SocialswithJo

SocialswithJo Design, Launch and Manage Social Media Campaigns!

🌈 Freelance Social Media Manager
☀️ Helping SMEs grow & thrive on social media w/out the overwhelm
🌟 Product, Personal brand, Done-For-You & white label work 🏳️‍⚧
🌙 Get in touch ⬇️ Website: https://josocialmediamanager.my.canva.site/
Email: [email protected]
Instagram: https://www.instagram.com/socialswithjo/?hl=en
LinkedIn: https://www.linkedin.com/in/jo-pe%C3%B1alosa-social-media-manager-b332761a2/
Twitter: https://mobile.twitter.com/home

Organic social isn’t optional—it’s the key to genuine, lasting growth.
06/02/2025

Organic social isn’t optional—it’s the key to genuine, lasting growth.

By framing these conversations effectively, we can shift focus from chasing unrealistic trends to investing in strategie...
03/02/2025

By framing these conversations effectively, we can shift focus from chasing unrealistic trends to investing in strategies that yield concrete benefits.

Have you experienced similar challenges? How do you manage expectations in your field?

This client didn’t just want someone to post for them - they wanted a partner to help them navigate social media the rig...
31/01/2025

This client didn’t just want someone to post for them - they wanted a partner to help them navigate social media the right way. And that’s the kind of collaboration I love…

To every small business owner, may 2025 be the year where you succeed and thrive without the overwhelm and burnout 🙂🙏✨
29/01/2025

To every small business owner, may 2025 be the year where you succeed and thrive without the overwhelm and burnout 🙂🙏✨

When you “speak your customer’s language,” you’re not just choosing the right words – you’re tapping into their true nee...
31/10/2024

When you “speak your customer’s language,” you’re not just choosing the right words – you’re tapping into their true needs and desires. 👥

At the core, every customer has layers to their problems:

1️⃣ External - The obvious, surface-level need.
2️⃣ Internal - The emotional response to that need.
3️⃣ Philosophical - The broader purpose or belief.

By addressing each of these, you go beyond selling – you’re building real trust, making them feel heard and understood 🧩

Let’s make your brand the one your audience turns to. Link in my bio to learn more 🌟

Leads can come from anywhere—ads, emails, word-of-mouth—but real trust? That’s built by showing up for your customers. 👊...
21/10/2024

Leads can come from anywhere—ads, emails, word-of-mouth—but real trust?

That’s built by showing up for your customers. 👊

Your content is the key to staying top of mind. Keep it real, keep it steady, and watch your business connect. 💬✨

Small business owners - Imagine how great it would be not to drown in an endless list of to-dos, meetings, and managing ...
17/10/2024

Small business owners - Imagine how great it would be not to drown in an endless list of to-dos, meetings, and managing people—growing your social media included.

Running a business, while fulfilling, can also feel exhausting, with demands stretching you in various directions.

Here’s a few practical tips you can implement to help with social media overwhelm.

Instagram just launched its new feature, Profile Cards. Making a more visually customizable way to share your profile to...
15/10/2024

Instagram just launched its new feature, Profile Cards. Making a more visually customizable way to share your profile to your networks

Now, I’m not a guru, but I’ve worked with a few marketing agencies when they were in their early stages.During those yea...
15/10/2024

Now, I’m not a guru, but I’ve worked with a few marketing agencies when they were in their early stages.

During those years, I noticed that the ones who did this one thing were able to grow.

The successful ones share a common mindset that helped them thrive.

They learned how—and when—to outsource effectively.

They understand the important distinction between struggling and succeeding.

Struggling business owners spend time to save money.

Successful business owners spend money to save time.

The mindset is different. And I guess it’s because you can always make more money, but you can never get more time.

That’s why, if you’re a small business owner, you need to ensure that everything you spend time on makes the biggest impact for your business.

Shameless plug: If you’re looking for help with social media management, check out my package options, designed to free you from the time-consuming and stressful task of managing your online presence.

Ever wondered how to work effectively with your social media manager? 🤔Well, I’m here to provide you with an easy proces...
04/10/2024

Ever wondered how to work effectively with your social media manager? 🤔

Well, I’m here to provide you with an easy process that's going to set yourself and your SMM for success.

So, here it is:

👉 #1 – Provide them with all your branding materials ( colors, fonts, logo, etc.)
👉 #2 – Provide fresh content they can use ( photos, videos, articles, blogs, etc.) for your social media weekly/monthly.
👉 #3 – Set clear-realistic goals and timelines.
👉 #4 – Be prepared to put in the patience and time to see gradual organic growth. Social media is a journey.
👉 #5 – Above all, communicate. Realign as needed.

Remember, it's teamwork that makes the dream work.

That’s my ultimate recipe to work successfully with any social media manager!

Let me know if you implement these simple steps 💬

Another trip around the sun.This year has been one of changes—some tough endings, unexpected moments, and new beginnings...
14/09/2024

Another trip around the sun.

This year has been one of changes—some tough endings, unexpected moments, and new beginnings I didn’t see coming.

I’ve had to relearn a lot about myself and embrace the art of letting go.

It’s not been easy, but today, as I reflect, my heart is full.

One year older, wiser, kinder —and grateful for all of it.

If you're a digital creator with a small following, you need to leverage Instagram reel now.It looks like Instagram is a...
29/06/2024

If you're a digital creator with a small following, you need to leverage Instagram reel now.

It looks like Instagram is actually doing what they promised they would do. Reach has increased for all account sizes in 2024, on average, and accounts with less than 500 followers are getting more views than accounts with 501 followers up.

I'm experiencing this myself. I'm a young Instagram creator with only 84 followers, but my reach and engagement, especially my video plays, has skyrocketed.

Not all posts, though, will experience this kind of organic traction, but if you're publishing valuable content, you will get better reach from Instagram on average.

Source: 2024 Short Form Video Study from Metricool, where they studied over 300k accounts and over 15M posts.

If you're a small business owner, here are 7 reasons why you SHOULD NOT BE on social media.Reasons:(Reason 1)(Reason 2)(...
23/05/2024

If you're a small business owner, here are 7 reasons why you SHOULD NOT BE on social media.

Reasons:

(Reason 1)
(Reason 2)
(Reason 3)
(Reason 4)
(Reason 5)
(Reason 6)
(Reason 7)

Exactly!

There are none!

Get to steppin'!

Here's a simple tweak you can do to make your post more engaging and get likes, comments or shares.It lies in rememberin...
21/05/2024

Here's a simple tweak you can do to make your post more engaging and get likes, comments or shares.

It lies in remembering to ask a question of your audience as a means of getting them off the sideline and involved in your brand or business conversation online.

Consider these two scenarios.

Scenario 1 - more recent

Post 1: Happy Mother's Day to all the incredible moms out there! 💐

Post 2: We're celebrating moms today! What's the best piece of advice your mom ever gave you?

Scenario 2

Post 1: Happy Thanksgiving!

Post 2: We’re ready for turkey! What’s your favorite Thanksgiving food?

Which do you think is more engaging, Posts 1 or Posts 2? I welcome your response in the comments.

As a brand or business, you need to constantly remind yourself to ask for the desired outcome or behavior from your audience with a clear call-to-action.

So, if you want to spark conversation on socials, you need to remember to ask for them.

No matter how far you've come and adapted in social media, or how trendy the current scene is, evergreen content will al...
19/05/2024

No matter how far you've come and adapted in social media, or how trendy the current scene is, evergreen content will always be relevant.

These core content types are staples for your business and retain its value over time.

So why is evergreen content still valuable?

* It focuses on timeless subjects: It tackles topics that are perpetually relevant to your audience.

* It sustains value: It continues to provide value to your audience over time.

*It attracts consistently: Once created and positioned well, it can consistently attract your target audience.

Even with minor tweaks, an audience could discover this content years later and still find it insightful.

Think of it as a reliable resource that matures with time!

Social media not working for your business? Think again! I'm here to show you why it can be your secret weapon. Follow m...
17/05/2024

Social media not working for your business?

Think again! I'm here to show you why it can be your secret weapon.

Follow me over the next few days for easy tips and strategies to boost your business's social media presence. Stay tuned!

Sharing my small wins this week!I started a new Tarot Instagram channel a few months ago, and in the past two months, I'...
12/04/2024

Sharing my small wins this week!

I started a new Tarot Instagram channel a few months ago, and in the past two months, I've been focusing on it, now that I have more time.

It's been amazing to see this young channel with only 50 followers gain organic traction and resonate with an audience, especially considering the current difficulty of growing organically on Instagram.

As a social media manager, this engagement validates my strategy. There's always room for testing and refinement, but it's a fantastic start.

As a tarot reader, it fulfils my mission to spread inspiration, clarity, and positive messages.

Seeing strategy and purpose align to create an impact is truly rewarding!

For a peek into my tarot readings and some inspiration, here's my Instagram channel: https://lnkd.in/geQTQszn

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