01/02/2023
In case youโre still not quite convinced that you need to hire a social media manager, weโre going to kick off with more rock-solid reasons why you should.
Regular and consistent social media posts
โIโll do the social media posts tomorrow, they donโt take long.โ Have you ever said that? Most of us would probably push the social posts to the bottom of our ever-growing to-do list, but that would be a mistake.
Tomorrow turns into the next day, then the next week, thenโฏyou get the picture. It doesnโt get done, and then you realize itโs been nearly a month since you last posted and your followers have started to go elsewhere. And what are you posting, anyway? Do you do it just for the sake of posting, or is there a plan behind it?
Social media managers are masters at creating a consistent social media strategy, ensuring that your content actually means something to your followers and builds trust in your organization.
A social media manager will also keep your followers up to date on your brand by posting regularly. Itโs also important to attract new people to your social pages, and thatโs much easier to do when youโre posting fresh and interesting content on a regular basis.
Keep up to date with social platform changes
Remember the Facebook algorithm we mentioned earlier? All social media platforms have their own algorithms. Social media managers track any algorithm changes and trends within a social platform so they can adapt their content accordingly.
They should also keep an eye on new platforms and think about what strategies would work best to help your business thrive on the respective platforms. TikTok probably wasnโt even on your radar as a useful social platform for enterprise business, but 72% of TikTok users surveyed from 2020-2021 say that ads on TikTok are more inspiring than on other platforms. On the back of that, brands are starting to create adverts to cater specifically to a TikTok audience.
Social media managers keep up with all these changes and trends so that you donโt have to.
Engage with your users and grow your audience
