09/12/2024
1/ What is Google Ads conversion tracking?
Conversion tracking is the process of measuring and recording specific actions that users take on your website after clicking on your Google Ads, such as making a purchase, sign-ups or Calls. It's crucial because it allows you to track the effectiveness of your advertising campaigns and understand which keywords and ads are driving valuable actions.
2/ Why is it important for your Google Ads account?
-Measures ROI: Conversion tracking helps understand the
return on investment (ROI) by showing which ads, keywords, or campaigns are driving valuable actions, such as purchases, sign-ups, or leads. It helps to understand if the campaign is delivering results.
-Optimizes Campaigns: There can be a number of actions
in a website. Some of them might not be valuable conversions. But by setting up conversion tracking we can define the valuable action that is driving values. This conversion tracking provides actionable data that allows us to optimize the campaigns.
3/ How can we optimize campaigns by setting up conversion data?
Conversion tracking gives us insights about which ads and keywords perform well, improve ad copy, and refine our targeting to focus on more specific targets. Google ads conversion tracking also gives us insights about our budgets and bids. As a result we can also adjust our budget and bids across other campaigns according to the insights.
Pro tips: Set up enhanced tracking to get more specific insights about user actions, behavior and optimizethe campaigns even further.
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