Tita Friday

Tita Friday TITA FRIDAY specializes in thoughtful branding and professional writing. We craft authentic stories and cohesive brand identities with kindness and care.

Services: Branding, Corporate Correspondence, Writing, PR, and Social Media Management.

🌟 What Tita Friday Can Teach You About Branding (and Corned Beef Sandwiches) 🌟Yesterday, Tita Friday had lunch at Katell...
03/12/2024

🌟 What Tita Friday Can Teach You About Branding (and Corned Beef Sandwiches) 🌟

Yesterday, Tita Friday had lunch at Katella Deli Bakery & Restaurant—a spot that’s practically made for Instagram. It’s the kind of place where the pastries are a visual masterpiece, the bread displays whisper “Take me home,” and the ambiance feels like the backdrop of a feel-good movie.

The food? Absolutely delicious. Tita Friday raved about the Corned Beef Melt, which was so good it deserves its own fan club. 🥪👌 The baked goodies? Tempting enough to make you forget your carb limits.

But here’s where it got tricky: the service didn’t match the visuals. Waiting over 30 minutes for lunch left her more hangry than happy. By the time the food arrived, the excitement had faded—though the manager did try to smooth things over with a slice of cheesecake (a sweet gesture, but still).

This experience reminded Tita Friday of an important branding lesson: Consistency matters. A beautiful brand may catch your eye, but a consistent brand wins your heart.

At Tita Friday, every detail is crafted to give you the best—whether it’s in the quality of our products or the care in our customer service. Because we know you deserve a brand that shows up and delivers every single time.

Oh, and don’t worry—Tita Friday believes in second chances. Those baked goodies at Katella? They’re too tempting to pass up, so she’s definitely planning another visit soon. 😉

✨ Your takeaway? Good looks will draw people in, but a consistent, reliable experience keeps them coming back for more. And at Tita Friday, that’s what we deliver—every single time. ✨

🌟 Be the Poinsettia of Your Industry 🌟Poinsettias aren’t just plants—they’re icons. The moment you see those red and gre...
01/12/2024

🌟 Be the Poinsettia of Your Industry 🌟

Poinsettias aren’t just plants—they’re icons. The moment you see those red and green beauties, you know it’s Christmas. They don’t shout for attention; they’ve earned it.

Here’s a little branding inspo for all of us:
💡 Show up consistently.
💡 Own your story.
💡 Make people feel something when they see you.

At Tita Friday, we believe in helping brands bloom just like poinsettias—vibrant, timeless, and unforgettable. Ready for your glow-up? Let’s make your brand the icon it’s meant to be. 🌺✨

Ever wondered what makes a brand as irresistible as Briermere Farms’ apple pie? 🍎🥧 Thoughtful ex*****on, authenticity, a...
30/11/2024

Ever wondered what makes a brand as irresistible as Briermere Farms’ apple pie? 🍎🥧 Thoughtful ex*****on, authenticity, and just the right dash of surprise. It’s a recipe for success—and it’s the same approach we take at Tita Friday.

Whether it’s crafting your brand’s “golden crust” (your identity and messaging) or adding that memorable “tangy twist” that keeps your audience craving more, we make sure your brand stands out, connects, and leaves a lasting impression.

At Tita Friday, we don’t just write words or create designs—we bake up branding that sticks. Let’s whip up something irresistible for your business. Send us a DM, and let’s get started!

🍁 Tita Friday’s First Thanksgiving: A Lesson in Gratitude and Desserts 🥧 Good morning from the land of turkey, pies, and...
28/11/2024

🍁 Tita Friday’s First Thanksgiving: A Lesson in Gratitude and Desserts 🥧

Good morning from the land of turkey, pies, and sweet potato casserole! It’s my first-ever Thanksgiving here in the U.S., and let me just say—this holiday is such a mood. Back home in the Philippines, we don’t do Thanksgiving (Christmas already takes up 80% of the year), so this is a whole new experience for me.

Confession time: I’m not really a turkey person. (Don’t cancel your Tita just yet!) But the desserts? Oh, I’m all in. Pumpkin pie, pecan pie, sweet potato casserole (it is a dessert—fight me), and that random Pinterest dessert your tita made that ends up being everyone’s favorite? Yes, please.

Thanksgiving feels a lot like good branding—it’s about showing up, making people feel special, and leaving them with something memorable. Gratitude, whether on the table or in business, never goes out of style.

So today, I’m raising my metaphorical pie fork to all of you. Thank you for being part of Tita Friday’s journey. I’m grateful for the love, the laughs, and the chance to celebrate milestones like this one.

Sending you all warm hugs and a little sweet potato casserole energy this Thanksgiving!

✨ Branding Inspo from a Shoe Store? Absolutely. ✨Visited a DSW store recently and couldn’t help but think: branding is e...
27/11/2024

✨ Branding Inspo from a Shoe Store? Absolutely. ✨

Visited a DSW store recently and couldn’t help but think: branding is exactly like finding the perfect pair of shoes. It’s not about size—it’s about fit. It’s not about options—it’s about clarity. And it’s not just selling a product—it’s making people feel something.

At Tita Friday, we believe in delivering that same experience. Whether it’s our carefully curated designs or the stories behind each piece, we’re here to make you feel seen, stylish, and like the main character of your own story.

P.S. If you wear a size 9 (like me), you know how rare it is to find your perfect fit. Tita Friday gets that—because your style should always fit your vibe. 💕

When it comes to thoughtful branding, think of Tita Friday as your ultimate guide—pointing your business in the right di...
25/11/2024

When it comes to thoughtful branding, think of Tita Friday as your ultimate guide—pointing your business in the right direction like the perfect mall directory (because yes, we’re always this organized). 😉

Whether you’re looking to craft a standout brand story, elevate your messaging, or make your audience fall in love with your products, Tita Friday knows how to lead the way.

We create branding and professional writing that speaks directly to your customers—making them feel seen, heard, and valued.

Just like a well-curated department store (looking at you, Macy’s), every detail is intentional and designed to connect.

So, are you ready to take your brand to the next level? Let Tita Friday help you find your way.

💡 Building Big Ideas, One Brick at a TimeAt Tita Friday, we’re all about creativity, self-expression, and taking inspira...
22/11/2024

💡 Building Big Ideas, One Brick at a Time

At Tita Friday, we’re all about creativity, self-expression, and taking inspiration from the best—like Lego! It’s not just a toy; it’s a masterclass in branding genius. Whether it’s Star Wars ships, the Mona Lisa, or a 5-foot Eiffel Tower, Lego gives you the tools to create your own story—just like we help build your brand.

Got big ideas but don’t know where to start? We’ll help you turn them into something iconic—brick by brick.

Let’s build something unforgettable. 💡✨




🏬 Trader Joe’s is the Taylor Swift of grocery stores. Quirky. Loyal fans. Totally unforgettable. ❤️But what makes Trader...
21/11/2024

🏬 Trader Joe’s is the Taylor Swift of grocery stores. Quirky. Loyal fans. Totally unforgettable. ❤️

But what makes Trader Joe’s stand out isn’t luck—it’s thoughtful branding, clear storytelling, and a strong sense of identity. They know their audience and speak directly to them, creating a shopping experience people love to talk about.

That’s exactly what Tita Friday delivers for businesses. With expertise in branding and professional writing, Tita Friday helps clients carve out their niche, connect with their audience, and tell their story in a way that’s authentic, memorable, and iconic.

Ready to make your brand the one everyone’s raving about? Contact Tita Friday today to start creating something unforgettable.

Feeling Like a Tomato in a Sea of Ketchup? 🍅At Stop & Shop, Tita Friday had an epiphany (yes, in the tomato aisle). With...
20/11/2024

Feeling Like a Tomato in a Sea of Ketchup? 🍅

At Stop & Shop, Tita Friday had an epiphany (yes, in the tomato aisle). With over 10,000 varieties of tomatoes worldwide, each one serves its perfect purpose—some for sauces, some for snacking, and some just looking fabulous in heirloom salads. The key? They don’t try to be something they’re not.

The same goes for branding and content. If your business is trying to be everything to everyone, it’s time to stop. Be the Roma that rules the marinara. Be the cherry tomato that shines in salads. Or, better yet, let Tita Friday help you figure out your brand’s flavor and make your story irresistible.

Whether you need sharp, witty branding or scroll-stopping content, Tita Friday’s got you covered. Let’s craft something authentic that stands out in a crowded market—because nobody remembers bland tomatoes.

DM to get started. Let’s spice up your business! 🌟

✨ What Starbucks Tumblers Can Teach You About Branding—And How Tita Friday Can Help You Do the Same! ✨Have you ever noti...
19/11/2024

✨ What Starbucks Tumblers Can Teach You About Branding—And How Tita Friday Can Help You Do the Same! ✨

Have you ever noticed how Starbucks tumblers and mugs have become THE souvenir to bring home? From Toronto’s skyline to Parisian landmarks, they’re not just cups—they’re stories, memories, and emotional connections in the shape of drinkware. That’s no accident. It’s branding brilliance.

Starbucks has mastered the art of making everyday items aspirational. When someone buys a $30 tumbler, they’re not just buying a product—they’re buying into a lifestyle, a memory, and a community. That’s the power of branding done right.

Now, here’s the big question: Does your brand inspire this kind of connection?

🌟 Imagine your brand turning something as simple as a product or service into something that makes your customers feel something.
🌟 Imagine your business being the one that people talk about, share, and love without you needing to shout.
🌟 Imagine building a brand that’s not just seen—but felt.

That’s where Tita Friday’s Branding Services comes in. We don’t just create logos and taglines—we craft stories, experiences, and connections that make your brand unforgettable. Whether you’re a small business looking to find your voice or an established company ready to elevate your game, we’ll help you build a brand that your customers can’t help but fall in love with.

If Starbucks can make a tumbler a global obsession, just think what we can do for your brand. 😉

💼 Ready to turn your business into the brand people are obsessed with? Message us today! Let’s bring your vision to life and make your customers say, “I can’t get enough!”

🥞 Why Pür & Simple is the Ultimate Breakfast Experience: A Lesson in Brilliant Branding 🥓 Pür & Simple doesn’t just serv...
17/11/2024

🥞 Why Pür & Simple is the Ultimate Breakfast Experience: A Lesson in Brilliant Branding 🥓

Pür & Simple doesn’t just serve breakfast—it delivers a whole moment. From the sleek, Insta-worthy interior to the feel-good food portions that could feed you for an entire day, this place is the perfect example of branding done right. Everything about it feels curated, intentional, and oh-so-shareable.

Let’s start with the name: Pür & Simple. It’s catchy, aspirational, and so easy to remember. You instantly know what to expect—wholesome, no-fuss meals served with a touch of class. The branding shines through the bright, welcoming signage, the “Always look on the sunny side” neon lights, and a menu that balances comfort food with modern flair. It’s like they’re winking at you, saying, “Yeah, we know we’re fabulous.”

The food? Massive portions that make your inner foodie and wallet equally happy. My sizzling skillet came loaded with perfectly crispy potatoes, fluffy scrambled eggs, and a pesto drizzle that felt too fancy for a weekday morning—but I wasn’t complaining. And let’s not forget the pancakes: soft, airy, and practically begging for a syrup pour-shot for your IG stories. Every dish feels like it was designed for both your stomach and your social feed.

But it’s not just about the looks. Pür & Simple delivers on taste, service, and vibe, creating a place where you don’t just eat—you linger. It’s warm and welcoming but polished enough to make you feel like you’re part of something cool. And isn’t that what great branding is all about? Making you feel like you’re in on the secret?

Whether you’re a brunch enthusiast or just someone looking for a satisfying, photo-worthy meal, Pür & Simple proves that great branding goes beyond a logo—it’s an experience that sticks with you long after the last bite.

🇨🇦 Inspired by Canada, Powered by Tita Friday 😉 Did you know branding is a lot like Canada? It’s all about being authent...
17/11/2024

🇨🇦 Inspired by Canada, Powered by Tita Friday 😉

Did you know branding is a lot like Canada? It’s all about being authentic, consistent, and maybe even a little witty—just like that giant maple leaf flag flying high.

At Tita Friday, we help you craft thoughtful branding and professional writing that connects and keeps your audience coming back for more.

✨ Authentic storytelling.
✨ Strategies as solid as Canadian winters.
✨ Copy as smooth as maple syrup.

Oh, and like Ryan Reynolds (Canada’s greatest export, let’s be real), we add charm and humor to make your brand impossible to forget.

📩 Ready to elevate your business? DM us today and let’s make your brand as iconic as the Canadian flag.

16/11/2024

Brand Like Niagara Falls: Bold, Unforgettable, and Always in Motion

What makes Niagara Falls iconic? Its relentless flow, powerful presence, and ability to leave people in awe.

At Tita Friday’s, we bring the same energy to your brand. Through thoughtful branding and professional writing, we help you:

✅ Stay consistent and build trust
✅ Create a presence that captivates
✅ Own what makes you unique
✅ Craft emotional connections that stick

Let your brand flow effortlessly and make waves in your industry. Ready to make an impact? Let’s work together!

✈️ Tita Friday’s Thoughtful Branding & Professional Writing: Inspired by New York’s Timeless Allure ✈️ Landing in New Yo...
13/11/2024

✈️ Tita Friday’s Thoughtful Branding & Professional Writing: Inspired by New York’s Timeless Allure ✈️

Landing in New York at midnight after nearly 30 years, I couldn’t help but capture this view—the iconic city lights stretching endlessly beneath the wing. Like these lights, a powerful brand is unforgettable, leaving a lasting impression. At Tita Friday, we bring this timeless quality to every branding and writing project we take on.

Our approach to branding is inspired by the city that never sleeps, balancing familiarity with innovation to create experiences that truly resonate. From brand storytelling to professional and corporate writing, Tita Friday crafts words and strategies that make your brand as memorable as the New York skyline. Whether you’re a local business or an international company looking to stand out, we’re here to help you connect with your audience in a meaningful way.

For brands ready to shine as bright and enduring as New York’s lights, Tita Friday is here to guide you. Let’s create something unforgettable together.

🍂 Falling for Change: How Autumn Inspires Brand Reinvention 🍂As the temperature drops and sweater weather takes over (he...
09/11/2024

🍂 Falling for Change: How Autumn Inspires Brand Reinvention 🍂

As the temperature drops and sweater weather takes over (hello, cozy layers!), fall has us thinking about more than just pumpkin spice and new boots—it’s a reminder that sometimes, brands need a little seasonal reinvention too! Just like the trees shed their leaves, now’s the perfect time to let go of what’s not working, simplify, and focus on what truly matters in your brand.

🍁 Ready to refresh your brand and strip away the clutter? Tita Friday’s got you covered! Our branding and writing services help you find that authentic, cozy connection with your audience—the kind that feels like home. Whether it’s a fresh message, a refined voice, or a complete brand makeover, let’s make sure your brand shines through, even as the days get shorter.

Let’s make this season one of clarity, warmth, and connection for your brand. DM us to start crafting your story today!

🌊 Is Your Brand More “Sausalito” or “Somewhere Else”? 🌊Yesterday, Tita Friday took a much-needed break in Sausalito, tha...
08/11/2024

🌊 Is Your Brand More “Sausalito” or “Somewhere Else”? 🌊

Yesterday, Tita Friday took a much-needed break in Sausalito, thanks to an old friend. It’s my second time here, and it’s everything I remember: slow-paced, charming, and authentic to its core. Sausalito doesn’t need flashing lights or skyscrapers to stand out—it’s got that old-town, hand-in-hand, take-your-time appeal.

At Tita Friday, we believe every brand can have that same kind of authenticity. You don’t need to be the loudest or trendiest. Instead, build a brand people connect with—the kind that keeps them coming back for more.

If you’re ready to embrace authentic branding and let your values shine, we’re here to help. Let’s make your brand memorable for all the right reasons. 💡✨

📩 Message us to learn how we can help build your brand, Sausalito-style—real, genuine, and built to last.

👞 The Great Filipino Crocs Pilgrimage: A Love Story in Footwear 🐊Like any Tita (Aunt) on a mission, I found myself at th...
05/11/2024

👞 The Great Filipino Crocs Pilgrimage: A Love Story in Footwear 🐊

Like any Tita (Aunt) on a mission, I found myself at the San Francisco Premium Outlets yesterday, drawn into the colorful world of Crocs (all for my niece, of course!). So, here I am, trying on a pair, bedazzled with Jibbitz charms that are seriously tempting me to finally join the Croc Club. 🌈

Crocs and I? We have history. Back when my now 25-year-old son was a kid, he rocked Crocs like he owned the world—holes and all! But for me, the original clunky look made my already large size 9 feet seem Bigfoot-esque. Fast forward to today, and wow, Crocs has come a long way! From furry-lined clogs to holiday-themed pairs that look like Santa himself designed them, Crocs is no longer just a quirky comfort brand; it’s a lifestyle.

This glow-up is no accident. Crocs has become a master class in branding, staying true to comfort while evolving with fresh designs, collaborations, and a vibrant social media presence. It’s about making people feel like they’re part of something fun, expressive, and uniquely “them.”

At Tita Friday, we aim for that same vibe—celebrating the little joys, helping you find your style, and giving you that “this is so me” feeling in everything we share.

So here’s to brands that grow with us, and to Titas everywhere who can spot a good thing from a mile away. Maybe next time, I’ll even leave the store with a pair! 🌸

🇯🇵 Shohei Ohtani: The Legend Lighting Up California—and a Masterclass in Branding 🌍As someone who once “dominated” the k...
02/11/2024

🇯🇵 Shohei Ohtani: The Legend Lighting Up California—and a Masterclass in Branding 🌍

As someone who once “dominated” the kickball field in grade school (don’t laugh, kickball is baseball’s sibling), I may not have been at the stadium to see Shohei Ohtani live. But from my TV screen here in California, I can feel the thrill of his every play through my male relatives and friends in LA, who are practically vibrating with excitement. And as someone who lives and breathes branding, let me tell you—Ohtani is more than a sports star. He’s a brand that’s changing the game.

Shohei didn’t just happen upon fame; he built it with precision, focus, and an uncanny sense of purpose. Branding experts dream of creating the kind of appeal he has, and yet, Ohtani makes it look effortless. His brand isn’t just about being the best; it’s about defying limits and shattering molds. Pitcher, slugger, base-stealer—he’s a one-man highlight reel, bringing a unique dual-threat that’s redefining what’s possible in baseball.

And here’s the kicker: he’s done it all without a flashy social media presence or endless self-promotion. In an age where athletes are practically required to “build their brand” with daily updates, Ohtani has done the opposite, relying on a quality that’s increasingly rare: authenticity. By focusing on his craft rather than the spotlight, he’s created a brand that is deeply rooted in respect, discipline, and humility. It’s a quiet confidence that resonates, not just with baseball fans but with people around the world who see in him a rare blend of talent and character.

His success speaks volumes about the power of staying true to oneself. Ohtani has shown that you don’t need loud gimmicks to make a lasting impression. His brand is built on excellence and consistency—qualities that can’t be faked or bought. Every home run he hits and every strikeout he pitches are like brand pillars, reinforcing a reputation that’s as solid as it is inspiring. He embodies a brand that’s aspirational yet relatable, high-achieving yet humble. In the branding world, that’s gold.

From the perspective of someone who’s only “seeing” him through the screen, it’s amazing how Shohei has become a household name not just in Japan but across continents. And trust me, my LA-based friends are living proof. Ohtani didn’t just put Japan on the baseball map; he put Asia on it, showing that talent knows no borders. He’s living proof that when you’re authentic, focused, and driven, the world will come to you.

So here’s to Shohei—the legend, the brand, the inspiration. He’s not just representing his team; he’s representing values that resonate far beyond the baseball field. Watching him from afar, I feel lucky to witness a brand built not on hype but on substance, showing us all that greatness speaks for itself—and it speaks loudly, even from a quiet place.

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Makati

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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