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Do you understand the ? The absence of accessible labeling has tangible consequences for .
22/11/2024

Do you understand the ? The absence of accessible labeling has tangible consequences for .

The absence of accessible food labeling has tangible consequences for public health.

In your , know the people you serve: may not make a difference on everyday purchases for individuals, but it can pl...
22/11/2024

In your , know the people you serve: may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.

Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers.

Have you heard of ? It isn't always good. “In order to minimize the negative impact of regressive nostalgia, it is impo...
22/11/2024

Have you heard of ? It isn't always good. “In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority of super- . Brand stewards must not be swayed by these loud voices and become exclusionary.”

“In order to minimize the negative impact of regressive nostalgia, it is important that the brand does not pander to the nostalgia displayed by a minority of super-consumers. Brand stewards must not be swayed by these loud voices and become exclusionary.”

your ? Remember this: Nickname is actually detrimental to performance. This is because brand nicknames are usuall...
22/11/2024

your ? Remember this: Nickname is actually detrimental to performance. This is because brand nicknames are usually given by consumers.

Nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.

pay attention: that received a star were more likely to close in subsequent years. This helps explain how third-pa...
22/11/2024

pay attention: that received a star were more likely to close in subsequent years. This helps explain how third-party evaluators’ reviews, ratings, and rankings can help or hurt the creation and capture of value.

Restaurants that received a Michelin star were more likely to close in subsequent years. This helps explain how third-party evaluators' reviews, ratings, and rankings can help or hurt the creation and capture of value.

On and : High-profile and popular on should rethink their approach to brand-sponsored since followers better en...
31/10/2024

On and : High-profile and popular on should rethink their approach to brand-sponsored since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content.

Engagement around brand-sponsored content mirrors TikTok’s own image as an unfiltered, raw, and authentic platform.

in : Being on the cutting edge of is not enough to ensure success in the market, and managers must strategically ti...
31/10/2024

in : Being on the cutting edge of is not enough to ensure success in the market, and managers must strategically time launches to create a source of opportunity and credibility for the firm.

Being on the cutting edge of technology is not enough to ensure success in the market, and managers must strategically time launches to create a source of opportunity and credibility for the firm.

in focus: hope that a high number of endorsements, especially from familiar faces, might make users more likely to c...
31/10/2024

in focus: hope that a high number of endorsements, especially from familiar faces, might make users more likely to click. But new research from Texas McCombs finds it depends on the type of ad — and the type of friend.

Advertisers hope that a high number of endorsements, especially from familiar faces, might make users more likely to click. But new research from Texas McCombs finds it depends on the type of ad — and the type of friend.

tip: sell experiences, not just products. One effective method for people to combat loneliness: spending money on expe...
18/10/2024

tip: sell experiences, not just products. One effective method for people to combat loneliness: spending money on experiences rather than material goods.

Participants rated their feelings of similarity to someone else who had made the same purchase, on an ascending scale from 1 to 9. In several separate experiments, they consistently rated those feelings significantly higher for experiential purchases than for material ones: up to 1.51 points higher.

Since joining TikTok Shop Philippines in July 2022 with just 20 products, has rapidly expanded its offerings to over 2...
18/10/2024

Since joining TikTok Shop Philippines in July 2022 with just 20 products, has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop’s tools can empower local brands to thrive in the digital space.

Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop's tools can empower local brands to thrive in the digital space.

By tapping into TikTok Shop Philippines’ dynamic platform, has expanded its market reach and set new standards for con...
18/10/2024

By tapping into TikTok Shop Philippines’ dynamic platform, has expanded its market reach and set new standards for consumer engagement and digital sales.

In the ever-evolving landscape of health and wellness, Wellness Whispers has emerged as a standout example of how digital innovation can drive substantial growth. Founded by celebrity mom, podcast host, and entrepreneur Dani Barretto, this Filipino brand is revolutionizing the wellness sector with p...

Not all are created equal when promoting your : Social media influencers are using bogus claims, deceptive editing ...
14/09/2024

Not all are created equal when promoting your : Social media influencers are using bogus claims, deceptive editing and reinforcing gender stereotypes in a bid to gain popularity.

Social media influencers are using bogus claims, deceptive editing and reinforcing gender stereotypes in a bid to gain popularity.

Marketing your ? Consider the since fashion sector’s obsession with thin-size models may be counterproductive.
14/09/2024

Marketing your ? Consider the since fashion sector’s obsession with thin-size models may be counterproductive.

Fashion sector’s obsession with thin-size models may be counterproductive.

in focus: Casi's Mushroom Chicharon - Main was founded by Josemartin Casillano during a challenging time, following a ...
14/09/2024

in focus: Casi's Mushroom Chicharon - Main was founded by Josemartin Casillano during a challenging time, following a significant medical expense. Starting as a side project, Casillano’s commitment and hard work led to the rapid growth of his business.

Casi's Mushroom Chicharon was founded by Josemartin Casillano during a challenging time, following a significant medical expense. Starting as a side project, Casillano's commitment and hard work led to the rapid growth of his business.

To grow your , how should you use ? Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, an...
14/09/2024

To grow your , how should you use ? Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, and even Oprah have, on various occasions, disabled access to their social media comments in response to negative sentiment. Is this misguided?

Celebrities and influencers like Addison Rae, Hailey Bieber, Justin Timberlake, and even Oprah have, on various occasions, disabled access to their social media comments in response to negative sentiment. Is this misguided?

: People were more likely to buy a product if they thought it would be both capable and usable.
14/09/2024

: People were more likely to buy a product if they thought it would be both capable and usable.

People were more likely to buy a product if they thought it would be both capable and usable.

When running a , forget your : want to dominate each other, which leads to conflicts on the board, and these in tu...
27/05/2024

When running a , forget your : want to dominate each other, which leads to conflicts on the board, and these in turn lead to more fluctuation in the executive team.

This has an impact on the dynamics and stability of the team, as management boards with more narcissistic managers have a significantly higher turnover rate, which can mean sizeable costs for a company.

Using in : AI is a valuable asset, so long as it’s used properly, though these organizations shouldn’t rely on it exc...
27/05/2024

Using in : AI is a valuable asset, so long as it’s used properly, though these organizations shouldn’t rely on it exclusively to guide their strategies.

AI is a valuable asset, so long as it’s used properly, though these organizations shouldn’t rely on it exclusively to guide their strategies.

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