Commission selects new sites to join a prestigious list of European Heritage Sites. On behalf of the EHSL Bureau, GOPA PACE chose Black Rabbit to boost the visibility of these incredible locations by creating some captivating photo and video content.

Our journey took us across seven European countries (the Netherlands, Brussels, Italy, Spain, Romania, Finland and Germany), where we captured the essence and historical significance of each site.

Today, we are excited to share one of the videos we shot in Bucharest. Check it out below and see how the story of European integration unfolds through our lens 🎥

Credits:
Cinematographer and Operator: Krystian Bielatowicz
Creative Directress: Dominika Rutkowska
Producer: Marcin Idzinski
Production Manager: Kamil Dąbrowski
Post: Krystian Bielatowicz and Bartosz Majcher
Executive Creative Director: Wojtek Jezowski
Executive Producer and Client Service Directress: Ewa Jabłonowska
Agency: Black Rabbit
Production House: Brave Productions

21/05/2024

Boring ads are more expensive than you think. And we have proof.

Any campaign can succeed with sufficient media spend. But, according to a joint project of marketing guru Peter Field, Adam Morgan of eatbigfish and System1 called "Cost of Dull", a boring campaign can actually cost you millions more to match the performance of an exciting and well-thought-out campaign.

Peter Field's analysis of case studies from the IPA Effectiveness Awards database shows that an average of £10M more annually is needed for a dull campaign to match the share of voice of an interesting one. And, for some categories where share of voice is more expensive (like retail, for example), this number can even double.

As a side effect, dull campaigns usually have far larger budgets than interesting ones. However, the more exciting campaigns offer way better performance—according to Field, even 6-7 times greater for every euro, dollar, or pound put behind them.

But what exactly separates a "dull" campaign from an "exciting" one? 🤔
Exciting campaigns captivate not because they are flashy or edgy but because they are interesting.
At their core, these campaigns are relatable.
They resonate with the customer's language, challenge assumptions, and subvert expectations.
Ultimately, they succeed by evoking genuine emotions in the audience.

Dull campaigns fail to connect because they don't address the audience's true interests.
They offer no new information, merely reinforcing what the audience already knows.
These campaigns often contain messages that we perceive as relevant, but in reality, they fail to resonate with or engage the audience on an emotional level.

(Speaking about emotions - yes, we know there are times, or campaigns, or sectors where being informative and using facts to persuade the audience are the way to go. In this case, plan your additional media budget ahead to make sure it reaches your audience)

So why do SO MANY internal marketing teams settle for dull?
Often, it's because internal benchmarks are set too low, aligned more with competitors than with customer expectations. And the more dull is the category norm, the harder it is to take risks.

So here's an idea from us to you. Let's be disruptive, aim higher, craft campaigns that are not just effective but electrifying... and get those costs down!

08/05/2024

You know that feeling when your device slips from your hand? Kinda like your life is flashing before your eyes and you're already feeling the dread of moving or restoring your data...
Yep, us too. That's why it was so much fun smashing phones in our latest collaboration with Fingersoft (they're the creators of the addictive Hill Climb Racing games!).

To present their new Fingersoft ID feature, we made three videos showing that even if your device decides to take an unexpected... well, break 🤪, your game won't have to. Check them out below ⤵️

PS: Looking for video content that will keep your audience glued to their screens? Let's chat!

⸺⸺⸺⸺⸺⸺⸺

Hi. We're Black Rabbit. We help create the right content for the right audience.
Consistently... and with a dash of business empathy.
In a world of repetitive and dull B2B technology video content, be the marketer who tells stories your audience actually cares about. Start a project at blackrabbit.pl