30/10/2022
๐๐จ๐ฌ ๐๐ง๐ ๐๐จ๐งโ๐ญ๐ฌ ๐๐จ๐ซ ๐๐๐๐๐๐ญ๐ข๐ฏ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ
Social media is a powerful medium that can be used to help your business grow and expand. However, to achieve this goal ๐ฅ
, businesses must work hard on social media management. Here are some helpful dos and donโts for social media management that can fit ๐ช your business's needs.
Do: set your goals and objectives
Determine your goals and objectives for using social media. Then set metrics that will enable you to measure โ๏ธ the success of your efforts.
Don't: feel the need to have accounts on every single platform
Research which platforms have the demographics and format best matched to your target ๐ฏ audience, and then choose one or more platforms for your account.
Do: make sure all of your active accounts are on-brand
To maintain a professional image, your profile and background images, account bios, contact information, and links ๐ should be up to date.
Donโt: post at all hours of the day
To maximize the effectiveness of your social media efforts, schedule your posts so that they reach your audience at times when they are most likely to see ๐ them.
Do: make a social media calendar
To streamline social media marketing and increase the effectiveness of your campaigns, you can use a scheduling ๐๏ธ tool like HeyOrca or Hootsuite to schedule posts when they are most appropriate and convenient.
Donโt: get stuck in a visual rut
Use a variety of media types, including images, videos, GIFs, graphics, and animations, to keep your followers engaged.
Do: stay up to date on platform features
Keep track of new features, how they are being used by others, and how they might contribute to your overall social media strategy.
Donโt: follow trends that donโt make sense for your brand
Trending post formats, such as Snapchat Stories and Instagram Stories, can be a great way to share your brandโs personality with followers and gain new followers, but you should only invest time โฐ in posts that will still be valuable after the trend dies out.
Do: show your connections in the community
Regardless of the type of business you have, it is valuable and meaningful to share โ๏ธ partnerships with others.
Donโt: forget to pay attention to your comments
It is important to monitor what people say about your posts, as well as your contributions. Answer questions ๐ค and clear up confusion, but do not confront commenters.
Do: keep on tracking your social media
To stay on track ๐ค๏ธ with your goals, it is important to establish what metrics are valuable to those goals and keep track of the performance so you can know when something is a success, not performing as you had hoped, or acting out of the ordinary.
Donโt: think this is the end all be all social media plan
Research the subject thoroughly, prepare your posts, solicit feedback from individuals you trust, and begin posting.
Read more: https://adpearance.com/blog/dos-and-donts-for-social-media-management/