Freelancing with Digital Marketing tips & trick

31/08/2022

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18/04/2022

21/08/2021

Open your mind when you perform serious work.

10/12/2020

10/12/2020

Learn the basics of SEO... without the jargon.

10/12/2020

I think this is so good

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, dig...

26/09/2020

What is a PPC strategy?

PPC strategy means running a PPC campaign in a perfect and correct way. Pay Per Click is a really popular source of Google Ads which instantly shows the result of traffic into your website.

Only applying PPC is not enough, you need the right strategy and campaign so that your PPC would rank on the top of Google Search Engine Result.

There are various PPC strategies you need to follow in 2019.

Select the Right Keywords

Your keywords will be the entryway through which huge amounts of traffics could discover and visit your promotions and get collaborate with. This is the absolute first task you have to work with the greatest exertion and research.

You have to know everything about the number of guests on specific Keywords and the number of contenders on AdWords. Additionally, the search volumes and keyword difficulties for your reward data.

2. Observe your competitors

It's constantly something worth being thankful for to watch the conduct of your rivals. It encourages you to get mindful of your way advances and lessen the hazard that you may confront.

It is the best thing you have to begin with on the grounds that it's the rival how you become more acquainted with which keywords, advertisements, or landing page you have to work with for your advantage.

3. Bid Optimization

Bid Optimization enables you to know the offer that you set over Keyword has effectively had the option to profit your business or not. This will assist you with replacing those unfruitful catchphrases.

4. Tracking conversions

Tracking your conversion is significant for business since this demonstrates to you which advertisements and keyword are gathering the most extreme number of client to purchase your items.

You can utilize numerous devices for following the conversion to improve the practices and tackle a specific issue in your promotions.

5. Puring

Pruning is the procedure where settling the keywords which are keeping you down and going about as a weight. Those keywords which are not changing over into productive expense, with the low-quality score which are smarter to expel or supplant.

26/08/2020

What are the best ways to promote a YouTube channel?

Hi friend, when it comes to YouTube,

3 main factors that make my channel every month look like this:

I will try to help you by sharing what I DO to GROW MY CHANNEL.

1. Grow Your Channel with SEO:

Which is ranking your videos on top of YouTube search results by optimizing your title, and metadata for a specific keyword. U can use tools like Tubebuddy, Vidiq, H-supertools, and others to grow your channel.

in order to rank a video on YouTube, you have to do the following:

Find the correct keyword to rank with (High Search Volume + Low Competition)

Optimize your video using the correct keyword.

Example from my channel:

If you open YouTube now and search for “amazon ses”, you will find a couple of my videos on Top of YouTube Search Results.

So How I did this?

The first step is doing keyword research for YouTube, I do use H-supertools Free YouTube Keyword research tool to find keyword ideas.

so open the tool, and enter the topic or keyword that you wanna create a video about or your published video.

in my case, I searched for “amazon ses” and here are the results:

So you can see around 22K searches per month on YouTube, and the Difficulty is Low, so I can rank somehow easily on this keyword.

and on the same page of H-supertools, you will find Related Keywords, you can use as tags and mention in the video description.

so I set the Video Title as:

How to Use Amazon SES as your SMTP Service? | Send Bulk Emails For Cheap | AWS SES Tutorial

the bold terms are keywords iam trying to rank on with this video. but the main keyword is “amazon ses”

Then in the video description:

In this video, I will show you how to configure Amazon Simple Email Service ( SES) and use it as your own SMTP Server for your Email Marketing campaigns.

Why Amazon SES? Maybe the main reason for selecting Amazon SES as your SMTP Service is the cheap costs. Do you believe that you can send a 100K email for 10$ !?

You see the keywords in the description.

Then the Tags as follows:

You can see the keywords I got from H-supertools suggested keywords. and I am ranking number one on almost all keywords. I am using vidiq here to check the keyword ranks.

This is how you optimize your Video on a certain keyword to rank on YouTube top results, and by the way this may be accomplished in 1 hour and not by 1 month.

I do the same operation for around 30 keywords to rank on top of YouTube, some examples:

IIS

IIS web server

build SMTP

SMTP server

Create SMTP

URL Rotation

….. and so on.

Other important points:

also what helps you rank your video other than metadata (title, description and tags)

is the video length and quality. if people love your content and stay more on YouTube watching your video, YouTube will rank it higher.

so publish High-quality valuable videos and optimize your Thumbnail and title for higher CTR (click-through rate).
Video Optimization: You have to take care of your videos after you upload by optimizing it, take care of your Thumbnail, Title, Description, Tags, Video length, script...

Quality Content: Quality is always better than quantity, especially today. so always ensure to give the real value of highly engaging videos on your Channel.

Consistency: YouTube Love consistency, always ensure to put a schedule for your channel and publish videos on a regular basis.

Patience: Your Channel will not Grow in 1 month (even though it's not impossible), but keep in mind that you may not see results before 6-12 months of hard work.

I hope this helps.

21/08/2020

SOLUTION OF “LIMITED ORIGINALITY OF CONTENT”. Turn your red demonetized page into Green (Monetized) again!



So it’s like everyone here is facing “Limited Originality of Content” all of you are finding the solution to this flag.

| HOW & WHEN IT ATTACKS PAGE? |

It usually occurs whenever you upload a video of other pages to your pages without meaningful
enhancements (editing) i.e commentary, music, characterization etc.

If this flag occurs on a page that is not yet signed up for monetization, that page can not be monetized then unless the flag lifts off. If this flag occurs on a monetized page, Facebook could demonetize the page or give a yellow warning to the page that you may get demonetized if you do
it again (however you can still earn from that page)

| HOW TO RESOLVE THIS? |

Well, On appealing to Facebook. You guys may receive a response from Facebook stating “Your page is currently eligible for monetization”. Well, they are right. Your pages are eligible but can’t signup due to that flag.

Let me tell you what I and my partner did on our pages recently.

We deleted each and every video on our page.
Literally, all videos are deleted. Because I remember we appealed to FB one time and in response, FB said, “It will be removed once it is self-corrected”.
The self-corrected means. We correct our
mistakes by deleting the videos which we take from the other pages. Since we didn’t know which video got affected. We deleted all our videos just to take no risks. After deleting the
videos. We didn’t post anything on the page.
We literally forgot that we had those pages.
Finally, after 14-21 days, we got the pages
WHAT YOU HAVE TO DO?

If you know those specific videos which you have taken from other pages. Just delete them. And wait for 14-21 days. It will automatically lift off the flag and your page becomes Green for monetization. Don’t appeal. Don’t pay anyone to solve it, Don’t cry, Don’t panic, Don’t blame Facebook for this. Just try this and thank me later.

21/08/2020

How do I know if my page is eligible for monetization?

Go to Creator Studio.

Click Monetization > Policy Issues in the menu on the left-hand side to review your Page's monetization status

21/08/2020

How do I monetize a Facebook fan page I have created?

That is an interesting question.

First you’ll have to ask yourself if the Fan Page is based around a monetizable niche.

If your Page is solely about basket-weaving in Guam, for example, there simply won’t be enough people on Facebook who are interested, nor will there be many products in that niche to sell.

If you have a Page that both gets high engagement and has high quality products that you can offer, then you can start to monetize.

But make sure that before you do so, you have lots of engagement (likes, comments, shares) on your Page already.

Also, only advertise a product maybe every other day. You don’t want to turn a fun Fan Page into an advertisement. You’ll lose followers quickly doing that.

A good way to monetize is to create a Facebook Group. You can make your Page an admin of the Group so that both are connected, then recommend that people on your Page join your Group.

I’d suggested a closed group rather than a public one. Closed groups seem more exclusive and suggest more value to your members than public ones.

Within your Group, make lots of valuable posts without advertising anything. Just give your members value so that they stay interested and get engaged.

You want to get them liking and talking to each other and eventually making all their own posts themselves. Then your Group will take on a life of its own and every once in a while, you can pin a post to the top advertising a product.

But make sure you frame the advertisement properly. Don’t make it scammy.

You want to write a post that has valuable tips and info and at the bottom, suggest a product that can make it easier and/or faster for your members to get what they want.

Above all, you want to have the mindset that you’re helping them.

You should still continue to post to your Fan Page. This will drive organic traffic to your Group, provided you link to your Group in your Page posts.

You can also use your Page for paid advertising. In fact, Facebook requires having a Page in order for you to do paid advertising at all.

So make sure you post often to your Page and use it as a funnel to get people into your Group. People in Groups are more likely to be interested in what you have to say than those who are just following your Page.

So, to sum up, use your Page to funnel your followers into a Closed Group, provide valuable content in your Group and on your Page, make frequent references on your Page to your Group, and do promotions with pinned posts / announcements in your Group once you have high engagement and trust.

12/08/2020

Where can I share my YouTube videos to get more views and subscribers?

To win the attention of YouTube’s algorithm, you need lots of subscribers. Each and every day, there are about 1 billion hours of video that is viewed by people. To make you even more motivated, here are a few other stats that demonstrate YouTube’s potency.

I would likely suggest you share your video on each and every platform you can think to boost exposure and bring in more traffic as well as increase views and subscribers. One of the effective ways is to increase the number of shares in your videos. Encourage people to share your video with their own circle of friends or get a third marketing site who will run a campaign and get shares with your videos.

Besides that, you can promote your YouTube channel on other platforms such as social media, Q&A platform, video platform, and so on.

Promote your YouTube channel with Facebook Groups

Find a group that has interest same with you by search on relevant keywords with the filter of Groups in the Facebook search bar. What you can do is find relevant Facebook groups and add a comment and tell people about a YouTube video you’re proud of.

Promote with Subreddits

In Reddit, there are communities based around a topic therefore, find suitable subreddits ad tell people about your YouTube channel. Remember a good rule of thumb for marketing where you should only promote and advertise once you have an amazing product.

Promote with blog

Blog with the large existing following will be a great approach to share videos and get more exposure from it. Write an article based on the video and post it to your blog.

Expand your search net with Pinterest

It’s a perfect match for your YouTube strategy as Pinterest is a visual search engine. What you should do to market here is hire a designer to turn a few of your best YouTube videos into Pinterest friendly images. On each visual asset, link to your YouTube channel and tell people they can watch the full video there.

The real magic behind growing your YouTube audience is being consistent.

Hope this helps!

04/08/2020

How do I rank a YouTube video in a month?

Hi friend, in order to rank a video on YouTube, you have to do the following:

Find the correct keyword to rank with (High Search Volume + Low Competition)

Optimize your video using the correct keyword.

Example from my channel:

If you open YouTube now, and search for “amazon ses”, you will find a couple of my videos on Top of YouTube Search Results.

So How I did this?

The first step, is doing keyword research for YouTube, I do use H-supertools Free YouTube Keyword research tool to find keyword ideas.

so open the tool, and enter the topic or keyword that you wanna create a video about or your published video.

in my case, I searched for “amazon ses” and here are the results:
So you can see around 22K searches per month on YouTube, and the Difficulty is Low, so I can rank somehow easily on this keyword.

and on the same page of H-supertools, you will find Related Keywords, you can use as tags and mentioned in the video description.

so I set the Video Title as:

How to Use Amazon SES as your SMTP Service? | Send Bulk Emails For Cheap | AWS SES Tutorial

the bold terms are keywords iam trying to rank on with this video. but the main keyword is “amazon ses”

Then in the video description:

In this video, I will show you how to configure Amazon Simple Email Service ( SES) and use it as your own SMTP Server for your Email Marketing campaigns.

Why Amazon SES? Maybe the main reason for selecting Amazon SES as your SMTP Service is the cheap costs. Do you believe that you can send a 100K email for 10$ !?

You see the keywords in the description.

Then the Tags as follows:

You can see the keywords I got from H-super tools suggested keywords. and I am ranking number one on almost all keywords. I am using video here to check the keyword ranks.

This is how you optimize your Video on a certain keyword to rank on YouTube top results, and by the way, this may be accomplished in 1 hour and not by 1 month.

I do the same operation for around 30 keywords to rank on top of YouTube, some examples:

IIS

IIS webserver

build SMTP

SMTP server

Create SMTP

URL Rotation

….. and so on.

Other important points:

also what helps you rank your video other than metadata (title, description, and tags)

is the video length and quality. if people love your content and stay more on YouTube watching your video, YouTube will rank it higher.

so publish High-quality valuable videos and optimize your Thumbnail and title for higher CTR (click-through rate).

Hope this helps!

01/08/2020

How do I become famous on YouTube?

Youtube really doesn’t care what you do, how you do it, how good you are, or how diverse or inclusive or special you are.

Well, there are some users like How To Basic and MyFroggyStuff who get their success from the wacky, strange, or highly unique things that they can do in their videos. But that’s a minority on Youtube.

Youtube likes to promote its users with big personalities who are unique in how they act, talk, and the persona they project. Of course, everyone acts a little different in front of a camera, but for some it’s a whole other game. For many Youtubers who figure this out, they start a faking personality or putting on one that is VERY FAR from who they really are when the camera is off. This can work for a long time… but it’s really just a long road to self-sabotage.

Of course, at the same time, this is how scandals are used for both positive and negative publicity for Youtubers.
For example, I’ve been using Youtube since 2006 and from then until last year I had NEVER, EVER heard of Jake Paul or his brother or crew. I had no idea who they were or what they did until that whole Su***de Forest scandal. Suddenly he was everywhere and everyone knew his name.

In the long run, as most Youtubers with a good head on their shoulders will tell you in advice videos, if you start being a Youtuber you CANNOT expect ANY fame or fortune to come out of it. Youtube is not a “get rich quick!” type of site. Unless you’re just really, really very lucky. If they reach some amount of fame, MOST Youtubers only have their fame within their general Youtube community (eg the Art Youtubers, the Altnerative Fahsion Youtubers, the Make up Youtubers, the Mommy Vloggers, the Health Vloggers, etc).

If you want to be known on Youtube, you shouldn’t try to force it via a put-on quirky personality, because you will slip up at some point and people will see the real you if you are creating a persona that is nothing like your real self. That’s the LAST way to do it.

All of my favorite Youtubers are (I like to THINK) genuine people who genuinely just enjoy creating video-based art content and entertaining people. Rhett & Link, Matthias and the Hi5 Crew, Safiya Nygaard, Megan Bowen… these are all pretty huge Youtubers with a pretty solid following and they all have a very strong, fun, entertaining personality naturally. They are all pretty bubbly, positive, clean, funny, and make you want to be friends with them in real life.

It’s these kind of personalities that people tend to gravitate toward to watch and these are the people who Youtube seems to really like.

Of course, Youtube also seems to really like the “influencer” sort of personality; people who have ton of money and give self-help, life improvement or health tips, or just vlog about their own life and success.

And there is also the “brutally honest” personalities that Youtube seems to like as well. The people who are “themselves” without any borders or boundaries (they don’t try to stop themselves from cussing or saying things they could regret later). I think people just like the shock value of “oooh what are they gonna say next?!”. These are often the more political people.

So yeah. All of the popular Youtubers you can ever really think of are most likely popular for one reason: Their personality. Whether it’s their real, genuine personality that just works for a homemade internet video show, or a put on personality designed to portray a certain persona and reach more people… how someone acts and speaks on camera can play a HUGE role in their Youtube success. True, their talent still plays a big role (and for a few, THAT was their claim to their fame) but no matter how talented someone is at doing something, if they’re boring to watch or have a heavily negative personality, people aren’t going to watch their channel anyway.

27/07/2020

How important is social media for your business?

"Social media" is a way for people to communicate and interact online.

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be.

In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening. Social platforms - Facebook, Twitter, LinkedIn, YouTube, Instagram and much more can help your business to reach the potential customers within a short time. Hence, your business will grow furiously.

We use Facebook or Instagram regularly to keep updated from the current activities happening in the world. Social platforms help us to learn and engage with the numerous news and feeds and thus making other businesses to grow and expand. Every Business House and SMEs are expanding their business via Social Platforms and selling/purchase their products/services and making their business Social.

Let's take a look to the few examples which we see in our daily lives:

1. Food Recipes

2. Hotel Bookings

3. MakeMy Trip

4. Amazon, Flipkart, etc.

Now, if you're thinking to work with Social Media then make sure what kind of product/service you are dealing with? And, how you can expand your business on Social Platforms?

Getting your business Socially on Internet can boost your business in the following ways:

1. EASILY INTERACT WITH CUSTOMERS: Engage your customer through your products can bring you leads and more demands.

2. INCREASING TRAFFIC: Increasing traffic is good for your business. You will be ranked on the top against your competitors.

3. BRANDING: Getting involved to the numerous people can make your business a BRAND. Making a reputation in the market is a positive sign.

4. RELATIONSHIPS: Social channels have broken down the walls between individuals at an unprecedented rate. To get the most out of social media, make the relationships you build with it your end goal. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

5. FEEDBACK: Information can be shared through social media at an amazingly fast pace, and users are increasingly turning to social channels to share information in real-time. This information often takes the form of opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback.

6. INTEGRATION: Social media is not something you can simply "tack on" to the rest of your marketing, branding, PR, and advertising efforts; it needs to be a fully integrated part of the mix.

SOCIAL MEDIA WILL HELP YOU TO:

1. LEARN AND IMPROVE

2. EXPLORE AND DISCOVER

3. QUESTION AND ANSWER

27/07/2020

What is the easiest way to build a social media strategy for your business?

The easiest way to build a social media strategy for a business is to follow these 10 steps:

define your starting point;

specify your target group;

set the objectives;

pick the right communication channels;

think of the best communication lines and content formats for every platform;

put your social media marketing strategy to work: Designate the tasks;

choose the right social media management tool;

organize your content properly;

maximize your reach;

analyze the results and constantly optimize your social media marketing strategy.

26/07/2020

When an employee briefly explains for the client but don't understand something...😅😅😅

22/07/2020

What is the best way to build backlinks?

Hi

There are many ways to build backlinks as long as you’re not using black-hat techniques such as link farms for instance. When you’re doing link building, make sure you don’t compromise on quality because as it turns out search engines are increasingly improving their standards regarding content.

You can get valuable backlinks by developing a visual strategy, and you can also use the following ways to get a link back.

Write guest posts on high domain websites that cover a similar niche as you and targets relevant audience. To do this, first make a list of all the sites that accept guest posting and they belong to the same or related industry as you. Once you have your list, email the key persons or use the form to submit your content. Make sure your write-up or visual is worth-it. By this I mean your ingredients and recipe has to be attractive, educating, entertaining, engaging.

Reciprocal links can used to get a no-follow/do-follow backlink. You only need to make sure that this exchange gives value to the audience, and don’t over do it. You also need to first check where you can provide an external link and where your link will go. This is sort of an agreement so make sure you carefully plan it out.

Comment on others content where there is a good opportunity. Visit websites with good readership and engagement, and comment on the content with words that add value. Don’t just go everywhere and comment as that will lower your position in the digital sphere. Be picky about choices and words.

Rehash and share your content on popular community platforms. Many content curation websites are on the look to publish great content (viral content) and they’re often visiting forums and communities to spot the fish. If you’ve made something a large number of people will like then put your work out there.

Join Q&A websites, ask a relevant question and back it up with your link. There are several portals such as Quora, Reddit, WikiHow, Yahoo Answers where you can post questions and add you're the URL of your landing page that best supports the query.

Hope these tips help you. Enjoy building links.

Cheers!