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01/07/2022

Good morning! Hello July.

04/04/2022

What is Local SEO, and How Does It Work?
Learn how Google works with local sites with this guide to local SEO and start optimizing your website for local search results to grow your business.

Learn how Google works so that you can harness this search engine optimization strategy and grow your business

04/04/2022

The Importance of SEO for Your Business: Benefits of SEO & Why SEO Is So Powerful.

The Importance of SEO for Your Business: Benefits of SEO & Why SEO Is So Powerful
If you have ever had a conversation about digital marketing techniques, you’ve probably heard the term SEO tossed around. You might know that SEO is important and has something to do with search engines. But what exactly is SEO? In this article, we will explain SEO, why it is good for your business, and why you need it.

A Short Overview of SEO
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

If prospective customer types in a topic relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten search spots, another business just gained a new customer—or, you just lost one.

This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

When asking the question why is SEO good for business, the answer is that SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them.

How SEO Works
SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:

Keyword analysis
Backlink building
Content creation
Let’s take a look at how each of these strengthens your SEO for your digital marketing.

Keyword Analysis
Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.

Keywords are one of the reasons why you need SEO for your business. Prospective customers will use certain words or phrases to search for a product or service. If your content contains those words and phrases used by customers, you will increase your visibility because you are providing the answers by specifically utilizing the appropriate keywords. The most effective SEO keywords will be those that are carefully researched and analyzed.

Backlink Building
Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.

Backlink building should be done strategically so that your content does not get lost in a sea of other sources, which can be problematic. For example, plagiarism is taken very seriously and you do not want to present other people’s content as your own. Metric Marketing performs backlink cleanup if that is necessary for your site. Backlink building can absolutely enhance your SEO but it needs to be done carefully and ethically.

Content Creation
Content is where your SEO really comes to fruition. Your content allows you to communicate directly with your audience of existing and prospective customers. This is where your keywords help you build authority, trust, consistency, and engagement. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence.

Content is anything that your audience views or hears, including:

Blogs
Webpage text
Infographics
Videos
Social media posts
Podcasts
Newsletters
Your content drives SEO by directly engaging with current and potential customers, thus driving traffic. Your content tells your audience who you are and what you offer.

(https://www.metricmarketing.com/)

20/01/2021

"We're speaking it into existence. 2020 has been such a challenging year and we all deserve a fabulous 2021. It's a new year full of hope and opportunity. However, it's not enough to wish that 2021 is going to be amazing. You have to take action". (esme park)

Here are five things you can start doing in the new year to have the happiest and healthiest 2021.

27/11/2020

21/11/2020

Relaxing Sunday! Stay Safe!

21/11/2020

SEO TRAFFIC: Want More SEO Traffic?
https://neilpatel.com/blog/seven-free-seo-tools/

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.

20/11/2020

SEO TOOLS: Seven Free SEO Tools You Should Be Using
https://neilpatel.com/blog/seven-free-seo-tools/

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.

19/11/2020

Blogging Optimization:
6 Ways To Optimize Your Blog Posts For SEO
# Bloggingoptimization Blogging # Powerup
http://www.openvine.com/small-business-internet-blog/6-ways-to-optimize-your-blog-posts-for-seo

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?

18/11/2020

SEO | Blogging: Does Blogging Help SEO? #
https://www.hostgator.com/blog/blogging-helps-seo/

Will adding a blog to your website make a difference in your SEO and increase your organic traffic? The answer is yes - read on to discover why!

17/11/2020

SEO:What Is SEO And Why Is It Important?
# SEOCourse
https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/

17/11/2020

SEO: What Is SEO And Why Is It Important?

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines.

17/11/2020

Pinterest: How To Optimize Your Pinterest Boards

https://business.pinterest.com/en/Pinterest-board-strategies-and-tools

How to optimize your Pinterest boards Boards help you organize Pins by category, purpose or audience. How you set up your boards affects where your content appears on Pinterest, and how people on Pinterest experience your brand. There’s no right way to do it—you should pick based on what you're ...

28/10/2020

18/10/2020

7 Recommended Tools For Social Media Success
https://www.thesocialmediahat.com/blog/7-recommended-tools-for-social-media-success/

Great social media tools can save us time, enhance the results of what we’re doing, and even make the entire activity more enjoyable.

17/10/2020

Marketers Turn to Facebook and Instagram to Build Brand Awareness
https://www.socialmediatoday.com/news/marketers-turn-to-facebook-and-instagram-for-building-brand-awareness/584423/

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.  

16/10/2020

Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends
https://www.socialmediatoday.com/news/pinterest-provides-cultural-context-on-halloween-costumes-shares-data-on-h/586287/

Pinterest will look to reduce cultural appropriation this Halloween with new informational prompts in related searches.

14/10/2020

Why you Should Leave Social Media Marketing to the Experts

https://socialmediaexplorer.com/social-media-marketing/why-you-should-leave-social-media-marketing-to-the-experts/

We all know the undeniable power of social media, with mega companies like Facebook, Twitter and Instagram, all with billions of users, and if you want to tap the unlimited potential of social media marketing,...read more

14/10/2020

How Huel Uses Social Media to Reach an Audience of 400,000+
https://buffer.com/resources/how-huel-uses-social-media-to-reach-an-audience-of-over-400-000/

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer.

13/10/2020

We Tried All the Best Pinterest Marketing Tips. Here’s What Worked
https://buffer.com/library/pinterest-marketing-tips/

We tested all the best Pinterest marketing tips to see what worked for us. See the results and find the quick wins and strategies for your Pinning.

12/10/2020

Get Over Your Creativity Block With These 20 Social Media Content Ideas
https://buffer.com/resources/social-media-content-ideas/

Not sure what to share on your social media profiles? Here are 20 creative social media content ideas to help you get over the creativity block!

11/10/2020

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel
https://buffer.com/resources/unsplash-for-brands/

Learn the Unsplash strategies working today and how you can make the most of this "blue ocean" channel.

10/10/2020

How to Create the Perfect page for Your Business
https://buffer.com/resources/how-to-create-manage-facebook-business-page/

A complete guide to creating a Facebook Business Page. Everything you need to know about pages from creation to posting to management and more.

09/10/2020

How to Schedule Instagram Stories
Instagram
https://buffer.com/resources/news-trends/

08/10/2020

Everything We Know About Remote Work
https://buffer.com/resources/remote-work/

Remote work has been the norm at Buffer for many years now; we ditched our office in 2015 and have been hiring remote teammates since 2011. Here's our take on remote work.