Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data feeds to
trading partners.[1][2][3]
PIM solutions are most relevant to business-to-consumer (B2C) and business-to-business (B2B) firms that sell products through a variety of sales channels in a range of industries.[4] The use of PIM is generally influenced by a company's:
wide array of products and/or complex product data set
frequently changing product characteristics
increasing number of sales channels
non-uniform IT infrastructure (plethora of data sources and formats)
online business and electronic ordering
