31/12/2023
Empowering mothers, saving lives: Meet the game changing lives in Nigeria!
In year 2023 we have witnessed the power of video games to create social impact; while In Nigeria, a silent battle against infant mortality continues. BabyThrive is rising to the challenge, empowering mothers with the knowledge they need to raise healthy babies. This interactive hidden object and picture puzzle game tackles a critical issue: educating young mothers about breastfeeding and nutrition.
We developed this app in collaboration with the Department of Nutritional Sciences, University of Texas at Austin, local health workers and communities in Nigeria. The game goes beyond traditional methods. By using engaging narratives and relatable stories, it delivers accurate information aligned with IYCF guidelines in a way that resonates with mothers.
Here's what makes this game a game-changer:
Fun and engaging gameplay: No more dull lectures! Mothers learn through interactive puzzles and relatable scenarios, making the process enjoyable and effective.
Culturally sensitive: Understanding the local context is crucial. The game was developed hand-in-hand with communities, ensuring its content resonates with mothers and their families.
Evidence-based: Knowledge is power. The game provides accurate information based on UNICEF guidelines, equipping mothers with the tools they need to make informed decisions about their children's health.
Effective: Mothers who have played the game report increased knowledge retention and improved breastfeeding practices, demonstrating the game's real-world impact.
The results are clear:
- Expert rating of 4 out of 5 for impact, information, and engagement.
- 88% of early users find it easy to use, informative, and enjoyable.
Currently the game has been scientifically validated and has gone into a clinical trials. This is a remarkable achievement for everyone.
we at PixelArt Games Academy is proud to have executed this amazing project, and we would like to thank Mercy Sosanya and Dr. Jeanne Freeland-Graves from the Department of Nutritional Sciences, University of Texas at Austin, for their trust in us.
We would also like to express our gratitude to Schlumberger Foundation Faculty for the Future Fellowship for funding the project and the Federal Ministry of Health, Nigeria, for granting permission to adapt the IYCF training package for Nigeria. Center for Family Health Initiative also assisted with data collection.
Follow us for more updates, as we explore the power of game design to empower communities and save lives.
