SocialswithJo

29/06/2024

If you're a digital creator with a small following, you need to leverage Instagram reel now.

It looks like Instagram is actually doing what they promised they would do. Reach has increased for all account sizes in 2024, on average, and accounts with less than 500 followers are getting more views than accounts with 501 followers up.

I'm experiencing this myself. I'm a young Instagram creator with only 84 followers, but my reach and engagement, especially my video plays, has skyrocketed.

Not all posts, though, will experience this kind of organic traction, but if you're publishing valuable content, you will get better reach from Instagram on average.

Source: 2024 Short Form Video Study from Metricool, where they studied over 300k accounts and over 15M posts.

23/05/2024

If you're a small business owner, here are 7 reasons why you SHOULD NOT BE on social media.

Reasons:

(Reason 1)
(Reason 2)
(Reason 3)
(Reason 4)
(Reason 5)
(Reason 6)
(Reason 7)

Exactly!

There are none!

Get to steppin'!

21/05/2024

Here's a simple tweak you can do to make your post more engaging and get likes, comments or shares.

It lies in remembering to ask a question of your audience as a means of getting them off the sideline and involved in your brand or business conversation online.

Consider these two scenarios.

Scenario 1 - more recent

Post 1: Happy Mother's Day to all the incredible moms out there! 💐

Post 2: We're celebrating moms today! What's the best piece of advice your mom ever gave you?

Scenario 2

Post 1: Happy Thanksgiving!

Post 2: We’re ready for turkey! What’s your favorite Thanksgiving food?

Which do you think is more engaging, Posts 1 or Posts 2? I welcome your response in the comments.

As a brand or business, you need to constantly remind yourself to ask for the desired outcome or behavior from your audience with a clear call-to-action.

So, if you want to spark conversation on socials, you need to remember to ask for them.

19/05/2024

No matter how far you've come and adapted in social media, or how trendy the current scene is, evergreen content will always be relevant.

These core content types are staples for your business and retain its value over time.

So why is evergreen content still valuable?

* It focuses on timeless subjects: It tackles topics that are perpetually relevant to your audience.

* It sustains value: It continues to provide value to your audience over time.

*It attracts consistently: Once created and positioned well, it can consistently attract your target audience.

Even with minor tweaks, an audience could discover this content years later and still find it insightful.

Think of it as a reliable resource that matures with time!

17/05/2024

Social media not working for your business?

Think again! I'm here to show you why it can be your secret weapon.

Follow me over the next few days for easy tips and strategies to boost your business's social media presence. Stay tuned!

12/04/2024

Sharing my small wins this week!

I started a new Tarot Instagram channel a few months ago, and in the past two months, I've been focusing on it, now that I have more time.

It's been amazing to see this young channel with only 50 followers gain organic traction and resonate with an audience, especially considering the current difficulty of growing organically on Instagram.

As a social media manager, this engagement validates my strategy. There's always room for testing and refinement, but it's a fantastic start.

As a tarot reader, it fulfils my mission to spread inspiration, clarity, and positive messages.

Seeing strategy and purpose align to create an impact is truly rewarding!

For a peek into my tarot readings and some inspiration, here's my Instagram channel: https://lnkd.in/geQTQszn

28/03/2024

There's no one-size-fits-all approach to social media.

I keep reminding myself of that every time I dive into a new project with clients.

Sure, it's super tempting to borrow tactics from competitors, ride the latest trends, and stick to what's always worked before. And don't get me wrong, those strategies can be golden, but they're not a guaranteed win for everyone.

See, every business operates differently. What succeeds for one may not necessarily translate to success for another, depending on the audience, the vision, and the story they're telling.

That's why I'm all about embracing the uniqueness of each business I work with.

Think about your audience, your vision, and your story. That's what sets you apart in a sea of sameness. 🌊

Focus on crafting a social media strategy that highlights what makes your business unique. Let your brand's voice and story shine through - that's the key to standing out in the crowd!

16/03/2024

Fresh off watching Netflix's "Damsel," and it got me thinking (beyond the epic fight scenes, of course!)

Here are a few takeaways that resonated with a social media manager like myself.

👉 Challenge Expectations: The film cleverly subverts the classic "damsel in distress" trope.

Similarly, in social media, don't be afraid to challenge tired trends or industry norms. Experiment with formats, embrace unexpected partnerships, and surprise your audience with fresh content.

👉 Authenticity is Key: Elodie's strength and resourcefulness shine through despite the situation.

Social media audiences crave authenticity. Let your brand's unique voice and values come through in your content.

👉 Know Your Audience: The prince's arrogance led to his downfall.

In social media, understanding your target audience is crucial. Tailor your content and messaging to resonate with their specific needs and interests.

👉 Content is Queen (or Princess, in this case): Even trapped in a dragon's lair, Elodie finds a way to craft a compelling narrative.

Engaging content is the lifeblood of social media. Invest in high-quality content creation that resonates with your audience and drives results.

Bonus: Dragons may not be real (yet!), but online crises can feel like fire-breathing beasts. Elodie's resourcefulness and quick thinking in the face of danger offer a valuable lesson: Be prepared for the unexpected in social media.

**Lastly, never marry anyone you've only known for a few days. Probably a good social media strategy too. **

Has anyone here seen the movie? What other social media takeaways did you glean from Damsel?

14/03/2024

A lot of business owners are always asking themselves, "What should I be doing? What can I do more?"

But perhaps the right questions to ask are, "What shouldn't I be doing anymore? What can be removed from my plate?"

Many are on a never-ending quest to balance running a business with building a thriving online presence. And let's be real, it's tough juggling both, isn't it?

As much as you strive to handle everything yourself ,the truth is, it's exhausting. It leaves you drained, less productive, and ultimately impacts your business.

So, what if you took a step back and focused on:

✔️Entrusting tasks to capable hands.
✔️Investing your time in activities that fuel business growth.
✔️Surrounding yourself with people that lightens the load.

Imagine the possibilities if you had more time to brainstorm innovative ideas, connect with your network on a deeper level, and invest in what truly drives your business forward.

Because let's face it, growth doesn't come from spreading yourself thin—it comes from freedom to make smart, strategic decisions that propel you forward.

So, embrace the idea of letting go. By doing less of the busywork, you open yourself up to doing more of what truly matters.

And for those interested in exploring additional avenues for growth, remember that outsourcing certain tasks, like social media management, can be a game-changer in reclaiming valuable time and focusing on strategy for business growth.

12/03/2024

👋 Hello Facebook community! It's been a while, so I figured I'd reintroduce myself.

I'm Jo, a Social Media Manager passionate about helping business owners like you enhance their online presence across platforms such as Facebook, Instagram, and LinkedIn.

Along the way, I've had the privilege of working alongside top industry experts and an award-winning agency, enriching my experience in this field.

My goal is to lighten your workload so you can focus on your core business.

Here are a few fun tidbits about me:

✔️ I've been exploring new interests like crafting scented candles, creating natural soaps, and delving into intuitive tarot reading.

Maybe one day I'll turn these hobbies into a small business venture!

✔️ While I'm undoubtedly a cat person at heart, I'm also the proud owner of three lovable dogs! 😹

There's something special about the way cats make you earn their affection & trust, isn't there? HAHA

✔️ My career path as a Social Media Manager wasn't always clear. In my younger years, I aspired to pursue nursing or teaching.

However, my journey as a freelancer led me to embrace new challenges.

✔️ Despite being an introvert, I find joy in connecting with diverse individuals, discovering their stories, and gaining fresh perspectives

✔️ Beyond financial gain, my true satisfaction comes from serving clients like you, delivering value, and witnessing their satisfaction with my work.

And let's not forget the power of word-of-mouth referrals! 💓

I'm incredibly grateful to be part of this vibrant community and eagerly anticipate forging new connections while rekindling old ones. Feel free to add me and let's connect! ☺️

07/03/2024

"At the end of the day, I'm depleted.

I want to focus on growing my business, but this social media space is consuming too much of my time and energy."

If these thoughts are floating around in your mind right now, take a deep breath! I want you to know that you're not alone.

Many of the people I've worked with before felt the same way too, and I understand. It's exhausting to try to juggle both at the same time.

Running a business and consistently building a strong online presence is overwhelming.

But there's an easier way. It's nothing new, but it might be the solution you need.

After working with different clients and agencies over the past 3+ years, I've seen that those who learned to outsource well are able to focus on working on their business, not in it, and eventually are able to grow.

When you want to outsource your social media management:

* Look for someone who understands your business and aligns with your values.
* Make sure to communicate well what your business needs and expectations are.
* Establish systems and processes for efficiency. This will save you atone of time and energy.

Offload that workload, and you'll be able to focus on growing your business, have more time with your family and friends, and more importantly for yourself. Trust me, you're going to enjoy life more and wish you had done it sooner.

If you need tips on how to better manage your social media presence, send me a message, and I'll be happy to share some insights and resources I've picked along the way.

Now, if you do need help in actually managing your social media accounts, I'd be glad to help. Let's chat and see how we can work together.

14/02/2024

I'M A SOCIAL MEDIA
MANAGER, IF YOU SEE ME TALKING TO MYSELF PLEASE DO NOT
STOP ME. I'M HAVING A STAFF MEETING 🤝

13/09/2023

Older Wiser Kinder Today!

My heart is full and I am grateful ❤️

16/01/2023

This little orchid is a reminder that growth and success is often a result of the right conditions. It only blooms when the environment is perfect for it - the right amount of light, water, and nutrients.

It's a reminder that the people we surround ourselves with, the environment we're in, and the mindset we possess, all play a crucial role in our growth.

It's also a reminder that great things take time. We need to be patient with our individual journey towards growth and success.

04/01/2023

If social media was a person, it would be a moody teenager. But don't worry, I'm the social media manager, and I've got the patience of a saint (well, almost).😂

03/01/2023

"I'm too busy to manage my social media"
"I lack the knowledge and skills to effectively leverage it"
"I want to improve the reach and engagement, but I'm not sure how to do it"
"I find it difficult to come up with a strategic plan for my social media presence"
"I'm not well-versed in social media or aware of the latest trends"
"I don't have the budget to hire a social media manager"

As an entrepreneur, you know firsthand how demanding running a business can be.

There are so many things to keep track of and so little time in the day.

It's easy to get caught up in the hustle and bustle and forget about the smaller details, like managing your social media accounts.

But social media is an important aspect of your business, and ignoring it can be costly.

You may find yourself struggling with the demands of social media marketing.

Maybe you don't have the time to devote to it, or you lack the knowledge and skills to effectively manage your accounts.

Maybe you want to increase your reach and engagement, but you're not sure how to do it. Or maybe you find it difficult to come up with a strategic plan for your social media presence.

Whatever the case may be, it's easy to feel overwhelmed and unsure of how to proceed.

And that's where we come in. With the right social media manager, you won't have to worry about the nitty gritty details.

We can handle the day-to-day tasks of managing your accounts, freeing up your time to focus on the core aspects of your business.

30/12/2022

Ever wondered how to work effectively with your social media manager? 🤔

Well, I’m here to provide you with an easy process that's going to set yourself and your SMM for success.

So, here it is:

👉 #1 – Provide them with all your branding materials ( colors, fonts, logo, etc.)

👉 #2 – Provide fresh content they can use ( photos, videos, articles, blogs, etc.) for your social media weekly/monthly.

👉 #3 – Set clear-realistic goals and timelines.

👉 #4 – Be prepared to put in the patience and time to see gradual organic growth. Social media is a journey.

👉 #5 – Above all, communicate. Realign as needed.

Remember, it's teamwork that makes the dream work.

That’s my ultimate recipe to work successfully with any social media manager!

Let me know if you implement these simple steps 💬

26/12/2022

Hope everyone celebrating Christmas had a great week with your loved ones 🌟

Wishing your year ahead will be blessed with new memories, more opportunities, health and laughter

Happy Holidays!

19/12/2022

I know this is a professional platform but this man deserves recognition on my personal social media account.

Early this month, my partner surprised me with a new laptop. Nothing fancy at all but a good one. It was an early Christmas present.

He knew my computer was old, outdated, slow, and had low storage space. I struggled with work because of it.

Thing is, I'm thrifty, so as long as the computer works, I'll keep using it. But he also hears me complain to myself all the time about how slow it is and sees my struggles. So he decided to gift me a new one.

His thoughtfulness and the many little gestures he does, always touches me. It feels good to have someone who cares and supports you, who has your back all the time.

Now, I'm inspired to work better with a gadget that's more efficient and with more freedom away from the confinement of the four walls of my home office ( which means more travels in the future).

Have you had similar experiences? Is there someone that inspires you recently? Share them in comments...

PS: It's not the gift! It's the thought and the little things that counts!

17/12/2022

Even doing social media for some time, I'm still a work in progress, and still like to mix things up a bit for my personal brand...

Lately I’ve been trying out some new strategies to keep my social media content fresh and engaging! Because it’s time to level up for 2023!

Here's Five things I've been exploring more as a social media manager:

#1 Experimenting with different media formats.
#2 Diversifying the content topics.
#3 Exploring new trends and platforms.
#4 Engaging more with my audience.
#5 Building relationships with influencers, and creatives.

What’s something new you’ve tried recently? Did it work? Comment below!

16/12/2022

Give power to the solution, not the problem!

This is what I'm constantly learning everyday as a social media manager with KAPX...

Some people can see every problem but don’t look for the solution.

If you only focus on obstacles like not having enough time or money, you won't see the opportunities to get around the limitations and reach your dreams anyway.

What if you focus on the time you DO have instead? If you made a list of everything you CAN get done with a small budget?

There's always a solution if you look for it!

10/12/2022

How I balance self-care as a Social Media Manager...

A bubble bath, spa date and chocolate cake - that's how I spell self-care. Just kidding, these days I'm all about limiting burnout and keeping things practical...

Here are 4 things I plan in my weekly schedule:

#1 - I plan my meals based on my circardian rhythm.
#2 - I exercise three times a week, and to make sure I never miss it - I mix up my routines.
#3 - I sleep an extra hour on Wednesday and on weekends, so I can recharge.
#4 - I take long walks at least once a week. It helps me calm down and disconnect from all the chaos.

When my clients and the people I work with sense my stability and confidence, they know they can trust me.

Remember that taking care of yourself is not at all salt baths and pedicures...it's habits, behaviors, and mindset you engage in every single day.

You have to care for yourself before you can care for others.

So how do you take care of yourself every day? Share in the comments...

07/12/2022

What are you grateful for today?

11 Things to Feel Grateful For:

1. Weekends
2. Sunshine
3. Mistakes that make us stronger
4. Breathing fresh air
5. Feeling healthy
6. Laughter
7. The kindness of strangers
8. Love
9. Freedom
10. Great colleagues
11. Cuddly animals

Over to you! What's missing from the list?

03/11/2022

Anyone else feeling the same? No? Okay...

02/11/2022

Having that genuine intention to help is one of the best marketing strategy there is...

Your audience are smart. They know the difference between an authentic connection vs a superficial (I'm just in it for the sales) one...

Your genuine vibe will attract your tribe...

Do you agree?

Let me know what you think 🙂👋

30/10/2022

If things don't work out, don't stay down, ask yourself what lessons you can learn from it, and move ahead – I call it failing forward...

What would you tell your younger?

18/10/2022

After doing social media management for some time, I've taken my learning a step higher and ventured into different interests...

So happy to have started my project management journey. I'm quite excited to start taking on a different role, expand into bigger more challenging fields and learn transferrable skills that may come useful when I help and serve my current and future clients...

A few more courses, exercises and practical applications to complete but always a step towards my goals...

This certificate verifies my successful completion of Google's "Foundations of Project Management" on Coursera

15/09/2022

No wonder a lot of people love and support Patagonia.

- Ethical and premium quality!
- Values and purpose!
- People first before profit!

Lead the way Patagonia!

Moving forward, Patagonia's profits that are not re-invested into the business will be donated to a group of nonprofit organizations fighting climate change.

10/09/2022

This post is not the usual tip or any social media related stuff that I normally share...

This is about something more important - your mental and emotional health!

Many of us; business owners, freelancers, employees, can attest to how lonely and challenging sometimes running a business and working solo can be...

Your business can wait!
Your work can wait!

If you're struggling at something, please talk to anyone that you know...

If you feel like someone has gone quite for some time, reach out to them...

Find time to check in with your family and friends...

And nothing is more important than taking care of yourself first!

06/09/2022

Probably the best advice I've ever been given!

Still hold this one near and dear...

And if I could send one message to my younger self, this would absolutely be it...

What about you? What was the best advice you still hold near and dear to this day? What advice truly made an impact on your life?