![Instagram is removing the ability to FOLLOW hashtags. (This does *not* mean hashtags are going away completely).Starting...](https://img4.medioq.com/450/908/1009638604509089.jpg)
16/11/2024
Instagram is removing the ability to FOLLOW hashtags. (This does *not* mean hashtags are going away completely).
Starting December 13, any posts with hashtags that you follow will not be shown in your feed. Have you seen this notification?
There isn't a lot more information available yet. However, most likely this move is directly related to Meta's AI-powered discovery engine that pulls from a VAST range of signals to recommend content to you.
At least 50% of the content you see in most all of your social media feeds these days is suggested from people/accounts/pages that you do not follow. π³ Crazy, right? (BUT there are advantages because new people can discover you/your business!)
Meta is very proud of its AI-powered discovery engine⦠Pretty much directly copied from TikTok. The whole suggested for you content approach is what made TikTok so successful.
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Info Courtesy: Mari Smith.