18/06/2025
๐๐๐๐ง๐จ๐ฅ๐ | ๐๐ ๐ ๐ฒ๐ฒ๐๐ ๐ฃ๐ผ๐น๐ถ๐๐ถ๐ฐ๐: ๐ง๐ต๐ฒ ๐๐ฟ๐ผ๐๐ถ๐ป๐ด ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐๐-๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ฒ๐ฑ ๐ฃ๐ฟ๐ผ๐ฝ๐ฎ๐ด๐ฎ๐ป๐ฑ๐ฎ
๐๐บ ๐๐ฏ๐จ๐ฆ๐ญ๐ข ๐๐ช๐ฅ๐ข๐ญ
๐ผ ๐๐ก๐๐ฃ๐ ๐๐ฃ๐ ๐๐๐๐. ๐ผ ๐จ๐ฉ๐๐๐๐ฎ ๐ซ๐ค๐๐๐. ๐ผ ๐๐ค๐ฃ๐ซ๐๐ฃ๐๐๐ฃ๐ ๐จ๐ฅ๐๐๐๐. ๐ผ๐ฃ๐ ๐ฎ๐๐ฉ ๐ฃ๐ค๐ฃ๐ ๐ค๐ ๐๐ฉ ๐๐จ ๐ง๐๐๐ก. ๐๐ฃ ๐ ๐ฌ๐ค๐ง๐ก๐ ๐๐ช๐๐ก๐ฉ ๐ค๐ฃ ๐จ๐๐ง๐๐๐ฃ๐จ, ๐ฌ๐๐๐ฉ ๐๐๐ฅ๐ฅ๐๐ฃ๐จ ๐ฌ๐๐๐ฃ ๐ฉ๐๐ ๐ก๐๐ ๐ก๐ค๐ค๐ ๐จ ๐ข๐ค๐ง๐ ๐๐๐ก๐๐๐ซ๐๐๐ก๐ ๐ฉ๐๐๐ฃ ๐ฉ๐๐ ๐ฉ๐ง๐ช๐ฉ๐? Where once propaganda wore paper and ink, today it wears a face. A flawless face, forged by Artificial Intelligence. A face that can cry, confess, or convinceโฆhow many will notice? This is no longer science fiction. It is the quiet war unfolding beneath our fingertips. And politics, the very system meant to protect the people, may be the first to bleed.
What makes this threat even more alarming is how easily it slips into our feeds, undetected. A video can go viral in minutes, but what if that video is fake, and you canโt tell? As Artificial Intelligence (AI) rapidly evolves, so does its power to shape perception. In politics, that power is becoming increasingly difficult to ignore. One notable development is the rise of deepfakesโan AI-generated form of media that manipulates audio, video, or images to falsely portray individuals doing or saying things they never actually did.
A recent incident involving Senator Bato Dela Rosa, who shared an AI-generated video believed to be authentic, served as a wake-up call. On June 16, 2025, Rappler published a fact-check confirming that the video was artificially generated using AI, highlighting just how easily such content can spread, even through the hands of public officials. The deeper we dive into advanced technologies like AI, the more urgent the question becomes: As we stand at the peak of technological advancement, should we view these innovations as blessings that deserve gratitude, or as threats that warrant concern, especially in the realm of politics? The implications of AI-generated content in political settings are far from simple. In a statement, Vice President Sara Duterte remarked, โKumbaga, if I were a social media account owner at gagawa ako ng AI to support a certain personality, walang problem doon kasi hindi ko naman ginagawang negosyo, hindi ko naman binebenta sa mga tao ang produkto ko eh.โ
In other words, the use of AI in politics might seem acceptable if itโs not for personal or financial gain. But the reality is more complicated. When AI is used to sway public opinion and influence voters, its impact on democratic processes becomes a serious issue. These tools are no longer confined to theory. They are reshaping how we absorb information and how political discourse unfolds. While AI isnโt inherently bad, its misuse, especially in contexts as sensitive as elections raises serious ethical and legal questions.
As AI-generated propaganda becomes more prevalent, it is essential to examine the potential consequences of its misuse. By being aware of both the risks and benefits of AI in politics, we can work toward strategies that minimize harm. According to the Brookings Institution, โDeepfakes have the potential to be used to manipulate public opinion, including creating fake news stories and spreading disinformation.โ Meanwhile, a 2023 study by the UC Berkeley Center for Long-Term Cybersecurity, 65% of individuals are concerned about deepfakes altering how we perceive reality.
Right now, many countries, including the Philippines, are still in the early stages of creating clear rules for how AI should be used. In 2023, the Department of Information and Communications Technology (DICT) launched a task force to begin drafting national AI governance guidelines, in collaboration with tech experts and lawmakers. This move reflects a growing awareness of the need to regulate AI, especially before it becomes unmanageable. The technology is evolving faster than the laws meant to guide it. Without proper oversight, there is a risk that some individuals or groups could misuse it, especially in politics, where accuracy and trust are important. This doesnโt mean AI should be banned. Instead, whatโs needed is a fair and workable system that encourages responsible use while helping prevent harm.
To ensure AI benefits society while promoting transparency and accountability, regulation is crucial. As Dr. Darrell M. West, Senior Fellow at the Brookings Institution, explains: โThe key to mitigating the risks of deepfakes is to develop effective regulations and technologies that can detect and prevent their misuse.โ
By acknowledging the complexities of AI in politics and working together, we can harness its power not to mislead or manipulate, but to enhance democratic engagement and protect the truth.
๐ฅ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ๐:
[1] Anderson, J., Rainie, L., & Pew Research Center. (2017). The future of truth and misinformation online. In Elon University, Pew Research Center.https://eloncdn.blob.core.windows.net/eu3/sites/964/2019/07/Future_of_Info_Environment_Elon_University_Pew_10-18-17.pdf
[2] Rappler. (2021, December 22). RAPPLER | Philippine & World News | Investigative Journalism | Data | Civic Engagement | Public Interest. RAPPLER. https://www.rappler.com/
[3] Rappler. (2021b, December 22). RAPPLER | Philippine & World News | Investigative Journalism | Data | Civic Engagement | Public Interest. RAPPLER. https://www.rappler.com/
[4] Ronda, R. A. (2025, February 20). DICT leads creation of AI regul DICT leads creation of AI regulations ations. Philstar.com. https://www.philstar.com/headlines/2025/02/21/2423077/dict-leads-creation-ai-regul-dict-leads-creation-ai-regulations-ations
[5] Vaccari, C., & Chadwick, A. (2020). Deepfakes and Disinformation: Exploring the impact of synthetic political video on deception, uncertainty, and trust in news. Social Media + Society, 6(1). https://doi.org/10.1177/2056305120903408