The SquarePeg

The countdown begins… LEAP 2025 is just 6 days away! We’re gearing up for an incredible experience at Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia from 9–12 February 2025 – and we can’t wait to be there! Who else is ready for the future of tech? Arabia Intelligence | AZA PETROSOLUTIONS SA | Beam AI | Bonbell Bynh | بينه | http://ceel.ai | CODEK | Creditchek | Croudy Analytics | DAL TECHNOLOGY | DOO | Eduncy | غزير - Ghzeer | Glamera | http://hams.ai | همس | Hubee ➔ Design por assinatura | Hyring | Kounteq | Leira Arabia | CMOontheGO | International Exhibition Management #leap2025 #techinnovation #futureoftech #saas #advertising #entrepreneurship #businesstransformation #innovationleaders #saudiarabiaevents #globaltech

We’re thrilled to share this glowing testimonial from Show Dubai, a testament to the impact of our collaboration! At LEAP 2025, we’re excited to showcase how we help businesses like yours thrive with tailored strategies, innovative solutions, and a passion for delivering results. 📍 Join us at Stand No: H1A.P327 🗓️ Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia | 9–12 February Let’s discuss how we can help your business grow too! CMOontheGO | International Exhibition Management #leap2025 #techinnovation #futureoftech #saas #advertising #entrepreneurship #businesstransformation #innovationleaders #saudiarabiaevents #globaltech

Hear from Hina Sayeed from @firstcrust , who shares how working with The Square Peg has completely transformed their approach to data analytics. “With real-time insights, we can now identify traffic sources, understand customer behaviour, and pinpoint dropouts in our sales funnel. Targeted email campaigns and discount codes are helping us convert those lost opportunities into loyal customers. In just 1.5 months, the difference is undeniable!” – Hina This is the power of data-driven transformation. Meet us at LEAP 2025 to see how we’re enabling businesses like First Crust to thrive in the digital era. 📍 Join us at Stand No: # H1A.P327 🗓️ Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia | 9–12 February CMOontheGO | International Exhibition Management #leap2025 #techinnovation #futureoftech #saas #advertising #entrepreneurship #businesstransformation #innovationleaders #saudiarabiaevents #globaltech

Here are the top pitfalls that can cost your business:1. Wrong Keywords: Targeting irrelevant keywords can drain your budget with little to no results.2. Overspending on Underperformers: Without regular monitoring, you might waste money on ads that don’t deliver ROI.3. Ignoring Optimisation: PPC campaigns aren’t “set it and forget it”! Regular tweaks can make all the difference.Avoid these mistakes to maximise your ad performance! Watch the full The Square Thoughts Podcast episode for expert tips: https://www.youtube.com/watch?v=4ZJzy2BkIOw Where Zunaira Omar, CEO of The Square Peg, is with Ahsan who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.#ppcmistakes #digitaladvertising #thesquarethoughts #marketingtips #businessgrowth

Master your PPC campaigns with these budget and tracking tips!Here’s how to make the most of your ad spend:1. Start Small: Use a test budget to find the best-performing keywords, platforms, and ad types.2. Optimise as You Go: Platforms like Google Ads let you adjust bids for keywords and audiences that deliver the best ROI.3. Track Everything: Keep an eye on metrics like CTR, CPC, and conversions. Tools like Google Analytics help you measure and refine.4. Shift Resources: Pause low-performing ads and reallocate your budget to what’s working.The secret to success? Analyze, optimise, and repeat!Watch the full episode of The Square Thoughts Podcast: https://www.youtube.com/watch?v=4ZJzy2BkIOwWhere Zunaira Omar, CEO of The Square Peg, is with Ahsan who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.#ppcstrategies #digitaladvertising #thesquarethoughts #marketingtips #businessgrowth

What makes a PPC campaign truly effective?Here are 4 must-have elements every campaign needs to succeed:1. Set Clear Goals: Know what you want—leads, sales, or traffic—and align your strategy accordingly.2. Create Irresistible Ads: Grab attention with strong headlines, visuals, and CTAs that speak to your audience.3. Target the Right People: Use keywords, demographics, and platforms like LinkedIn to reach your ideal audience.4. Optimise Your Landing Page: Make sure your landing page delivers on your ad’s promise to avoid drop-offs.Want to take your PPC game to the next level? Watch the full episode of The Square Thoughts Podcast: https://www.youtube.com/watch?v=4ZJzy2BkIOw Where Zunaira Omar, CEO of The Square Peg, is with Ahsan who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.#ppctips #digitalmarketing101 #ppccampaign #thesquarethoughts #marketingstrategies

PPC campaigns are a marketing powerhouse, but their true magic lies in their flexibility! ✨Here’s what they offer:✅ Custom goals—brand awareness, lead conversions, or both!✅ A tailored approach for B2C and B2B businesses.✅ Measurable results that align with your unique objectives.As Zunaira puts it, every business has different needs, and PPC adapts perfectly to deliver results where it matters most.Watch the full The Square Thoughts Podcast episode for expert tips: https://lnkd.in/dMdTrczY Where Zunaira Omar, CEO of The Square Peg, is with Syed Ahsan Ali who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.#podcast #squarethoughts #ppc #marketingstrategy #b2bmarketing #b2cmarketing #digitalads #leadgeneration #brandawareness

Pay-per-click (PPC) campaigns aren’t just ads; they’re the backbone of effective outbound marketing. Here’s why:✅ Instant visibility in front of your target audience.✅ A perfect complement to inbound strategies.✅ Drives results while building brand presence.In this episode, Ahsan, a PPC expert and PM at The Square Peg, breaks down how PPC campaigns ensure you’re not just seen—but remembered.Watch the full The Square Thoughts Podcast episode for expert tips: https://lnkd.in/dMdTrczY Where Zunaira Omar, CEO of The Square Peg, is with Syed Ahsan Ali who is the Project Manager, and PPC expert, to explore the pivotal role of pay-per-click (PPC) in driving outbound marketing succes.#podcast #squarethoughts #ppc #outboundmarketing #marketingstrategy #businessgrowth #digitalads #ppccampaigns #visibility

We are excited to announce our participation in the second edition of LEAP , the premier tech event happening in Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia from 9–12 February 2025! As innovators in SaaS solutions, we’re excited to showcase how our services are transforming businesses and unlocking future possibilities. We’re at Stand No: H1A.P327! Swing by to spark engaging conversations, collaborate on fresh ideas, and discover innovative opportunities together. Let’s make the most of this LEAP25! 📍 Mark your calendars! We can’t wait to connect with you at LEAP 2025. #leap2025 #techinnovation #futureoftech #saas #advertising #entrepreneurship #businesstransformation #innovationleaders #saudiarabiaevents #globaltech

Shawar J. from Mile shares her transformative experience working with The Square Peg Company: “Initially, we weren’t sure if an outsourced team could deliver. But Square Peg’s deep understanding of our product and their extensive B2B expertise turned them into an indispensable part of our team. Today, Square Peg feels like an extension of Mile, helping us achieve our goals seamlessly.”  At #LEAP2025, we’ll be showcasing how we help startups and brands grow with tailored inbound marketing strategies, B2B expertise, and a commitment to success. 📍 Join us at Stand No: H1A.P327 🗓️ Riyadh Exhibition & Convention Centre, Malham, Saudi Arabia | 9–12 February Let’s discuss how we can help your business grow too! #leap2025 #techinnovation #futureoftech #saas #advertising #entrepreneurship #businesstransformation #innovationleaders #saudiarabiaevents #globaltech LEAP

Navigating Inbound Marketing: Mile’s Lessons and Growth with The SquarePeg

Our new episode of The Square Thoughts podcast is dropping soon! This time, we’re having conversation with the Shawar Javed from Mile. In the episode, titled "Navigating Inbound Marketing: Mile's Lessons and Growth with The Square Peg," Shawar gets real about: - The challenges and wins of implementing inbound marketing. - How tailored B2B strategies made all the difference. - And some golden lessons for startups (and anyone who’s hustling to grow their business). �Save the date: Don’t miss it! � Day: Tuesday, 21st January � Time: 4:00 pm PKT Whether you’re into marketing, business, or just love a good success story, this episode is packed with insights you’ll want to take notes on. #podcast #squarethoughts #outboundmarketing #inboundmarketing #b2bmarketing #growthstrategy #marketingstrategy #LinkedInOutreach #businessgrowth

At Square Peg, we recently ran a campaign targeting the ed-tech niche, and here’s what made it a success:1️⃣ Attention to Detail: Every message was tailored, ensuring it resonated with the specific challenges and goals of the ed-tech sector.2️⃣ Thorough Research: Knowing your audience inside-out isn’t optional—it’s essential.3️⃣ Added Value: Offering free brand audits gave prospects an immediate reason to engage, showing we cared about solving their problems, not just selling.When done right, outbound marketing can deliver incredible results. Ready to see how? Watch the full episode here: https://lnkd.in/dRR2H7KG where our CEO Zunaira Omar sits down with our business development manager Maryam Altaf to discuss outbound.#podcast #squarethoughts #outboundmarketing #marketingstrategy #edtech #businessgrowth #b2bmarketing #attentiontodetail #brandauditing #growthstrategy