The revolution in information technology has divided the geographical boundaries countries making the world a global village this development has provided immense opportunity to commercial intersperses using media for promotion and propagation of their products interspersed with program formats of an alien cultures of which possess a challenge to public service broadcasters operating with specific
objectives of promotion and development of their people specially the younger generation. The commercial media operators have to grant extant misguided these listeners and views of beyond of immortal personalities by project a culture either with belongs to the west to east and beyond ethics of perhaps the entire human race. Therefore to minimize the impact of these commercial alien culture on the people specially the younger group PBC, started FM service on experimental basis back in April 1993. Therefore with tune and experience FM-101 network cause into existence from 1st October 1998 proudly operating 22 hours a day from Islamabad, Lahore and Karachi with network for different place in Pakistan. FM broadcasts have been developed in the world for better and clear audio communication and the most effective source of entertainment. Youth all over the world are taking more interest in informal broadcasts of FM channels. FM transmitters of Radio Pakistan were modified to stat a new FM-101 Service to cater to the needs of young listeners and workers who love light entertainment and modern music. The FM-101 Channels of Islamabad, Karachi and Lahore started functioning from October 1998 putting across better and effective entertainment programmes with new talent. Initially the duration of each FM-101 channel was 6 hours daily, which has now been extended to 22 hours w.e.f. 1st June 2000, due to its popularity and acceptance among its audiences. Islamabad’s FM-101 International service is being relayed by Karachi and Lahore from 12.00 midnight to 04.00 hours. FM service is also available at the Internet. Basically FM-101 service of PBC is entertainment and music but it also broadcast informative items like sports, culture and civilization, health and hygiene, quiz, kitchen, newspapers, fashions etc. FM-101 channels also arrange direct live outside broadcast of different shows on important days, festivals and evens. The technical side of FM-101 channel is not inferior to that of any Broadcasting Organization of the development countries. FM-101 Islamabad service is completely computerized connected with delay machine and its audio facility is based on Universal Access Number, which can be dialed from any part of the World. Keeping in view dish and cable invasion and day-to-day changes in the interests and life style of audience and introduction of new technology it is imperative to improve the quality of FM programmes to compete in the present day perspective. That is the basic idea behind this Workshop for the Presenters of FM-101. The website is aimed at highlighting the importance of FM service, to help improve the accent and pronunciation, increase vocabulary of the presenters/DJs to make them realize to abide by broadcasting ethics, to apprise them of the techniques of panel operation and to familiarize them with the use of computer in broadcasting. The website will provide opportunities to the explorers to share new ideas and expertise among themselves. It is hoped that the website will be of immense use to the presenters/DJs of FM-101.
