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29/07/2020
What is a Backlink?
In search engine optimization, backlink plays an important role in a website’s performance. It is also called Inbound or Incoming Links. These are websites that are connected.
A page needs to have multiple backlinks to have a better chance of getting better performance in search engine ranking. It is similar to advertising since you are connected, they are promoting you when someone visits their website. It makes your website much more credible and dependable. That is why it is considered essential for both users and search engines.
There are different types of backlinks. You have good ones that give benefit to you and your site, and some will make you wish you never knew about it. Here is your guide and summary to get a good one:
The Good Ones
Organic Link Building is a type of link building that does not involve automated systems. The process all happens naturally and organically, hence the name. However, it can be a time-consuming way of generating a backlink. Nevertheless, it makes your site more authoritative.
These are known to be editorials, relationship-based, guest blogging, and niche directories. A good tip is to write captions that are useful and relevant.
The Better-Forgotten Ones
You should avoid this practice since it does not gain you much value than the good ones and is much likely to be denigrated by Google at any given time. An example of these are links located at the header, footer, and sidebar.
The Worst Ones
These are the backlinks that you should never consider. Your website will be penalized and disregarded. Avoid paid links, comment spam, general directories, and backlinks from irrelevant websites.
Backlinks are important, as a business owner, you have to stay mindful and careful of what you add and what you do to your website.
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