DIGIPANDAph

26/12/2023

Happy Holidays everyone!!!

28/03/2022

28/03/2022

Personal Page vs. Company Pages (LinkedIn)

Company pages are a great way to introduce your business, streamline your company posts, and assemble your company followers. It allows someone to run sponsored updates to promote best posts. Using company pages limit what you can tell people as you can’t be yourself. You have to talk as if you are the brand.
But with personal profiles, you can do even more.

Personal profiles on LinkedIn easily allow users to personally interact with professionals and key people in the industry. It also allows users to be proactive by sending InMail's, giving recommendations, adding and endorsing skills, following company pages, joining groups, following influencers and reading blog posts. It is similar to an online CV in a social media platform enabling professionals to converse about business and building connections.

Even job seekers leverage LinkedIn profiles to attract HR professionals. They use the feature of searching people, title and groups in looking for connections to find jobs.

Just go in with your eyes open and understand what it is that the two different things can and can't do. The company page will help prospective customers understand what your business does and how it goes about it. Your profile page can connect on a more personal and direct level. Any business owner needs to employ both in earnest.

22/03/2022

When is the best time to post on LinkedIn?

Attracting an engaged audience on LinkedIn requires you to craft compelling content. But, if you don’t post your content at the right time, most of your followers will never see your updates. So how do you figure out the optimal time to post for your specific audience?
The truth is, there is no right answer. But you can use some research to make assumptions about the best times to post based on your audience.

Thinking about your audience's behavior is key. It's best to conduct some market research to learn more about how your audience uses the internet, or refer to your buyer persona if you've collected that information. If your ideal customer is someone who is a working professional, it's safe to assume that during business hours, they won't have time to check their social media feeds.

However, there are pockets throughout their day where professionals tend to check social media, like lunch hours and while heading to and from work. From there, based on your time zone, you can estimate when you're expected to reach the most customers.

Also, think about the majority of LinkedIn's audience: working professionals, higher education students, and college graduates. Typically, their web behavior would reflect being busy during regular business hours.

For more tips and ideas about social media, you can follow me on my accounts:

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LinkedIn: Brian P**a

22/03/2022

21/03/2022

How to increase social media engagement? 🤔🤔

Social media engagement refers to the responses your social media posts receive. While comments, likes, and shares are the most common type of social engagement, some platforms use different engagement features or terminology for them.

After you create a website for your brand, you need to get out there and let people know you’re open for business.

The best way to do so is to set your sights on social media. In particular, you need to learn how to increase social media engagement to bring attention to your brand, make meaningful connections, and accelerate your business growth.

It’s the “engagement” part of that strategy that’s going to be key to your success.

Improving your social media engagement can lead to rapid-fire growth for your business. Even if you aren’t looking to build a huge following, it’s an important part of your brand’s identity and gives you a valuable way to engage with your company’s lifeblood— your customers.

For more tips and ideas about social media, you can follow me on my accounts:

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LinkedIn: Brian P**a

20/03/2022

How to Create Your Content Calendar?

A social media calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management app).

Each entry in a social media calendar usually includes some combination of these elements:

The exact date and time the post is going live
The social network and account where the post will be published
The post’s copy and creative assets (i.e. photos or videos)
Links and tags to be included in the post
Any additional relevant information (e.g. is this an Instagram feed post or a Story?)

Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.

Writing out a detailed content calendar will help you develop a timely posting schedule and decide what type of content you plan to create. Content calendars can help you create, plan, and strategize content across any of your platforms. Most importantly, it keeps your readers & audience engaged by preventing your content from getting stagnant, repetitive or overly random.

Still not enough content?
Follow us to know more.

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20/03/2022

Content Ideas for Dental Clinics

Still trying to decide whether to invest time promoting your dental practice on social media or not? From seeing what our family and friends are up to, to watching viral videos, our social media screen time is only increasing.

People can often find the thought of posting on social media quite daunting, especially if it isn’t second-nature.

You can begin leveraging all of these benefits simply by publishing content that appeals to your ideal audience.

Here are six ideas to get you going:
Offer Interesting Facts, Add Interactive Content, Ask Questions to Boost Engagement, Host Q&A Sessions Using Live Video, Inspiring Quotes, Curate Authoritative Dental Content

These posts provide a variety of ways to engage your audience on social media. With many of your current and potential patients looking to connect with you on their favorite networks, it's vital to have an active presence on these channels.

Doing so will help improve your own visibility and awareness, attracting more customers to your practice.

Save this post for your future reference.

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19/03/2022

Which Social Media Platform Should My Business Be On? 🤔🤔

When it comes to figuring out the best social media for your business, the first step is to prioritize what’s important to you. Is it expanding your reach? Is it generating more leads? Is it about brand awareness?

As you probably already know, there are social media platforms out there for everything and everyone, including ones to connect people with shared interests, similar hobbies, comparable demographics, and much more. The point is that there are way too many for you to be active on them all. Plus, your time would be better spent focusing on the sites that help you reach your goals.
There are many benefits to using social media, but it’s important to have specific goals before you move forward. That way you can create a successful social media strategy for your business.

Different types of content work better with certain social media platforms, so it’s key that you consider carefully the type of content you like to create and distribute that will work best with your brand.

For more tips and ideas about social media, you can follow me on my accounts:

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LinkedIn: Brian P**a

19/03/2022

Why is Social Media good for your Business?
🤔🤔🤔

Over the years social media has evolved from a social networking platform into a powerful marketing platform. And marketers are taking advantage of this opportunity to improve their businesses for more profit.

Social media is online communication that allows you to interact with your customers and share information in real time. This can help you to reach your customers better, create online networks and sell and promote your products and services.
It can be easy to get carried away when using social media for your business. It's wise to tread carefully and be aware of both the pros and cons before you start.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

"For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
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LinkedIn: Brian P**a

19/03/2022

Content Ideas - Filipino Restaurants

For your restaurant to succeed, your social media marketing strategy needs authentic content that represents who you are as a brand. And with 4.2 billion people using social media around the world (almost 60% of the world’s population), staying authentic is the only way to create a successful restaurant social media marketing strategy.

Devising a content strategy that keeps followers engaged can be a challenge. Fortunately, as a restaurant owner, you are in a great position when it comes to social media posts - from menus to behind-the-scenes footage, you have lots of material.

What should your restaurant post on social media?

Sharing cooking tips
Sharing user-generated content
Posting food photos
Sharing your team's story
Talking about your COVID-19 safety measures
Highlighting fan photos
Showing your favorite causes some love
Thinking outside of the box
Engaging with customers
Holding a social media contest

Remember the golden rules - Post often, stay positive, and respond to all customer feedback in a timely manner - it’s a valuable source of information. Social media is here to stay, so it’s time to embrace its many benefits.

For more tips and ideas about social media, you can follow me on my accounts:
FB: Digipandabp
IG: digipanda.ph
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LinkedIn: Brian P**a

18/03/2022

Content Ideas for Gyms 💪💪💪

Social media can be a valuable tool and cost effective solution for your fitness business. Used properly, it’s possible to generate leads and create loyalty for existing members/clients.

Knowing who your customer is so that you can create content that they will want to engage with is important and I’d always recommend creating customer profiles and developing a strategy before setting about creating your content.

However, there is certain health and fitness content that most gym-goers and health conscious people will resonate with.

There are hundreds of ways that you can market your gym, especially in the digitally connected world we live in now. When it comes to fitness marketing, there are a lot of fun and engaging campaigns you could run.

Using digital marketing, you could target and promote your gym to your ideal audience where they spend most of their time. You can promote your gym offers and promotions straight to their phones, Facebook, Twitter, Instagram, email, etc.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
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LinkedIn: Brian P**a

17/03/2022

Common Myths About Social Media

Social media has changed a lot since its beginning. It started off as a platform primarily for friends and family members to connect, but over the years it has become an important space for businesses to market their products and services. While the practice of social media marketing has evolved and matured for businesses, some common myths and misconceptions around social media as a marketing tool still exist. We’ll be unpacking social media’s biggest myths. Much of what we’ve come to believe about social media and content marketing is wrong. They are myths.

Some myth examples are:
My customers are not social
Social is not measurable
Social is for creating new customers
You should ignore negative feedback
Social will kill email
Company channels are your most important social assets
Content creates thought leadership
Content marketing and social media are separate initiatives
Your content marketing should be about your products and services
Too much content will give away your secrets

The rules are different in B2B. When creating goals, strategies and action plans for your social media marketing, you must have realistic expectations that can actually be met.

It is also important that these realistic expectations are instilled at every level and department of your company – as unrealistic expectations from senior leaders can and will create a bad social media strategy, which will ultimately hurt your brand or business.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
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LinkedIn: Brian P**a

17/03/2022

What is the 80/20 Rule ❓

The 80-20 rule, also known as the Pareto Principle, is an aphorism which asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. In business, a goal of the 80-20 rule is to identify inputs that are potentially the most productive and make them the priority. For instance, once managers identify factors that are critical to their company's success, they should give those factors the most focus.

The Pareto principle was developed by Italian economist Vilfredo Pareto in 1896. The biggest advantage of using the Pareto principle is that you can create the maximum amount of impact with the least amount of work. This can allow your team to work more efficiently and stay focused on specific initiatives.

The 80/20 rule can help your metrics increase in less time, simply by prioritizing initiatives in the right order.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
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LinkedIn: Brian P**a

16/03/2022

Social Media Platforms

The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications.

The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.

Social media typically features user-generated content and personalized profiles.

Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.
Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and much more. Even governments and politicians utilize social media to engage with constituents and voters.
For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like-minded interests, and share their thoughts, feelings, insights, and emotions. Those who engage in these activities are part of a virtual social network.

For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer service or support.

Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus on marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be customers.

Further, social media can help in building customer relationships through loyalty programs linked to social media.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
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LinkedIn: Brian P**a

16/03/2022

Audience Engagement 👍👍👍

Social media engagement is the measurement of comments, likes, and shares.

Social media engagement measures the public shares, likes and comments for an online business' social media efforts.

Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As a business, it’s quality, not just quantity, that you should be striving for.

Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers.

Social media engagement is measured by a range of metrics that could include shares or retweets, Comments, Likes, Followers and audience growth, Click-throughs, Mentions (either tagged or untagged) and Using branded hashtags

Basically, social media engagement is growing anytime someone interacts with your account and can be calculated in a variety of ways.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
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LinkedIn: Brian P**a

15/03/2022

Which do you prefer: newsletter or flyer?

A Newsletter is a printed or electronic report that is sent out to those with specific interest. It contains analysis and news about information and activities within a certain business, institution, or organization. It is issued periodically to its subscribers. A Newsletter should include a good title, eye catching pictures, with relevant and interesting information.

A Newsletters main purpose is to keeps customers or employees informed of what is taking place in your community or company. They also help promote organizations, products, services, and businesses. Newsletters are appealing and easy to read. It helps build regular communication with customers and employees, while being a cost-effective way to do so.

A leaflet/ flyer is different from the other types as they are used for targeting a large number of people. Since leaflets are common, you need to ensure that you are unique in your design and presentation. There is only one page in a leaflet/ flyer making it very reader-friendly.

The information is also concise and to the point on a leaflet.
Flyers are an efficient tool to influence the public opinion because they can reach wide and specific audiences (children, women), and they are accessible to people who are otherwise isolated by illiteracy or poverty.

For more tips and ideas about social media, you can follow me on my accounts:
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IG: digipanda.ph
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LinkedIn: Brian P**a

15/03/2022

Why is it important to follow your competitors?

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.

You can use this knowledge to create marketing strategies that take advantage of your competitors' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.

As a social media business owner, your instinct may be to avoid any form of contact with your competitors particularly if you're all competing for one goal, consuming the attention of users. But, following your competitor can give you valuable insight into your industry and gather inspiration for new marketing tactics.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
Twitter:
LinkedIn: Brian P**a

14/03/2022

Content Ideas for Optical Clinics

The simplest way to obtain more customers for your optical store is to think of a way to advertise it openly.

Decent marketing techniques that do not challenge your budget and hassle with your time are a must for your customer fulfillment target.

How to promote your Optical store

Make sure to put signs, boards at the entrance of the store and decorate store window door with product items, offers to catch the attention of passing visitors.

Sponsor your brand with community events, shows or other local seminars to make your brand accessible.

Conduct outreach programs at senior centers, retirement homes or other local events and distribute business cards with promotional discount offers. List your store in web directories, Google listing, Google maps to provide access easy to clients.

Conduct eye checks up camps at village areas, schools, colleges and give a small portion of discount on their first visit.

Promote business through website and sell online products with amazing offers.

The simplest way to obtain more customers for your optical store is to think of a way to advertise it openly.

Decent marketing techniques that do not challenge your budget and hassle with your time are a must for your customer fulfillment target.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
Twitter:
LinkedIn: Brian P**a

14/03/2022

How to Build Customer's Trust On Social Media?

Trust and relationship building are things that we focus on in our lives every day. But the same rule about not associating with people you don't trust extends beyond personal interactions. If consumers think a brand participates in shady activities or is simply not transparent, sales and user engagement will fall fast.

There's no better place to build trust as a business than social media. Platforms like Facebook, Twitter, Instagram and YouTube are the perfect places to get to know your target audience and build a consumer-oriented business model.

There are many ways to build trust with your audience on social media. It's important to remember that you'll have to regularly check your profile, engage with customers and share new content if you want to see positive results from your social media marketing campaign.

When you do all of these things and make sure to meet customers' expectations, you'll see positive results in sales, traffic and user engagement. It's worth noting that building trust takes time, but losing trust takes one poor decision. Pay attention to what you're saying and doing across all platforms to ensure that you're delivering an unmatched customer experience founded on trust.
Social media and customer loyalty go hand in hand. It's the modern medium that helps brands harness emotional engagement when building trust with their consumer base.

For more tips and ideas about social media, you can follow me on my accounts:

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Linkedin: Brian P**a

14/03/2022

"Why do you need to optimize your Social Media pages? 🤔🤔🤔

Optimizing your business via social media entails hard work, constant research, and smart strategizing.

Increasing engagement and turning your audience into paying customers doesn’t just happen. You have to work for it. Specifically, you have to optimize social media pages to reach more people and increase brand awareness.

With millions of brands competing for audience attention on various social media platforms, you can’t stay passive and wait for them to come to you. You have to step up your game to get noticed. One of the most effective ways to do this is to optimize social media accounts.

Creating engaging, informative social media profiles is essential to drive your target audience to your content and convert them into customers. More and more people turn to social media to check out unfamiliar brands and make purchasing decisions. So, if your profiles aren’t optimized, you’ll turn new users away and hinder your business growth.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
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LinkedIn: Brian P**a

13/03/2022

What is Digital Marketing❓

Digital marketing strategies evolve quickly because of trends and new technology. These strategies include those that require the use of the internet or smart phones. They haven’t been around as long as traditional methods, but they certainly pack a punch.

Common digital marketing methods include:
Website content; Email campaigns; Content marketing; Social media posts; Clickable ads; Affiliate marketing; Search engine optimization (SEO)

Digital marketing is probably the best option for most. If you want to reach a particular group of people, wherever they may be, while keeping costs low, go with digital marketing. Doing so will also allow you to collect valuable information on your audience immediately so that you can create even more effective marketing campaigns.

However, there is still a place for traditional marketing. If you want to reach an older audience or a local audience, traditional marketing methods may be more productive and stand out better than digital marketing methods. Though these methods may seem “old,” the reality is that they’ve stuck around for a reason. They work!

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
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LinkedIn: Brian P**a

12/03/2022

Advantages and Disadvantages of Email Marketing 📧📧📧

Email marketing allows you to reach millions of customers with a click of a button. Like any marketing medium, it has its advantages and disadvantages. Use it correctly, and you'll make more money, but use it incorrectly and you could lose your business.
Weigh these pros and cons before you start an email campaign.

Understanding the advantages and disadvantages of email marketing can help you devise a proper marketing plan that brings in more revenue.

While several pros and cons of email marketing exist, it all comes down to how you utilize it.
If you are a marketer of today’s world, you need to see potential benefits and cons of email marketing to run your email marketing campaign smoothly:

Advantages:
1. It allows you to customize your marketing campaign.
2. You can persuade your customers through promotions.
3. It helps you to announce about your newly launched product.
4. Email marketing helps you to increase the abandoned cart conversion rate.
5. It is a gateway for real-time communication with your readers.
6. You do not have to worry about your content’s size as email has no character limit.

Disadvantages:
1. It might sometimes be time-consuming.
2. You need to provide your consumers with new curated content on a regular basis.
3. People might only be interested in emails related to bumper offers or promotional offers.

For more tips and ideas about social media, you can follow me on my accounts:

FB: Digipandabp
IG: digipanda.ph
Twitter:
LinkedIn: Brian P**a