26/11/2024
๐๐๐ ๐๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ, ๐
๐๐๐ฎ๐ฅ๐ญ๐ฒ ๐๐ญ๐ญ๐๐ง๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐จ๐ง๐๐๐
Sxteen communication students, three faculty members, and a staff, composing a total of 20 delegates, the West Visayas State University College of Communication (COC) participated in the prestigious 2024 National Communication Research Conference (NCRC) at De La Salle University โ Manila on November 23-24, 2024.
Leading the delegation are faculty members, Dr. Ian Espada, Prof. Raffy Galan and Dr. Shiela Mae Quero with college staff, Jyrmeline Hulleza. While among the student participants include BA Broadcasting students Kaye Marie Fantilaga, Vaniah Psalm Gallinero, Jesus Earl Ledesma, Kheren Penides, Karl Jaesop Sapul, Anne Margarette Peรฑaflorida, Donald Pamittan, Angel Venice Recopuerto, Ma. Ellah Latoza, and Francis Darwin Assyraf Ibaรฑez, with DevCom students Ma. Andrea Alacapa, Kris Ashwony Gurung, and Bearence Belle Plondaya and Journalism majors Micaela Ysabelle Salamat, Samantha Reign Hallares, and Sophia Taton.
Alongside over 600 participants from 70 institutions and universities across the country, the COC delegation engaged in a series of research presentations, plenary sessions, talks, and roundtable discussions delivered by scholars, faculty members, and professionals from various fields of communication. The two-day event provided a valuable opportunity for attendees to immerse themselves in cutting-edge research and foster academic exchange.
This yearโs NCRC, themed "Blueprints and Imprints: The UN Sustainable Development Goals (UN SDGs) in Communication and Media Research," focused on the UN's 2030 Agenda for Sustainable Development and its intersection with communication research. The conference addressed key issues such as inclusivity, gender equality, responsible media practices, science-based risk reduction, and the promotion of peace, justice, and strong institutions among others, placing a spotlight on the critical role of communication and media in advancing global sustainability.
The conference also featured notable figures from the fields of development, advocacy, and communication. Dr. Lisa Grace Bersales, Executive Director of the Commission on Population and Development (POPCOM) and co-chair of the Interagency Expert Group on Sustainable Development Goal Indicators, delivered the keynote address. Mona Magno-Veluz, a genealogist and social media influencer known as โMighty Magulang,โ joined Dr. JC Punongbayan, Assistant Professor at the UP School of Economics, for a special plenary session. Additionally, prominent journalist and UN Goodwill Ambassador, Atom Araullo addressed the participants with his words of inspiration.
In an interview with Professor Raffy Galan, one of the faculty participants, he emphasized the importance of events like NCRC for both students and faculty. According to him, the conference provides the students invaluable real-world experience, critical feedback, and networking opportunities, all of which help foster the skills essential for academic and career success. For faculty, NCRC offers a platform to share research, collaborate with colleagues, and stay current in their respective fields, enhancing teaching quality and research productivity.
Professor Galan also reflected on the power of collaborative research, noting that the diverse perspectives and approaches presented in the plenary and parallel sessions demonstrated the potential for innovation when different minds come together.
"It underscored the importance of not only individual contributions but also the collective impact of shared knowledge and expertise," he said.
Organized by the Department of Communication Research of the University of the Philippines College of Mass Communication, together with the Department of Communication of the De La Salle University College of Liberal Arts, and the Philippine Association for Communication and Media Research, Inc. (PACMRI), the National Communication Research Conference (NCRC) is an annual conference that aims to provide a platform for students, faculty members, and communication and media professionals across the country to present, discuss, and disseminate their research papers before a community of scholars.
Article by: Gierson Bordon