10/02/2022
Do I need to post multiple times in a day on my Social Media Platform?
Let's check out this observation from one of the best-followed brands with over 300 Social Media profiles - Nike.
The brand runs multiple profiles on every social media platform. For example, you’ll find separate pages for Nike Football, Nike Basketball, Nike Run Club, Nike Skateboarding, Nike Swim, Nike Women, Nike Yoga, and many more.
✅ Instead of just selling their products, Nike positions the brand as a healthy lifestyle motivator.
✅ Simple, powerful slogans and emotional storytelling are elements of communication. Brand empower their target audience and present news from the world of sport.
✅ Many campaigns aim to stop racism, discrimination, or hate. Right now, Twitter bio and Instagram bio include hashtags and .
✅ Nike doesn’t post too much. Their content is wise and eye-catching.
✅ Nike systematically produces video content and runs 3 YouTube channels: Nike, Nike Football, nikeskateboarding.
✅ Big names mean great profits. For years Nike sponsors and cooperates with the biggest athletes, such as Lebron James, Tiger Woods, Serena Williams, Cristiano Ronaldo, and many more. The latest Ronaldo’s post on Instagram with hashtag gained 2,5m likes.
There you go. More tips for those wanting to build a brand and tips for curating the right Social Media post.
Check the full article here:
https://brand24.com/blog/nike-social-media-strategy/
Nike runs over 300 social media profiles. You'll find them everywhere. Whether Nike's Social Media Strategy it's effective? Check the report!
