04/01/2025
๐ฆ๐ ๐บ๐ฎ๐น๐น๐ด๐ผ๐ฒ๐ฟ๐ ๐ฑ๐ผ๐ป๐ฎ๐๐ฒ ๐ฟ๐ฒ๐ฐ๐ผ๐ฟ๐ฑ-๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐ถ๐ป๐ด ๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ผ๐ ๐๐ผ ๐ธ๐ถ๐ฑ๐ ๐ถ๐ป ๐ป๐ฒ๐ฒ๐ฑ
๐๐ ๐ฎ๐ข๐ญ๐ญ๐จ๐ฐ๐ฆ๐ณ๐ดโ ๐ฌ๐ช๐ฏ๐ฅ๐ฏ๐ฆ๐ด๐ด ๐ฎ๐ข๐ฌ๐ฆ๐ด ๐ต๐ฉ๐ช๐ด ๐ฉ๐ฐ๐ญ๐ช๐ฅ๐ข๐บ ๐ด๐ฆ๐ข๐ด๐ฐ๐ฏ ๐ฃ๐ณ๐ช๐จ๐ฉ๐ต๐ฆ๐ณ, ๐ธ๐ช๐ต๐ฉ 50,000 ๐๐ฆ๐ข๐ณ๐ด ๐ฐ๐ง ๐๐ฐ๐บ ๐ด๐ฑ๐ณ๐ฆ๐ข๐ฅ๐ช๐ฏ๐จ ๐ฉ๐ข๐ฑ๐ฑ๐ช๐ฏ๐ฆ๐ด๐ด ๐ต๐ฐ ๐ค๐ฉ๐ช๐ญ๐ฅ๐ณ๐ฆ๐ฏ.
This holiday season, SM mallgoers achieved something truly remarkableโdonating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.
An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bearsโone to keep and another to share. This yearโs theme, โHug-a-Mood,โ introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear brought its own personality, symbolizing the warmth and joy of the season.
Beyond the numbers, the true impact lies in the ripples of care created by this campaign. Each donated bear represents the kindness and generosity of a community united in its commitment to giving back. These simple acts of giving spread not only joy but also hope, showing that small gestures can create meaningful change across communities.
This initiative also reminds us that the holidays are a time to create special memories, especially for children who may not always feel the seasonโs merriness. Through the unwavering compassion of SM shoppers, the Bears of Joy initiative delivered smiles, warmth, and a powerful message of love to children nationwide.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more about these programs, visit www.smsupermalls.com/smcares.
