02/04/2024
JMC’s Pickup Powerhouse Takes Center Stage in Batangas Drive
Astara Philippines organized recently an immersive drive event at The General’s Farm in Tanauan, Batangas that showcased the latest lineup of JMC's pick-up trucks, the Grand Avenue and Vigus.
Attended by JMC dealers, fleet account representatives, bank partners, and media representatives to the exclusive, experiential drive, the Grand Avenue’s terrain mastery and road power were unleashed as soon as participants got behind the wheel with its 5th Generation PUMA 2.3-liter Turbo-charged diesel engine and packed with 177 PS and 450 Nm of torque. Its ZF 8-Speed Automatic with Select Shift transmission provided smooth gearshifts and rapid start response while the Borg Warner 4-Wheel Drive System maximized the pickup’s powertrain for strong off-road capability. Offering strength and confidence in every drive, the Grand Avenue boasts its industry-leading high ground clearance and extended wheelbase, commanding respect on the road.
The JMC flagship pickup is the biggest in its class and equipped with one of the mightiest engines in its segment. It has a large cargo volume of 1.35 cubic meters, spacious cabin measuring a 3,270mm wheelbase, nearly 2m width, and 1.9m height for comfort. Its Advanced Driver-Assistance Systems (ADAS) include Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Electronic Stability Control (ESC/ESP), Brake Assist (BA), Hill Descent Control (HDC), Traction Control System (TCS), Reverse Camera, Parking Sensors ensure convenience and safety
The Grand Avenue’s large and fierce front grille with its premium cabin that includes high-quality leather seats, keyless entry and one-touch ignition, USB charging outlets, and a 10-inch touchscreen infotainment system with Apple CarPlay and Android Auto transformed the concept of a pickup. Defining JMC’s “Road to Excellence”, the game-changing pickup offers a choice for versatility and comfort in a premium package. It is priced between P1.221 M to P1.569 M, and offers an array of colors including Cosmic Grey, Pearl White, Silver Sand Black, Sandy Brown, and Shining Silver.
The drive also featured the Vigus, the brand’s versatile and fuel-efficient pickup suited for business fleet solutions. Under the hood, it is equipped with a 4D25 2.5 Turbo Diesel Engine, packing a punch with 130 PS and 315 Nm of torque. The vehicle also boasts its sleek exterior design, from its striking headlamps down to fine lines across its large body and wheelbase, ensuring maximum comfort and practicality in a stylish package. The Vigus, available in Elegant White and priced between just under P1.0 M to 1.11 M, is positioned to be the prime choice for individuals, business owners, and families seeking the best value for money, a versatile and affordable workhorse.
“JMC’s experiential drive in Batangas is more than just a test drive with our partners. It is a testament to our pursuit of elevating the driving and ownership experience as we officially unveil these game-changing pickups. The Grand Avenue and Vigus exemplify the JMC difference, exceeding expectations with their high-end features and performance on the road. We are driven and excited to launch our newest flagship, the Grand Avenue as the biggest pickup in its class packed with the latest tech. Boasting an extended 3,270mm wheelbase, its spacious cargo, lush cabin, and advanced driver-assistance systems ensure versatility, comfort, and safety in every drive. Gearing up for JMC’s official launch in the Philippines, we are thrilled to explore greater paths with our new customers,” shared Arlan Reyes, JMC Brand Head, Astara Philippines.
Catch the Grand Avenue and Vigus’ official Philippine launch at the Manila International Auto Show (MIAS) 2024 from April 4 to April 7, 2024.
Stay tuned for exciting updates and announcements via JMC Philippines' official channels: Official website:https://jmcph.com/, Facebook: https://facebook.com/JMCPickupsPH, and Instagram: https://instagram.com/jmcpickupsph/